Wrap Up 2015 An event of
Index 3 A connector event 6 Programme 3 days, 3 tracks Talks Workshops Founders & Investors 4YFN Awards Featured Programmes 14 The venue Innovation Market 32 Media coverage 37 Online and social Buzz 39 Engaging the Community 40 Partners 48 Mobile World Capital Barcelona
A connector event With almost every industry being disrupted by nimble startups many driven by mobile thinking 4YFN should be a must for any visitor wanting to see what the future might hold. The Guardian 4 Years From Now has become a magnet for those who want to know who will play an important role in the mobile industry in four years. Frankfurter Germany I loved the energy. I look forward to 2016 4YFN and meeting even more startups from all over the world. Edith Yeung, Partner at 500 Mobile Collective I met some interesting companies at 4YFN, so I thought my time spent there was worthwhile. I did find 4YFN interesting as a complement to MWC as MWC is so big and hard to find and/or meet interesting startups. Seogju Lee, Director Corporate Development at Samsung Electronics A connector event
A connector event 8,000 attendees 2015 2,300 attendees 2014 Most represented countries 7% INVESTORS 5% MEDIA 27% STARTUPS 10% Innovation Directors 42% CORPORATE 12% CMO 20% CXO 21% USA 16% UK 5% France 9% Germany 50% Spain 3% Israel International Mobile & Digital Entrepreneurs, Global Venture Capital Firms, Business Angels & Private Investors, Corporate Innovation Directors, Mobile World Congress Attendees, Incubator and Accelerator Managers, Government Agencies, Hackers, Makers and Mobile Developers and International Press A connector event
Relive the best moments 4YFN 2015 Photogallery 4YFN 2015 Video recap A connector event
Programme CONNECT. INSPIRE. EMPOWER. 235 speakers 60 workshops 8 featured programmes 115 hours of activities 3 stages 3 startup competitions 5.000+ meetings 3 Content tracks Disrupted by Mobile Internet of Things Digital Media
3 days, 3 tracks DISRUPTED BY MOBILE INTERNET OF THINGS DIGITAL MEDIA DAY 1 MARCH 2 DAY 2 MARCH 3 DAY 3 MARCH 4 Disrupted by Mobile Mobile technology presents a new challenge for traditional industries. No one will be left behind. Internet of Things Bridging the gap between all things physical and digital. Using the reality to enhance the virtual world. Digital Media Exploring content creation, delivery and consumption. DESIGNING FOR TOUCH CONTEXT MATTERS HYPER-LOCAL SERVICES BIG DATA NEW BUSINESS MODELS PRIVACY AND CYBERSECURITY CONNECTED HOME SMART CITIES WEARABLES RAPID PROTOTYPING 3D PRINTING PRODUCT DESIGN CONTENT STRATEGY STORYTELLING TRANSMEDIA NEW ENTERTAINMENT FORMS ALTERNATIVE EDUCATION MODELS CROSS-PLATFORM PERFECTION Programme
Talks Top notch minds took the stage 3 stages 235 speakers 92 sessions Programme
Workshops Deep dive workshops that helped attendees turn ideas into action on topics such as: Cybersecurity Big Data Fundraising UX Bitcoins Pitching the press Design Thinking Negotiating with investors Mobile Marketing 60 Workshops 1,500+ Participants Programme
Founders & Investors Startups looking for funds got connected to fast meetings with Corporate VCs, investors, Business Angels or Accelerators looking for talent. 250 International investors 450 Startups Most represented countries: Spain, UK, USA, Germany, France 5.000+ meetings in 5 sessions Some of the investors involved: Siemens Northzone Grerycroft Impulse VC hub:raum Seaya Ventures Balderton Capital Blumberg Capital Relay Ventures Deutsche Telekom Hummer Winblad Sony Corporation Caixa Capital Risc Horizon Ventures Samsung Electronics 500 Mobile Collective Orange Fab among others. 4YFN is where the next generation of great tech & mobile companies gather - and with Mobile World Congress happening down the road, and the entire tech universe in Barcelona at that time, it makes 4YFN the ultimate showcase for the most innovative, cutting edge startups. Harry Briggs, Principal at Balderton Capital Programme
4YFN Awards 3 days, 3 tracks, 3 competitions, 3 minutes to succeed Digital Media 142 Disrupted by Mobile 245 516 entries 385 selected projects 56 countries represented 208 cities IoT 129 Panel of judges: Eze Vidra (Google Ventures, General Partner) Meg A Divitto (IBM, VP, Internet of Things) Krishna Visvanathan (DFJ Esprit, Managing Partner) Gabby Czertok (The Bridge Coca-Cola, GM) Martin Bittner (Cisco Europe, Director EIR Program) Katrin Zimmermann (Lufthansa Innovation Hub, Co-Creator) James Chen (Rakuten, Vice Executive Director) Bob Goodman (Bessemer Venture Partners, General Partner) Vincent Meunier (The ABSOLUT Group, Director of Growth Innovation) Programme
4YFN Awards and 3 grand prizes! Disrupted by Mobile Post-Sale solutions for Travel Companies Internet of Things Watch over your parcel anytime, anywhere. Digital Media Smart Camera Calculator 4YFN was great opportunity for us to showcase PhotoMath and connect with potential partners and investors. We were able to get media attention and were featured in some of the bigger online tech sites. And besides that, we had really good time in Barcelona! Sasa Skevin, Co-Founder at PhotoMath Programme
Featured programmes Partnering with global mobile and tech industry experts to learn where today s trends are heading. Startupbootcamp IoT & Data Telefónica Open Future Showcase Imagine Express GSMA MMIX Forum Claro Partner s IOT Lab Mobile Thinking Days Global Mobile Challenge Programme
The venue CONNECT. INSPIRE. EMPOWER. WINDOWS INSIDER LOUNGE 8,000 sqm
Innovation Market Startups had their own exhibition area, an opportunity to showcase projects and connect with entrepreneurs from all over the world. 235 exhibitors Most represented countries Spain, USA, UK, Belgium, Israel, Colombia, Sri Lanka The Innovation Market included 3 different packages: Space Only, Startup Demo Booths and Startup Corners The Venue
Startup Corner Recommended for communities, governments incubators and accelerators. The Venue / Innovation Market
Startup Demo Booth The Venue / Innovation Market
Inspirational Areas 3 unique stages to share knowledge and new ideas. Audi Theatre Fiware Terrassa Agora Banc Sabadell The main stage hosted top notch speakers and CEO s sharing their insights in tech entrepreneurship and innovation. This second stage was a space for discussion panels about investment, innovation and emerging technologies. Banc Sabadell hosted this stage, filled with talks and panels about concrete topics and fireside chats. The Venue
Audi Theatre Capacity: 450 participants The Venue / Inspirational Areas
Agora Banc Sabadell Capacity: 250 participants The Venue / Inspirational Areas
Fiware Terrassa Capacity: 180 participants The Venue / Inspirational Areas
MyTaxi / Ooredoo / Aqualogy 3 Workshop Domes The Venue / Inspirational Areas
MyTaxi / Ooredoo / Aqualogy 3 Workshop Domes The Venue / Inspirational Areas
Connect A more informal way to meet up. Attendees enjoyed 4 different networking areas to stimulate the exchange of ideas and facilitate the generation of businesses. Plaça Major Media Corner Founders & Investors Windows Insider Lounge Food trucks, bar and chilling area. It hosted the daily Afterwork Networking sessions. 2 sets devoted to media related activities. One-to-one area devoted to host quick meetings. Private meeting lounge. The The Venue Venue
Plaça Major The The Venue Venue / Connect
Media Corner The The Venue Venue / Connect
Founders & Investors The The Venue Venue / Connect
Windows Insider Lounge The The Venue Venue / Connect
Social agenda This edition raised the bar with the Chairman s Dinner and the first edition of the official 4YFN Party. 4YFN 2015 Chairman s Dinner 4YFN 2015 4YFN Party
Chairman s Dinner The Chairman s Dinner was a private cocktail held at 4YFN, and hosted by Lenovo, for speakers, investors, journalists, CEOs, key startups and partners. Guests had the chance to network in a more relaxed atmosphere. 350+ attendees Social agenda
4YFN Party The official 4YFN Party took place at El Molino and was hosted by Estrella Damm. Speakers, investors, media, partners, startups and staff were among the attendees. 700+ attendees Social agenda
Media Coverage The Guardian (UK) With almost every industry being disrupted by nimble startups many driven by mobile thinking 4YFN should be a must for any visitor wanting to see what the future might hold. Frankfurter Allgemeine (Germany) 4 Years From Now has become a magnet for those who want to know who will play an important role in the mobile industry in four years. The Next Web Most of the startup activity this year took place at twin event 4Years From Now, which grew considerably since its first edition last year, both in terms of size and of number of visitors. Techcrunch As part of that jacket-and-jeans sartorial growth, the startup community has become increasingly engaged, culminating this year with 4YFN. La Tribune (France) Top Israeli investor Yossi Vardi and 4YFN Director Aleix Valls lead the more unknown and, maybe, the most interesting side of Mobile World Congress Barcelona.
Media Coverage 410 accredited journalists x2 2014 s edition 2015 2014 TOTAL IMPACTS: 1.716 1.643 PRESS: 181 161 TV: 30 17 RADIO: 20 18 ONLINE: 1.406 1.401 NEWS AGENCY: 79 46 CLIPPING VALUE: 3,994,505 * 2,233,751 Quality international impacts *Increase of 80% yoy (International coverage value not included) Media coverage
International Impacts Media coverage
National Impacts Media coverage
TV Impacts Media coverage
4YFN and MWC sites 4YFN.com mobileworldcapital.com x2 2014 s results 590.522 pages viewed 78.305 unique visitors 3,66 pages/visit 3:28 average visit duration 82.957 page views during the week of 4YFN 33% increase 469.201 pages viewed 250.911 unique visitors 1,66 pages/visit 1:20 average visit duration 38.511 page views during the week of MWCongress 1st November 2014 13th March 2015 1st November 2014 13th March 2015 Online and Social Networks
Social Networks Interactions 2014 6.420 2015 11.800 followers doubled in one edition 35% Spain 65% international 14.000+ tweets 48M impacts Top countries 9,5M social media reach USA UK France Germany Finland * 12.800 tweets included #4yfn and/or @4YFN_MWC Spain Israel Online and Social Networks
Engaging the community This edition focused on trustworthy and well-established partners among the entrepreneurial communities and stakeholders. This grass roots strategy proved to be an effective way to generate qualified leads with a very high conversion rate of participants and visitors. MOST ACTIVE COMMUNITIES Barcelona and Catalonia Barcelona Activa / idigital Claro Partners / BIZ / Barcelona Barcinno / Eureka Startups Itnig The Promotion Venue Strategy Global Startupbootcamp Wayra F6S Spain Red.es UOC Spain Startup Europe Idea London / UCL Startups.be MLOVE / Akcess Romania Fit Agency Newsletters, banner campaigns, presence in events, promotions adressed to community members, 2.000.000+ impacts
Partners Brands that share our passion for innovation, and want to contribute and participate in the future of digital and mobile entrepreneurship. Global partners Main partners Official partners Media partners
AUDI Our main stage, the Audi Theatre, hosted the most relevant keynotes and panels. A real hot spot on entrepreneurial and innovation trends brought by top notch speakers, CEOs of successful startups and big companies. Audi s claim says Vorsprung durch Technik. The German word Vorsprung stands for progress and a progressive attitude that drives the brand to do things before anyone else. 4YFN is where Audi s link with innovation becomes real. Partners / Global Partners
FIWARE Fiware Terrassa hosted startups, projects and results in great shows. This second main stage was also the space for discussion, panels, innovative projects using the platform, coaching, mentoring, technical and business support. These contents matched perfectly with FIWARE, an open source platform that provides standard APIs to develop cloud-based applications, making it easier to connect to the Internet of Things, manage and process multimedia and context information at large scale in real time, perform BigData analysis, etc. Partners / Global Partners
Banc Sabadell Banc Sabadell hosted Agora Banc Sabadell, an arena type stage, filled with talks and panels about concrete topics and fireside chats. Their support to 4YFN goes along with the bank s BStartup programme, an initiative to support young, innovative technology companies to develop their projects with the maximum guarantee of success. Partners / Global Partners
Telefónica Open Future Partners / Global Partners Telefónica Open Future empowered a selected group of startups to show the progress of their projects during the 4YFN 2015. Besides having a 50 m2 exhibition area reserved for them, these top entrepreneurs were able to share their success and experiences through different workshops, conference sessions and meetings while meeting investors and exchanging ideas with new startups.
Aqualogy Aqualogy is the global brand of integrated water solutions. Water is an essential. Its scarcity and the need for proper management pose serious challenges which Aqualogy is able to tackle by providing intelligent and innovative solutions committed to sustainable development. These activities are executed by Aqualogy using its own resources through public-private partnership or in collaboration with other companies, aware of the value brought by shared knowledge. That s the reason for being part of 4YFN 2015. Partners / Official Partner
Main Partners 4YFN has been the perfect opportunity for brands to connect with the entrepreneurial movement, to engage with a highly innovative community and also searching for new product and communication opportunities. Partners
Media Partners Partners
Mobile World Capital Barcelona is a hub for mobile and digital business focused on priorities for people. Mobile World Capital is leading the mobile transformation through commitments in Education, Healthcare, Smart Living, Entrepreneurship and Innovation programmes. 4YFN is an initiative of Mobile World Capital Barcelona designed to transform Barcelona into the benchmark city for the development of new mobile businesses. Being a top-ranked city in mobile innovation is a good place to start and grow a global mobile business.
The mobile communications revolution is driving the world s major technology breakthroughs. From wearable devices to connected cars and homes, mobile technology is at the heart of worldwide innovation. As an industry, we are connecting billions of men and women to the transformative power of the Internet and mobilizing every devide that we use in our daily lives. The 2015 GSMA Mobile World Congress has converged industry leaders, visionaries and innovators to explore the trends that will shape mobile in the years ahead. We ll see you in Barcelona at The Edge of Innovation.
See you one year from now! www.4yfn.com An event of