Cross Innovation - How to Implement Cross Sectoral Innovation @ Romanian National Cluster Conference Iasi, September 23, 2014
What is Cross Innovation? A Definition By the term Cross Innovation we understand a process by which creative industries share information, collaborate and work with other sectors to generate new thinking, new products, new services, new business models, new 2
What is Cross Innovation? Video 3
The Cross Innovation Project Supported by INTERREG IVC and ERDF Eleven partner cities: Amsterdam Berlin Birmingham (LP) Linz Lisbon Pilsen Rome Stockholm Tallinn Vilnius Warsaw 4
Project Outputs and Milestones Heatmap Case Studies Local Implementation Groups - Plan for each city Study Visits exchange of experience Manifesto, MoU Brochure & Toolkit Studies - State of play - Feasibility Study - Internationalisation Policy Clinics prototyping policies SME partnerships new cross-border relationships
The project looks at 4 key policy themes for Cross Innovation Smart incentives financing Culture based innovation unleashing new ideas into other businesses Brokerage services building bridges Spatial cross collaboration services in coworking spaces, incubators, Fab labs & science parks
Best Practice Smart Financing
Best Practice Smart Financing OBJECTIVES to facilitate access to design services for Berlin SMEs. to link companies within Berlin's design industry with scientific institutions like universities and more. BACKGROUND funding programme is part of the Strategy for Berlin's Design Industry by Berlin's Senate for Economy. the Department aims to strengthen the economic power of the local design industry as well as the capacity for innovation for other fields of competence in the city with the strategy.
Best Practice Smart Financing TARGET GROUPS to strengthen the marketability and competitiveness of small and middle seized enterprises in Berlin. to foster cooperation between SMEs and scientific institutions (public and under special conditions also private ones) and also specific design companies. REALISATION 70% of the contract's volume could be granted the maximum volume is up to 15.000 Euro. the relevant project is to run no longer than six months. funding is referring to costs for personnel, material and further fees.
Best Practice Culture based innovation virtual fitting room for online clothing retailers that addresses and solves the single biggest problem for the e-commerce category: the lack of a fitting room through biorobotic and scientific algorithms robotic mannequins are capable of shape shifting into almost 100,000 different types of body shapes a consumer can visualise how different sizes and styles of clothing might look on their body type before they purchase. 10
Best Practice Culture based innovation founded in 2009 and based in Estonia and London Fits.me is backed by the Estonian Development Fund and Enterprise Estonia Many fashion retailers have selected Fits.me s innovative virtual fitting room for their e-commerce (Barbour, Pretty Green, Otto, Ermenegilda Zegna and Dunhill etc). Tartu University Laboratory of Intelligent Materials and Systems (Estonia) Tallinn Technical University Centre of Biorobotics (Estonia) Human Solutions GmbH Kaiserslautern the leading provider of anthropometrical data (Germany) 11
Best Practice Brokerage services conference bringing together people from 3 worlds, technology, entertainment and design High profile event with 1000 delegates from the areas of science, business and the arts hear over 50 high profile thinkers and protagonists talk for exactly 18 minutes about an idea they believe could change the world 12
Best Practice Spatial Cross Innovation Planet Modulor is an association of small and medium sized companies from fields as various as merchandising, manual crafts, design, art and culture. promotes intermediate roles and facilitate the relationships amongst the various stakeholders in the city, district, neighbourhood and group of companies itself 13
Ecosystem What conditions are required to promote Cross Innovation? Access to SPACES where people with different skills can meet coworking spaces, fab labs, incubators. Access to BROKERS ( cross-cluster managers??) who can link and understand the requirements of different sectors. Access to FINANCE which enables organisations to risk finding solutions from outside their usual networks. An understanding of how CULTURE and CREATIVE PRACTICES can promote joint understanding and deliver new thinking. Moseley Exchange co-working space
European Trends Design, Mobile Media and Gaming are the creative sectors most likely to work with other sectors. Environment, Healthcare and Manufacturing are the growth sectors most likely to work with creative sectors. 15
Recommendations Focus on developing a city s sectoral strengths but promote reasons for different sectors to meet, e.g. through challenge events, interdisciplinary conferences, solving city-wide problems. Focus on providing access to spaces, brokers and finance. Focus on promoting mutual understanding. 16
How can you support the Project and Cross Innovation? Manifesto Memorandum of Understanding Further events?
THANK YOU! Lucia Seel On behalf of CREATIVE REGION Linz & Upper Austria GmbH Tel.: +43 (0)660 5619056 Mail: lucia@luciaseel.eu www.cross-innovation.eu