P.O. Box 61180 Palo Alto, CA 94306 www.appexecutives.org info@appexecutives.org [SPONSORSHIP, CONFERENCE / SUMMIT, 2017]
Title: Sponsorship, Advanced Practice Provider (APRN & PA) Leadership Summit, 2017 All rights reserved. No part of this brochure may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from the author. Copyright 2013 by Advanced Practice Provider Executives, Inc. Second Edition, 2013, 2014, 2015, 2016, 2017 Printed in the United States of America 12/2016
Background Originally founded in 2007 as Advanced Practice Executives, APPex began as a collection of 10-20 Directors of Advanced Practice executive leaders at academic medical centers throughout the U.S. who had administrative oversight of and responsibility for a specific group or groups of APPs. Some of these leaders solely oversaw nurse practitioners, while others oversaw all advanced practice registered nurses along with physician assistants. Stemming from groundbreaking work and initiatives at Stanford University Medical Center (Stanford Hospital & Clinics & Lucile Packard Children s Hospital at Stanford), this small group of the first administrative APP leaders was brought together via phone & conference calls and a networking site on the internet. They communicated, discussed issues and concerns, brainstormed ideas, presented experiences and shared documents all to help one another become acclimated to a novel and unfamiliar role within hospitals. In 2008, the University of Rochester Medical Center hosted the first annual NP/PA Acute Care Leadership Summit (now called the Advanced Practice Provider Leadership Summit) where these APP leaders and others gathered to share information, develop a consistent platform and map out solutions for universal and reoccurring struggles involving APP managerial matters. In 2012, APPex announced a formal name change from Advanced Practice Executives to Advanced Practice Provider Executives, Inc. (APPex). A new logo was unveiled, inspired from the Stanford Hospital & Clinics logo, where the membership organization and professional network was first conceived. APPex is a not-for-profit organization. APPex operates and is functionally headquartered in the Silicon Valley/Bay Area of California. 1
About Mission: To provide and create invaluable administrative and clinical resources, continuing education, opportunities and other rich content for Advanced Practice Providers (APPs) PAs, NPs, CNMs, CRNAs, and CNSs and the healthcare leaders and executives who support their practice. Vision: To engage a global community of healthcare leaders and clinicians towards empowering APPs and equipping them with tools to effectively heal humanity. Values: A dvancement P rofessionalism P romise ex cellence Tag Lines: The pinnacle of potential for advanced practice providers. At the forefront of advanced practice. APPex is a not-for-profit membership organization and professional network for healthcare administrators, executives and leaders in advanced practice nursing/medicine that provides resources, support and consulting services to clinicians, hospitals and other healthcare institutions. Our mission, vision and values focus intently on APPs and those who support them in their role, ultimately leading to enhanced clinical care and an elevated patient experience. APPex provides ten (10) core resources: member directory & discussion forums continuing education (narrated presentations & live courses) academic literature & publications document sharing conference information & event registration orientation program post-graduate fellowship programs consulting services resources and information for job recruiters/seekers resources and information for sponsors All of these resources and additional features are accessible through the APPex website: www.appexecutives.org 2
Some content is open and available to all clinicians and the public at large to encourage and promote improved understanding of APPs; other key content is exclusive to APPex members. Other APPex brochures with more detailed information are currently available for: Membership Services Continuing Education Services Job/Recruitment & Advertising Sponsorship Consulting Services Stay Connected Facebook: www.facebook.com/appexecutives Twitter: twitter.com/appexecutives; @APPexecutives LinkedIn: www.linkedin.com/groups?trk=my_groups-b-grp-v&gid=4735938 YouTube: www.youtube.com/channel/ucnckbvdjjxvm3-oxtd3p72q Google+: plus.google.com/117882520862581002015 Pinterest: www.pinterest.com/appexecutives info@appexecutives.org 3
Benefits of Sponsorship 2017 marks the 10 th year since the inception of the Advanced Practice Provider (APRN & PA) Leadership Summit, originating in 2008 at the University of Rochester Medical Center. It is the first and longest running conference specifically designed for leaders in advanced practice nursing & medicine. Conference sponsorship offers incredible value and opportunity. Your company s support and presence shows a deep commitment to healthcare and interest in sharing more about your organization. Partnership with APPex affords the following advantages: Access The Advanced Practice Provider (APRN & PA) Leadership Summit is a national conference and draws healthcare administrators and clinical leaders from across the U.S. The summit courts an incredibly unique network, unparalleled by any other organization, group or conference. 250-300 attendees o Chief Executive Officers (CEOs); Chief Operating Officers (COOs); Chief Nursing Officers (CNOs); Chief Medical Officers (CMOs) o Vice Presidents of Patient Care Services; Vice Presidents of Clinical/Medical Services; Directors of Nursing (DONs); Patient Care Managers; Assistant Patient Care Managers; Nurse Managers; Assistant Nurse Managers o Directors of Advanced Practice; Managers of APPs; Chief/Lead APPs o Physician Assistants (PAs); Nurse Practitioners (NPs); Nurse Midwives (CNMs); Nurse Anesthetists (CRNAs); Clinical Nurse Specialists (CNSs) o Physicians (MDs; DOs); Nurses (RNs); Pharmacists (PharmDs) o School of Nursing faculty; School of Medicine faculty A Powerful Audience/Network Most attendees of the Advanced Practice Provider (APRN & PA) Leadership Summit are managers/administrators with a span of control over specific units, specialties, departments, service lines, or entire aspects of patient care services, nursing, medicine, the hospital, or a system of hospitals. Many of their responsibilities include: Management of clinicians, typically APPs Direct reporting staff o Ranging from dozens to hundreds, sometimes thousands Purchasing power o Equipment, devices, software, education materials, etc. 4
Budgetary control o Ranging from tens of thousands to millions, sometimes tens of millions Decision-making o Key stakeholders in clinical operations, strategic initiatives, special projects and future directions of the organization Heightened Visibility APPs are a rapidly growing and influential clinician/provider group with ties to both nursing and medical staff divisions in healthcare settings. These providers work in direct collaboration with physicians and many function independently, with a scope that includes admitting/discharge privileges, new & returning patient visits, care management, diagnosis, treatment, prescribing and performing minor surgical procedures. Your organization can garner stronger connectivity and opportunities for developing new and deeper relationships with APP leaders and attendees indirectly & directly participating in advanced practice alike. Having a presence at the conference and being able to join/connect with conference participants also affords: an introduction to your company, product or service an enhanced image of your company, product or service an ability to shape consumer attitudes positive publicity overall improved business-consumer relations an opportunity to drive sales Community stewardship Support for the Advanced Practice Provider (APRN & PA) Leadership Summit is also supporting APPex, a not-for-profit organization, responsible for the core logistics and infrastructure of the conference, in collaboration with a hosting institution. Promoting continuing education for APPs, providing a forum for learning, networking and discussion, and assembling intriguing & innovative content relevant to the administrative aspects of advanced practice are all goals of the summit that help APPex fulfill its mission. 5
Becoming a Sponsor Thank you for your interest in sponsoring the Advanced Practice Provider (APRN & PA) Leadership Summit! Your support of our mission, vision and values goes directly to providing even more novel and innovative resources for physician assistants, nurse practitioners, nurse anesthetists, nurse midwives, clinical nurse specialists, physician leaders, nursing leaders, hospital executives, and many other leaders amongst a variety of healthcare disciplines. 10 th Annual APP Leadership Summit Jointly Hosted by Texas Medical Center hospitals (6 total) September 13, 14 & 15-16, 2017 Houston, TX PURPOSE: A national forum for healthcare leaders and clinicians to share information, develop a consistent platform and map out solutions for universal and reoccurring struggles involving the administrative, managerial, policy and practice aspects of advanced practice (advanced practice nursing roles and physician assistants). The following sponsorship options are available: Sponsorship Type Pricing Breakfast $2,500 Lunch $3,500 Dinner $5,000 Speakers/Presenters $4,500 Wine & Cheese Reception $5,000 Take Home Gift Bags $4,000 Exhibitor $2,000 General Conference Sponsor $2,500 - $10,000 6
Breakfast: Conference attendees are provided breakfast each of the two mornings of the summit, at the hotel prior to the start of the day s session. Lunch: Conference attendees are provided lunch on each day of the summit, during a 45-60 minute break, at the hotel. Dinner: Optional dinner presentation at the conclusion of any evening (leadership training seminar, pre-conference workshop, 2-day summit) with audience of all attendees, at the hotel. Speakers/Presenters: Conference speakers/presenters and panelists are provided an honorarium and discounted registration fee for their preparation, time and expertise. Wine & Cheese Reception: Traditional during every summit, the wine & cheese reception is a two (2) hour networking and meet & greet event held during the first evening of the summit; hosted at the hotel. Take Home Gift Bags: Conference attendees are provided useful, fun products and informational publications, materials and handouts. For all sponsorship opportunities, primary sponsors will receive: Large logo display on the Sponsor Title Slide, featuring primary sponsors, projected during the start of each day of the summit, with thanks and recognition Prominent listing/recognition as a primary sponsor in a separately issued flyer/handout to all attendees Opportunity to provide: o handouts/materials to all attendees o tented displays on tables o banners at doorway/entrance o other branded materials (e.g., pens, paper, folders, tools, etc.) Branding (logo and brief company description) as a primary sponsor: o APPex website > APP Leadership Summit section; link to your company s website o APPex newsletter to all subscribed APPex members Mailing addresses/email list of all attendees One (1) complimentary registration to attend the conference In addition, primary sponsors will be entitled to priority sponsorship for future summits. 7
All other levels of sponsors will receive: Listing/recognition as a sponsor in a separately issued flyer/handout to all attendees Opportunity to provide: o handouts/materials to all attendees o other branded materials (pens, paper, folders, tools, etc.) Branding (logo and brief company description) as a sponsor: o APPex website > APP Leadership Summit section; link to your company s website o APPex newsletter to all subscribed APPex members Exhibitor Information: Display and highlight your company s equipment, products or services during and throughout the summit. Exhibitors/vendors will also have an opportunity to showcase their company during breakfast hours, lunch hours, at breaks, and at each day s conclusion of presentations. *note: limited to a maximum of 10 exhibitors. To secure your sponsorship, please email us at sponsorship@appexecutives.org. APPex will always strive to offer your company incredible value and flexibility. For additional information, requests or questions, please email us at sponsorship@appexecutives.org. On the web: www.appexecutives.org/app-leadership-summit/summit/sponsors-exhibitors APPex accepts all major credit cards and payments made via PayPal (credit card or bank account) and Square transactions. 8
Donations APPex welcomes your donations! Your support of our mission, vision and values goes directly to providing even more novel and innovative resources for physician assistants, nurse practitioners, nurse midwives, nurse anesthetists, clinical nurse specialists, registered nurses, hospital executives and many other leaders amongst a variety of healthcare disciplines. For additional information, please email us at sponsorship@appexecutives.org. To contribute, please visit us www.appexecutives.org/partnership/donate. APPex accepts all major credit cards and payments made via PayPal (credit card or bank account) and Square transactions. 9
Glossary & Terms Advanced Practice Provider (APP) Advanced Practice Provider is the modern term referencing a non-physician healthcare practitioner who is either a physician assistant or an advanced practice registered nurse (APRN) serving in a provider role typically a nurse practitioner, nurse midwife or nurse anesthetist, but may also include clinical nurse specialist. This group of providers is still sometimes referred to as mid-level providers (MLPs), physician extenders, non-physician providers (NPPs), non-physician medical providers (NMPs) or licensed independent practitioners (LIPs). Advanced Practice Registered Nurse (APRN) Advanced Practice Registered Nurse is the umbrella term referencing any of the four advanced practice nursing roles: nurse practitioner, nurse midwife, nurse anesthetist or clinical nurse specialist. Sometimes this group is also referred to as Advanced Practice Nurses (APNs). Nurse Practitioner (NP) Nurse Practitioners are licensed independent practitioners who provide primary and/or specialty nursing and medical care in outpatient and inpatient settings. They are registered nurses (RNs) with specialized advanced education (most have master s degrees and many have doctorates) and clinical competency to provide nursing & medical care. Services include, but are not limited to admission/discharge of patients, physical assessment, treatment, diagnosis, ordering/interpreting diagnostic & laboratory tests, performing invasive/non-invasion surgical procedures and prescription of pharmacologic agents and non-pharmacologic therapies. Teaching and counseling individuals, families and groups are a major part of NP practice. [There are approximately 225,000 NPs practicing in the U.S.] Physician Assistant (PA) Physician Assistants are healthcare professionals licensed to practice medicine with physician supervision. As part of their comprehensive responsibilities, PAs conduct physical exams, diagnose and treat illnesses, order and interpret tests, counsel on preventative care, assist in surgery and write prescriptions. Within the physician-pa relationship, physician assistants exercise autonomy in medical decision making and providing a broad range of diagnostic and therapeutic services. A PA practice may also include education, research and administrative services. [There are approximately 100,000 PAs practicing in the U.S.] i
Certified Nurse Midwife (CNM) Nurse midwives are licensed independent practitioners who provide specialty nursing and medical care in obstetrics & gynecology in outpatient, inpatient and surgical settings. They mostly provide routine gynecological services (e.g., reproductive health visits, annual exams, peri-/postmenopausal care), but also provide counseling, care and treatment during preconception, pregnancy, childbirth and the post-partum period. They are registered nurses (RNs) with specialized advanced education (most have master s degrees and many have doctorates) and clinical competency to provide nursing & medical care in OB/GYN. Services include, but are not limited to physical assessment, treatment, diagnosis, ordering/interpreting diagnostic & laboratory tests, performing invasive/non-invasion surgical procedures and prescription of pharmacologic agents and non-pharmacologic therapies. Teaching and counseling individuals, families and groups are a major part of CNM practice. [There are approximately 13,000 CNMs practicing in the U.S.] Certified Registered Nurse Anesthetist (CRNA) Nurse anesthetists are licensed independent practitioners who provide specialty nursing and medical care in anesthesia in inpatient and surgical settings. They are registered nurses (RNs) with specialized advanced education (most have master s degrees and many have doctorates) and clinical competency to provide nursing & medical care in anesthesia. Services include, but are not limited to physical assessment, preparing and administering anesthesia, monitoring body function and anesthetic to ensure maximum safety/comfort and overseeing recovery from anesthesia. Teaching and counseling individuals, families and groups are also a part of CRNA practice. [There are approximately 45,000 CRNAs practicing in the U.S.] Clinical Nurse Specialist (CNS) Clinical nurse specialists are registered nurses (RNs) with graduate education (most have master s degrees) and clinical competency to provide advanced nursing services in a specialty based on population, setting, disease/medical subspecialty, type of care or type of problem. Expertise includes direct clinical practice, coaching and guidance, collaboration, consultation, research, leadership and ethical decision-making. This unique role aims to integrate care across the continuum through three spheres of influence patient, nurse and system with a primary goal of continuous improvement of patient outcomes and nursing care through evidence-based nursing interventions. [There are approximately 70,000 CNSs practicing in the U.S.] ii