SALE Social Media Training to Combat Unemployment Among Higher Education Graduates Project Number: 2014-1-AT01-KA202-000953 This project has been funded with support from the European Commission. This publication reflects the views only of the author. The Commission cannot be held responsible for any use which may be made of the information contained therein.
SALE Contact Details Project Coordinator FH JOANNEUM Graz/Austria Claudia Linditsch claudia.linditsch@fh-joanneum.at 0043 316 5453 6832 Join us on: www.facebook.com/saleeuproject www.sale.fh-joanneum.at
Prof. Dr. Panos FITSILIS (fitsilis@teilar.gr), TEI Thessaly Associate Prof. Dr. Vassilios GEROGIANNIS (gerogian@teilar.gr), TEI Thessaly Mrs. Graça Gonçalves, graca.goncalves@aidlearn.pt, Aidlearn Mrs. Eva Goldgruber, Eva.Goldgruber@fh-joanneum.at Mrs. Sara DANELON, saradanelon@coopcramars.it Mrs. Eleonora CIMENTI, cimentieleonora@coopcramars.it Mr. Carlos BELMONTE carbel@um.es Mrs. Consuelo GARCÍA consugar@um.es SALE Training Material Contributors Mrs. Helena Acheson, acheson@mfg.de, MFG
ANALYSE SOCIAL MEDIA CHARACTERISTICS AND MATCH WITH PERSONAL AIMS Project Number: 2014-1-AT01-KA202-000953 This project has been funded with support from the European Commission. This publication reflects the views only of the author. The Commission cannot be held responsible for any use which may be made of the information contained therein.
Table Of Contents Basic statistics about social media Demographics Trends Social media characteristics Job search needs What to expect from Facebook LinkedIn Twitter
Social media: we have to go where the users are... Social media usage and reach is growing rapidly Mobile devices are used for social media Social media are replacing websites Social media allow quick and spontaneous reactions
Traditional Media One way communication Market segmentation by demographics and behaviour Expert recommendations (e.g. specialised sites) Content publishers control all channels Top-down strategic approach
Social Media Many to one multipath dialogue Immediate response or reaction Peer and influencer recommendations (i.e. Amazon etc.) Information is provided on demand Strategy is built bottom-up
New Marketing Tools LinkedIn Twitter Youtube Pinterest Facebook Google+ Blogs Webinars
STATISTICS Project Number: 2014-1-AT01-KA202-000953 This project has been funded with support from the European Commission. This publication reflects the views only of the author. The Commission cannot be held responsible for any use which may be made of the information contained therein.
Do You Know? Which is the most popular social network? Are Europeans using social networks? Are employers using social networks for recruitments? Which social media are used for recruitment? What do employers expect from candidates? What things recruiters are looking for?
Amazing Statistics Global active internet users now totals 3.175 Billion. This is nearly half of the world s population (7.357 billion). There are over 2.206 billion active users on social media, reaching a global penetration of 30%. There are 3.734 billion unique mobile users as of this quarter, accounting for a 51% worldwide penetration. 1.925 billion users utilise their mobiles for social media platforms. Social media users have risen by 176 million by the end of 2015. 365 million active mobile social media users have emerged over the same time span, an incredible total growth of 541 million. Facebook adds 0.500 million new users every day; 6 new profiles every second, making social media one of the most appealing markets. http://www.socialmediatoday.com/
Social Media Usage Statistics Most popular social media
Europeans Using Social Media (Source: Eurostat)
Usage of Social Media per Country (Source: Eurostat)
Employers Plan To Increase Their Investments In Recruitments (Source: https://www.jobvite.com, 2014)
Which Social Media Are Used for Recruitment? (Source: https://www.jobvite.com)
What Do Employers Expect From A Candidate? (Source: https://www.jobvite.com)
Things That Recruiters Look For! (Source: https://www.jobvite.com)
Social Recruiting Has Improved (Source: https://www.jobvite.com)
Facebook Project Number: 2014-1-AT01-KA202-000953 This project has been funded with support from the European Commission. This publication reflects the views only of the author. The Commission cannot be held responsible for any use which may be made of the information contained therein.
Facebook A social networking system that makes it easy for you to connect and share information with your family and friends online. Originally designed for college students. Nowadays, Facebook is the world's largest social network, with more than 1 billion users worldwide.
Facebook User Statistics
Facebook For Job Search (1/3) BeKnown Application BeKnown provides an easy way for job seekers to search for and apply for jobs without leaving Facebook CareerBuilder Updated jobs and internship postings are delivered directly from CareerBuilder to profiles Location and career interest are used to send relevant information Follow links to apply Search by keyword, location, and category JobandTalent Facebook application for searching jobs
Facebook For Job Search (2/3) Inside Job Allow you to be in a network of professionals. Search for other professionals based on places they work, have worked or have interviewed Upload resume and previous work experience Search by keyword, location, organisation or job title Professional Profile Similar to facebook profile, but you become part of a network Post resumes and recommendations that can be imported from/to LinkedIn accounts Browse other profiles and see resumes that are public
Facebook For Job Search (3/3) My LinkedIn Profile Badge to connect your LinkedIn account to your Facebook Profile LinkUp Facebook App Companies publish jobs from their corporate websites onto their Facebook Fan pages Work with Us by Jobvite Displays jobs on profile or fan pages Browse opportunities at companies where your friends are working, then apply to Jobvites for more contacts You must be invited to use this application
A facebook application created by monster.com Monster.com is the number one job search site worldwide BeKnown provides facilities for Creating your own profile Building your professional network Managing endorsements Acquiring and managing badges Viewing job ads and company profiles
Jobvite It is a facebook application created by jobvite.com Jobvite.com is a worldwide leader among job search sites Jobvite facebook application allows you to Search for jobs within jobvite database based on your profile Apply for jobs using the app Share job ads within your network
Jobvite Search Screen
Jobandtalent
Tips For Using Facebook For Professional Networking 1. Decide if your Facebook page is social or professional 2. Display selected information on your profile that business contacts or prospective employers are expecting 3. Maintain a simple profile 4. Display selected photos from your professional activities 5. Post content relevant to your job search or career 6. Use Facebook message to build relationships with your friends 7. Evaluate and select the member of your network
Recruitment Tactic Used At Facebook (Source: https://www.jobvite.com)
Group Assignment In groups of two people: Create a list of Facebook applications that can be used for promoting your profiles and for job searching Describe the main purpose and functionality of each application Pay attention that if the application is integrated with major job search sites
LinkedIn Project Number: 2014-1-AT01-KA202-000953 This project has been funded with support from the European Commission. This publication reflects the views only of the author. The Commission cannot be held responsible for any use which may be made of the information contained therein.
LinkedIn User Statistics (Source: https://press.linkedin.com/about-linkedin)
LinkedIn User Statistics
LinkedIn Worldwide Membership LinkedIn operates the world s largest professional network on the Internet with more than 400 million members in over 200 countries and territories Professionals are signing up to join LinkedIn at a rate of more than two new members per second There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographics
Why Should You Join LinkedIn? Establish your professional profile and control one of the top search results for your name Build and maintain your professional network Find and reconnect with colleagues and classmates Learn about insights of companies and industries Find other professionals in the same industry using groups Share your thoughts and insights through LinkedIn's wellestablished publishing platform Tap into the knowledge of your network Discover new career opportunities by searching for jobs (Source: https://help.linkedin.com)
LinkedIn Building Candidate Profile
LinkedIn Develop Your Network
LinkedIn Learn About Companies
LinkedIn Search For A Job
LinkedIn Advanced Search For A Job
LinkedIn Is The Solutions To What kinds of jobs do I want? Finding and pursuing your career passion How can I network if I don t know anyone? Building and maintaining a professional network How does this help me get a job? Turning relationships into opportunities How can I stand out from the crowd? Researching and preparing for interviews and other opportunities
LinkedIn As A Talent Management Solution LinkedIn offers solutions for professional recruiters Recruiter Career pages Job Slots Work with Us Ads Referrals
LinkedIn Job Slots
Tips For Optimising LinkedIn In Your Job Search Make sure that your profile is complete and updated Select your connections that best represent your real interests Search frequently on LinkedIn Jobs Message key network contacts Demonstrate your expertise on LinkedIn Answers
Common LinkedIn Mistakes Among College Students The generic invitation to connect Shows lack of efforts in building a relationship Lack of sensitivity Like a resume, a profile should be brief and targeted Spelling/grammatical errors and inconsistencies Just as you would carefully review your resume, you should check your profile Weak headline Clearly identify yourself and your career interests No recommendations Recommendations serve as a powerful resource for potential employers to see previous colleagues who endorse you.
Recruitment Tactic Used At LinkedIn (Source: https://www.jobvite.com)
Get Connected! Use LinkedIn to add your classmates to your network
Twitter Project Number: 2014-1-AT01-KA202-000953 This project has been funded with support from the European Commission. This publication reflects the views only of the author. The Commission cannot be held responsible for any use which may be made of the information contained therein.
Twitter A service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links and up to 140 characters of text. These messages are published on your profile page, sent to your followers, and being searchable on Twitter Search. https://support.twitter.com/
Twitter User Statistics
What Twitter Does For You A way to get the latest information on your interest Twitter for personal usage Twitter for business usage
New Tools For A Modern Way Of Communication Participating in social media can help foster reputation and strengthen the brand of statistical agencies by increasing brand associations, increasing information availability and increasing the use and reputation of statistics in a positive way. The goal of social media is to turn customers into a volunteer marketing army. - Jay Baer, Convince and Convert
Twitter As A Recruitment Tool (Source: https://www.jobvite.com)
Twitter As A Recruiting Tool Companies like Jobvite, TweetMyJobs and others help businesses target their tweets to particular audiences. Jobvite has recruitment applications that integrate with Twitter for job opening promotion. TweetMyJobs is a service that posts jobs based on a specific job function and geographical area.
Assignment Use twitter to follow job adventisment of your choice Find relevant twitter accounts and follow these accounts Retweet job postings to your followers
List Of Social Media To Be Used LinkedIn Facebook Twitter Google+ YouTube Vizualize.me ResumUp.com Wordpress.com
Bibliography Crompton, D., & Sautter, E. (2010). Find a job through social networking: Use LinkedIn, Twitter, Facebook, blogs and more to advance your career. JIST Publishing. Furht, B. (Ed.). (2010). Handbook of social network technologies and applications. Springer Science & Business Media. Nielsen (2012). The Social Media Report, www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012- Reports/The-Social-Media-Report-2012.pdf Schepp, B., & Schepp, D. (2009). How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks. McGraw Hill Professional. Vermeiren, J. (2009). How to REALLY use LinkedIn. Step by Step Publishing.
SALE Social Media Training to Combat Unemployment Among Higher Education Graduates FH Joanneum Gesellschaft mbh Lead Organisation Austria cramars società cooperativa sociale Italy Fundación Universidad Empresa Murcia Spain Technological Educational lnstitute of Thessaly Greece Aidlearn, Consultoria em Recursos Humanos Lda. Portugal Inova Consultancy ltd. United Kingdom MFG Medien- und Filmgesellschaft Germany World University Service-Austrian Committee Austria
SALE Social Media Training to Combat Unemployment Among Higher Education Graduates Project Number: 2014-1-AT01-KA202-000953 This project has been funded with support from the European Commission. This publication reflects the views only of the author. The Commission cannot be held responsible for any use which may be made of the information contained therein.