166,987 Business decision makers FINANCIAL MANAGEMENT Media Pack 2012
financial management OVERVIEW CIMA s official magazine is the largest accountancy title and the fifth largest business-tobusiness publication in the UK, circulated to 166,987 key decision makers and business leaders. Official ABC circulation 166,987 Because Financial Management is CIMA s official magazine, its editorial covers issues that our members have to know about, and provides them with the information, technical updates, analysis and news that are vital for their roles today and their careers in the future. For CIMA members, Financial Management is simply essential reading as the number one member benefit. Financial Management, CIMA s official magazine
The average remuneration package for a CIMA member in the UK is 65,267* Leadership skills are of the greatest interest to CIMA members Strategic planning and risk management are of greatest interest to more experienced members Readership n CIMA s focus on business means that our members work in some of the leading companies and commercial organisations around the world. They work in many areas of business and finance across all industries and in the public as well as private sector. Because of the business focus, many of our members operate at senior level within their organisations where they are decision-makers who are fully engaged in selecting the services and products that their businesses needs. Financial Management is distributed directly to the home addresses where it doesn t compete for desk space with work or other magazines. Job Titles 13% Chief Accountant/Accountant Number of members: 6,429 12% Financial Controller 5,601 16% Finance Director/Treasurer/CFO 7,695 4% CIO/CEO/COO 2,094 24% Head of Finance/Finance Manager 11,835 Management Accountant 5,065 10% 1,001+ 33.3% Number of employees Up to 100 27.3% 6% President/VP/Chairman 2,727 10% 4,870 Analyst 5% Partner 2,386 size of company BY EMPLOYEES 501 to 1,000 9.3% 251 to 500 12.3% 101 to 250 17.8%
making financial management: Media pack Throughout 2011 our highlights have included interviews with: Julian Kelly, Group Director Financial & Commercial, HM Treasury Darren Rajanah, FD, The Hut Group Aidan Goddard, CFO Asia Pacific, L Occitane en Provence Murtaza Abbas, CFO, Siemens Pakistan David McMillan, CEO, Aviva Insurance Sir Alec Reed, Founder of Reed Business School editorial n Each issue of Financial Management is driven by the demands and requirements of the CIMA membership derived from robust market and member research. FM is published 10 times during the year. n Q&A interviews with the leading CIMA business leaders n I worked on the insightful interview with a CIMA member currently working on a high profile and ground-breaking project n app of the month, book reviews and global news round-up n Hot Potato - a feature in which CIMA's Head of Ethics answers a reader's question n forum - a round-up of feedback from CIMA members n Technology feature n Knowledge and skills feature n Career development and job of the month PURCHASE DECISION-MAKING OF CIMA MEMBERS Number of members: 26721 44% IT software 20648 34% Recruitment services 20041 33% IT hardware 19433 32% Banking services 18219 30% Payroll 18219 30% Training solutions 17004 28% Consultancy services 13968 23% Compensation and benefits 12753 21% E-commerce solutions 12753 21% Business travel 12146 20% Company/fleet cars
ADVERTISING and BRANDED SOLUTIONS CLIENTS n DISPLAY Display advertising in FM will raise the awareness of your brand in front of influential business professionals. Their high level of purchasing power and product recommendation makes FM the ideal medium for telling the market about product launches and developments in the industry, and for corporate branding. n APPOINTMENTS SECTION Around half (52%) of CIMA members in the UK intend to change jobs in the next 2 years. All roles advertised in this section are automatically uploaded to our job site - CIMA MY JOBS. n SUPPLEMENTS Sponsored editorial supplements benefit from promotion via various channels, including cimaglobal. com, enewsletters to our database of registered users and online advertising. Your organisation will benefit from working in partnership with the editorial and design team. n ADVERTORIALS Designed to stand out from the display advertisements appearing within the publication by simulating our editorial content. Working to your brief, our editorial and design team will work closely with you to ensure the final product achieves its objectives, with your sign off throughout. n ROUND-TABLE DISCUSSIONS Sponsorship of a round-table offers your organisation a highly visible association with the CIMA brand, as well as giving you the opportunity to directly interact with the audience. The event is project managed by the FM team with the content developed to meet the concerns of your business needs. Included in the package is a sponsored four-page feature allowing readers an insight into the discussion topic. n WEBCASTS Make an impact with an on-demand video or audio webcast. Similar to the approach taken with the supplements and round-tables, this platform is ideal for measurable results as all registered delegates agree to receive messages from the webcast sponsor. n FM - MEET THE EDITOR LUNCHES AND BREAKFASTS This client event is the ideal opportunity to present to a specially selected audience from across CIMA s membership in the UK. Our dedicated events team will project manage each event ensuring the content is shaped to reflect your business needs and aligning it to the requirements of our membership through consultation with our technical experts and editorial advisory panel.
80% of CIMA members use CIMA resources to support their CPD, with traditional print publications as the preferred format**. RATES CONTACT Hilton Young Commercial Account Director CIMA Media T +44 (0)20 7775 5511 E: hilton.young@cimaglobal.com Andrew Walker Account Manager CIMA Media T +44 (0)20 7775 5517 E: andrew.walker@cimaglobal.com Display Inside front cover 11,000 Double-page spread 9,000 Outside back cover 6,200 Single (guaranteed position) 5,400 Single 4,900 Half page 2,450 Carrier sheet (sponsored) from 2,950 Inserts per thousand Minimum insert volume - 20,000 125 CPM APPOINTMENTS SECTION HALF PAGE 1,999 QUARTER PAGE 1,500 Online advertising Run of site Targeted campaigns Direct mail & business data POSTAL EMAIL 40 CPM 60 CPM 275 CPM 425 CPM Sponsorship opportunities available on request Prices on application. Please note that all creative options are subject to approval by the publishing director. *Source: CIMA Member Salary Survey **Source: CIMA Members CPD Survey