NATIONAL ENVIRONMENT AWARENESS CAMPAIGN

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NATIONAL ENVIRONMENT AWARENESS CAMPAIGN Guidelines for 2012-13 Government of India Ministry of Environment and Forests Paryavaran Bhawan, New Delhi

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NATIONAL ENVIRONMENT AWARENESS CAMPAIGN GUIDELINES FOR IMPLEMENTATION INTRODUCTION: The Ministry of Environment and Forests invites proposals for its National Environment Awareness Campaign (NEAC) on the year 2012-13. The theme is Biodiversity Conservation. The Ministry has identified sub-theme for conducting the campaign, and are enumerated in Annexure 1. Ministry of Environment and Forests has also taken initiative to create mass awareness on the issue by using an interactive mobile exhibition, mounted on 16 coach AC train, Science Express : Biodiversity Special (SEBS). Taken up in collaboration with the Ministry of Science and Technology, the initiative is meant to engage 2 million people directly (and about 10 million indirectly), during the train journey, covering over 100 stations in 2 phases. The Science Express: Biodiversity Special is proposed to be flag off on 5 th June, the World Environment Day. There would be opportunity to align NEAC with the Science Express: Biodiversity Special. While the Ministry chooses a national theme for NEAC every year, the Regional Resource Agencies appointed by the Ministry for coordinating and monitoring the campaign activities of the approved participating organisations may add local/regional themes to the national theme, if necessary and as appropriate. The target groups under NEAC may include students, youth, teachers, women, NGOs, workers, farmers, rural population, social workers, industrial workers, armed forces personnel, general public etc. 1. ACTIVITIES: An indicative list of the kind of awareness activities that may be organised under NEAC include workshops, training courses, camps, yatras, rallies, public meetings, exhibitions, competitions, demonstration projects, preparation and use of audio-visual materials besides CD-ROM and other multi-media tools. Folk media and street theatre can also be used as the medium of campaign. MoEF encourages the participating organizations to make use of Science Express: Biodiversity Special to create awareness on Biodiversity issues. Itinerary of Science Express Biodiversity for 2012-13 could be seen, to see if the awareness activities of participating organization could make use of Science Express: Biodiversity Special. Page 3

Action component of the campaign to be taken up by the approved individual organisations varies based on the theme of the campaign. A suggestive list of action components include: Preparation of biodiversity registers for schools/villages/local areas; Promotion of Traditional medicinal practices; Establishment of seed banks and encouraging the farmers for in-situ conservation of seed diversity; Preparation and promotion of bio-pesticides; Promotion of organic manure and vermi-composting; Setting up of community reserves; Planting bio-diverse mix species/herbal gardens/kitchen garden and its maintenance. In view of the wide range of inter-related environmental issues facing the country, the campaign activities shall focus on issues relating to the national/regional/local themes. Emphasis should be given to awareness activities that lead to action oriented activities on the sub-themes identified. 2. APPOINTMENT OF RRAS: Regional Resource Agencies (RRAs) are appointed by the Ministry of Environment & Forests based on the following criteria: Institutional capacity Availability of infrastructure Previous experience in conducting environment related activities Past association with NEAC Grants received for environment related activities and expenditure incurred Affiliates if any 3. FUNCTIONS OF RRAS: i. Dissemination of information about NEAC in the area of its jurisdiction. ii. Distribution of applications as per the proforma prescribed by the Ministry. iii. Organising pre-proposal workshops for orientation of the applicants about NEAC and empower them for filling up the application. iv. Collection of applications and examination of the records to be submitted as per the norms indicated by the Ministry. v. Preparation of summary of each application after detailed examination. vi. Participating in the meetings of the Regional Committees and assist the Committees in the scrutiny of applications. vii. Receiving a Bond or an Affidavit from the approved participating organisations for an amount equivalent to 60% of the grant sanctioned to individual organisations. viii. Releasing grants to the approved individual organisations in two installments as approved by the Ministry. ix. Organising post-sanction workshops for orientation of the approved organisations on conducting the campaign. x. Physical monitoring of activities of at least 25% of the approved organisations sanctioned assistance of Rs.15,000/- each and activities of all organisations sanctioned assistance of more than Rs.15,000/- each. xi. Receiving activity reports, utilisation certificates and audited statements of accounts from the individual organisations before the stipulated time. Page 4

xii. xiii. xiv. Recovery of grant from the defaulter organisations and remit the same to the Ministry. Evaluation of the activities of organisations based on the reports received from them and physical monitoring. Submission of reports of individual organisations, physical monitoring reports, performance report of RRA in prescribed format along with consolidated UCs and audited Statements of Expenditure for the entire amount of disbursement grant and RRA fee to the Ministry by the stipulated time. 4. PHYSICAL MONITORING BY RRAS: In view of the importance of physical monitoring of the activities of approved organisations at the field level, RRAs shall physically monitor the activities of a minimum of 25% of the organisations granted an assistance of Rs.15,000/- each and 50% of the activities of all organisations granted an assistance of more than Rs.15,000/- each. In case of default in physical monitoring as per the norms, the following actions will be taken against the RRAs: (i) (ii) (iii) Second installment of RRA fee (40% of the total fee) will not be paid to RRAs if the physical monitoring is below 90% of the requirement; Such RRAs will not be considered for future appointment; For any shortfall in monitoring above the 90% requirement, a deduction of Rs.700/-(final slab of the rate per each organisation in the approved RRA fee formula) per each non-monitored organisation will be made from the sanctioned RRA fee. 5. RRA FEE For performing the above mentioned activities, RRAs will be paid RRA Fee as per the approved formula which is reviewed every 3 years. The following is proposed for calculation of RRA fee: i. Basic RRA fee of Rs.12,000/- for 5 approved proposals ii. Fee @ Rs.1,200/- per every proposal beyond 5 and up to 60 iii. Fee @ Rs.800/- per every approved proposal beyond 60. A sum of Rs.400/- is to be deducted per every non participating organisation while releasing the second and final installment of RRA fee. An additional grant of Rs.1,200/- per district will be sanctioned to RRAs for organising pre-neac orientation workshops to help NGOs and other organisations formulate suitable proposals. This amount will be released along with the first installment of RRA fee or on submission of details of actual expenditure. Page 5

6. NORMS FOR ACCEPTING APPLICATIONS FOR PARTICIPATION IN NEAC: (i) (ii) (iii) (iv) Applications shall be accompanied by a copy of the Registration Certificate duly attested by a Gazetted officer/equivalent authority. The applicant organisation shall have completed three years after registration to be eligible for consideration. Applicant organisation shall furnish an attested copy of the Memorandum of Association/by-laws and audited statement of account for the preceding three years. The Memorandum of Association of applicant organisations shall contain the component of environment. 7. RELEASE OF GRANTS UNDER NEAC: Grants-in-aid are released to RRAs by the Ministry in one installment. The RRAs will in turn disburse the grant among the approved participating organisation in two installments of 60% and 40%. RRAs release the first installment of grant to the organisations against receipt of Bond or an affidavit for an equivalent amount. The second installment of 25% will be released to the participating organisations on submission of activity reports, utilisation certificates and audited statements of expenditure to the RRAs. 8. RANGE OF FINANCIAL ASSISTANCE: The range of financial assistance for approved participating organisations under NEAC is Rs. 10,000/- to Rs. 30,000/- and for RRAs it would be Rs. 25,000/- to Rs. 60,000/- for taking up environmental awareness campaign in areas of their jurisdiction and not covered by individual organisations. 9. CRITERIA TO BE FOLLOWED FOR APPROVING/REJECTING PROPOSALS FOR FINANCIAL ASSISTANCE UNDER NEAC: i. The proposals having awareness creation component followed by action oriented component to be considered on priority. ii. The proposals having only awareness creation component may also be considered but may be accorded low priority. iii. The proposals having only the action-oriented component shall not be considered at all. iv. For those organizations which are first time applicants under NEAC and submit good proposal including action component with relevant experience, the level of minimum financial assistance shall be in the range of Rs.10,000/- to Rs.12,500/-. v. For the well known-organisations which are first time applicants under NEAC having excellent proposals, financial assistance of Rs.15,000/- may be considered. vi. For those organizations with good/satisfactory performance in the preceding year of campaign and have submitted good proposal, an assistance of Rs. 20,000/- may be considered. Page 6

vii. For those well known-organisations who gave excellent performance previously and submitted good proposal, financial assistance of Rs. 25,000/-may be considered. viii. The organizations with previous participation in NEAC and shown poor performance are not to be considered for assistance. ix. Proposals without action component can be considered for assistance only in respect of University Departments/Colleges/Schools/Research Institutes etc. x. Previous participants of NEAC whose audited accounts do not reflect the grants sanctioned during the previous years shall not be considered for assistance. However, Regional Committees if satisfied with the explanation offered by the applicant/rra may consider to recommend such cases for assistance. xi. The proposals from RRAs to create awareness along with action oriented activity in areas not covered by individual organisations may also be considered separately and a financial assistance of Rs. 25,000/- to Rs. 60,000/- may be considered. 10. ROLE OF CENTRES OF EXCELLENCE- (CEE, Ahmedabad & CPREEC, Chennai) RRA will be supported by COEs to facilitate the NEAC programme, including the scrutiny of applications received from participating organizations. The final decision regarding the proposals will be taken by the Regional Committees of the Ministry. 11. SUBMISSION OF ACTIVITY REPORT, UTILISATION CERTIFICATES AND AUDITED STATEMENTS OF EXPENDITURE BY THE FIELD LEVEL ORGANISATIONS: The approved participating organisations shall submit activity reports, utilisation certificates and audited statements of expenditure to the RRAs before the stipulated date which is communicated to the RRAs by the Ministry. The organisations that fail to do so will be treated as defaulter organisations. 12. ACCOUNTABILITY OF PARTICIPATING ORGANISATION: To ensure timely submission of activity reports, utilisation certificates and audited statements of expenditure by the participating organisations, the following measures are to be taken: i. Participating organisations shall furnish Bond or an affidavit to the RRA for an amount equivalent to the first installment of grant sanctioned. ii. Steps to recover the Government money from the defaulter organisations will be taken. iii. Such defaulter organisations shall be debarred from further participation in NEAC. iv. RRAs shall maintain data base of such defaulter organisations and the same shall be made public by the RRAs and the Ministry. ---xxx--- Page 7

ANNEXURE- I SUB-THEMES Under the NEAC program, sub-themes have been identified which serves to provide an indication on areas that may be covered through awareness and action programmes, but may not be limited to them only. The indicative list is as follows: 1. Critical, endangered and endemic species conservation 2. Conservation of critical and fragile habitats & corridors 3. Forest conservation 4. Wetlands conservation 5. Conservation of Mangroves & Coral Reefs 6. Land degradation & biodiversity 7. Conservation and promotion of Medicinal plants 8. Renewable energy - solar, wind, biogas, etc 9. Vermi-composting & organic farming 10. Agro forestry 11. Cultivation of Fruit trees 12. Germplasm conservation 13. Restoration of Grasslands 14. Livestock- indigenous breed conservation 15. Biodiversity conservation in Urban & peri-urban areas 16. Maintaining people s biodiversity registers 17. Biodiversity & traditional knowledge and equitable benefit sharing 18. Biodiversity based traditional crafts 19. Biodiversity and sustainable practices (rainwater harvesting, use of ecofriendly bags, etc) 20. Sustainable Tourism 21. Gender in Biodiversity conservation ---xxx--- Page 8