New Mexico Tourism Department Grant Programs Making the connection Audrey Herrera- Castillo Marketing Outreach Programs Director CoOp & Regional Marketing Programs - 8 years New Mexico Clean & Beautiful - 7 years Working with Communities 1
Making the connection How do Tourism and Recycling connect? Making the connection A potential visitor selects their destination They have expectations for their trip Based on their own experiences 2
Making the connection Basic expectations Safety, Cleanliness, Amenities, Recycling. Making the connection Challenges in New Mexico We all know them. What can we do at a local level? Better Experience for the visitor. Better Quality of Life for the citizens. 3
Working together to have a greater impact! State: New Mexico Clean & Beautiful New Mexico Non- profit: Keep New Mexico Beautiful, Inc. National Non- profit: Keep America Beautiful, Inc. New Mexico Clean & Beautiful Grant Program: Ê $600,000 Annually (July 1 June 30) Ê Competitive Process Ê 25% match requirement Ê Reimbursement Based Ê Incorporated community or Tribal Government Ê 55 Entities Awarded Ê $1,000 - $84,000 4
New Mexico Clean & Beautiful Historically: Ê Recycling Bags, Bins, etc. Ê Curbside and/or Drop off Ê Litter Eradication Ê Beautification Efforts Ê Education Ê Weed Eradication Ê Employing youth Ê Community improvement at grassroots level New Mexico Clean & Beautiful Next Grant Cycle: Ê Opens in February Ê Online process Ê Fewer, Bigger Projects! Ê Goal: Make a measurable Impact in a community! 5
Keep New Mexico Beautiful, Inc. Grant Program: Ê $60,000 Annually Ê Public Spaces Ê Application due in January Ê Reimbursement Based Ê knmb.org Ê 1-800- 760- KNMB Keep New Mexico Beautiful, Inc. Five Grant Programs: Ê Education Classrooms Ê Native Plant & Landscape Ê Solid Waste, Litter control & Recycling Ê Expansion of current efforts, including bins Ê Arbor Day - Trees Ê KNMB Month Ê $800 Maximum per program, per year 6
Keep America Beautiful, Inc. National Non Profit, Parent Organization Ê New Mexico Clean & Beautiful is the State program Ê 19 Affiliate programs Ê Offers great support in many areas to impact behavioral change Ê Kab.org Who We Are KEEP AMERICA BEAUTIFUL is the nation s leading nonprofit that brings people together to build and sustain vibrant communities. With our strong affiliate and partnership network, including state recycling organizations, we engage millions of volunteers who take action in their communities through programs that deliver positive and lasting impact 14 7
What We Do We offer solutions that: 15 Ê Create clean, beautiful public places Ê Reduce waste and increase recycling Ê Inspire generations of environmental stewards Ê Generate positive impact on the local economy Our Supporters Include. Partnerships Government/Nonprofit Alliances 16 8
Our Goal: Increase Recycling Par cipa on Building Awareness and Activation Expand Public Space Recycling Conduct Research and Share Best Management Practices 17 America Recycles Campaign Activation Colleges Infrastructure/Knowledge Sharing PSA Campaign RecycleMania Bin grants America Recycles Day Give and Go Research/Sharing BMPs Recycling @ Work Recycle- Bowl 18 9
Recycling Programs Timeline I Want To Be Recycled PSA Campaign Recycling @ Work Recyclemania Recycle Bowl America Recycles Day Key Dates Ongoing Ongoing Spring 2015 Nov. 15 Registration Open Sept Aug. 4 Aug. 4 Program Begins Program Ends Feb 1 March 28 Oct. 20 Nov. 15 Fall 19 Recycle- Bowl 2013 STATES REPRESENTED 50 SCHOOLS REGISTERED 1,507 STUDENTS REACHED 689,044 POUNDS RECYCLED 6.4 MIL. WATER SAVED 15 MIL. GALLONS ENERGY SAVED 22 MIL. KW COMPETITION PARTICIPANT INCREASES 10% INCREASE OVER NON-COMPETING SCHOOLS K- 12 in- school fun, friendly recycling competition to raise awareness and change behavior Goals: Ê Establish new recycling programs Ê Increase recycling rates in schools that currently recycle Ê Provide teacher/student educational opportunities about recycling and waste reduction 20 10
America Recycles Day 2013- Events Across The Country VIRGINIA TECH sustainable tailgating event CITY OF LAWRENCE Kansas Recycles Day ORANGE COUNTY Florida Recycles Day SEN.CARPER KAB Congressional briefing Templates and Downloads 22 11
Raising Visibility for Recycling in the Workplace The Opportunity 35 45% of municipal solid waste is generated in the workplace according to USEPA, much of which is recyclable Pledge Objective Increase recycling of workplace generated materials by challenging organizations and businesses to voluntarily: Pledge to increase recycling by 10% over 2 years Engage employees to recycle more at work Review procurement practices Agree to report on actions Invite another organization to take the pledge 23 Building Recycling Infrastructure Objective: Make recycling available to everyone, everywhere, everyday. Since 2009, KAB s recycling bin placement program has: Ê Received 4,133 applications for bins Ê Placed 133,539 recycling bins at: Ê 27,992 in public spaces Ê 110,586 residential recycling and college dorm room Ê Since 2010, these bins have collected 9.8 million pounds of recyclables Ê Ten Tips For Designing Public Space Recycling Programs Ê Available at www.americarecyclesday.org 24 12
Out of home: Bike 25 Toolkit 26 13
Donated Media Results (July 2013 June 2014) 27 How Can You Get Involved? Ê America Recycles Day and Recycle- Bowl (Registration opens August 1) ARD: Organize a community Take the Pledge event Schools: Get schools to join in the competition Ê Recycling@Work Encourage businesses to take the Recycling At Work pledge Ê On College Campuses Recruit schools to participate in RecycleMania and Give and Go Move out Ê Public Space Recycling Bin Grants Look for new bin grant opportunities in 2014/2015 Ê National Recycling Campaign Activate the campaign locally in your community 28 14
Have we made the connection? If a community engages available resources Citizens will be happier and have pride The visitor will feel that pride and enjoy their experience and tell their friends! Thank you for your time! Audrey Herrera Castillo Marketing Outreach Program Director 505-412- 1183 audrey.herrera- castillo@state.nm.us 15