GUIDELINE FOR IMPLEMENTATION OF CENTRALLY SPONSORED SCHEME SUPPORT TO STATE EXTENSION PROGRAMMES FOR EXTENSION REFORMS

GUIDELINE FOR IMPLEMENTATION OF CENTRALLY SPONSORED SCHEME SUPPORT TO STATE EXTENSION PROGRAMMES FOR EXTENSION REFORMS Director of Agriculture & Ex-officio Secretary Department of Agriculture Government of West Bengal

2 JOINT SECRETARY LETTER A.K. Agarwal Joint Secretary (Extn.) D.O.No.27(1)/2003-NATP(TC)- SEWP/AE Dated, the 20 th April, 2005. Telefax : 23381045 Dear Shri Barma I take pleasure in informing you that the Government of India has recently approved the implementation of a Centrally Sponsored Scheme Support to State Extension Programmes for Extension Reforms during the X Plan period. This scheme is a major initiative towards revitalizing agricultural extension in the States to make the extension system decentralized and demand driven. 2. The scheme shall be implemented through an autonomous district level institution to be established by the States in the form of an Agricultural Technology Management Agency (ATMA). The detailed provisions of the scheme are given in the enclosed document. You are requested to kindly initiate immediate action for implementation of the scheme in your state. 3. As a first step, please identify a maximum of 6 districts for coverage under the scheme, in order of priority. It is possible that the districts may be covered in phases. 4. Due consideration should be given to the following criteria in selection of districts to be covered under the Scheme : (i) (ii) (iii) (iv) (v) (vi) Districts covered under ITD-NATP and DASP-I will have to be included in the total number of districts being proposed by these States, keeping in mind the need to avoid duplication of funding for the same activities. Different agro-climatic zones within the State should be covered. Districts having significant economic activity in sectors allied to agriculture should also be covered. Resource poor areas, such as dryland districts identified for coverage under the National Rural Employment Guarantee Act could be given priority. Presence of agriculture research institutions/sau/kvk may be duly considered. Marketing and agro-processing potential and availability of dedicated staff at the district level may be duly taken into account. 5. Parallely, following strategic steps may be taken up to initiate the scheme activities at an early date :-

3 - Identify a Nodal Officer at the State level for this Scheme. - Constitute of a state level Inter Departmental Working Group (IDWG) to initiate and oversee the activities for implementation of the scheme. - Identify a State Nodal Institution to act as State Agricultural Management and Extension Training Institute (SAMETI) for HRD support under the scheme. - Identify core faculty for SAMETI for receiving training at MANAGE, etc. - Finalize and submit the framework for ATMA like Institution in the districts for approval by this Department. 6. The scheme is proposed to be funded on 90:10 pattern between Government of India and State/UT. The funds are proposed to be routed through an autonomous institute/sameti. Such an institution may be identified and its name may be communicated to this Department. Requisite action for meeting State s share may also be initiated. 7. We shall soon be organizing meeting/orientation programme for the State functionaries. Please take necessary action as suggested above and intimate the same to us. 8 We look forward to your active cooperation in expeditious implementation of this Scheme in your State for revitalizing agriculture extension. With regards, Yours sincerely, Encl : As above APC/Secretary (Agriculture) All the States/UTs ( A.K. Agarwal )

4 Government of West Bengal Agriculture (Inputs) Department Writers Buildings Block-F, 3 rd Floor, Kol-1 No. 623-Inpt./9M-21/05(Pt.-I) Kolkata, the 26 th May,2005 Notification The newly approved Centrally Sponsored Scheme Support to State Extension Programmes for Extension Reforms to be implemented during the 10 th Plan has been adopted for implementation in the State of West Bengal for 6 (six) districts, namely Cooch Behar, Malda, Murshidabad, North 24 Parganas, Midnapore (east) and Bankura, with the sharing pattern of fund 90:10 between the Central Govt. and the State Govt. The scheme is to be implemented through an autonomus district level institution in the form of an Agricultural Technology Management Agency(ATMA), an organization registered under the West Bengal Societies Registration Act, 1961. ATMA will be supported by the Governing Board (GB) and a Management Committee (MC). Under each ATMA, block level Farm Information and Advisory Centres (FIAC) will be operated through a Block Technology Team of technical advisors and a Farmer Advisory Committee consisting of a group of farmers. The Principal Agriculture Officer of the concerned district will act as the Project Director of ATMA. Now in pursuance of the policy decision of the Govt., the Governor is pleased to constitute the Governing Board (GB) of ATMA in each of the above designated districts with the members indicated below, for exercising the function mentioned in the Annexure enclosed with this order. Sl. No. Members Status 1 District Magistrate/Collector Chairman 2 Addl. Executive Officer, Zilla Parishad Vice-Chairman 3 Karmadhyaksha, Krishi o Sech Sathayee Samity Member of Z.P. 4 Agronomist in the Office of P.A.O. Member 5 Head of Krishi Vigyan Kendra Member 6 One Farmer representative Member 7 One Livestock Producer Member 8 One Horticulture Farmer Member 9 Representative of Women Farmers Interest Group Member

5 10 One SC/ST Farmer representative Member 11 A representative of NGO Member 12 Lead Bank Officer of the District Member 13 Head of the District Industrial Centre Member 14 District Head of Agriculture Marketing Member 15 District Manager of W.B.S.S.C. Limited Member 16 District Head of Fishery Member 17 District Head of Sericulture Member 18 District Head of Horticulture Member 19 Principal Agriculture Officer & Project director of ATMA Secretary cum Treasurer (Ex-officio) Non official members of G.B. (Sl. No. 6 to 11 ) will be appointed by the Deptt. on the recommendation of the Chairman of G.B. Sd/- S. Barma Principal Secretary to the Government of West Bengal

6 Government of West Bengal Agriculture (Inputs) Department Writers Buildings Block-F, 3 rd Floor, Kol-1 No. 1160-Inpt./9M-21/05(Pt.-I) Kolkata, the 22 nd June,2007 Notification In continuation of the Centrally Sponsored Scheme Support to State Extension Programme for Extension Reforms already being implemented in 6 (six) districts (Coochbehar, malda, Murshidabad, North 24 paqrganas, Midnapore (East) and Bankura), the programme will also be implemented in the 12 (twelve) remaining districts of West Bengal (Darjeeling, Jalpaiguri, Uttar Dinajpur, Dakshin Dinajpur, Birbhum, Burdwan, Nadia, Hooghly, Howrah, South 24 parganas, Purulia and West Midnapur) with the sharing pattern of fund 90:10 between the Central Govt. and the State Govt. 2. The scheme will be implemented through an autonomous district level institution in the form of an Agricultural Technology Management Agency (ATMA), an organization registered under the West Bengal Societies Registration Act, 1961. ATMA will be supported by the Governing Board (GB) and a Management Committee (MC). Under each ATMA, Block level Farm Information and Advisory Centres will be operated through a Block Technology Team of Technical Advisers and a Farmer Advisory Committees consisting of a group of farmers. 3. The District Magistrate will act as the Chairman of ATMA while the Principal Agricultural Officer of the district will act as the Project Director of ATMA. Each line department will assign one officer at State, District and if necessary at Block level who will look after the technical and administrative matters of the programmes. 4. Now in pursuance of the policy decision of the Govt. the Governor is pleased to constitute the Governing Board (GB) of ATMA in each of the above designated 12 (twelve) districts with the members indicated below, for exercising the function mentioned in the Annexure enclosed with the order. Sl. No. Members Status 1 District Magistrate/Collector Chairman 2 Addl. Executive Officer, Zilla Parishad Vice-Chairman 3 Karmadhyaksha, Krishi O Sech Sathayee Samity Member of Z.P. 4 Agronomist in the Office of P.A.O. Member 5 Head of Krishi Vigyan Kendra Member 6 One Farmer representative Member 7 One Livestock Producer Member

7 8 One Horticulture Farmer Member 9 Representative of Women Farmers Interest Group Member 10 One SC/ST Farmer representative Member 11 A representative of NGO Member 12 Lead Bank Officer of the District Member 13 Head of the District Industrial Centre Member 14 Head of the District, Animal Resource Member Development 15 District Head of Agriculture Marketing Member 16 District Manager of W.B.S.S.C. Limited Member 17 District Head of Fishery Member 18 District Head of Sericulture Member 19 District Head of Horticulture Member 20 District Head of WBCADC Member 21 Principal Agriculture Officer & Project director of ATMA Secretary cum Treasurer (Ex-officio) Non official members of G.B. (Sl. No. 6 to 11 ) will be appointed by the Department on the recommendation of the Chairman of G.B. Sd/- Atanu Purkayastha Secretary to the Government of West Bengal No. 1160/1(70)-Inpt. Kolkata, the 22 nd June,2007 Copy forwarded for information and necessary action to:- 1. The Principal Secretary, Finance Department 2. The Principal Secretary, Food Processing Industries and Horticulture Department 3. The Secretary, ARD Department 4. The Principal Secretary, Fishery Department 5. The Principal Secretary, P & R.D. Department 6. The Principal Secretary, C & I Department 7. The Secretary, Agriculture ( Marketing) Department 8. The Director of Agriculture & ex-officio Secretary, W. B. 9. The District magistrate, 10. The Principal Agriculture officer 11. The Addl. Executive officer, Zilla Parishad 12. The Karmadhyakha, Krishi O Sech Sathayee Samity, Zilla Parishad

8 13. Sri A. K. Agarwal, Joint Secretary, Govt. of India, Ministry of Agriculture, (Department of Agriculture and Cooperation), Krishi Bhawan, New Delhi-110001 14. The Director, SAMETI, Ramakrishna Mission Ashrama, Narendrapur, 24 Pgs.(S.) 15. Guard File. Deputy Secretary ANNEXURE The key functions of ATMA Governing Board would be as follows: 1. Notification and formation of BTT and FAC at each agriculture block within the district 2. Preparation of SREP by conducting survey in the representative villages. 3. Review and approve Strategic Research and Extension Plan (SREP) and annual action plan that are prepared and submitted by the participating units. 4. Receive and review annual reports presented by the participating units, providing feedback and direction to them as needed, for various research and extension activities being carried out within the district. 5. Receive and allocate project funds to carry priority research, extension and related activities within the district. 6. Foster the organization and development of Farmers Interest groups (FICs) and Farmers Organizations (FOs) within the district. 7. Facilitate the greater involvement of private sector and firms and organizations in providing inputs, technical support, agro-processing and marketing services to farmers. 8. Encourage agriculture lending institutions to increase the availability of capital to resource poor and marginal farmers, especially SC, ST and women farmers. 9. Encourage each line departments, plus the KVK and ZRS, to establish farmer advisory committees to provide feedback and input into their respective Research Extension Programmes. 10. Enter into contracts and agreements as appropriate to promote and support agriculture development activities within the district. 11. Identify other sources for financial support that would help ensures the financial sustainability of the ATMA and its participating units. 12. Establish revolving funds/accounts for each participating unit, and encourage each unit to make available technical services, such as artificial insemination, soil testing, on a cost recovery basis moving towards full cost recovery in a phased manner. 13. Arrange for the periodic audit of ATMAs financial accounts, and 14. Adopt and amend the rules and by laws for the ATMA.

9 Policy Framework for Agricultural Extension (PFAE): The need for reforms in Agricultural Extension has been explicitly raised in the National Agriculture Policy; the report of Expenditure Reforms Commission, as well as, the Tenth Plan Approach paper. Keeping the recommendations of these policy initiatives in view, and to provide policy directives for extension reforms, a broad Policy Framework for Agricultural Extension (PFAE) has been developed by the Ministry of Agriculture. The five major guiding elements of the Policy Framework are as follows: (i) Reforming Public Sector Extension. (ii) Promoting private sector to effectively complement, supplement and wherever possible to substitute public extension. (iii) Augmenting Media and Information Technology Support for Extension. (iv) Mainstreaming Gender Concerns in Extension. (v) Capacity Building/ Skill up-gradation of farmers and extension functionaries. Pilot testing of the reforms under the World Bank funded National Agriculture Technology Project (NATP): The reforms enlisted above have been pilot tested under Innovations in Technology Dissemination (ITD) component of World Bank funded National Agricultural Technology Project (NATP) with effect from November, 1998 in seven states viz. Andhra Pradesh, Bihar, Himachal Pradesh, Jharkhand, Maharashtra, Orissa and Punjab covering 4 districts in each State. An autonomous institution Agricultural Technology Management Agency (ATMA) has been established in these project districts as a registered society representing various stakeholders, including farmers, in project planning and implementation. Monitoring & Evaluation (M&E) reports of ITD component brought out by Indian Institute of Management (IIM), Lucknow reveal that the ATMAs extension approaches have been proving to be very promising in execution of the reforms envisaged in the Policy Framework for Agricultural Extension. New Schemes of Extension Division of the DAC The X Five Year Plan Approach Paper called for radical overhaul of extension services and significant improvements in sophistication of technology dissemination methodologies. It highlighted the need for specific measures to ensure that research technology development and extension services meet the special needs of farmers. The PFAE and experiences under ATMA approach have also been directed towards similar strategies. Accordingly, the Department of Agriculture & Cooperation, Ministry of Agriculture, Government of India is implementing the following schemes during the X th Plan period: 1. Mass Media Support to Agriculture Extension 2. Support to State Extension Programmes for Extension Reforms. 3. Agri-Clinics / Agri-Business Centres 4. Establishment of Kisan Call Centres 5. Extension Support to Central Institutions

10 6. Externally Aided Projects THE SCHEME : SUPPORT TO STATE EXTENSION PROGRAMMES FOR EXTENSION REFORMS The scheme Support to State Extension Programmes for Extension Reforms is the main scheme to operationalize agricultural extension reforms across the country. Under the scheme funding support shall be provided to the States/UTs for undertaking extension reforms within the broad purview of the Policy Framework for Agriculture Extension (PFAE), complying with its key areas/norms, and shall be operated based on Extension Work Plans prepared by them. Inter-alia, the following key reforms, in line with the PFAE are being promoted under this Scheme: New Institutional Arrangements: Providing innovative restructured autonomous bodies at the district/ block level, which are flexible, promote bottom up and participatory approaches, are farmer driven and facilitate public- private partnership. Convergence of line departments programmes and operating on gap filling mode by formulating Strategic Research and Extension Plan (SREP) and Annual Work Plans. Encouraging Multi Agency Extension Strategies involving inter-alia public/ private extension service providers. Moving towards integrated, broad-based extension delivery in line with farming systems approach. Adopting Group Approach to Extension (Operating through Farmer Interest Groups (FIGs) & Self Help Groups (SHGs). Addressing gender concerns (mobilizing farm women into groups, capacity building etc.). Moving towards sustainability of extension services (e.g. through beneficiary contribution). Project Implementation Under the scheme funding shall be released to the States based on their Extension Work plans developed within the broad framework of the PFAE and areas indicated under the cafeteria of reform oriented activities. The States shall propose the new institutional arrangements, similar to ATMA, they intend to put in place in the First Work Plan, or even earlier, to be submitted by them to the DAC for approval. This agency will have the responsibility of implementing the extension reforms at district level. New Institutional Arrangement Agricultural Technology Management Agency (ATMA) : ATMA would be supported by a Governing Board (GB) and a Management Committee (MC). Under each of the ATMA, block level Farm Information and Advisory Centres (FIACs) have been created which are operated by a Block Technology Team (BTT) of technical advisors and a

11 Farmer Advisory Committee (FAC), a group of farmers. Commodity oriented Farmer Interest Groups (FIGs) are promoted at block/ village level to make the technology generation/dissemination farmer driven and farmer accountable. In order to provide needed HRD support in innovative areas of extension delivery, a State Agricultural Management and Extension Training Institute (SAMETI) has also been established in the project states. NEW INSTITUTIONAL ARRANGEMENT: ORGANIZATIONAL STRUCTURE OF AGRICULTURAL TECHNOLOGY MANAGEMENT AGENCY (ATMA) AGRICULTURAL TECHNOLOGY MANAGEMENT AGENCY (ATMA) The scheme provides flexibility to the states to propose institutional framework similar, and not same as ATMA of ITD-NATP, suited to its own situations while preserving the key features of ATMA. The decentralized institutional framework proposed by the states should also be consistent with Article 243 G of the Constitution. Introduction: The purpose of Extension Reforms Scheme is to promote new institutional arrangements and operational procedures not merely strengthen the existing extension

12 system. One key concept or goal is to decentralize decision making to the district level through the creation of Agricultural Technology Management Agency (ATMA). A second goal is to increase farmer input into programme planning and resource allocation, especially at the block level, and to increase accountability to stakeholders. A third major goal is to increase programme coordination and integration, so that the programme thrusts such as Farming System Innovations, Farmer Organizations, Technology gaps and Natural Resource Management can be more effectively and efficiently implemented. What is ATMA? ATMA is a society of key stakeholders involved in agricultural and allied activities for sustainable agricultural & allied development in the district. It is a focal point for integrating Research and Extension activities and decentralizing day-to-day management of the public Agricultural Technology System (ATS). It is a registered society responsible for technology dissemination for all line departments at the district level. As a society, it would be able to receive and expend project funds, entering into contracts & agreements and maintaining revolving accounts that can be used to collect fees and thereby recovering operating cost. Why ATMA? The ATMA at district level would be increasingly responsible for all the technology dissemination activities at the district level. It would have linkage with all the line departments, research organizations, non-governmental organizations and agencies associated with agricultural development in the district. Research and Extension units within the project districts such as ZRS or substations, KVKs and the key line Departments of Agriculture, Animal Husbandry, Horticulture and Fisheries etc. would become constituent members of ATMA. Each Research-Extension (R-E) unit would retain its institutional identity and affiliation but programmes and procedures concerning district-wise R-E activities would be determined by ATMA Governing Board to be implemented by its Management Committee (AMC). ROLES AND RESPONSIBILITIES OF DIFFERENT STAKEHOLDERS OF ATMA ATMA is supported by Governing Board (GB) and Management Committee (AMC). The Governing Board is a policy making body and provide guidance as well as review the progress and functioning of the ATMA. The Management Committee would be responsible for planning and executing the day-to-day activities of ATMA. ATMA GOVERNING BOARD (GB) Composition: Sl.No Members Status 1 District Magistrate / Collector - Chairman 2 Chief Executive officer (CEO) Chief Development - Vice Chairman Officer (CDO) 3 Joint Director / Deputy Director (Agri) - Member

13 4 A representative from ZRS / Krishi Vigyan Kendra - " 5 One Farmer representative - " 6 One Livestock Producer - " 7 One Horticulture Farmer - " 8 Representative of Women Farmers interest group - " 9 One SC / ST farmer representative - " 10 A representative of NGO - " 11 Lead Bank Officer of the District - " 12 A representative of District Industrial Center - " 13 Representative of Agriculture Marketing Board - " 14 Representative of input supplying Associations - " 15 One Fisheries / Sericulture representative - " 16 District Panchayati Raj Institution members associated with Agriculture " 17 Project Director* ATMA - Member-Secretary cum Treasurer (Ex-officio) Appointment / Nomination / Term of Members: Non official members of GB will be appointed for a period of 2 years by Chairman of GB i. Some initial appointments would be staggered to ensure that about two-thirds of the members would be carry over for an additional year on the GB. ii. iii. Thirty per cent of the farmer representatives on the GB would be reserved for women farmers to ensure their interests are fully represented. On the basis of local requirement other members may be nominated Principal Agriculture Officer in West Bengal will act as Project Director Sub-Divisional Officers (Agriculture) are as a nominated members. Key functions of ATMA Governing Board i. Review and approve Strategic Research and Extension Plan (SREP) and annual work plans that are prepared and submitted by the participating units. ii. Receive and review annual reports presented by the participating units, providing feedback and direction to them as needed, for various research and extension activities being carried out within the district. iii. Receive and allocate project funds to carry out priority research, extension and related activities within the district. iv. Foster the organization and development of Farmers Interest Groups (FIGs) and Farmers Organizations (FOs) within the district. v. Facilitate the greater involvement of private sector and firms and organizations in providing inputs, technical support, agro-processing and marketing services to farmers. vi. Encourage agriculture lending institutions to increase the availability of capital to resource poor and marginal farmers, especially SC, ST and women farmers. vii. Encourage each line department, plus the KVK and ZRS, to establish farmer

14 advisory committees to provide feedback and input into their respective R E programs viii. Enter into contracts and agreements as appropriate to promote and support agricultural development activities within the district. ix. Identify other sources of financial support that would help ensure the financial sustainability of the ATMA and its participating units. x. Establish revolving funds / accounts for each participating unit, and encourage each unit to make available technical services, such as artificial insemination or soil testing, on a cost recovery basis moving towards full cost recovery in a phased manner. xi. Monit6oring of activities of BTT/FAC through sub-divisional Level Officers (Agriculture) xii. Arrange for the periodic audit of ATMA s financial accounts; and xiii. Adopt and amend the rules and by-laws for the ATMA on the basis of the need. ATMA MANAGEMENT COMMITTEE (AMC) 1 Project Director of ATMA Chairman 2 District Head of Dept. Agri. Member 3 District Head of Dept. Horticulture " 4 District Head of Dept. Animal Husbandry " 5 District Head of Dept. Fisheries " 6 District Head of Dept. Sericulture " 7 District Head of other appropriate line Departments, that may be important within a district 8 Head, Krishi Vigyan Kendra " 9 Head, Zonal research Station " 10 Sub Divisional Agricultural Officers " 11 One representative of NGO in-charge of farmers organization " 12 Two representatives of Farmer s organizations (one year rotation basis) " " Key Functions of Management Committee (MC) The Functions and tasks to be carried out by the ATMA Management Committee would include the following: i. Carryout periodic Participatory Rural Appraisal (PRAs) to identify the problems and constraints faced by different socio-economic groups and farmers within the district. ii. Prepare an integrated, strategic Research and Extension Plan (SREP) for the district that would specify short and medium term adaptive research as well as technology validation and refinement and extension priorities for the district: these priorities should reflect during the PRA. iii. Prepare annual work plans that would be submitted to the ATMA Governing Board for review, possible modification and approval

15 iv. Maintain appropriate project accounts for submission to Technology Dissemination Unit (TDU) for audit purposes v. Coordinate the execution of these annual work plans through participant line departments, ZRSs, KVKs, NGOs, FIGs /FOs and allied institutions, including private sector firms. vi. Establish coordinating mechanisms at the Block level, such as Farm Information & Advisory Centers (FIACs) that would integrate extension and technology transfer activities at the block and village levels, vii. Provide annual performance reports to the Governing Board outlining the various research extension and related targets that were actually carried out, induding targets achieved. viii. Provide secretariat to governing board and initiate action on policy direction, investment decisions and other guidance received from the Governing Board. ix. Linkage Mechanisms STATE LEVEL - INTER DEPARTMENTAL WORKING GROUP (IDWG) In pursuance of the number of mechanisms built into the project design and to ensure effective coordination among the departments like agriculture, animal husbandry, fisheries, horticulture, soil conservation etc. it is proposed to constitute a state level inter departmental working group under the chairmanship of the Agriculture Production Commissioner/ Secretary Agriculture with the following composition: Composition: 1. Agriculture Production Commissioner/ Secretary Agriculture Chairman 2. Secretary (Finance) Member 3. Secretary (Fisheries) Member 4. Secretary (Horticulture) Member 5. Secretary (Rural Development) Member 6. Secretary (Animal Husbandry) Member 7. Secretary (Soil Conservation) Member 8. Secretary (Women Development) Member 9. Secretaries of related departments (wherever necessary) Member 10. Vice Chancellor (s) of SAU(s) Member 11. Secretary (Agri.)/ Deputy Secretary (Agri.) Member Secretary In departments like horticulture, soil conservation etc, where separate secretaries do not exist, director of the concerned departments may act as a member on the interdepartmental group. Key functions of IDWG To provide a mechanism for interactions with the Technology Dissemination Management Committee (TDMC) of the DAC, GOI, guide the human resource development activity and to monitor the district level technology dissemination programme.

16 To oversee and support Agricultural Extension Research activities being undertaken by ATMA and to make policy interventions on inter departmental matters including issues related to Women in Agriculture and co-ordination thereof. To promote and establish integrated approach in Transfer of technology at state, division and district level by agriculture and line departments. To establish effective linkages with different line departments, marketing, input and credit institutions, NGOs, Private/ Corporate sector to promote large scale extension reforms. To internalize new concepts and institutional arrangement successfully demonstrated by the ATMAs; and To deal with any other policy issue related to implementation of the project, which emerges from time to time. A State Nodal Cell (SNC) would be established in each States with the office of the Director of Agriculture. This SNC would monitor project activities being carried out in each pilot district and ensure that project funds released to the States are included within state budget. STATE AGRICULTURAL MANAGEMENT AND EXTENSION TRAINING INSTITUTE (SAMETI) The State Agricultural Extension Management and Training Institutes (SAMETI) would be strengthened by way of providing training, managerial and equipments, communication support, programme cost SAMETIs are proposed to be autonomous institutes with greater flexibility in structural and operational aspects. Key functions of SAMETI To provide capacity building support in Extension Management related areas to the extension functionaries both from public and private sector. To provide consultancy in the areas like project planning, appraisal, implementation etc: Develop and promote the application of management tools for improving the effectiveness of Agricultural Extension services through better management of human and material resources. Organize need based training programmes for middle level and grass-root level agricultural extension functionaries: and Develop modules on Management, Communication, Participatory Methodologies etc, as a sequel to the feedback from training programmes.

17 FARM INFORMATION & ADVISORY CENTRE (FIAC): It consists of two bodies namely Farmer Advisory Committee (FAC) and Block Technology Team (BTT). The FAC is a body of farmer representatives (11-17) members representing various Enterprises and socio economic strata. The BTT on the other hand is a group of technical advisors operating at block level representing agriculture and allied sectors. FAC and BTT took together, act as planning and operational arm of ATMA. It would be created at the block level. It would, in effect, manage key extension programmes within the block level, leaving other service and developmental activities to be managed by other units or personnel within the line departments. It would be the common meeting point for line departments to prepare detailed extension programmes and coordinate their implementation. It would also be the level where farmer input could be more effectively mobilized through a Farmer Advisory Committee (FAC). Such a mechanism, including representatives of all major stakeholders, would help set extension priorities across each program area and allocate resources. The FIAC team would be responsible for operationalising the SREP in each block and moving toward a single window extension system. The FIAC team would prepare Block Action Plans (BAPs) that would detail extension activities to be undertaken. This plan should be approved by the FAC before it could be forwarded to the ATMA. The ATMA Management committee (AMC) would ensure that these plans were technically and administratively feasible, and consistent with the SREP, before being forwarded to the ATMA Governing Board (GB) for approval. The district level line departments and research units would also prepare annual WPs to (1) maintain diagnostic and support services (e.g. soil testing laboratories), (2) organize in service training and technical support activities for FIAC and field level extension staff, (3) carry out research programs and (4) periodically up-date the district SREP. BLOCK TECHNOLOGY TEAM (BTT) It is an Inter Departmental Team of Agriculture and Line Departments operating at block level. An indicative composition of BTT is given below, however, the composition would change from place to place depending on the critical areas pertaining to different states. Composition Block level officers of Agriculture, Horticulture, Animal Husbandry, Fisheries, Veterinary Science, Soil Conservation, Sericulture, Corporative, Marketing etc. In West Bengal one key grass root level extension workers (like KPS, etc.) of Agriculture and another one from any line Dept. are included in BTT. The Agricultural Development Officer heads the Block Technology Team as BTT convenor. Key functions of Block Technology Team (BTT) The key functions of Block Technology Team would be to :- Operationalize the SREP in each block and move towards single window extension system. Help district core team in up gradation of SREP. Prepare Block Action Plan detailing extension activities to be undertaken. Coordinate the implementation of extension programmes detailed in the Block Action Plan. Facilitate formation of FIGs/ FOs at the block level and below.

18 FARMER ADVISORY COMMITTEE (FAC) The Farmer Advisory Committee consists of 11-17 members covering different categories of farmers covering under the given block, with due representation to women farmers and weaker sections of the society. Composition given below may suitably modified in composition as per their agro-ecological situation. Composition: S. No. Member Occupation 1. Farmer Agriculture 2. Farm Women Agriculture (SC) 3. Farmer Horticulture 4. Farm Women Horticulture 5. Farmer Live Stock Producer 6. Farm Women Live Stock Producer (SC) 7. Farmerr Fisheries 8. Farm Women Mahila Mandal 9. Farmer Yuvak Mandal 10. Farmer Input Dealer 11. Farmer Farmer Group 12. Block Level Panchayat Raj Institute members associated with agriculture 13. BTT convenor as member secretary Chairman shall be elected out of the above members on rotation basis. BTT Convenor also acts as Member Secretary to FAC. Key functions of FACs Act as an agency for providing farmer feedback mechanism. Help set block extension priorities and recommend resource allocation across programme areas. Recommend Block Action Plan for approval of ATMA GB. Review and provide advise to each implementation unit at block level. FAC shall meet once in a month during the season and quarterly in lean season. Help in formation of Farmer Interest Groups at block level and below. These committees would review and provide advice to each implementation unit at block level. FARMERS ORGANIZATIONS (FOs): FOs would be encouraged at village level and village level groups would, in turn, evolve into Commodity Associations (CAs), Marketing Cooperatives and other types of FOs at the block and district level. At village level Farmer Interest Groups (FIGs) and Farmer Associations (FAs) will be effectively involved in the preparation of block action plans.

19 These organizations will coordinate in organizing demonstrations, on-farm and adaptive trails and give feedback to the extension and research. Their representatives would be directly involved in the block-level FACs and also at Governing Board of ATMA. The GB of ATMA would select and utilize project funds to support one or more NGOs to assist different types of farmers in becoming organized into different types of FOs within the district. OPERATIONAL MODALITIES Funding Mechanism ATMA will have operational flexibility in use of project funding. They will be expected to adapt plan activities at the district level in consultation with the participating entries as necessary in response to unfolding events. The ATMA Management Committee will be authorized to release project funds onwards to the public / private partners in the agreed activities included in the framework of the district extension plan and will maintain separate accounts / sub accounts partner-wise and activity-wise. The accounts (audited by Chartered Accountants) and reimbursement claims will then be routed through the Nodal Cell for onward transmission to the GOI. Planning and Financial Procedures. The FIAC team would prepare block action plans (BAPs) and budgets that would outline extension and farmer training activities to be undertaken during the coming season. These coordinated plans must address key constraints and opportunities outlined within the SREP if they are to be funded by ATMA. In addition, the Convenor, FIAC would be responsible for coordinating these proposed block-level extension activities and for submitting these proposals to the FAC for review. After the FAC has approved these proposals, then they would be submitted to the ATMA. The Convenor, BTT and the Chairman, FAC from each block would jointly present these extension plans to the ATMA Management Committee prior to their submission to the ATMA GB for approval. In case of programmatic disagreements between the AMC and the FIAC, then these issues would be resolved by the GB. Once a Block Action Plans (BAPs) have been approved by the GB, then the ATMA Project Director would forward a check to the Convenor, FIAC in each block to cover the budgeted cost of approved extension programs. The FIAC would maintain a bank account and funds would be allocated to each FIAC member in implementing their approved program of extension activities. The Convenor, FIAC and chairman of the FAC would sign all disbursement checks. The Convenor, BTT would be responsible for maintaining complete financial records, including expenditure receipts, for approved extension activities. Also, the Convenor, BTT would periodically submit detailed financial records to ATMA. The flow of funds to individual blocks would be suspended if financial and performance records are not submitted to ATMA in accordance with agreed upon procedures. Operational Procedures. All BTT team members would continue to be employed by their respective line departments, but they would function as a multi-disciplinary technology team or working group that would address the four main programmatic thrusts within the SREP in designing and implementing an integrated extension program. Village extension workers (like KPS/AEO/Livestock Assistant/Fishery Agent/ Fishery Assistant etc.) would have prime responsibility for day-to-day program implementation; with FIAC team members assisting with demonstration plots installation, teaching farmer-training courses, and conducting farm field days, other group activities, etc. The goal of this proposed new arrangement is to create an integrated or single window extension system.

20 To the extent possible, developmental activities financed under central and state government schemes would be utilized to demonstrate and support extension and technology transfer activities within the district and block. In the long-term, the goal would be for more of these central, state, and district funds to be directly transferred to the ATMA in support of SREP and BAPs implementation. In the short run, however, the FIAC, in consultation with the FAC, would determine where these development activities (especially for agriculture and horticulture) could be most effectively utilized in support of on-going block-level extension programs. The organogram on the preceding page outlines the proposed structure for implementing block and field extension activities under this new arrangement where ATMA would serve as a decentralized mechanism to finance extension activities in the district. The key to effective program implementation would rest with the establishment of a FIAC team that would ground or fine-tune the extension program for specific agro-ecological zones (AEZs) within the block. It is also at the block level that farmer participation can be most effectively mobilized in the development of block action plans. It is also at this level where representatives of Self Help Groups (SHGs), Farmer Interest Groups (FIGs), and block-level Farmer Associations (FAs) can be directly involved in the block-level FAC. To describe in more detail how this proposed organizational structure would be expected to operate, a set of job description and qualifications have been presented below: JOB DESCRIPTIONS FOR BLOCK AND VILLAGE LEVEL EXTENSION STAFF Title: Convenor, Farm Information and Advisory Centre(FIAC) Major Responsibilities: 1. Provide technical coordination and administrative supervision for all block-level extension programs carried out under the auspices of the FIAC and funded by the ATMA. 2. Prepare and submit block action plans (BAPs) to the ATMA. These BAPs would be compiled from proposals submitted by Block Technology Center team. Then this combined BAPs would be reviewed and approved by a Farmer Advisory Committee (FAC) before it was forwarded to the ATMA for approval and financing. 3. Maintain a bank account in which ATMA funds would be deposited. These funds would then disbursed to FIAC staff so that they can carry out those extension activities that were approved and funded by the ATMA. 4. Maintain complete and accurate financial accounts indicating how ATMA funds were spent; these financial records would be submitted periodically to the ATMA. 5. Establish and maintain an active Farmer Advisory Committee (FAC) to help set extension priorities, to review and approve block action plans, and to evaluate extension programs within the block. The composition of the FAC should reflect the major groups of stakeholders within the block. 6. The Convenor, FIAC would be under the administrative supervision of his/her respective line department head. In addition, the Convenor, FIAC would receive technical and programmatic guidance from the ATMA Project Director and the District Management Committee. Title: Agriculture Development Officer, Horticulture Development Officer, and Block Livestock Development Officer, Fishery Extension Officer, Sericulture Extension Officer etc. posted at block level Major Responsibilities:

21 Using participatory rural appraisal (PRA) methods, the ADO, HDO, BLDO, FEO, SEO etc would identify and prioritize important technical, management, and resource constraints faced by different socio-economic groups of farmers within their block. Particular attention would be given to the needs of resource poor farmers and other disadvantaged groups, including those from scheduled castes and tribal groups. In addition, the ADO, HDO, BLDO, FEO, SEO would identify important natural resource management problems that pose a threat to the different cropping systems and the natural resource base within the block. Working with the OIC and district-level research and extension specialists, this technology team would develop a annual action plan for the block, including attention to farming system innovations, farmer organizations, technology gaps within important crop and livestock production systems, and serious natural resource management problems within the block or mandal. Working in collaboration with village extension workers (VEWs), and with the technical guidance of subject matter specialists (SMSs) and researchers, this technology team would implement their respective block action plans (BAPs). This BAPs would include an appropriate mix of farmer exposure visits to see farming system innovations or success stories, demonstrations, farmer training, and, possibly, the use of the mass media. In addition, where farmer interest groups (FIGs) and farmer associations (FAs) exist, technology team members would utilize these groups in disseminating technology and providing training to key target groups within the block or mandal. Working with both NGOs and VEWs, this technology team would help establish and then provide technical support to different types of FIGs and FAs farmers who are producing different types of high value crops or livestock enterprises. The FIAC members would need training in (a) participatory rural appraisal, (b) extension methodology and farmer training procedures, and (c) developing and working with farmer organizations. Finally, the FIAC members should receive periodic short-term technical trainings organized by district-level SMSs, in collaboration with ZRS researchers and KVK trainers. These monthly training sessions would be carried out at the district (or sub-divisional) headquarters, with the content being tailored to reflect the major crops, livestock, and farming systems within the different agro-ecological zones of the district. The FIAC members would be under the administrative control of their respective line department heads. However, technical and programmatic supervision would be provided by the Convenor for the FIAC. The officers of sub divisional level will monitor the activity of BTT/FAC and guide for implementation as when necessary. They will also provide support for technical matters whenever it is needed. Title: Village Extension Worker (like KPS/AEO/Livestock Development Assistant/Fishery Attendant/ Fishery Development Assistant etc.) working at below the block level. Major Responsibilities Using PRA methods, the VEW (like KPS/AEO/Livestock Development Assistant/Fishery Attendant/ Fishery Development Assistant etc.) would inventory the predominant crop, livestock, and farming systems in his/her service area (circle) and then determine the primary technology gaps that limit the productivity of field crop, horticultural, fishery, livestock etc. production systems. Included in this analysis would be attention to identifying those more homogeneous socio-economic groups of farmers (e.g. scheduled caste, tribal and women farmers) who carry out particular farming

22 systems. These similar groups of socio-economic farm households could be targeted for specific farming system innovations (success stories within the district or block) and for organization into FIGs. Working with under the technical and operational guidance of the Convenor and the BTT, the VEW (like KPS/AEO/Livestock Development Assistant/Fishery Attendant/ Fishery Development Assistant etc.) would carry out a combination of on-farm visits, meetings, demonstrations, farmer field days, and by encouraging farmers to participate in training activities being offered at the village, block, district etc. level. Emphasis would be given to assisting resource poor farmers and other disadvantaged groups, including women farmers. In addition, the VEW (like KPS/AEO/Livestock Development Assistant/Fishery Attendant/ Fishery Development Assistant etc.) would encourage and help farmers gain access to other technical services, such as soil testing and artificial insemination (AI), and resources (credit). Working in collaboration with NGOs, the VEW (like KPS/AEO/Livestock Development Assistant/Fishery Attendant/ Fishery Development Assistant etc.) would work with similar socio-economic farm households in each village who have expressed an interest in producing a particular high value commodity (dairy, chilli, etc.) and who might be organized into an informal farmer interest group (FIG). Once these groups are established, then the VEW (like KPS/AEO/Livestock Development Assistant/Fishery Attendant/ Fishery Development Assistant etc.) would assist these groups of farmers by making available the necessary information, technology, and training that would enable them to successfully produce these commodities, and by helping them gain access to inputs, credit and marketing services. Finally, working with the FIAC team, the VEW would encourage newly established FIGs to join similar types of FIGs within the Block or Gram Panchayat, to form a FA that could begin to provide a broader range of commodity specific services to its members. VEWs would work under the administrative control of the block-level Officers, and under the technical direction of FIAC team. Title: Project Director (ATMA) Major Responsibilities: The Project Director (PD) for the Agricultural Technology Management Agency (ATMA) will be expected to perform the following duties: Provide overall leadership for agricultural extension and related technology transfer activities within the district. Work closely with the ATMA Governing Board (GB); serve as Member Secretary of the GB; schedule GB meetings; and forward meeting notices, agenda and necessary reports to GB members in advance of scheduled meetings. Prepare and submit Annual Action Plans to the ATMA Governing Board (GB) for their review, possible modification, and approval. Prepare and submit other types of proposals, as authorized by the GB that will enhance the work and financial sustainability of the ATMA and its programs. Develop and maintain a close working relationship with those line departments that participate in ATMA activities, as well as with other government offices in the district. Develop and maintain a positive working relationship with NGOs, cooperatives, and private sector firms, including input supply, agro-processing, and marketing. Promote the development of farmer organizations throughout the district.

23 Promote and help establish new marketing and agro-processing opportunities for farmers within the district. Establish, equip, and maintain a suitable office for the ATMA to carry out its assigned functions, activities and tasks. Hire and supervise ATMA staff in carrying out ATMA business. Establish and maintain ATMA bank accounts; receive and disburse funds as directed by the GB. Maintain accurate and up-to-date financial accounts that are periodically audited by Chartered Accountant. Submit financial reports to the TDU as required by under Government of India and World Bank agreements. Collect project performance data and compile information needed to monitor project progress; submit performance reports to the TDU as specified in project agreements. Carry out other duties and tasks necessary to ensure an active program of agricultural technology dissemination within the district. The PD reports directly to the District Collector as the Chairman of the ATMA Governing Board. Title: Subject Matter Specialists At the district or sub-division level, there are subject matter specialists (SMSs). In addition, some of the other line departments, such as the Departments of Animal Husbandry (DAH) and Horticulture (DOH) have technical specialists assigned at the district level who could provide technical support to the FIAC team. Working in collaboration with the KVK trainers and ZRS research staff, the district and/or division-level subject matter specialists (SMSs) would: Plan, coordinate, and help provide specialized technical training and support to the block and field level extension staff. Assist the FIAC team in planning their seasonal or annual work plans. Then, help the field staff to implement specialized extension activities, including demonstrations, farming training, and farmer field days. Monitor and carry out periodic assessments of soil fertility levels, water management practices, pesticide use, and other factors that may effect the sustainability of different farming systems within different agro-ecological zones of the district. Technical specialists would be administratively responsible to the district or sub-division heads of their respective line department. In addition, they would coordinate their technical program activities with ZRS researchers and KVK trainers. STRATEGIC RESEARCH AND EXTENSION PLAN (SREP): One of the first tasks of ATMA like institutions is to facilitate the preparation of Strategic Research and Extension Plan (SREP) of the district. The SREP is prepared through participatory methodologies such as Participatory Rural Appraisal (PRA) involving all the stakeholders and farmers. The SREP contains detailed analysis of all the information on existing farming systems in the district and research extension gaps required to be filled-up. It also prioritizes the research extension strategies within the district. It becomes the basis for development of work plans at block/ district level.