ANNEXURE 1 BIBLIOGRAPHY
BIBLIOGRAPHY BOOKS: 1. Beverly Witter Du Gas, Introduction to Patient Care: A comprehensive approach to nursing, Elsevier India Private Limited, New Delhi, 4 th Edition, 2004. 2. C.R. Kothari, Research Methodology: Methods & Techniques, Wishwa Prakashan, New Delhi, 2 nd Edition, 1999. 3. Christopher Love Lock, Jochen Wirtz, Jayanta Chatterjee, Services Marketing: People, Technology, Strategy, Pearson Prentice Hall, Noida, 6 th Edition, 2010. 4. D.D. Sharma, Total Quality Management: Principles, practice and Cases, Sultan Chand & Sons Educational Publishers, New Delhi, 2007. 5. D.K. Bhattacharyya, Research Methodology, Excel Books, New Delhi, 2005. 6. Dale H. Besterfield, Carol Besterfield-Michna, Glen H. Besterfield, Mary Besterfield-Sacre, Total Quality Management, Pearson Prentice Hall, Delhi, 3 rd Edition, 2008. 7. Donald R. Cooper, Pamela S. Schindler, Business Research Methods, Tata McGraw-Hill Publishing Company Limited, New Delhi, 8 th Edition, 2004. 8. Donna C.S. Summers, Quality Management: Creating and Sustaining Organizational Effectiveness, Prentice-Hall of India Private Limited, New Delhi, 2005. 9. Gana Kiritharan, Total Quality Management: A system to implement, UBS Publishers Distributors Pvt. Ltd., Delhi, 2005. 10. Gopal K. Kanji & Mike Asher, 100 Methods for Total Quality Management, Response Books, New Delhi, 2008.
11. Jens J. Dahlgaard, Kai Kristensen and Gopal K. Kanji, Fundamentals of Total Quality Management, Nelson Thornes Ltd., 2004. 12. Jha S.M., Hospital Management, Himalaya Publishing House, New Delhi, 1 st Edition, 2001. 13. Jha S.M., Services Marketing, Himalaya Publishing House, New Delhi, 1997. 14. K. Douglas Hoffman & John E. G. Bateson, Marketing of Services, South- Western Cengage Learning, New Delhi, 2006. 15. K. Park, Preventive and Social Medicine, M/s. Banarsidas Bhanot Publishers, Jabalpur, 19 th Edition, 2007. 16. K. Shridhara Bhat, Total Quality Management: Text & Cases, Himalaya Publishing House Pvt. Ltd., Mumbai, 2008. 17. Leonard Berry and Parasuraman, Marketing Services, New York: Free Press, 1991. 18. M.K. Rampal, S.L. Gupta, Service Marketing: Concepts, Applications and Cases, Galgotia Publishing Company, New Delhi, 2009. 19. Philip Kotler, Marketing Management, Pearson Education, Delhi, 11 th Edition, 2003. 20. Philip Kotler, Principles of Marketing, Prentice-Hall of India Private Limited, New Delhi, 10 th Edition, 2003. 21. S C Gupta, Fundamentals of Statistics, Himalaya Publishing House Pvt. Ltd., Mumbai, 17 th Edition, 2010. 22. S. Bhaskar, Total Quality Management, Anuradha Publications, Chennai, 2007.
23. Shailendra Nigan, Total Quality Management: an integrated approach, Excel Books, New Delhi, First Edition, 2005. 24. Suja R. Nair, Consumer Behaviour and Marketing Research: Text and Cases, Himalaya Publishing House, Mumbai, 2007. 25. Zeithaml A. Valarie and Bitner Jo Mary, Service Marketing, McGraw-Hill International Edition, New York, 1996. JOURNALS: 1. Academy of Management Journal 2. Advances in Services Marketing and Management 3. African Journal of Business Management 4. Cuadernos de Difusion 5. Eastern Mediterranean Health Journal 6. European Journal of Marketing 7. Health care management review 8. Health services management research: an official journal of the Association of University programs in Health Administration 9. Health Survey Research 10. Indian Journal of Commerce & Management Studies 11. Indian Journal of Medical Micro Biology 12. International Journal for Quality in Health Care 13. International Journal of Emergency Medicine 14. International Journal of Health Care Quality Assurance
15. International journal of healthcare quality assurance incorporating Leadership in health services 16. International Journal of Market Research 17. International Journal of Marketing Studies 18. International Journal of Service Industry Management 19. Journal of Business Research 20. Journal of community Medicine 21. Journal of Consumer Research 22. Journal of Health Care Marketing 23. Journal of International Business and Economics, International Academy of Business and Economics 24. Journal of Marketing Management 25. Journal of Marketing Research 26. Journal of Marketing 27. Journal of Medical Systems, Plenum Press New York 28. Journal of Nursing Care Quality 29. Journal of preventive medicine and public health 30. Journal of Retailing 31. Journal of Service Research 32. Journal of the Academy of Hospital Administration 33. Journal of the Academy of Marketing Science 34. Journal of the Market Research Society 35. Leadership in Health Services
36. Managing Service Quality 37. Marketing Intelligence and Planning 38. Material Manager Healthcare 39. MI: Health Administration Press 40. Pain 41. Pflege 42. Psychological Bulletin 43. Quality Management in Health Care 44. The Financial Express 45. The Journal of Pakistan Medical Association 46. The McKinsey Quarterly 47. The Service Industries Journal REPORTS: 1. A model of perceived service value, Technical note, 1988, 88-420.1, Waltham, MA: GTE Laboratories. 2. Adult Patient Satisfaction with Nursing Care, 2005, Addis Ababa University, Ethiopia. 3. Andhra Pradesh Budget in brief 2011-2012, Anam Ramanarayana Reddy, Minister of Finance, Govt. of Andhra Pradesh, presented in Legislature, Vol. VI, Feb. 2011. 4. Annual Report 2005-2006, Ministry of Health and Family Welfare, Government of India.
5. Census of India 1991 & 2001, Provisional Population Totals: India, Registrar General of India, Ministry of Home Affairs, Government of India. 6. Declaration of Alma-Ata: Health for All, 1978, Series No. 1, World Health Organization. 7. District Level Reproductive Health Household Survey, IIPS, 2004. 8. Economic Survey 2005-2006, Ministry of Economic Affairs, Government of India. 9. Economic Survey 2009 2010, Ministry of Finance, Government of India. 10. Emerging Market Report 2007: Health in India, PricewaterhouseCoopers. 11. Evaluation of the strategy for health for all, SEARO, Seventh Report World Health Situation, 1986, Vol.4, World Health Organization. 12. Expenditure Budget 2011-2012, Pranab Mukherjee, Minister of Finance, Govt. of India, Presented in Parliament, Total expenditure of Ministries/Departments, Statement 2, Vol. 1, Feb. 2011. 13. Financing and planning, Govt. of Andhra Pradesh, Budget 2010-2011. 14. Health Information of India, 2004 & 2005, Central Bureau of Health Intelligence, MOHFW, Government of India. 15. Health Information of India, DGHS, MOHFW, 2003. 16. India Water Supply & Sanitation, The World Bank, January 2006. 17. India Health Report, Mishra R. L., Chatterjee R, Rao S, OUP, 2005. 18. Inter sectorial linkages and health development, 1984, WHO Offset Publ.No.83. 19. Joint Commission for Accreditation of Healthcare Organizations, Agenda for change (Update), Newsletter 1, no. 1 (Sept. 1987): 1-4.
20. Maternal Mortality in India: 1997-2003, Trends, Causes and Risk Factors, Registrar General of India, Ministry of Home Affairs, 2006. 21. Morbidity and Treatment of Ailments, NSSO 52 nd Round, 2001, Dept. of Statistics, Government of India, New Delhi. 22. National Family Health Survey (NFHS II), 1998-99, IIPS, Mumbai and ORC Macro, 2000. 23. National Health Accounts India, 2001-02, MOHFW, Government of India 2005. 24. National Health Policy 2002, MOHFW, Government of India, 2002. 25. Quick Estimates of National Income, Consumption Expenditure, Saving and Capital Formation 2003-2004, Central Statistical Organization, Ministry of Statistics & Programme Implementation, Government of India. 26. Right to health: Indian Budget 2011-12 A brief comment, Saturday, March 5, 2011. 27. Sample Registration Systems Bulletin, 2004, Provisional Estimates and Census of India, Registrar General, of India, Ministry of Home Affairs, Government of India. 28. SRS Bulletin, Registrar General of India, Government of India. 29. Technical Report, 1981, Sr., No. 667, World Health Organization. 30. Tenth Five Year Plan Document, Planning Commission, Government of India. 31. The Global Competitiveness report 2009 2010, World Economic Forum Geneva, Switzerland. 32. World Development Indicators, 2005, World Bank 2005.
ANNEXURE 2 QUESTIONNAIRE
ANNEXURE 3 PROFILE OF KRISHNA DISTRICT PROFILE OF KRISHNA DISTRICT
Krishna District with its head quarters at Machilipatnam is a coastal district of Andhra Pradesh. It was formerly called as Machilipatnam District. Later it was renamed as Krishna District after the holy river Krishna, by adding certain Taluks of the abolished Guntur District in 1859. Again in 1925, the Krishna District was further divided into the Krishna and the West Godavari Districts. The Krishna District lies between 15 0 43 & 17 0 10 of the Northern Latitude and 80 0 and 81 0 33 of the Eastern longitude and extends over an area of 8727 sq.kms with a coast line of 88 kms. It is surrounded on the East by the Bay of Bengal and the West Godavari District, on the south by the Bay of Bengal, on the west by the Guntur and Nalgonda Districts and on the North by the Khammam District.
The district is divided into 50 mandals covering 4 revenue divisions i.e. 1. Machilipatnam 2. Vijayawada 3. Gudivada and 4. Nuzvid. The district is naturally divided into delta and upland zones. The delta lands are being irrigated by the canals of river Krishna. The main sources of irrigation in uplands are tanks. The water of Nagarjuna Sagar is also accessible as one of the sources of irrigation. The population of the district is 41.87 lakhs comprising of 967 inhabited and 38 uninhabited villages. It is 2.57% of the total population. The density is 481 per sq.km (population census 2001). Tropical climatic conditions with extreme heat of the summer and chilly conditions of winter prevail in this district. The months between April and June are termed s the hottest months with temperatures soaring high in May. The monsoon breaking in the middle of June signifies the advent of rainfall up to the middle of October. The normal rainfall of the district is 1034 MMs, 2/3rds of which is received because of the South west monsoon. The average rainfall recorded during the year 2000-01 was 1037MM and in 2001-02 it was 908MM. Three types of soils viz., 1 Black soil which constitute 57.6% of the villages 2. Sandy clay-loams with 22.3% and 3. Red loamy with 19.4% of the villages are prevalent in this district, while sandy soils constitute to only 0.7% of small fringes on the sea coast. The district endowed with a rich variety of soils occupies an important place in Agriculture, which is the most important occupation and paddy is the main food crop produced. The gross area cropped in the district is 17.72 acres of which net area sown was 11.93 lakh
acres. The gross area irrigated is 11.09 lakh acres out of which the net area irrigated is 7.00 lakh acres. Various categories of hospitals under Government sector are offering health care services to the needy of Krishna district. 1. No. of hospitals under Directorate of Medical Education 3 2. No. of hospitals under Vidya Vidhana Parishat 8 3. No. of Community Health Centres under DMHO 9 4. No. of Primary Health Centres under DMHO including PPU (family planning unit), MMU (Mobile Medical Unit), THW ( Tuberculosis Health Worker), TB Clinics 67 5. Government Ayurvedic Dispensaries under DMHO 5 6. No. Sub-Centres under DMHO 593 7. Urban Area Sub Centres under DMHO 27 8. Ayurvedic Dispensaries under Ministry of Health & Family Welfare, Dept of AYUSH 30 9. Homeo Dispensaries under Ministry of Health & Family Welfare, Dept of AYUSH 12 10. Unani Dispensaries under Ministry of Health & Family Welfare, Dept of AYUSH 2 11. Vijayawada Municipal Corporation Urban Health Centres 22 12. Vijayawada Municipal Corporation Ayurvedic dispensaries 12 13. Vijayawada Municipal Corporation Unani dispensaries 2 14. Vijayawada Municipal Corporation Maternity Hospitals 4 15. Employee State Insurance Hospitals (ESI) Regional Hospital for 5 districts located at Vijayawada 1 ESI dispensaries 7 16. RTC Hospitals 3 17. Railway Hospitals 2
18. Ex-service men contributory health scheme (ECHS) hospital 1 19. P & T Dispensaries 1 Source: 1. Chief Planning Officer, Krishna District, Macilipatnam(Hqs). 2. DMHO office, Macilipatnam. 3. Dept of AYUSH, Eluru. 4. Administrative office, ESI Hospital, Vijayawada. 5. Medical officer, APSRTC Hospital, Vijayawada. 6. Medical officer, Railway Hospital, Vijayawada. 7. Medical officer, ECHS Hospital, Vijayawada. 8. Medical officer, P & T dispensary, Vijayawada. 9. Administrative office, Vijayawada Municipal Corporation, Vijayawada.
ANNEXURE 4 PROFILE OF SELECT HOSPITALS
PROFILE OF N.T.R. HEALTH UNIVERSITY GENERAL HOSPITAL, VIJAYAWADA Address for Communication UNIVERSITY GENERAL HOSPITAL GUNADALA - VIJAYAWADA KRISHNA DISTRICT Hospital Started from 1938 Name of the Hospital Administrator Name of the Medical Superintendent K.RAJANI DR.SUBRAHMANYAM, M.D., (OPTH) Number of Hospital Beds 500 Name of the Departments / Specialties offering 1. GENERAL MEDICINE 11 RADIOLOGY 2. GENERAL SURGERY 12 RADIO THERAPY 3. GYNAECOLOGY 13 PHYSIOTHERAPY 4. OPHTHALMOLOGY 14 PULMONOLOGY 5. ORTHO 15 S.T.D. 6. T.B.C.D. 16 CARDIOLOGY 7. ANAESTHESIA 17 PSYCHIATRY 8. PEDIATRICS 18 NEUROLOGY 9. DERMOTOLOGY 19 BLOOD BANK 10. E.N.T. 20 UROLOGY No. of Specialists No. of Doctors No. Nursing Staff No. of paramedical staff 2 258 + PG 150 75 No. of Out-patients per day No. of Operation Theatres 250 & ABOVE (figure may varies depends on season) Operation theatres for various Surgical wings like General surgery, Ophthalmology, Ortho, ENT, Neuro, Urology, Labour room, Radio therapy
PROFILE OF PINNEMANENI SIDDHARTHA MEDICAL COLLEGE HOSPITAL, CHINAOUTAPALLI Address for Communication Hospital Started from Name of the Chairman Name of the Hospital Administrator Name of the Medical Superintendent PINNEMANENI SIDDHARTHA MEDICAL COLLEGE HOSPITAL, CHINA OUTAPALLI, KRISHNA DISTRICT. 2002 October S.V.VISHNUVARDHANA RAO DR.C.NAGESWARA RAO DR.ANNE KRISHNA Number of Hospital Beds 790 Name of the Departments / Specialties offering 1. GYNECOLOGY 2. GENERAL SURGERY 3. OPTHLMOLOGY 4. GENERAL MEDICINE 5. CARDIOLOGY 6. C T SURGERY 7. MRI 8. DENTAL No. of Specialists No. of Doctors No. Nursing Staff No. of paramedical staff 376 421 173 No. of Out-patients per day 1200 (figure may varies depends on season) No. of Operation Theatres 12 Dept. wise Operation Theatres 1. GENERAL THEATRE 2. OTHLMOLOGY 3. DENTAL 4. ORTHO 5. LABOUR ROOM
PROFILE OF DR. RAMESH CARDIAC AND MULTISPECIALITY HOSPITAL, VIJAYAWADA Address for Communication NEAR I.T.I.COLLEGE RING ROAD VIJAYAWADA KRISHNA DISTRICT. Hospital Started from 1998 Name of the Chairman Name of the Managing Director Name of the Hospital Administrator Name of the Medical Superintendent SRI.M.S.RAMMOHAN RAO DR.P.RAMESH BABU DR.KODALI KISHORE BABU DR.S.SIVA RAMA KRISHNA RAO Number of Hospital Beds 200 Name of the Departments / Specialties offering 1. CARDIOLOGY 2. C T SURGERY 3. NEUROLOGY 4. NEPHROLOGY 5. PULMONOLOGY 6. GENERAL MEDICINE 7. GENERAL SURGERY 8. DIABETOLOGY No. of Specialists No. of Doctors No. Nursing Staff No. of paramedical staff 34 55 380 350 No. of Out-patients per day 400 (figure may varies depends on season) No. of Operation Theatres 4 Dept. wise Operation Theatres 1. CARDIOTHORACIC SURGERY 3 2. GENERAL SURGERY - 1 3. DIALYSIS WING
PROFILE OF PRASANTH HOSPITAL, VIJAYAWADA Address for Communication Hospital Started from Name of the Chairman Name of the Managing Director Name of the Hospital Administrator Name of the Medical Superintendent PRASANTH HOSPITAL A.P.S.E.B.CITI CENTRE COLOGY M.G.ROAD, LABBIPET VIJAYAWADA 2007 APRIL DR.KASARANENI PRASANTH KUMAR DR.KASARANENI PRASANTH KUMAR D.S.CHAKRAVARTHY DR.KASARANENI PRASANTH KUMAR Number of Hospital Beds 104 Name of the Departments / Specialties offering 1. UROLOGY 2. GYNIC 3. GENERAL MEDICINE No. of Specialists No. of Doctors No. Nursing Staff No. of paramedical staff 3 5 25 20 No. of Out-patients per day 60 No. of Operation Theatres 3 Dept. wise Operation Theatres 1. UROLOGY 2. LABOUR ROOM 3. GENERAL SURGERY
PROFILE OF M.J. NAIDU ORTHOPAEDIC & TRAUMA HOSPITAL, VIJAYAWADA Address for Communication M.V.S.ACCIDENT HOSPITAL NEAR PUSHPA HOTEL SURYA RAO PET VIJAYAWADA 520002 Hospital Started from 1976 Name of the Chairman Name of the Managing Director Name of the Hospital Administrator DR.M.S.NAIDU DR.M.J.NAIDU, SMT.M.MADHURI SMT.M.MADHURI Number of Hospital Beds 55 Name of the Departments / Specialties offering 1. ORTHOPEDICS No. of Specialists No. of Doctors No. Nursing Staff No. of paramedical staff 3 10 20 45 No. of Out-patients per day 70 No. of Operation Theatres 4 Dept. wise Operation Theatres 1. Orthopedics 4
PROFILE OF LATHA SUPERSPECIALITY HOSPITAL, VIJAYAWADA Address for Communication D.No.29-14-58, PRAKASAM ROAD, SURYA RAO PET VIJAYAWADA 520010 PH.0866 6451881 Hospital Started from 10-02-2008 Name of the Chairman Name of the Managing Director Name of the Hospital Administrator Name of the Medical Superintendent P.VENKATESWARA RAO DR.CH.PRAMOD (M.D.,D.M.) NEURO P.VENKATESWARA RAO DR.CH.PRAMOD (M.D.,D.M.) NEURO Number of Hospital Beds 60 Name of the Departments / Specialties offering 1. NEUROLOGY 2. NEPHROLOGY 3. GENERAL MEDICINE 4. PAEDIATRICS (CHILD CARE) 5. WOMEN CARE No. of Specialists No. of Doctors No. Nursing Staff No. of paramedical staff 5 11 60 40 No. of Out-patients per day 130 No. of Operation Theatres 2 Dept. wise Operation Theatres 1. GENERAL THEATRE 2. LABOUR ROOM 3 DIALYSIS WING
PROFILE OF GIFFORD MEMORIAL HOSPITAL, NUZVID Address for Communication GIFFORD MEMORIAL HOSPITAL NUZVID 521 201 Hospital Started from 1925 Name of the Chairman Name of the Managing Director Name of the Hospital Administrator JERAMAIAH R.N.PRABHUDAS M.VARA PRASAD Number of Hospital Beds 175 Name of the Departments / Specialties offering 1. GYNECOLOGY 2. DENTAL 3. GENERAL MEDICINE 4. OPTHOLMOLOGY No. of Specialists No. of Doctors No. Nursing Staff No. of paramedical staff 1 4 26 20 No. of Out-patients per day 70 (figure may varies depends on season) No. of Operation Theatres 3 Dept. wise Operation Theatres 1. OPHTHALMOLOGY 2. GENRAL 3. LABOUR ROOM
PROFILE OF GOVERNMENT DISTRICT HOSPITAL, MACHILIPATNAM Address for Communication GOVERNMENT DISTRICT HOSPITAL MACHILIPATNAM KRISHNA DIST Hospital Started from 1939 Name of the Chairman Name of the Medical Superintendent Number of Hospital Beds DCHS DR.K.RAJA 365 Name of the Departments / Specialties offering 1. GYNECOLOGY 2. ENT 3. OPTHLMOLOGY 4. GENERAL SURGERY 5. ABDOMIN SCAN 6. PAEDIATRICS 7. HOMEO UNANI AYURVEDA 8. BLOOD BANK 9. CT SCAN 10. ORTHO, GENERAL MEDICINE No. of Specialists No. of Doctors No. Nursing Staff No. of paramedical staff No. of Out-patients per day 200 (figure may varies depends on season) No. of Operation Theatres 5 Dept. wise Operation Theatres 1. General surgery 2. Ophthalmology 3. Ortho 4. ENT 5. Labour Room
PROFILE OF GOVERNMENT AREA HOSPITAL, NUZVID Address for Communication AREA HOSPITAL GANDHINAGAR NUZVID 521 201 Hospital Started from 1950 Name of the Medical Superintendent DR.SOMA SUNDARA RAO Number of Hospital Beds 200 Name of the Departments / Specialties offering 1. SURGICAL 2. GYNEC 3. OPTHOLMOLOGY 4. ORTHO 5. DENTAL 6. HOMEO 7. PAEDIATRICS 8. GENERAL MEDICINE No. of Specialists No. of Doctors No. Nursing Staff No. of paramedical staff 3 9 24 20 No. of Out-patients per day 150 TO 200 (figure may varies depends on season) No. of Operation Theatres 2 Dept. wise Operation Theatres 1. GENERAL SURGERY 2. LABOUR ROOM
PROFILE OF GOVERNMENT COMMUNITY HEALTH CENTRE, JAGGAIAHPET Address for Communication COMMUNITY HEALTH CENTRE NEAR RTC BUS STAND HYDERABAD ROAD JAGGAIAHPET Hospital Started from 1950 Name of the Medical Superintendent DR.K.RATNAVALI Number of Hospital Beds 30 Name of the Departments / Specialties offering 1. PAEDIATRICS 2. GYNAECOLOGY 3. GENERAL MEDICINE 4. GENERAL SURGERY No. of Specialists No. of Doctors No. Nursing Staff No. of paramedical staff 2 5 27 13 No. of Out-patients per day 200 250 (figure may varies depends on season) No. of Operation Theatres 2 Dept. wise Operation Theatres 1. GENERAL 2. LABOUR ROOM