Reaching for the Stars The Federal Government of Germany s Centre of Excellence for the Cultural and Creative Industries Stefanie Bechert Director of the Centre of Excellence for the Cultural and Creative Industries
Topics The Cultural and Creative Industries Initiative of the Federal Government Goals and Fields of Action The Federal Government s Centre of Excellence for the Cultural and Creative Industries adressing new Tasks Regional Outreach Stories about Nomadic Grazing
The Federal Government s Initiative Economic Significance Companies and Jobs Gross Value added
The Federal Government s Initiative Economic Significance CC SMEs Automotive industry Revenue distribution Growth (1)Design industry (2) performing arts (3) Computer Games (4) Art market (5) Advertising industry (6) Music industry (7)Book market (8) Architectural market (9) Broadcasting industry (10) Film industry (11)Press market
The Federal Government s Initiative Goals The cultural and creative industries are no longer just an image factor but rather make up an important, independent sector of the economy and one that needs to be groomed as an engine for long-term growth.... are a key part of a knowledge- and content-oriented society and play a pioneering role in paving the way toward a knowledge-based economy.... are already today using forward-looking business models and methods of work organisation, and are leaders in innovation. Innovation and economic policies that aim to boost and expand Germany s powers of innovation must develop the cultural and creative industries as a key cross-sectoral factor and incorporate them into the policymaking process.
The Federal Government s Initiative Fields of Action Raise the industry s profile! Discover and tap potential! Highlight trends! Strengthen networks! Growth + jobs Optimise the policy environment Identify where adjustments need to be made!
Information through Websites www.kultur-kreativ-wirtschaft.de www.rkw.de/kreativ
The Federal Government s Centre of Excellence for the Cultural and Creative Industries Supporting the Federal Government s Initiative by putting policy into action Creating a platform for businesses and stakeholders on national and regional level
The Federal Government s Centre of Excellence for the Cultural and Creative Industries November 2009 at the beginning
Improve access to existing public funding programmes for CC SMEs Identifying less used programmes > Promotion Finding out all well-fitting programmes > Use analysis Discovering non-accessible but fitting programmes > Recommendations to adapt
Implementation of an advisory body Constitution of an advisory body with entrepreneurs of the cultural and creative industries and representatives of branches and regional bodies
Enhance public awareness of CC SMEs as an independent sector of economy Contribute to intersectoral conferences as part of the existing regional networks of service providers to CC SMEs example: Region of Stuttgart
14. April 2010 Contribute to international Congresses in order to learn from partners from other european countries (don t forget China!) Example: CREATIVE.HEIMAT organised by Creative.NRW / Inga Wellmann
16. April 2010 Be present at key-events of singular market segments in order to show support of the Initiative and the Centre of Excellence Example: International network for contemporary performing arts Spring Plenary Meeting
1. July 2010 RKW Annual Conference 30. June 1. July 2010 Think Future! Competitive and Responsible Acting in Business Workshop: Sustainable - Creativ - Successful with representatives from Green Music / Eventmanagement Design / Creative Handcraft Start-up Center for CC Green-IT
23.- 24. September 2010 Bringing the special needs of creative professionals into focus of public authorities Example: Advanced training on offer - Institute for Urban Development, Berlin Conference Urban Development & Cultural and Creative Industries
Since February 2010 Topic: Coworking & Co. new working models for the cultural and creative industries
Since February 2010 Topic: Social Media top priority communication channel of creative people
Jan March 2010 Our Experts working at grass roots level? - Musicians, dancers, actress... - Experienced as selfemployed artists and/or entrepreneurs
Thank you for your attention! Stefanie Bechert Director of the Federal Government s Centre of Excellence for the Cultural and Creative Industries c/o RKW Düsseldorfer Str. 40 65760 Eschborn Phone: +49 6196 / 495-3250 Email: bechert@rkw.de