AT0086 Corporation Study abroad in China one-stop services Studying in China and Student Recruitment Trends Of Chinese Higher Education Institutions Juan Xiong AT0086, China Oct 15, 2014 1
CONTENT 1 Overview of education abroad in China 2 Chinese university and its offerings 3 Recruitment barriers of Chinese universities 4 Traditional recruitment methods of Chinese universities 5 Student recruitment trends of Chinese universities 2
An Overview 3
DATA RESEARCH 350,000+ overseas students from 200+ countries and regions 40 35 30 25 20 15 10 5 0 Amount of overseas students (unit:ten thousand ) Overseas students in recent 5 years of China 2009 2010 2011 2012 2013 23,8 26,5 27,5 32,8 35,6 4
WHY CHINA 3 2 5
WHY CHINA 3 2 Superiorities 6
3 SUPERIORITIES I. Relatively low cost compared to developed countries Study cost for foreign students (cost in USD) Australia United States United Arab Emirates Canada United Kingdom Singapore Japan China 0 5000 10000 15000 20000 25000 30000 35000 China Japan Singapore United Kingdom Canada United Arab Emirates United States Australia 7
3 SUPERIORITIES II. Diversity of universities and programs, compared to other Asian countries 746 Chinese universities 13 subject fields, 6 types of study 8
3 SUPERIORITIES III. More career opportunities Rapid economic growth and ascending comprehensive national power of China Foreign invested enterprises 9
WHY CHINA 3 Superiorities 2 Supports 10
1 SUPPORT Plan for Study in China In 2020 500k Largest study abroad destination in Asia 11
SCHOLARSHIP I. Scholarship scheme Chinese Scholarship Strategy Chinese Government Scholarship Provincial Government Scholarship University Scholarship Overseas Scholarship Strategy U.S. 100,000 Strong Initiative Erasmus Mundus Program Brazil "Science without Borders" Initiative 12
PART-TIME JOB II. Part-time job policy 13
Chinese university and its offerings 14
CHINESE UNIVERSITY 800 700 600 500 400 300 200 100 0 Universities accepted overseas students 2009 2010 2011 2012 2013 619 620 660 690 746 15
HOW TO CHOOSE PARTERNER UNIVERSITY 16
HOW TO CHOOSE PARTERNER UNIVERSITY 17
UNIVERSITY OFFERINGS Offerings of Chinese University 1 2 3 18
UNIVERSITY OFFERINGS Offerings of Chinese University Programs & Courses 2 3 19
PROGRAMS & COURSES 30,000+programs and courses from 100+ universities Education, 1415 Agriculture, 1247 TCM, 751 Sociology, 2019 Western Medicine, 2315 Chinese Language, 2583 Literature & Art, 2760 Law, 732 Economics & Management, 5280 Science & Engineering, 14710 20
AVAILABLE PROGRAMS PLEASE NOTE 40% Courses It depends 60% Courses Available 21
PROGRAMS & COURSES Key Points Need to Know 1 2 3 4 22
PROGRAMS & COURSES Key Points Need to Know Teaching Language 2 3 4 23
PORPULAR ENGLISH-TAUGHT PROGRAMS 5% Englishtaught programs 95% Chinesetaught programs Science & Engineering Mechanical Engineering Architecture Computer Science Communications Engineering Economics & Management Management Economics Western Medicine Clinical Medicine Pharmacy Chinese Medicine Traditional Chinese Medicine Law (International) Law Sociology International Relations Education Education English-taught programs, applied programs are more popular 24
ENGLISH-SPEAKING TEACHERS Make clear about teaching language before sending students Foreign teachers Chinese teachers ( with translator) 25
PROGRAMS & COURSES Key Points Need to Know Teaching Language Tuition Fees 3 4 26
BY SUBJECT FIELDS By Subject Fields Medicine, Art Programs U: USD3300-7000 P: USD3500-8000 D: USD5000-8000 Other programs Much lower than Medicine, Art programs(usd1100-2500) 27
BY LOCATION & TEACHING LANGUAGE More Conclusions North China is higher Teach in Chinese? English? English-taught > Chinese taught(usd500-1000) 28
PROGRAMS & COURSES Key Points Need to Know Teaching Language Tuition Fees Entry Requirement 4 29
ENTRY REQUIREMENT Age B:18-30 M:< 40 D:< 45 Highest Degree B:High school M:Bachelor D:Master Language Ability B:HSK4 M:HSK5 D:HSK6 IELTS:5.5 Please Note Universities with large scale of overseas students, Popular programs: Optimize international students country of origin, requires higher academic score; or require interview Beginners: Lower entry requirement 30
PROGRAMS & COURSES Key Points Need to Know Teaching Language Tuition Fees Entry Requirement Application Documents 31
APPLICATION DOCUMENTS General requirement Application form Passport Degree certificate Transcripts References Study plan To avoid visa fraud and disease infection 32
UNIVERSITY OFFERINGS Offerings of Chinese University Programs & Courses Student Service 3 33
STUDENT SERVICE Student Service 34
ACCOMMODATION Student Accommodation Room type Price Attention 35
ACCOMMODATION Student Accommodation Twin-bed Room Room type Price Attention 36
ACCOMMODATION Student Accommodation Twin-bed Room Single room: USD200/month Double room: USD100/month Economically developed city: X3 Room type Price Attention 37
ACCOMMODATION Student Accommodation Twin-bed Room Single room: USD200/month Double room: USD100/month Economically developed city: X3 Dormitories in Beijing Shanghai Guangzhou regions are always in great demand Room type Price Attention 38
AIRPORT PICK-UP Pick-up Service University pick-up Outsourcing Information guide 39
UNIVERSITY OFFERINGS Offerings of Chinese University Programs & Courses Student Service Scholar ships 40
SCHOLARSHIPS AND FUNDING Chinese Government Scholarship Allocation Graduates Chinese-taught Programs 41
SCHOLARSHIPS AND FUNDING University Scholarship Allocation New Programs For Specific Country 42
Recruitment barriers 43
3 RECRUITMENT BARRIERS 3 Barriers 1 Human Resource Limits 44
HUMAN RESOURCE LIMITS Staff Shortage Not Professional 45
RESOLUTIONS Outsourcing Consulting services Application guide Documents collection Admission feedback Help on arrival 46
Training & Sharing RESOLUTIONS 47
3 RECRUITMENT BARRIERS 3 Barriers 1 Human Resource Limits 2 Imperfection of Recruitment System 48
IMPERFECTION OF SYSTEM Inconvenient International Payment 49
RESOLUTIONS Student in China European & American Asian & African 50
IMPERFECTION OF SYSTEM Long Admission Process 51
Provincial JW202 verification system: http://hb202.at0086.com RESOLUTIONS Letter of Authorization 52
3 RECRUITMENT BARRIERS 3 Barriers 1 Human Resource Limits 2 Imperfection of Recruitment System 3 Inadequate Student Source 53
INADEQUATE STUDENT SOURCE Difficult to set up a new program High input Lack of enrollment 54
INADEQUATE STUDENT SOURCE Single country of origin(eg. MBBS Program) UP 90% < 10% 55
RESOLUTIONS Scholarships For freshman For specific country/region 56
JOINT PROMOTION Joint promotion and recruitment 57
Traditional recruitment methods 58
Traditional recruitment methods 3 Traditional recruitment channels International Education Fair Joint Education Education Agency 59
INTERNATIONAL EDUCATION FAIR Worries Prefers High input, low gain Different agents Limited coverage Different regions 60
JOINT EDUCATION Worries Prefers Long approval process Universities with high reputation Uncertainty of degree authentication Reliable programs 61
EDUCATION AGENCY Worries Prefers Authenticity Large & Credible Scattered students Experienced Single country of origin Diverse 62
Student recruitment trends 63
RECRUITMENT TRENDS Internet recruitment with professional service 64
DIGITAL ERA & NEW MEDIA Social Media Marketing: Once an Option, Now a Must Preferred communications channel by students Low cost 65
INDEPENDENT BRAND Build up independent recruitment brand Global competition Differentiation 66
ONLINE RECRUITMENT PLATFORM Build English online platform for student recruitment Shanghai University Hunan Wuhan University Shanghai University of T.C.M Jiangsu University Ningbo University China Pharmaceutical University Make it more convenient for students submitting applications Promote to attract more potential students 67
PROFESSIONAL SERVICE Service Personnel Application guide More engagement with students 68
RECRUITMENT TRENDS Provincial joint promotion and recruitment Among factors of choosing a Chinese university, Province & City accounts for 14% 69
RECRUITMENT TRENDS Regional promotion & application platform Hubei Provincial Department of Education Shaanxi Provincial Department of Education Anhui Provincial Department of Education Display provincial feature and superiority Joint promotion for brand courses Provincial scholarship application and verification 70
RECRUITMENT TRENDS Public-private cooperation Government Universities Social organization 71
RESEARCH SUPPORT Reference data for government research 72
UNIFY INDUSTRY STANDARD Design unified application form Standardization Easy access to data collection and analysis 73
UNIFY INDUSTRY STANDARD Construction standard of online recruitment platform 74
TECHNICAL SUPPORT Build regional promotion website worldwide 75
IN CONCLUSION 1 Economic power determines the impact of the nation 2 Focus on student service and brand courses when seeking for cooperation 3 Better understand of the university, better cooperation 4 5 High quality of students & agents are on demand of high-quality universities Diverse recruitment channels and promoting mode is on demand 76
THANKS FOR YOUR TIME! Juan Xiong AT0086 CORPORATION Email: at0086_xj@aliyun.com Website: www.at0086.com 77