New Jersey Competitiveness

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1 New Jersey Competitiveness State and Cluster Performance Professor Michael E. Porter Harvard Business School Prepared for Governor Chris Christie April 17, 2010 None of this information may be duplicated, disseminated or copied without express written consent from the Institute for Strategy and Competitiveness. Additional information may be found at the website of the Institute for Strategy and Competitiveness, www.isc.hbs.edu Data drawn from Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. data.isc.hbs.edu/isc/

2 State Comparisons

Overall Economic Performance Indicators New Jersey Economic Performance Gross State Product per capita, 2008 in New Jersey: $54,699 (rank 8) in the US: $46,588 New Jersey % above US: 17.4% Growth in Gross State Product per capita, annual rate, 1998-2008 in New Jersey: 1.35% (rank 29) in the US: 1.50% Average wage, 2007 in New Jersey: $50,295 (rank 5) in the US: $41,680 New Jersey % above US: 20.7% Wage growth, annual rate, 1998 to 2007 in New Jersey: 3.36% (rank 31) in the US: 3.49% Innovation Output Patents per 10,000 employees, 2008 in New Jersey: 7.43 (rank 13) in the US: 6.43 Growth in total patents, annual rate, 1998 to 2008 in New Jersey: -3.20% (rank 41) in the US: -0.35% Traded establishment formation, annual rate, 1998 to 2007 in New Jersey: 0.74% (rank 49) in the US: 2.11% Total establishment formation, annual rate, 1998 to 2007 in New Jersey: 0.59% (rank 36) in the US: 1.17% Employment, 2007 in New Jersey: 3,661,679 (rank 9) % of US: 3.04% Employment growth, annual rate, 1998 to 2007 in New Jersey: 0.93% (rank 32) in the US: 1.22% Share of Employment in Traded Clusters, 2007 in New Jersey: 27.1% (rank 34) in the US: 27.4% Change in Share of Employment in Traded Clusters, 1998 to 2007 in New Jersey: -2.09% (rank 29) in the US: -2.14% Note: Ranks are among the 50 US states plus the District of Columbia. Growth rate is compound annual growth rate (CAGR.). Gross state product figures in 2000 chained US dollars. Private, non-agricultural employment. 3 Demographic Profile Population, 2008 in New Jersey: 8,682,741 (rank 11) % of US: 2.86% Population growth, annual rate, 1998 to 2008 in New Jersey: 0.47% (rank 37) in the US: 0.98% Labor Force Participation, 2007 in New Jersey: 66.3% (rank 29) In the US: 66.0%

$60,000 $55,000 State Prosperity U.S. States, 1998 to 2008 Delaware Highly productive and productivity rising versus U.S. Gross State Product per Capita, 2008 $50,000 $45,000 $40,000 $35,000 $30,000 $25,000 U.S. average GSP per Capita: $37,899 Connecticut New Jersey Alaska Massachusetts New York Minnesota Virginia Colorado California Illinois Wyoming Washington Nevada Texas NH Maryland Oregon North Dakota Hawaii Nebraska Iowa South Dakota North Carolina PA Rhode Island Wisconsin Kansas Vermont Georgia Ohio Tennessee Michigan Missouri Arizona Florida LA New Mexico Indiana UtahMaine Kentucky Idaho Alabama Oklahoma Arkansas Montana South Carolina West Virginia Mississippi $20,000 U.S. average GSP per Capita Growth: 1.50% -2.5% -1.5% -0.5% 0.5% 1.5% 2.5% 3.5% Gross State Product per Capita Growth Rate, 1998 to 2008 Source: Bureau of Economic Analysis. Growth rate is compound annual growth rate (CAGR.). Gross state product figures in 2000 chained US dollars. Notes: District of Columbia: $126,407, 2.63%. 4

$60,000 $55,000 Delaware Recent State Prosperity U.S. States, 2006 to 2008 Highly productive and productivity rising versus U.S. $50,000 Connecticut New York Gross State Product per Capita, 2008 $45,000 $40,000 $35,000 $30,000 New Jersey Massachusetts Alaska California Virginia Colorado Minnesota Wyoming U.S. average GSP Illinois Washington Nevada Maryland per Capita: $37,899 Hawaii Oregon New HampshireTexas Rhode Island Nebraska North Carolina Iowa Tennessee Wisconsin Kansas Georgia Pennsylvania Ohio Vermont Florida Michigan Missouri Louisiana Indiana Utah Arizona New Mexico Idaho Maine Kentucky Oklahoma South Carolina Alabama Montana North Dakota (6.76%) South Dakota (4.70%) $25,000 Arkansas West Virginia Mississippi Source: Bureau of Economic Analysis. Growth rate is compound annual growth rate (CAGR.). Gross state product figures in 2000 chained US dollars. Note: District of Columbia: $126,407, 1.79%. 5 U.S. average GSP per Capita Growth: 0.40% $20,000-2.5% -1.5% -0.5% 0.5% 1.5% 2.5% 3.5% Gross State Product per Capita Growth Rate, 2006 to 2008

$60,000 $55,000 Average Private Sector Wage and Wage Growth U.S. States, 1998-2007 U.S. Average Wage Growth: 3.49% New York High and rising wages relative to U.S. Connecticut $50,000 New Jersey ` Massachusetts Average Wage, 2007 $45,000 $40,000 $35,000 $30,000 U.S. Average Wage: $ 41,680 Washington Alaska Illinois Minnesota Colorado California Delaware Virginia Michigan Pennsylvania Texas (2.48%, $40,935) New Hampshire Georgia Arizona Oregon Rhode Island Ohio Nevada Wisconsin North Carolina Missouri Indiana Tennessee Kansas Louisiana Hawaii Utah Florida Kentucky Nebraska New Mexico South Carolina Iowa Maine Alabama Oklahoma Idaho Vermont Arkansas South Dakota West Virginia North Dakota Mississippi Montana Maryland Wyoming 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% Wage Growth (CAGR), 1998-2007 6

5.0% Employment Growth versus Wage Growth U.S. States, 1998-2007 4.0% Nevada Strong employment growth and wage growth relative to U.S. Arizona Employment Growth (CAGR),1998-2007 3.0% 2.0% 1.0% U.S. Employment Growth Rate: 1.22% Idaho Hawaii Alaska Florida Utah Montana New Mexico Texas Virginia Washington Colorado North Dakota California Maryland Georgia South Dakota Oregon Vermont NC MN OK Delaware NE Maine NH New Jersey Arkansas South Carolina Iowa TN RI Kentucky KS New York West Virginia AL Missouri WI Pennsylvania Massachusetts Indiana Louisiana Illinois Connecticut Wyoming 0.0% Ohio Mississippi Michigan U.S. Average Wage Growth: 3.49% -1.0% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 7 Wage Growth (CAGR), 1998-2007

2.5% Labor Force Growth versus Job Growth U.S. States, 1999 to 2009 2.0% Arizona Job Growth Rate,1999-2009 1.5% 1.0% 0.5% 0.0% -0.5% Note: Growth rates calculated as compound annual growth rate (CAGR). Source: Census; Bureau of Labor Statistics. * Data available through November 2008-0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% Labor Force Growth Rate, 1999-2009 8 Texas Virginia New Mexico Alaska Idaho Florida Washington Colorado Wyoming Georgia South Dakota Montana Arkansas Kansas Oklahoma New Hampshire California North Dakota DC Hawaii MD DE Oregon North Carolina Nebraska VT South Carolina New York Maine Minnesota Pennsylvania Connecticut Iowa New Jersey Kentucky Louisiana Tennessee Wisconsin Massachusetts Missouri Illinois Rhode Island U.S. average Labor Force West Virginia Ohio Growth Rate: 1.06% Mississippi Utah U.S. average Job Growth Rate: 0.38%

-4% -5% Unemployment Performance U.S. States, 1999 to 2009 Deteriorating faster than U.S. average Deteriorating slower than U.S. average North Dakota Nebraska South Dakota Unemployment Rate, 2009-6% -7% -8% -9% -10% -11% -12% U.S. average Unemployment Rate: 9.3% Georgia Alabama Indiana Illinois Ohio Florida North Carolina Kentucky Tennessee Oregon Rhode Island California South Carolina Nevada Iowa New Hampshire Oklahoma Virginia Kansas Utah Vermont Louisiana Maryland Arkansas Delaware Minnesota Colorado Texas Maine Idaho Connecticut Pennsylvania Massachusetts New York Wisconsin Washington Missouri Arizona New Jersey Mississippi Montana Wyoming Hawaii New Mexico West Virginia Alaska Lower unemployment Higher unemployment -13% Michigan Change in U.S. average Unemployment Rate: -5.1% -14% -10.0% -9.0% -8.0% -7.0% -6.0% -5.0% -4.0% -3.0% -2.0% -1.0% 0.0% Change in Employment Rate, 1999 to 2009 Source: Bureau of Labor Statistics 9

-4% -5% Recent Unemployment Performance U.S. States, 2006 to 2009 Deteriorating faster than U.S. average Deteriorating slower than U.S. average North Dakota Nebraska South Dakota Unemployment Rate, 2009-6% -7% -8% -9% -10% -11% U.S. average Unemployment Rate: 9.3% ` Idaho Arizona Georgia Illinois Indiana Alabama Ohio Florida North Carolina Tennessee Rhode Island Oregon Montana Iowa Wyoming New Hampshire Virginia Oklahoma Utah Kansas Hawaii Louisiana Maryland Vermont New Mexico Arkansas Colorado Texas West Virginia DE Maine Alaska MN Pennsylvania New York Connecticut Wisconsin Massachusetts Lower Washington unemployment New Jersey Missouri Kentucky Mississippi Higher unemployment -12% Nevada California South Carolina -13% -14% Source: Bureau of Labor Statistics Michigan -10.0% -9.0% -8.0% -7.0% -6.0% -5.0% -4.0% -3.0% -2.0% -1.0% 0.0% Change in Employment Rate, 2006 to 2009 10 Change in US average Unemployment Rate: -4.7%

$140,000 $130,000 Labor Productivity Performance U.S. States, 1998-2007 U.S. average Growth in GDP per worker: 4.2% Delaware High and rising productivity versus U.S. Alaska Gross State Product per Worker, 2007 $120,000 $110,000 $100,000 $90,000 $80,000 $70,000 Connecticut New Jersey New York Massachusetts Louisiana Wyoming California Texas Nevada Virginia Hawaii Illinois Washington Maryland U.S. average GDP Colorado North Carolina Minnesota per worker: $90,029 Pennsylvania Georgia OR Arizona Nebraska Tennessee Rhode Island FL New Mexico Oklahoma Michigan Ohio Wisconsin NH Indiana KS Iowa Kentucky MO SD North Dakota Utah Alabama South Carolina West Virginia Arkansas Vermont Maine Montana Idaho Mississippi $60,000-1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% Growth in Gross State Product per Worker, 1998-2007 Source: Bureau of Economic Analysis. Growth rate is compound annual growth rate (CAGR.). Gross state product figures in 2000 chained US dollars. Notes: District of Columbia: $288,176, %5.6. 11

$140,000 $130,000 Recent Labor Productivity Performance U.S. States, 2006-2007 Delaware Growth in U.S. average GDP per Worker : 3.7% Alaska High and rising productivity versus U.S. Gross State Product per Worker, 2007 $120,000 $110,000 $100,000 $90,000 $80,000 $70,000 Nevada Florida California New Jersey Connecticut Wyoming Louisiana Massachusetts Texas New York Virginia Hawaii Illinois Maryland Washington Colorado North Carolina U.S. average GDP per Minnesota Worker: $90,029 Rhode Island Georgia Pennsylvania Arizona Oregon New Mexico Nebraska Tennessee Oklahoma Utah Kansas New Hampshire Ohio Alabama South Dakota Iowa Michigan Indiana North Dakota Missouri Kentucky Wisconsin South Carolina West Virginia Arkansas Maine Vermont Montana Mississippi Idaho Source: Bureau of Economic Analysis. Growth rate is compound annual growth rate (CAGR.). Gross state product figures in 2000 chained US dollars. Notes: District of Columbia: $288,176, 4.5%. 12 $60,000-1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% Growth in Gross State Product per Worker, 2006-2007

18 16 High but declining versus U.S. Patenting Rate U.S. States, 1998 to 2008 U.S. average growth rate of patenting: -0.4% California Vermont Idaho (24.8 ) High and improving versus U.S. 14 Patents per 10,000 Employees, 2008 12 10 8 6 4 2 0 Connecticut New Jersey Ohio Missouri Illinois W Virginia Mississippi IN Low and declining versus U.S. New Hampshire MT TN SC DE MD NM PA FL Alabama Arkansas Michigan New York RI Wisconsin Wyoming OK Iowa NE UT DC Hawaii Colorado Maine Massachusetts Minnesota Georgia South Dakota North Carolina Growth Rate of Patenting, 1998 to 2008 Kansas Kentucky Nevada Oregon U.S. average patents per 10,000 employees: 6.4 Low but improving versus U.S. 2,500 patents issued in 2008 = Source: USPTO, Bureau of Labor Statistics. Note: Growth rate calculated as compound annual growth rate (CAGR). 13 Virginia -6% -4% -2% 0% 2% 4% 6% Texas Washington

Top New Jersey Patenting Organizations 2003-2007 Rank Organization 2003 2004 2005 2006 2007 Five-year Total 1 LUCENT TECHNOLOGIES INC. 421 330 256 306 237 1,550 2 AT&T CORP. 179 172 151 229 218 949 3 AGERE SYSTEMS INC. 82 85 45 54 37 303 4 BRISTOL-MYERS SQUIBB COMPANY 51 29 41 69 72 262 5 SCHERING CORP. 40 31 47 53 53 224 6 MERCK + CO., INC. 71 31 28 25 43 198 7 HONEYWELL INTERNATIONAL INC. 41 44 28 22 29 164 8 METROLOGIC INSTRUMENTS INC. 30 22 39 38 31 160 9 SARNOFF CORPORATION 61 38 25 22 14 160 10 EXXONMOBIL RESEARCH AND ENGINEERING COMPANY 35 52 22 25 23 157 11 ETHICON, INC. 26 20 25 34 29 134 12 SIEMENS CORPORATE RESEARCH, INC. 26 22 16 36 33 133 13 COLGATE-PALMOLIVE COMPANY 49 21 14 24 23 131 14 UNITED STATES OF AMERICA, ARMY 25 21 27 42 16 131 15 WYETH 24 28 21 29 16 118 16 PRINCETON UNIVERSITY 25 20 27 19 22 113 17 UNILEVER HOME & PERSONAL CARE USA, DIVISION OF CONOPCO 36 18 32 19 8 113 18 RUTGERS UNIVERSITY 22 19 16 30 19 106 19 BECTON, DICKINSON AND COMPANY 32 19 20 17 15 103 20 EXXONMOBIL CHEMICAL PATENTS INC. 18 17 19 23 23 100 21 TELCORDIA TECHNOLOGIES, INC. 20 17 21 30 8 96 22 AVAYA TECHNOLOGY CORP. 25 20 15 17 19 96 23 NATIONAL STARCH AND CHEMICAL INVESTMENT HOLDING CORP 24 23 16 18 10 91 24 MATSUSHITA ELECTRIC INDUSTRIAL CO., LTD. 14 14 14 37 10 89 25 ENGELHARD CORPORATION 23 18 16 15 8 80 48 UNIVERSITY OF MEDICINE AND DENTISTRY OF NEW JERSEY 11 6 4 15 7 43 75 NEW JERSEY INSTITUTE OF TECHNOLOGY 4 6 6 6 22 82 UNITED STATES OF AMERICA, NAVY 4 2 8 2 5 21 115 TRUSTEES OF THE STEVENS INSTITUTE OF TECHNOLOGY 1 4 4 2 3 14 Note: Government, educational and other non-profit research institutions are highlighted. Source: USPTO; utility patents granted. Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. 14

Leading U.S. Patenting Universities and Research Institutes 2003-2007 Rank Organization 2003 2004 2005 2006 2007 Five-year Total 1 UNIVERSITY OF CALIFORNIA, THE REGENTS OF 434 420 377 406 327 1,964 2 HARVARD AND AFFILIATED HOSPITALS AND INSTITUTES 174 133 119 141 132 699 3 MIT AND AFFILIATED INSTITUTES 113 116 121 118 119 587 4 CALIFORNIA INSTITUTE OF TECHNOLOGY 132 128 97 113 114 584 5 UNIVERSITY OF TEXAS 91 98 87 101 86 463 6 STANFORD UNIVERSITY 85 69 87 95 77 413 7 WISCONSIN ALUMNI RESEARCH FOUNDATION 82 64 74 100 89 409 8 JOHNS HOPKINS UNIVERSITY 70 94 71 89 62 386 9 UNIVERSITY OF MICHIGAN 62 66 71 69 47 315 10 BATTELLE MEMORIAL INSTITUTE 70 71 60 66 41 308 11 COLUMBIA UNIVERSITY 60 52 56 53 54 275 12 CORNELL RESEARCH FOUNDATION INC. 58 37 40 58 54 247 13 UNIVERSITY OF ILLINOIS 39 58 34 51 45 227 14 GEORGIA TECH RESEARCH CORP. 43 37 42 54 50 226 15 UNIVERSITY OF FLORIDA RESEARCH FOUNDATION 15 19 40 60 56 190 16 UNIVERSITY OF PENNSYLVANIA 28 32 43 47 39 189 17 UNIVERSITY OF MINNESOTA, THE REGENTS OF 37 43 34 36 31 181 18 NORTH CAROLINA STATE UNIVERSITY 43 37 37 32 31 180 19 UNIVERSITY OF WASHINGTON 36 31 31 36 39 173 20 PENN STATE RESEARCH FOUNDATION, INC. 51 37 29 29 27 173 21 DUKE UNIVERSITY 40 26 25 51 29 171 22 RESEARCH FOUNDATION OF STATE UNIVERSITY OF NEW YORK 34 37 24 42 29 166 23 MICHIGAN STATE UNIVERSITY 49 28 24 30 34 165 24 SOUTHWEST RESEARCH INSTITUTE 29 39 18 39 38 163 25 UNIVERSITY OF MARYLAND 31 27 21 39 29 147 30 PRINCETON UNIVERSITY 31 21 31 23 29 135 39 RUTGERS UNIVERSITY 24 20 18 31 20 113 80 UNIVERSITY OF MEDICINE AND DENTISTRY OF NEW JERSEY 12 8 4 18 9 51 Note: New Jersey organizations are highlighted. Source: USPTO; utility patents granted. Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. 15

16 New Jersey Cluster Performance

Composition of Regional Economies, United States Local Clusters Serve almost exclusively the local market Not exposed to cross-regional competition for employment 72.3% of U.S. employment 62.3% of income 3.2% of patents 27.7% of U.S. employment 36.8% of income 96.6% of patents Source: Michael E. Porter, Economic Performance of Regions, Regional Studies (2003); Updated via Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School (2007) 17 Traded Clusters Serve markets in other regions and countries Free to choose location Exposed to competition from other regions Resource-based Clusters Location determined by resource availability <1% of income, employment, and patents in the U.S.

New Jersey national employment share, 2007 6% 5% 4% 3% 2% 1% 0% -1.5% -1.0% -0.5% 0.0% 0.5% 1.0% 18 Biopharmaceuticals (13.4%, -3.4%) Composition of the New Jersey Economy Specialization by Traded Cluster, 1998 to 2007 New Jersey Overall Share of U.S. Employment: 3.04% Distribution Services Transportation and Logistics Lighting and Electrical Equipment Plastics Sporting, Recreational and Children's Goods Footwear Overall change in the New Jersey Share of U.S. Employment: -0.08% Chemical Products Financial Services Publishing and Printing Leather and Related Products Construction Materials Entertainment Forest Products Textiles Medical Devices Apparel Building Fixtures, Equipment and Services Processed Food Metal Manufacturing Motor Driven Products Automotive Aerospace Engines Oil and Gas Products and Services Aerospace Vehicles and Defense Losing Share Gaining Share Business Services Education and Knowledge Creation Change in New Jersey share of National Employment, 1998 to 2007 Jewelry and Precious Metals Analytical Instruments Information Technology Communications Equipment Fishing and Fishing Products Hospitality and Tourism Heavy Construction Services Production Technology Furniture Heavy Machinery Prefabricated Enclosures Power Generation and Transmission Tobacco Agricultural Products Gained Jobs Lost Jobs Employees 40,000 =

New Jersey Employment by Traded Cluster, 2007 Rank in US Business Services 7 Distribution Services 5 Financial Services 8 Education and Know ledge Creation 12 Transportation and Logistics 8 Hospitality and Tourism 16 Biopharmaceuticals 2 Publishing and Printing 8 Processed Food 17 Heavy Construction Services 21 Information Technology 16 Analytical Instruments 7 Entertainment 17 Plastics 14 Metal Manufacturing 20 Building Fixtures, Equipment and Services 16 Chemical Products 10 Medical Devices 9 Production Technology 24 Agricultural Products 12 Automotive 27 Pow er Generation and Transmission 10 Communications Equipment 11 Apparel 7 Lighting and Electrical Equipment 15 Forest Products 26 Construction Materials 16 Jew elry and Precious Metals 5 Textiles 14 Furniture 24 Leather and Related Products 15 Oil and Gas Products and Services 24 Heavy Machinery 34 Motor Driven Products 28 Prefabricated Enclosures 33 Sporting, Recreational and Children's Goods 24 Aerospace Vehicles and Defense 29 Fishing and Fishing Products 15 Aerospace Engines 30 Tobacco 13 Footw ear 24 45,219 36,958 33,855 29,998 29,438 23,208 19,695 19,010 17,215 17,129 14,238 14,178 14,061 9,567 7,423 7,101 6,747 6,309 5,984 5,765 5,425 4,034 4,011 3,758 3,207 2,679 2,517 2,163 2,053 1,289 975 942 803 385 285 90 81,859 75,564 108,694 105,573 223,354 New Jersey overall employment rank = 9, population rank = 11 Note: Ranks are among the 50 US states plus the District of Columbia. 19 0 50,000 100,000 150,000 200,000 250,000 Employment, 2007

New Jersey Job Creation by Traded Cluster 1998 to 2007 Job Creation, 1998 to 2007 65,000 55,000 45,000 35,000 25,000 15,000 5,000-5,000-15,000 Indicates expected job creation given national cluster growth.* Net traded job creation, 1998 to 2007: + 9,068-25,000 Business Services Education and Knowledge Creation Transportation and Logistics Information Technology Financial Services Hospitality and Tourism Agricultural Products Heavy Construction Services Power Generation and Transmission Distribution Services Medical Devices Prefabricated Enclosures Tobacco Jewelry and Precious Metals Heavy Machinery Fishing and Fishing Products Aerospace Engines Oil and Gas Products and Services Footwear Aerospace Vehicles and Defense Entertainment Leather and Related Products Furniture Construction Materials Sporting, Recreational and Children's Goods Motor Driven Products Building Fixtures, Equipment and Services Production Technology Forest Products Analytical Instruments Communications Equipment Lighting and Electrical Equipment Textiles Processed Food Chemical Products Biopharmaceuticals Automotive Publishing and Printing Metal Manufacturing Plastics Apparel * Percent change in national benchmark times starting regional employment. Overall traded job creation in New Jersey, if it matched national benchmarks, would be +84,701 20

New Jersey Wages by Traded Cluster vs. National Benchmarks Financial Services Power Generation and Transmission Information Technology Biopharmaceuticals Medical Devices Distribution Services Oil and Gas Products and Services Communications Equipment Business Services Aerospace Vehicles and Defense Publishing and Printing Chemical Products Agricultural Products Analytical Instruments Education and Knowledge Creation Heavy Construction Services Heavy Machinery Entertainment Tobacco Production Technology Jewelry and Precious Metals Lighting and Electrical Equipment Forest Products Processed Food Transportation and Logistics Automotive Metal Manufacturing Construction Materials Motor Driven Products Plastics Building Fixtures, Equipment and Services Prefabricated Enclosures Textiles Leather and Related Products Sporting, Recreational and Children's Goods Furniture Fishing and Fishing Products Hospitality and Tourism Apparel Aerospace Engines Footwear l Indicates average national wage in the traded cluster. New Jersey average traded wage: $69,070 U.S. average traded wage: $56,248 $0 $25,000 $50,000 $75,000 $100,000 $125,000 Wages, 2007 21

New Jersey Employment by Local Cluster, 2007 Rank in US Local Commercial Services 7 Local Health Services 10 474,902 521,843 Local Real Estate, Construction, and Develo 13 Local Hospitality Establishments 12 260,257 285,492 Local Real Estate, Construction, and Development 13 Local Retail Clothing and Accessories 12 Local Financial Services 12 Local Logistical Services 7 Local Motor Vehicle Products and Services 12 Local Personal Services (Non-Medical) 8 Local Community and Civic Organizations 15 Local Household Goods and Services 9 Local Entertainment and Media 9 Local Utilities 8 Local Education and Training 9 Local Industrial Products and Services 9 156,278 127,707 113,027 110,314 108,062 99,968 94,901 69,987 62,040 50,914 49,605 47,620 New Jersey overall employment rank = 9, population rank = 11 Note: Ranks are among the 50 US states plus the District of Columbia. 22 0 100,000 200,000 300,000 400,000 500,000 600,000 Employment, 2007

New Jersey Job Creation by Local Cluster 1998 to 2007 100,000 Job Creation, 1998 to 2007 80,000 60,000 40,000 20,000 0 Indicates expected job creation given national cluster growth.* Net local job creation, 1998 to 2007: + 344,208-20,000-40,000 Local Health Services Local Commercial Services Local Real Estate, Construction, and Develo Local Hospitality Establishments Local Personal Services (Non-Medical) Local Retail Clothing and Accessories Local Community and Civic Organizations Local Financial Services Local Logistical Services Local Education and Training Local Motor Vehicle Products and Services Local Entertainment and Media Local Household Goods and Services Local Food and Beverage Processing and Dist Local Industrial Products and Services Local Utilities * Percent change in national benchmark times starting regional employment. Overall local job creation in New Jersey, if it matched national benchmarks, would be +360,867 23

New Jersey Wages by Local Cluster vs. National Benchmarks Local Utilities Local Financial Services Local Commercial Services Local Industrial Products and Services Local Real Estate, Construction, and Develo Local Health Services Local Household Goods and Services Local Motor Vehicle Products and Services Local Logistical Services Local Entertainment and Media Local Food and Beverage Processing and Dist Local Education and Training l Indicates average national wage in the local cluster. Local Community and Civic Organizations Local Personal Services (Non-Medical) Local Retail Clothing and Accessories Local Hospitality Establishments New Jersey average local wage: $41,973 U.S. average local wage: $36,469 $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000 Wages, 2007 24

New Jersey Biopharmaceuticals Cluster, 1998-2007 Employment by Subcluster 20% Health and Beauty Products 18% Subcluster s National employment share, 2007 16% 14% 12% 10% 8% 6% 4% Biopharmaceutical Products Note: Cluster and all Subclusters are Losing Share in U.S. Containers New Jersey s share of overall Biopharmaceuticals Cluster employment: 13.37% 2% 0% -5.0% -4.5% -4.0% -3.5% -3.0% -2.5% -2.0% -1.5% -1.0% -0.5% 0.0% Change in Subcluster s share of National Employment, 1998 2007 25 Change in New Jersey s share of Biopharmaceuticals Cluster employment: -3.40% Employees 10,000 =

New Jersey Distribution Services Cluster, 1998-2007 Employment by Subcluster 8% 7% Merchandise Wholesaling Losing Share Gaining Share Subcluster s National employment share, 2007 6% 5% 4% 3% 2% Apparel and Accessories Wholesaling Catalog and Mail-order Transportation Vehicle and Equipment Distribution New Jersey s share of overall Distribution Services Cluster employment: 5.51% Food Products Wholesaling 1% 0% -3.0% -2.5% -2.0% -1.5% -1.0% -0.5% 0.0% 0.5% 1.0% 1.5% Change in Subcluster s share of National Employment, 1998 2007 26 Change in New Jersey s share of Distribution Services Cluster employment: -0.90% Farm Material and Supplies Wholesaling Employees 20,000 =

New Jersey Financial Services Cluster, 1998-2007 Employment by Subcluster 7% Losing Share Gaining Share 6% Subcluster s National employment share, 2007 5% 4% 3% 2% New Jersey s share of overall Financial Services Cluster employment: 4.40% Passenger Car Leasing Securities Brokers, Dealers and Exchanges Insurance Products Depository Institutions 1% Real Estate Investment Trusts 0% -8.0% -7.0% -6.0% -5.0% -4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% Change in Subcluster s share of National Employment, 1998 2007 27 Change in New Jersey s share of Financial Services Cluster employment: -0.23% Employees 20,000 =

New Jersey Transportation and Logistics Cluster, 1998-2007 Employment by Subcluster 12% Bus Transportation New Jersey s share of overall Transportation and Logistics Cluster employment: 4.03% Subcluster s National employment share, 2007 10% 8% 6% 4% 2% Transportation Arrangement and Warehousing Marine Transportation Losing Share Transportation Support and Operations Gaining Share Air Transportation Airports 0% -18% -16% -14% -12% -10% -8% -6% -4% -2% 0% 2% Change in Subcluster s share of National Employment, 1998 2007 28 Change in New Jersey s share of Transportation and Logistics Cluster employment: -0.79% Employees 15,000 =

29 Comparative Performance of New Jersey Regions

New Jersey Counties and Regions Northern New Jersey includes the counties in the New York-Newark-Bridgeport, NY-NJ-CT-PA Economic Area. Southern New Jersey includes counties in the Philadelphia-Camden-Vineland, PA-NJ-DE-MD Economic Area New Jersey is part of two different regional economies. Source: Bureau of Economic Analysis, U.S. Dept. of Census 30

Comparative Performance of N.J. Counties Average Wage vs. Employment Growth $70,000 New Jersey average employment growth: 0.93% Somerset US average employment growth: 1.22% $65,000 Morris $60,000 Bergen Hudson Hunterdon Average Wage, 2007 Northern N.J. Southern N.J. Note: Covers private, non-agricultural employment. Note: Growth is calculated using compound annual growth rates (CAGR) Source: Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School 31 $55,000 $50,000 $45,000 $40,000 $35,000 Union New Jersey average wage: $50,295 Passaic US average wage: $41,680 Essex Salem Camden Cape May Atlantic Middlesex Burlington Warren Cumberland Mercer Sussex Monmouth Gloucester Ocean $30,000-1.0% -0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% Employment Growth, 1998-2007 Employment of 100,000 =

Comparative Performance of N.J. Counties Wages vs. Wage Growth $70,000 $65,000 New Jersey average wage growth: 3.36% Morris Somerset $60,000 Middlesex Bergen Hunterdon Hudson Average Wage, 2007 $55,000 $50,000 New Jersey average wage: $50,295 Essex Union Mercer Northern N.J. Southern N.J. Note: Covers private, non-agricultural employment. Note: Growth is calculated using compound annual growth rates (CAGR) Source: Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School 32 $45,000 $40,000 $35,000 Warren Cumberland Salem Passaic Monmouth Camden Gloucester Sussex Burlington Cape May US average wage: $41,680 Ocean US average wage Atlantic $30,000 growth: 3.49% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 5.5% Wage Growth, 1998-2007 Employment of 100,000 =

Comparative Performance of N.J. Counties Wage Growth vs. Employment Growth 5.5% 5.0% Hudson US average employment growth: 1.22% Wage Growth, 1998-2007 Northern N.J. Southern N.J. Note: Covers private, non-agricultural employment. Note: Growth is calculated using compound annual growth rates (CAGR) Source: Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School 33 4.5% 4.0% 3.5% 3.0% 2.5% Essex Passaic Union Bergen Salem New Jersey average employment growth: 0.93% Cape May Camden Atlantic Morris Middlesex Somerset Burlington Monmouth Sussex Mercer Hunterdon Ocean Gloucester Cumberland Warren 2.0% -1.0% -0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% Employment Growth, 1998-2007 Employment of 100,000 = US average wage growth: 3.49% New Jersey average wage growth: 3.36%

34 Northern New Jersey Cluster Performance

Northern New Jersey national employment share, 2007 6% 5% 4% 3% 2% 1% 0% -1.5% -1.0% -0.5% 0.0% 0.5% 1.0% 35 Composition of the Northern New Jersey Economy Specialization by Traded Cluster, 1998 to 2007 Biopharmaceuticals (13.8%, -3.0%) Distribution Services Transportation and Logistics Northern New Jersey Overall Share of U.S. Employment: 2.43% Overall change in the Northern New Jersey Share of U.S. Employment: -0.12% Chemical Products Plastics Leather and Related Products Sporting, Recreational and Children's Goods (1.2%, -1.8%) Business Services Lighting and Electrical Equipment Apparel Losing Share Financial Services Publishing and Printing Medical Devices Education and Knowledge Creation Analytical Instruments Processed Food Building Fixtures, Equipment and Services Forest Products Communications Equipment Entertainment Textiles Construction Materials Metal Manufacturing Motor Driven Products Oil and Gas Products and Services Automotive Aerospace Vehicles and Defense Gaining Share Hospitality and Tourism Heavy Construction Services Production Technology Fishing and Fishing Products Furniture Heavy Machinery Aerospace Engines Prefabricated Enclosures Change in Northern New Jersey share of National Employment, 1998 to 2007 Jewelry and Precious Metals Power Generation and Transmission Information Technology Agricultural Products Tobacco Gained Jobs Lost Jobs Employees 35,000 =

Composition of the Northern New Jersey Economy Employment by Traded Cluster, 2007 Business Services Financial Services Distribution Services Education and Know ledge Creation Transportation and Logistics Biopharmaceuticals Hospitality and Tourism Publishing and Printing Heavy Construction Services Information Technology Processed Food Entertainment Metal Manufacturing Plastics Analytical Instruments Medical Devices Chemical Products Building Fixtures, Equipment and Services Production Technology Lighting and Electrical Equipment Forest Products Agricultural Products Pow er Generation and Transmission Apparel Automotive Communications Equipment Jew elry and Precious Metals Textiles Furniture Motor Driven Products Construction Materials Leather and Related Products Heavy Machinery Oil and Gas Products and Services Sporting, Recreational and Children's Goods Prefabricated Enclosures Aerospace Vehicles and Defense Fishing and Fishing Products Aerospace Engines Tobacco Footw ear 38,194 37,416 33,249 23,714 23,301 23,064 16,712 16,681 14,881 14,086 13,274 11,893 11,650 8,035 5,948 5,790 5,669 5,500 4,922 4,827 4,545 4,285 3,852 3,119 2,619 2,435 2,419 2,098 1,957 943 878 841 427 405 365 40 77,070 69,852 101,934 93,581 184,413 36 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 Employment, 2007

Northern New Jersey Job Creation by Traded Cluster 1998 to 2007 Job Creation, 1998 to 2007 65,000 55,000 45,000 35,000 25,000 15,000 5,000-5,000-15,000 Indicates expected job creation given national cluster growth.* Net traded job creation, 1998 to 2007: -17,631-25,000 Business Services Education and Knowledge Creation Information Technology Transportation and Logistics Financial Services Hospitality and Tourism Agricultural Products Power Generation and Transmission Heavy Construction Services Medical Devices Oil and Gas Products and Services Tobacco Jewelry and Precious Metals Aerospace Engines Prefabricated Enclosures Fishing and Fishing Products Heavy Machinery Footwear Building Fixtures, Equipment and Services Construction Materials Aerospace Vehicles and Defense Leather and Related Products Entertainment Furniture Motor Driven Products Forest Products Sporting, Recreational and Children's Goods Production Technology Communications Equipment Lighting and Electrical Equipment Publishing and Printing Analytical Instruments Biopharmaceuticals Chemical Products Textiles Processed Food Distribution Services Metal Manufacturing Automotive Plastics Apparel * Percent change in national benchmark times starting regional employment. Overall traded job creation in No. New Jersey, if it matched national benchmarks, would be +79,875 37

Northern New Jersey Wages by Traded Cluster vs. National Benchmarks Financial Services Medical Devices Communications Equipment Information Technology Distribution Services Biopharmaceuticals Business Services Chemical Products Aerospace Vehicles and Defense Education and Knowledge Creation Heavy Construction Services Power Generation and Transmission Oil and Gas Products and Services Publishing and Printing Analytical Instruments Jewelry and Precious Metals Lighting and Electrical Equipment Automotive Forest Products Heavy Machinery Production Technology Transportation and Logistics Sporting, Recreational and Children's Goods Processed Food Metal Manufacturing Plastics Building Fixtures, Equipment and Services Textiles Prefabricated Enclosures Construction Materials Leather and Related Products Furniture Agricultural Products Entertainment Motor Driven Products Hospitality and Tourism Apparel Fishing and Fishing Products Tobacco Aerospace Engines Footwear $0 $25,000 $50,000 $75,000 $100,000 $125,000 Wages, 2007 Northern New Jersey average traded wage: $70,348 U.S. average traded wage: $56,248 l Indicates average national wage in the traded cluster. 38

39 Southern New Jersey Cluster Performance

Composition of the Southern New Jersey Economy Specialization by Traded Cluster, 1998 to 2007 Southern New Jersey national employment share, 2007 1.4% 1.2% 1.0% 0.8% 0.6% 0.4% 0.2% 0.0% -0.4% -0.3% -0.2% -0.1% 0.0% 0.1% 0.2% 0.3% 0.4% 0.5% 40 Biopharmaceuticals Overall change in the Southern New Jersey Share of U.S. Employment: -0.006% Losing Share Construction Materials Building Fixtures, Equipment and Services Agricultural Products Business Services Hospitality and Tourism Publishing and Printing Plastics Lighting and Electrical Equipment Sporting, Recreational and Children's Goods Oil and Gas Products and Services Financial Services Forest Products Textiles Information Technology Motor Driven Products Gaining Share Chemical Products Processed Food Medical Devices Apparel Transportation and Logistics Southern New Jersey Overall Share of U.S. Employment: 0.57% Heavy Construction Services Leather and Production Technology Related Products Footwear Entertainment Automotive Metal Manufacturing Jewelry and Precious Metals Furniture Gained Jobs Education and Knowledge Creation Prefabricated Enclosures Heavy Machinery Lost Jobs Aerospace Vehicles and Defense Change in Southern New Jersey share of National Employment, 1998 to 2007 Analytical Instruments (1.65%, +0.91%) Fishing and Fishing Products Communications Equipment Power Generation and Transmission Distribution Services Employees 40,000 =

Composition of the Southern New Jersey Economy Employment by Traded Cluster, 2007 Business Services Distribution Services Hospitality and Tourism Transportation and Logistics Processed Food Analytical Instruments Financial Services Heavy Construction Services Education and Know ledge Creation Publishing and Printing Building Fixtures, Equipment and Services Entertainment Automotive Plastics Communications Equipment Metal Manufacturing Chemical Products Production Technology Pow er Generation and Transmission Information Technology Medical Devices Agricultural Products Oil and Gas Products and Services Construction Materials Biopharmaceuticals Apparel Lighting and Electrical Equipment Forest Products Leather and Related Products Fishing and Fishing Products Heavy Machinery Furniture Textiles Prefabricated Enclosures Sporting, Recreational and Children's Goods Motor Driven Products Jew elry and Precious Metals Aerospace Vehicles and Defense Footw ear 4,430 4,214 4,141 3,928 3,448 3,015 2,960 2,956 2,856 2,759 2,380 2,341 2,100 1,950 1,880 1,855 1,830 1,155 850 681 541 535 492 465 370 315 275 230 218 130 60 9,866 9,118 8,958 8,856 8,367 7,468 14,786 24,792 41 0 5,000 10,000 15,000 20,000 25,000 30,000 Employment, 2007

Southern New Jersey Job Creation by Traded Cluster 1998 to 2007 Job Creation, 1998 to 2007 10,000 8,000 6,000 4,000 2,000 0-2,000 Indicates expected job creation given national cluster growth.* Net traded job creation, 1998 to 2007: +3,939-4,000 Distribution Services Analytical Instruments Transportation and Logistics Business Services Education and Knowledge Creation Heavy Construction Services Entertainment Power Generation and Transmission Processed Food Leather and Related Products Furniture Fishing and Fishing Products Medical Devices Footwear Jewelry and Precious Metals Aerospace Vehicles and Defense Heavy Machinery Prefabricated Enclosures Oil and Gas Products and Services Communications Equipment Construction Materials Motor Driven Products Aerospace Engines Sporting, Recreational and Children's Goods Hospitality and Tourism Automotive Agricultural Products Building Fixtures, Equipment and Services Information Technology Textiles Production Technology Chemical Products Biopharmaceuticals Forest Products Lighting and Electrical Equipment Metal Manufacturing Apparel Financial Services Plastics Publishing and Printing * Percent change in national benchmark times starting regional employment. Overall traded job creation in So. New Jersey, if it matched national benchmarks, would be +5,507. 42

Southern New Jersey Wages by Traded Cluster vs. National Benchmarks Communications Equipment Chemical Products Production Technology Financial Services Fishing and Fishing Products Business Services Information Technology Heavy Construction Services Distribution Services Lighting and Electrical Equipment Publishing and Printing Analytical Instruments Education and Knowledge Creation Heavy Machinery Building Fixtures, Equipment and Services Automotive Metal Manufacturing Jewelry and Precious Metals Construction Materials Plastics Forest Products Transportation and Logistics Processed Food Leather and Related Products Hospitality and Tourism Agricultural Products Medical Devices Entertainment Power Generation and Transmission Aerospace Vehicles and Defense Biopharmaceuticals Oil and Gas Products and Services Motor Driven Products Sporting, Recreational and Children's Prefabricated Enclosures Textiles Furniture Footwear Apparel Southern New Jersey average traded wage: $49,740 U.S. average traded wage: $56,248 l Indicates average national wage in the traded cluster. * * Wage values in some clusters are based on a small subset of data with reported values. -industry data are suppressed in reported statistics to protect confidentiality. 43 $0 $25,000 $50,000 $75,000 $100,000 $125,000 Wages, 2007