Process Communication Model as accelerator of start-up success Victoria Mikhaïlova 1
About me Russian & French born in Kazakhstan Master-trainer Process Communication Model Executive coach, consultant Trainer in Emotional Empowerment, Conflict regulation MBA HEC Paris & MA Arabic studies University of Saint- Petersbourg Entrepreneur since 2000 Mother of 2 young adults Victoria Mikhaïlova vmikhailova@dna-leader.fr 2
Topics covered by the presentation 1. Identify the issue 2. PCM consulting approach 3. Case studies 4. Questions & Answers 5. Conclusion 3
Organisation 20 minutes Presentation 20 minutes Q&A 4
Let s speak about start-ups in Europe Top 20 places for start-ups the world : Silicon Valley (14-19 000 start-up, high valoraisation) New York Los Angeles (3) Boston (4) Tel Aviv Chicago (7) Seattle (8) Top places in Europe : Londres (6) - (2 400-3 200) Belin (9) - (1 800-3 000) Paris (11th place) In France 10 000 start-up during last 5 years have been created. 153 licornes (valorisation over 1 billion USD) In France 5 000 to 8 000 Business angels and 25% of French businessmen are ready to invest into strat-up 25% of start-up have a Venture Capital in their capital 94% of Founders are highly educated (BAC +5), average age 40 years old, 51 % are serial entrepreneurs Source : Insee / APCE / CBinsights 5
and 90 % failure 74 % have negative EBITA (earnings before taxes & amortization) 6
Entrepreneurial «classical» vision of how to start and develop business Process Communication Model Business functions Technology Marketing Supply chain, organisation After sales, support Money Support functions Talents Where and how to source? Where to hunt? How to attract? How to keep? 7
Systematic vision of how to use the energy for making the project viable Vision Plan Structure Sens Integrity Envy Valorisation Leadership Trust Will Relations Power Security Production Support 8 Diagnostic de Résonance Systémique des Organisations (D.R.S.O.)
Because start-up Founders often forget that : Process Communication Model We developed for functioning in cooperative groups The happiness (OK/OK) is not a luxury it is our homeostasis state In this state we have access to our energies The level of energies is constant but they can go out «right» or «wrong» way Source : adapted from J.Parr Emotional Empowerment 9
Case study n 1 New market creating technology start-up Andreas, CEO Mickael, CEO advisor Lee, CTO Joe, CPO (phasing) 10
Systematic vision of how to use the energy for making the project viable Vision Plan Structure Sens Impact of the personality patterns Integrity Envy Valorisation Leadership Trust Will Relations Power Security Production Support 11 Diagnostic de Résonance Systémique des Organisations (D.R.S.O.)
Systematic vision of how to use the energy for making the project viable Mistrust & clans Leadership Relations Opportunistic leader Impact of the personality patterns Survival (envy is elsewhere) Structure Diagnostic de Résonance Systémique des Organisations (D.R.S.O.) 12
Case study n 1 Infrastructure and Production IT department implementing new Customer Centric approach. High competition with external providers. What are the predictable trouble areas for this team? His right hand Jean, Director Process Communication Model - Kahler Communication His team 13
Conclusions There are several opportunities for PCM and Start-Up market Penetrating with both PCM & DRSO helps to add systematic vision to business strategy and use these tools as accelerators We need more communication and more cases on this field We can share the methodology and build commun consulting approach to win market share, fulfill our mission and achieve success. 14
Any questions? 15
Thank you for your attention! 16