Crowdfunding Application Kit
How we help Raise funds to launch or grow your social business. 50% Set your funding goal ING s contribution Building support Target achieved Each new Dreamstarter ING will pledge up to 50% Dreamstarters use their Once the tipping point is nominates a tipping point of the tipping point to own networks and ING s successfully met, all they need to reach via help them reach their promotional support to pledges are then turned crowdfunding. target. crowdfund the remaining into real donations. pledges required to reach their tipping point. About Crowdfunding We re looking for social businesses that not only create positive social impact, but are also original, shareable and have an existing network to tap into and leverage. Together with our partner, StartSomeGood an online crowdfunding platform we want to help businesses created for social good reach a much wider audience and generate a greater level of support, and significantly more pledges. So, if you have a start-up or you are taking the next step in an established social business, please apply to run a Dreamstarter crowdfunding campaign today. Page 1
Criteria Meet StartSomeGood s criteria; Be Australian-based (and the project funding Selection We are looking for exciting and bold social impact businesses with a strong likelihood of success spent in Australia) We love shareable ideas that can create a bit of a buzz Be a 'trading style' project (ie. business that has Each round we look to select a range of cause areas a product or service to sell), and/ or create direct and geographical locations across Australia social or environmental impact Be prepared to market your campaign to your network of supporters within a specified timeframe ING customers will be given special consideration If you are selected you will be notified before 4 May 2018 Agree to both the Dreamstarter Terms & Conditions and the StartSomeGood Terms & Conditions Checklist / Requirements All successful candidates will need to run their crowdfunding campaign on StartSomeGood for 30 days from 19 June 2018 to 18 July 2018 You re responsible to leverage your network of supporters to meet your tipping point in order to receive the ING financial contribution Page 2
Applicant details Name Postal Address Email Phone Are you an ING customer? Yes No Business details Business Name Business Location Online National International Local only please specify State-wide please specify How did you hear about Dreamstarter? (tick all that apply) Email from ING Referral from StartSomeGood Referral from SEFA Partnerships Social Change Central #RadLivin #StartingGoodSummit Referral from Dreamstarter Alumni Media or newsletter please specify Online please specify Your Business 1. How would you describe the stage your business is currently at? Idea stage only Planning underway but no developed business case yet Pre-launch -Developed idea with planning & business case complete Launched and operational (Less than 1 year) Launched & operational 1+ years & looking to scale Page 3
2. Tell us more about your business eg. What do you sell & how does your business create impact? ( 250 word limit ) Eg. In Australia, an estimated $10 billion of food is wasted every year. Of this, fresh produce is roughly $4-5 billion. Eat Me Chutneys is a B Corp that rescues bruised or damaged produce from organic farms and creates a range of delicious chutneys that are sold in ethical retailers and local market stalls. Rescuing produce that would otherwise be discarded reduces food waste and saves CO2 emissions. 3. How do you measure the impact that your business creates? Eg. We measure # jars of chutney sold, # tonnes of produce rescued, # CO2 emissions averted. Your crowdfunding campaign Please confirm you are: Willing and able to set up a crowdfunding campaign (incl. campaign video by 1 June 2018) if selected Committed to run and promote a 30 day live campaign from 19 June 2018 if selected 1. What specific project or initiative are you crowdfunding for? Ie. How will the funds raised be used? (125 word limit) Eg We are crowdfunding to launch an online store. We estimate that an online store will help us to increase our market reach and therefore rescue more produce to make a greater impact. Page 4
2. What is the tipping point for the specific project/initiative you are crowdfunding for? A tipping point in the minimum amount you need to crowdfund in order to get your project/initiative off the ground. ING will contribute up to 50% of this tipping point. Eg We are crowdfunding to launch an online store. We estimate that an online store will help us to increase our market reach and therefore rescue more produce to make a greater impact. 3. Have you crowdfunded before? If yes, were you successful in achieving your tipping point? If not, what did you learn from that crowdfunding experience? Eg. Yes I have crowdfunded before but did not reach our tipping point. I learnt that we needed to build a strong network of supporters before the crowdfunding campaign began to start building our story. We also learned that we needed to be more direct in our ask during the campaign and offer attractive rewards. I am confident that we now have a network of supporters who would pledge and help us spread the word about our campaign. Page 5
4. In our experience, the majority of pledges to Dreamstarter crowdfunding campaigns are made by the business existing support network. How do you plan to build and leverage your networks in order to successfully reach your tipping point through crowdfunding? Eg. We meet hundreds of people every week at our market stalls and we plan to encourage them to support our crowdfunding campaign to get access to great rewards. We also plan to lean on food waste and environmental interest groups to help get the word out to their database with a focus on how we can scale our impact if our campaign is successful. We will also leverage our existing customer and supplier database and social media channels throughout the campaign. Finally, we are already beginning to build relationships with key special interest media and relevant social media influencers such as Joost Baker to run stories about our work during the campaign 5. Your business communications & networks Website URL Facebook Profile URL Number of likes Instagram Handle Number of followers Twitter Number of followers Handle Linked In Profile URL Number of connections YouTube Channel URL Number of subscribers Other This application form is designed for you to plan your responses. Please complete and submit your application online. Page 6