Caldwell County Health Department Strategic Plan Caldwell County. North Carolina

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Health Department North Carolina Approved by the Board of Health February 5, 2015 1

Health Department Mission Statement Mission Statement To Promote, Protect and Improve the Health of Our Community To Promote, Protect and Improve the Health of Our Community 2

Health Department This document reflects the focus areas of the Health Department during the next three-year period (2015-2017). The Health Department is committed to following the Community Health Assessment Action Plan in an effort to fulfill our mission to promote, protect and improve the health of our community. The Health Department Management Team, along with the Board of Health, strives to meet the following Guiding Principles: The Health Department will collaborate with partners to develop programs that meet the public health needs of the community, prevent disease, improve health and assure public safety. The Health Department will be the voice for the people served by its programs and will educate elected and appointed officials on the public health needs of the county in order to allocate appropriate resources to meet those needs. The Health Department will be trusted by the community as the leader in public health and the voice for public health needs. The Health Department will develop and strengthen partnerships that promote public health leadership and assures a quality, skilled workforce at the agency that is committed to lifelong careers in public health. The Health Department will lead the community in understanding the relationship between lifestyle and personal health in order to prevent chronic disease. 3

Health Department A Strategic Planning session was held in November 2014 with both the agency s Management Team and the Board of Health members in attendance. A SWOT Analysis was conducted at that time and the Management Team met in January 2015 to discuss the development of the Strategic Plan. Strengths Weaknesses Opportunities Threats Dedicated, highly Reactive vs. Changes in Technology skilled staff proactive program Health Interpersonal Communication mandates reform/aca relationships Lack of a Funding Aging Good stewardship succession plan EMR-requires workforce of limited Recruitment and exchange of Misinformed resources retention of information voice is the Programming qualified staff Social media loudest Well-known in ( training Technology to Image of public the community ground ) promote health Strong leadership Public efficiency Competition Established perception of Communication Pandemic relationships with who we serve Google Lack of hospital, medical (poor, illegal) Student interns interoperability providers, Marketing community (webpage, social organizations, media) DSS, schools Technology Community looks to the agency as the leader for solutions Environmental Health (clean water, safe restaurants, pools, tattoo parlors) Funding Need to respond to outside forces (politics) Shared information 4

Health Department The Strategic Goals and Priorities of the Health Department were developed by the Management Team in January 2015. Strategic Goals Goal 1* ++ To improve the health status and prevent premature death for residents of. Goal 2 ^ To increase public awareness of health programs and services offered by the Health Department. Goal 3 To improve the efficiency and effectiveness of Health Department operations. * Address Community Health Assessment Priorities ++ Health Department Priority 1 ^ Health Department Priority 2 5

2014 Community Health Assessment Health Department A copy of the Community Health Assessment is available on the county s webpage at www.caldwellcountync.org In 2014, the Community Health Assessment Steering Committee collected primary data using survey and focus group data. The Steering Committee created an opinion survey and solicited responses via the website, county library, health department and court jury pool. Additional data was obtained via regional phone surveys. This methodology ensured the sample collection was representative of the county as a whole. A total of 675 interviews were completed. Six focus groups, consisting of adult, low-income/minority, business, teen and senior adult individuals, were conducted. The Advisory Committee used pre-tested survey questions and open-ended questions to gather information from residents on issues related to quality of life, community improvement, health information, personal health, access to care and emergency preparedness. Secondary data was obtained from a variety of sources that included the North Carolina State Center for Health Statistics, U.S. Census Bureau, North Carolina Department of Labor and the North Carolina Department of Health and Human Services Division of Public Health. Based on the data collected, the following health concerns were identified: Substance abuse/mental health Chronic disease Access to care Education/economy Teen health Substance Use/Mental Health Substance abuse was reported in the opinion survey as an unhealthy behavior having the largest impact on the community. Survey responses reveal that drug abuse is a health topic caretakers believe their child/children need more information about. 4.3% of survey respondents admit taking a prescription drug that was not prescribed to them. In 2011, 7.32% of traffic accidents in were due to alcohol use compared to 5.10% of traffic accidents in North Carolina. From 2007 to 2011, the suicide rate in Caldwell County was 17.3 per 100,000 residents, 30% higher than the state rate. Chronic Disease Chronic disease morbidity was reported to be a community-wide issue that had the largest impact on the overall quality of life in by 9.91% of survey respondents. In 2011 and 2012, cancer (23.1%) and diseases of the heart (22.6%) were the leading causes of death. The 2007-2011 heart disease rate for was 196.9 per 100,000 residents compared to 179.3 for the State though this is an improvement over the 2002-2006 rates: 224.5 per 100,000 residents and 216.5 per 100,000 per North Carolina residents. 6

Health Department Access to Care 2009-2010 data from the North Carolina Department of Health and Human Services reveals 17.3% of non-elderly citizens are uninsured compared to 19.6% of North Carolina non-elderly residents. According to the 2012 Western North Carolina Community Health Assessment, 25.0% of survey respondents 18-64 years old living in Caldwell County reported they lack insurance and 12.0% reported they were unable to get needed medical care at some point in the past year. The Healthy People 2020 target for individuals who have visited a dentist in the past year is at least 49.0%. 44.9% of residents surveyed report they visited a dentist in the past year compared to 63.7% of those surveyed in Western North Carolina and 68.4% of all North Carolinians surveyed. Education/Economy Information from the 2007-2011 U.S. Department of Commerce reveals 16.9% of residents have a 9 th to 12 th grade education with no diploma and 7.8% have less than a 9 th grade education. 15.52% of Community Health Assessment survey respondents believe that dropping out of school is a community-wide issue having the greatest effect on quality of life in. In the 2011-2012 school year, the dropout rate for was 1.92 per 1,000 students, an improvement over the 2010-2011 rate of 2.17. According to Spotlight on Poverty and Opportunity, 17.4% of residents were below poverty level in 2011, a 4% increase since 2009. 55.6% of individuals responding to the Community Health Assessment survey indicate that low income/poverty affects the quality of life in the county. Teen Health Having unsafe sex was reported as an unhealthy behavior having the largest impact on the community and survey responses reveal that sexual intercourse and sexually transmitted diseases are health topics caretakers believe their child/children need more information about. According to the Adolescent Pregnancy Prevention Campaign of NC, the 2013 teen pregnancy rate for was 43.2 per 1,000 females age 15-19 years old, 18.3% lower than the 2012 rate and 24.3% lower than 2011. The number of teen girls age 15-19 years old with repeat pregnancies, however, increased 44% from 18.2% in 2012 to 26.2% in 2013. The Caldwell Community Health Assessment Steering Committee reviewed data collected from secondary sources as well as results from the CHA opinion survey to determine the top three health priorities for the next three years. Steering Committee members ranked the priorities from one to five based on the magnitude, seriousness of consequences and overall feasibility and selected the following: Chronic Disease Teen Health Substance Use/Mental Health The Health Department will collaborate with a variety of community partners including Caldwell Council on Adolescent Health, Schools, Caldwell-UNC Health Care, Helping Hands Clinic, Smoky Mountain Center, medical providers, municipalities, civic groups and faith-based organizations in an effort to address the priorities identified in the 2014 Community Health Assessment. 7

Health Department Goal 1 To improve the health status and prevent premature death for residents of. Objective #1 A. Decrease the percentage of deaths caused by heart disease by 2% B. Increase the number of opportunities for community members to receive education related to chronic disease prevention by 5 C. Increase the number of opportunities for community members to receive nutrition education by 5 Baseline Data 22.6% of deaths in are caused by diseases of the heart Source: NC State Center for Health Statistics 44.97% of adults report their children need more information about nutrition Source: 2014 Community Health Assessment surveys CHA Priority Addressed Chronic Disease Teen Health Activities Lead Person(s) Partners Timeframe Outcome or Provide education to community members (adults 65 and older) to self-manage chronic disease and improve their health status Anna Martin, Health Education Supervisor, Health Department Kelsey Pfaff, CHES, Health Educator, Health Department Senior Center, Quest 4 Life, Western Piedmont Area on Aging results Conduct 6 classes per session with pre- and post-tests; instructors are CDSMP certified and are trained in diabetes selfmanagement Collaborate with other agencies working to increase the percentage of individuals who have access to healthy foods Provide community education to at risk individuals addressing a variety of health topics related to chronic disease TruLife Coordinator Anna Martin, Health Education Supervisor, Health Department Kelsey Pfaff, CHES, Health Educator, Health Department schools (TruLife), farmers markets, Lenoir News Topic, Board of Education, Health Department, Caldwell Community College and Technical Institute Kwanzaa Inn, Lenoir Housing Authority, Shelter Home, Senior Center TruLife meets monthly to discuss healthy food options at school and in the community; recruit more participants for Corner Store project; recruit more schools to join TruLife Conduct classes and presentations upon request (examples: physical activity, women s health, portion control, heart health) with subsequent participant surveys 8

Health Department Goal 1 To improve the health status and prevent premature death for residents of. Objective #2 A. Decrease the suicide rate in by 1.3 B. Increase the number of opportunities for individuals to receive education related to substance use/abuse by 5 Baseline Data 17.3 per 100,000 residents died by suicide (2007-2011) Source: NC State Center for Health Statistics 43.39% of adults report their children need more information about drug abuse Source: 2014 Community Health Assessment surveys 42.33% of adults report their children need more information about bullying Source: 2014 Community Health Assessment surveys CHA Priority Addressed Substance Use/Mental Health Teen Health Activities Lead Person Partners Timeframe Outcome or results Collaborate with other agencies working to decrease the number of individuals abusing prescription drugs Collaborate with other agencies working to prevent substance use among teens Smoky Mountain Center Law enforcement schools Health Department, Smoky Mountain Center, Caldwell County Sheriff s Office, Lenoir Police Department, Project Lazarus, pharmacies, schools, medical providers, faith community, local media, Helping Hands Health Department, schools, Project Lazarus, TruLife, Project ASSIST Establish local Project Lazarus coalition; Operation Medicine Drop; media campaign Establish local Project Lazarus coalition; media campaign; school presentations (middle school students); provide education to at-risk youth 9

Health Department Goal 2 To increase public awareness of health programs and services offered by the Health Department. Objective #1 A. Increase public s knowledge of health department programs and services. B. Provide optimal customer service to individuals utilizing health department programs and services. Baseline Data No baseline data available. CHA Priority Addressed Activities Lead Person Partners Timeframe Outcome or results Update agency webpage, promoting public health programs and services Solicit consumer feedback on all programs and services provided by the Health Department Provide optimal customer service in all program areas Host and/or participate in health promotion events Public Health programming on local television station Promote public health programs and services LouAnne Kincaid, County of Caldwell PIO County of Caldwell July 2015 Agency updates are submitted to county PIO or agency contacts Management Team NA Bright Ideas program launched 11/1/12 (suggestion box installed in the health department lobby); Customer Satisfaction surveys distributed to consumers by program; WIC webpage includes opportunity for consumer feedback; agency survey and quarterly results available on county website Customer Service Design Team Management Team Anna Martin, Health Promotion Supervisor Management Team County of Caldwell Excellence in Customer Service training to all staff Caldwell-UNC Health Care, Susan G. Komen local affiliate, Helping Hands Clinic; Caldwell County Emergency Management Susan G. Komen grant application and fund raising events; participation in community health fairs (Fire & Life Safety Fair, Career Day, school Safety Fair, churches); radon event County of Caldwell Provide monthly public health program(s) for local broadcast County of Caldwell, Lenoir News Topic, WJRI radio, DHHS DPH Annual WIC ad; public health news releases; present public health education topic(s) at televised Board of Health meetings; use of social media; use billboards in high traffic areas to promote public health programs and services 10

Health Department Goal 3 To improve the efficiency of Health Department operations. Objective #1 Establish and maintain a Quality Improvement (QI) culture Baseline Data No baseline data available. CHA Priority Addressed Activities Lead Person Partners Timeframe Outcome or results Participate in Practice Management (PM) Participate in QI training QI training for all public health staff Develop potential QI projects Jami Bentley, Administrative Officer Brittany Dobbins, MPH, Assistant Health Director Brittany Dobbins, MPH, Assistant Health NA Evaluate clinic scheduling to maximize volume, efficiency and revenue; develop policies and procedures for income verification; evaluate clinic practices to assure effectiveness of PM NCCPHQ (NC Center for Public Health Quality) Participate in QI training as available and applicable NA February 2015 Agency-wide QI training Director QI team NA Development of proposed QI projects 11

Health Department Next Steps The approved Health Department Strategic Plan will be available on the county webpage (www.caldwellcountync.org) to solicit community input. Paper copies of the Plan will be available at the Health Department. This information will be communicated via the local media. The Health Department Strategic Plan will be reviewed annually by agency staff and the Board of Health in an effort to address the changing needs of the community and its citizens. 12