International Market SPP 2016
1 SPP 2016 Summary Name of event Period International Market SPP (Seoul Promotion Plan) 2016 July 5, 2016 (Tuesday) ~ July 8, 2016 (Friday), 4 days Venue Dongdaemun Design Plaza, Seoul Millenium Hilton Hotel Sponsors Seoul Business Agency SEOUL Network SEOUL Enjoy SEOUL Project competition IR TALK Webtoon award Conference @ SICAF Screening Wandering Seoul 2
2 SPP 2016 Theme Find your treasure in SPP! Animation Webtoon OSMU Big buyers including major companies from Korea, China, America, and Europe etc. will participate in the animations and webtoons. It is a networking hub-market where all major media, platforms, and production companies of Korea will congregate. It is an outpost of global business gathering top contents of Asia. 3
3 Program details: SEOUL Network Enjoy Project competition Subject -Unpublished animation projects that are in planning producing finishing phases. -New projects looking for broadcasting media, investors, or joint producing partners. Webtoon award Subject -Webtoons that are being published serially or are finished, and with high possibilities of OSMU. - Agencies, authors and the like having ownerships or negotiation rights to webtoons. Awards volume Awards volume First prize Best planning prize Best creativity prize First prize Second prize Second prize US $15,000 US $10,000 US $10,000 US $15,000 US $10,000 US $10,000 Recruit notice Preliminary round Final round Awards ceremony April May July 5 th ~6 th July 8 th 4
4.1 Program details: Network SEOUL Network Enjoy ü IR It is a contents IR pitching field with no limitations to genre, providing opportunities that may lead to investment and OSMU. [Schedule : 2016.07.06.~07.07.] PART 1 : 2016.07.06. 13:30-14:20 Company1 IR pitching and Q&A 14:30-15:20 Company2 IR pitching and Q&A First prize - PART 1 : OSMU projects such as dramas and musicals based on webtoons. About 3 pieces of work will be selected to which up to 400 million won of SBA investment fund will be provided. The 3 pieces of work will be provided with different amounts of investment. - PART 2 : Animations that need investment for sequels, animations for theaters and the like. Venue : Rialto room - Capacity for about 40 people. - Basic supplies such as beam projectors and desks provided Operation method - Companies that wish to apply must apply beforehand, and time will be allocated for each company applied. - Strategic investors for distribution including VC/(movies, dramas) producers will be recruited beforehand. -IR pitching will be held according to timetable. 15:30-16:20 Company3 IR pitching and Q&A 16:30-17:20 Company4 IR pitching and Q&A PART 2 : 2016.07.07. 13:30-14:20 Company1 IR pitching and Q&A 14:30-15:20 Company1 IR pitching and Q&A 15:30-16:20 Company1 IR pitching and Q&A 16:30-17:20 Company1 IR pitching and Q&A Table setting may be changed. 5
4.2 Program details: Network SEOUL Network Enjoy IGNITE [ Schedule : 2016.07.05.~07.07.] ü A company-led business sharing arena where SPP 07.05. 07.06. 07.07. participants/buyers can conduct business promotions. 10:00 ~12:00 Slot 1 Slot 4 Slot 7 Subjects - Companies wanting to share their businesses using SPP opportunity. Venue : Junior Ball Room - This room can be separated into 3 rooms or integrated into 1 room. - Capacity of 1 room up to 40 people - Basic supplies such as beam projectors and desks provided. Operation method - Companies wanting to participate must apply beforehand. - To be operated in various forms such as business fairs, production presentations, agreement ceremonies, promotions, parties and the like. 13:30 ~15:30 16:00 ~18:00 LUNCH TIME (90min) Slot 2 Slot 5 Slot 8 BREAK TIME (30min) Slot 3 Slot 6 Slot 9 Table setting may be changed to seminar type setting. 6
4.3 Program details: Network SEOUL Network Enjoy ü 1:1 business program between buyers invited from home and abroad and SPP participant Subject - About 250 Korean and foreign buyers and assisting companies. Venue : Grand Ball Room companies [ Schedule : 2016.07.05.~07.08.] April May Inviting Korean and foreign buyers Recruiting SPP domestic participants Operation method - 1:1 business meeting according to prior meeting schedule. June Organizing meeting schedule in advance July 1:1 business 7
5 Program details: Enjoy SEOUL Network Enjoy TALK : Frank and down to earth business talk with key players, on the hottest issues of each industry including webtoon, animation, and drama. Date/venue: 2016. 7. 5(Tuesday), 16: 30~ 17: 30, Millenium Seoul Hilton, 3 rd floor, Artrium. Conference @ SICAF : Seminar on successful strategies in association with the 20 th Seoul International Cartoon Animation Festival Conference with figures invited from home and abroad. Date/venue: : 2016. 7. 6(Wed) ~ 7. 10(Sun), Dongdaemun Design Plaza (DDP) Wandering Seoul : A tour program introducing tourist attractions of Seoul to participating buyers. Date : 2016. 7. 8(Fri), to be held after the official event. Only for those who apply. 8
6 Schedule July 5 (Tues) July 6 (Wed) July 7 (Thurs) July 8 (Fri) Time Grand Junior Artrium Rialto Grand Junior Artrium Rialto Grand Junior Artrium Rialto Grand Artrium 10:00~ 12:00 12:00~ Webtoon awards Competitio n (Ani) Competit ion (Ani) ) (IR) webtoon matchi ng TALK (2) 13:30 13:30~ 15:30 15:30~ 16:00 Competit ion (evaluati ng) IR (Ani) Setting Variety producti Awards ceremony and departure 16:00~ 18:00 TALK (1) on presentat ion Wanderin 18:00~ 18:30 18:30~ Welcome dinner SICAF Opening ceremon y g Seoul(only those who want to) 20:30 This schedule may change according to circumstances. 9
7 Event Halls Lower Lobby Grand Ball Room Business Lounge Lounge Competition TALK 3rd Floor Artrium : 397sqm per room, Capacity for 200 people Junior Ball Room 88sqm per room / Capacity for 40 people IR Rialto Room 91sqm per room / Capacity for 40 people 10
8 Seoul Animation Center summary 11
9 Seoul Business Agency summary Foundation/location: Established in March 1998/400 Worldcupbuk-ro, Mapo-gu, Seoul (inside the DMC) An institution funded by Seoul City with the purpose to support and develop the industries in Seoul and the small and medium size companies. Mission : To develop the industries in Seoul and small and medium size companies comprehensively and systematically Vision : Improving the quality of lives of citizens by creating jobs Job and assistance to employment Issue/verify/match good jobs with job seekers, Training associated with jobs, developing new future jobs Increasing companies revenues and expanding employment Vitalizing distribution networks, expanding online-oriented sales routes in Korean and overseas, Developing small but strong companies through joint brands Developing new global companies and creating jobs Developing global companies through one-stop support from founding to investment, Creating the ecosystem through networking Strengthening companies competitiveness and expanding employment Cluster-based company networking and strengthening companies competitiveness. Providing business support to foreigners through global center etc. Developing future growth potential and creating jobs Vitalizing ani-towns and developing animations and webtoon companies/ Running IT complex 12