REQUEST FOR PROPOSAL FOR PARKING CONSULTANT TO THE LIBERTY STATION COMMUNITY ASSOCIATION SEPTEMBER 26 TH, 2017 The Liberty Station Community Association (LSCA) desires to solicit qualified proposals for a Parking Management Consultant in accordance with this Request for Proposals (RFP). Award resulting from this RFP will be a fixed contract with an anticipated initial term of October 2017 through March 2018. 1. INTRODUCTION Successful management of parking resources and traffic flow in Liberty Station is critical to the success of the overall area. Residents, shoppers, and employees all rely on abundant parking options, however no centralized system is in place to provide oversight and coordination of parking for employees and visitors alike. The Liberty Station Community Association currently seeks to contract with an experienced consultant to provide short and long-range planning, system integration, and the implementation of new technology to guide implementation of a new Parking Management Plan. 2. BACKGROUND Liberty Station is a 360-acre mixed-use master planned redevelopment of a former Naval Training Center located on the waterfront in San Diego, CA. Liberty Station houses a wide range of facilities and businesses including several restaurants, 380,000 square feet of office space, two hotels, five schools (I think there are at least seven school and eight if you count Rock Church school let s just double check. We might also consider providing a student estimate.), the Rock Church (maybe estimate size of congregation), grocery stores, specialty retail, 350 homes, and a nine-hole golf course. The parking is spread across multiple parking lots of varying sizes as well as on-street parking. The parking lots are owned and controlled by the Liberty Station Community Association and streets are controlled by the City of San Diego. Lots range from 6 to 900 spaces, as parking supplies have been matched to expected demand at adjacent buildings and uses, with limited allotted spaces allocated to building ownerships by way of supplemental declarations. The mixed uses in Liberty Station offer a shared parking methodology, with staggered demand peaks for parking associated with different uses. There is a total supply of 5430 parking spaces, 80% of which is located off-street on Liberty Station private lots. LIBERTY STATION COMMUNITY ASSOCIATION 2701 Lytton Street San Diego, CA 92106 P: 619-756-7992 F: 619-756-7993 info@libertystation.com www.libertystation.com New City America, Inc. LSCA Management 710 W. Ivy Street San Diego, CA 92101 P: 619-233-5009
The McMillin Company recently commissioned a Parking Management study to guide policies and regulations for parking, that was completed in December 2016, using data collected in 2014. The Plan includes proposed parking management strategies to both help make Liberty Station a more user-friendly parking environment and improve its overall efficiency. The plan also identified pockets of high demand along the major retail corridors on weekends, driven by special events both at Liberty Station and at the Citycontrolled NTC Park, however, parking rates and time restrictions for off-street public parking lots were not determined nor recommended in the management strategies. The purpose of this RFP is to develop both short-term and long-term parking management strategies that: a) adequately address the variety of off-street parking needs; b.) utilize policies and programs that enable more efficient use of existing parking; c) incorporate technology and/or mechanical operations for the collection of parking revenue; and d) provide a system of revenue reconciliation, reporting, and analysis. 3. SCOPE OF REQUIRED SERVICES The Association anticipates entering into a 6-month agreement with a Parking Management Consultant to ensure smooth implementation of the Liberty Station Parking Strategy and the establishment of practices and systems to ensure ongoing effectiveness of the parking system. Near the conclusion of the 6-month term, LSCA staff will evaluate the need for ongoing consultant services in subsequent months as well as the availability of funding to support them. First Priority Parking Strategy: Adequately address the variety of off-street parking needs. Using the Liberty Station Parking Management study as a guide, determine the average Monday - Wednesday demand and space availability for each parking lot, taking into consideration ownership sub-declarations; office vs. restaurant/retail tenant uses; employee parking; handicap parking; and spaces reserved for electric vehicles. Working with LSCA Staff, determine the Thursday Sunday demand and space availability for each parking lot, taking into consideration ownership supplemental declarations; Liberty Public Market; Rock Church services, restaurant/retail tenant uses, Valet parking, ongoing special-event parking, employee parking, handicap parking; and spaces reserved for motorcycles and electric vehicles. Alternatively, the Consultant may determine that there is a more efficient methodology for determining use or review the previously generated data. The LSCA would be open to hearing these alternative methods of analysis. 2
Second Priority Parking Strategy: Utilize policies and programs that enable more efficient use of existing parking. Provide cost-effective strategies for regulated parking time limits in off-street lots to improve turnover and parking availability while allowing for visitor and employee parking in relative proximity to their destination. Make recommendations on the implementation of a zone-based structure for timerestricted parking on streets and in off-street public lots, including signage, public outreach, and enforcement technology. Working with the LSCA Staff, make recommendations on an outreach campaign to Liberty Station Property Managers, providing information on the new parking regulations and their rationale, with an emphasis on strategies to discourage employees from parking in prime retail spaces. Provide cost-effective implementation strategies for revenue generating short-term (special event) parking in under-utilized lots with communication or advance designation coordinated for event organizers and attendees. Develop a system for enforcement in the off-street lots, consistent with the guidelines in the strategy and with an eye toward consistency, flexibility, cost effectiveness and capability within the supplemental declaration parking guidelines. Third Priority Parking Strategy: Incorporate technology and/or mechanical operations for the collection of parking revenue. Formulate and propose parking policies, rates, levels of service and capital improvement, and facility expansions to meet parking demand. Develop a long-term strategy for implementation of smart parking technologies, including a high-level estimate of cost to implement, on-going maintenance, and revenue impacts and identification of trigger points at which implementation becomes appropriate. Assist in the preparation of project plans and preparation of an RFP for specifications and a system-design proposal for a parking management system and assist with coordinating staff review of proposals and implementation of a contract with the selected vendor. 3
Possibly provide project management for implementation of the new parking management system. Fourth Priority Parking Strategy: provide a system of revenue reconciliation, reporting, and analysis. Develop systems to ensure appropriate collection and reconciliation of parking payments, tracking of revenues and processing of expenditures. Develop a strategy to restructure the LSCA s parking fund to ensure long-term solvency and accurate tracking of parking-related costs (labor and materials) and revenues 4. PROPOSAL REQUIREMENTS: Successful proposals shall include: 1. Scope of Services Describe the services the Consultant proposes to provide, including all of the required scope items detailed above. 2. Cost Proposal Outline proposed cost for these services by task, not to exceed $20,000. The agreement shall include a 30-day written termination clause if the LSCA, at any time, is not satisfied with the quality of work of the consultant or consultant team. 3. Timeline Provide an estimated timeline for completion of the tasks in the Scope of Services, not to exceed 180 days. 4. References Provide references and contact information for at least three agencies for which the Consultant has provided comparable services. 5. Description of Firm s Experience 6. Project Team Provide the names and resumes of all members of the project team. Indicate who will be the primary point of contact for this engagement. SUBMITTAL REQUIREMENTS Consultants shall submit Items 1-6 as stated in Section 4. PROPOSAL REQUIREMENTS. Consultant is required to indicate the Designated Contact in the proposal package. Include the designated contact individual s name, address, phone number(s) and email address. One original and four copies of the proposals shall be submitted, printed on recycled content paper along with an electronic PDF file. The original proposal must be clearly 4
marked and contain original signatures and must be easily reproducible on a standard copying machine. The proposal shall be signed by an individual(s) authorized to execute legal documents on behalf of the Consultant. Proposals shall be received by the Liberty Station Community Association no later than 5:00 p.m. on October 18 th, 2017. Late proposals will not be considered under any circumstance. Mail or deliver proposals to: Liberty Station Community Association, C/O New City America Inc., 710 W. Ivy St., San Diego, CA 92101. Failure to provide all required submittals in completed form and/or a clearly marked original with original signatures may result in a proposal being found non-responsive and given no consideration. Proposals must be neat, complete, and fully address all information specified in Section 4. For information concerning RFP questions, procedures and regulations (i.e., submission deadline, forms required, etc.) interested parties must contact the Liberty Station Community Association. All questions shall be submitted via email. For more information, please contact Marco or Laura Li Mandri, Liberty Station Community Association at 619 233-5009. 5