Fundraising as a Critical Instrument for Improving Graduate Education: The Laney Graduate School Perspective

Fundraising as a Critical Instrument for Improving Graduate Education: The Laney Graduate School Perspective Council of Graduate Schools Annual Meeting December 3, 2014 Washington, D.C. 1

Lisa A. Tedesco Vice Provost for Academic Affairs, Graduate Studies Dean, James T. Laney School of Graduate Studies Katharine R. Busch Assistant Dean of Development and Alumni Relations 2

Laney Graduate School Snapshot One of nine schools at Emory, a private AAU research university with more than 14,000 total students and a strong central endowment More than 1,900 students and over 40 degree programs in LGS 85% of graduate population is doctoral Seasoned, dedicated staff to support and oversee Development and Alumni Relations

Setting Goals and Making the Case Lisa A. Tedesco 4

Setting Goals and Making the Case Identify priorities 10 years 5 years 15 years OVERALL GOALS 5

Setting Goals and Making the Case LGS goals Academic Identity Professionalization Diversity/Inclusion Internationalization 6

Priorities It is the Dean s responsibility to identify the greatest needs to help students achieve their highest goals. Academic Identity Working internally to set academic goals related to pedagogy, curriculum and program priorities to meet the needs of graduate students Professionalization New programming to help students achieve their goals in and beyond the academy Diversity and Inclusion Internal and external partnerships to increase recruitment and philanthropic support for students from underrepresented groups Internationalization Exploring international partnerships and programming; preparing students with training and skills that are viable across the global landscape

Setting Goals and Making the Case Vehicles to achieve goals Endowment Funding International Alumni Engagement Strategic Partnerships 8

Match Financial Goals to Priorities Set realistic financial and timeline goals with university leadership. $50 M 2025 Grow Endowment to $100M Keeping pace with stipend support Funding linking to interdisciplinary study, translational research and global impact $25 M Professionalization Graduate Student Professional Development and Career Planning Office $25 M Internationalization Recruitment, travel, programming

Setting Goals and Making the Case Identify distinctive program features Professionalization Support Value of the Humanities Academic Interconnectedness Enhancing Diversity and Inclusion 10

Setting Goals and Making the Case Identify prospective partnerships and innovative funding opportunities 11

Setting Goals and Making the Case + = BEST & IMSD + = Molecules to Mankind 12

Cultivating Internal and External Leaders for Philanthropic Growth Katharine R. Busch 13

Cultivating Internal and External Leaders The Fundraising Process for Philanthropic Growth The fundraising process IDENTIFICATION Who are your prospects? CULTIVATION Involve your prospects. SOLICITATION Turn your prospects into donors. STEWARDSHIP Keep your donors engaged, happy, and renewing their gifts. 14

Identification of Prospects Create a Pipeline Identify Student engagement Alumni engagement External partners Corporations Foundations Non-alumni leaders

Cultivating Key Internal and External Leaders Volunteer Engagement Cultivate Seminar participation Student mentors Committees Boards

Solicitation Solicitation Solicit Right time Right amount Right people at the table

Stewardship Stewardship Steward Thank, thank and continue to thank Right people Right way

Cultivating Internal and External Leaders for Philanthropic Growth Dean Faculty Leaders $ Fundraising Staff Volunteer Leaders 19

Giving Categories Annual gifts from income Major gifts from assets Ultimate gifts from estates All are needed for a robust program to help meet the school s fundraising goals and academic mission!

Cultivating Internal and External Leaders LGS success stories Identification and cultivation of donors On-campus cultivation of students Special projects to engage new external donors 21

Fundraising as a Critical Instrument for Improving Graduate Education: NEXT STEPS Set your goals Create your case for support Cultivate internal and external partners 22

Thank you! Lisa A. Tedesco ltedesco@emory.edu Katharine R. Busch kbusch@emory.edu We are grateful to Melissa Gilstrap, Laney Graduate School, for her contributions to this presentation. 23