DataArts and the New CDP October 26, 2016 PRESENTED BY Mary Garcia Charumilind Senior Business Development Associate
Overview Agenda Agenda 1 2 3 4 5 About DataArts The DataArts Platform The New Cultural Data Profile Analytic Reports and Other Tools New Educational Offerings 2
About DataArts Spudnik Press Cooperative, Chicago, IL. Photo credit: Angee Lennard 3
Mission DataArts empowers the nonprofit arts and culture sector with highquality data and resources in order strengthen its vitality, performance, and public impact. Raven Hill Discovery Center, East Jordan, MI. Photo credit: Raven Hill. 4
Impact Across the Sector Arts and culture organizations complete the CDP Grantmakers Access and analyze applicant and grantee data Gaining easy access to analytic reports and Funder Reports Researchers Gain insights from a deep data set Advocates Leverage data to impact funding and policy 5
A Growing Data Set 11 Years of data collection 18,000 Organizations with Data Profiles 76,000 Data Profiles A Cultural Data Profile is a single fiscal year of historical data entered after a fiscal year is complete. 6
Expanding Nationally Washington Montana North Dakota Minnesota Vermont Maine Oregon Nevada California Idaho Utah Arizona Wyoming Colorado New Mexico South Dakota Nebraska Kansas Oklahoma Wisconsin New Hampshire New York Massachusetts Michigan Rhode Island Connecticut Iowa Pennsylvania New Jersey Ohio Illinois Indiana Delaware West Maryland Virginia Virginia Washington DC Missouri Kentucky North Tennessee Carolina Arkansas South Carolina Mississippi Alabama Georgia Alaska Texas Louisiana Florida Hawaii Using DataArts for CDP Using DataArts for AEP 5 7
Data Collection Partnerships Streamlining surveys and supporting research 8
The Arts Factor Anecdotally, we ve always known that arts and culture are a big business, it s the first time that we ve actually had access to the data. You put us all together and we have major heft. Catherine Peterson Executive Director ArtsBoston, Boston, MA 9
The Arts Factor Anecdotally, we ve always known that arts and culture are a big business, it s the first time that we ve actually had access to the data. You put us all together and we have major heft. Catherine Peterson Executive Director ArtsBoston, Boston, MA 10
The Arts Factor Anecdotally, we ve always known that arts and culture are a big business, it s the first time that we ve actually had access to the data. You put us all together and we have major heft. Catherine Peterson Executive Director ArtsBoston, Boston, MA 11
What We Heard The CDP is a wonderful way to participate in a snapshot of the cultural sector... CDP is uniquely poised to establish standards 12
What We Heard The CDP is a wonderful way to participate in a snapshot of the cultural sector... CDP is uniquely poised to establish standards Abandon the one-size-fits-all approach Be more equitable toward all cultural organizations. 13
The DataArts Platform 14
Swim Pony Performing Arts, Philadelphia, PA. Photo credit: Swim Pony Performing Arts 15
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Dashboard 250 250 17
The New Cultural Data Profile The Boston Conservatory, Boston, MA. Photo credit: Eric Antoniou 18
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The New Cultural Data Profile 51 Expense line items 27
The New Cultural Data Profile 51 Expense line items 25 Expense questions 28
The New Cultural Data Profile Everyone completes a disaggregated Balance Sheet Unrestricted Temporarily Restricted Permanently Restricted 29
The New Cultural Data Profile Organizations with no audit complete an aggregated Balance Sheet 30
The New Cultural Data Profile New Sections: Optional Sections Non-operating expenses Non-operating revenue Workspaces Subscribers and Members Special Events Revenue In-Kind Revenue Details Fixed Assets Details Social Media Statistics 31
Analytic Reports and Other Tools Children s Theatre Company, Minneapolis, MN. Photo Credit: Children s Theatre Company 32
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Analytic Reports Downtown Arts Center A potential major donor has agreed to a meeting and would like an overview of the organization s finances in a few days The development officer needs a report to take to her meeting Harris Theater for Music and Dance. Image credit Harris Theater 34
Annual Report 36
Annual Report 37
Analytic Reports Downtown Arts Center The newly hired marketing director needs to create a marketing plan and budget Needs to information about the organization s marketing and needs to know what is typical for arts centers of that size Harris Theater for Music and Dance. Image credit Harris Theater 38
Marketing Comparison Report 39
Analytic Reports Downtown Arts Center The city has asked the Downtown Arts Center to provide a series of free performances as part of a citywide arts festival Make the case to the board that this is a good opportunity and worth the financial risk Harris Theater for Music and Dance. Image credit Harris Theater 40
Program Activity Trend Report 41
Fundraising Trend Report 42
Balance Sheet Trend Report 43
Balance Sheet Trend Report 44
National Center for Arts Research Dashboard 45
New Educational Offerings Lehman College Art Gallery, Bronx, NY. Source Material Teaching in the gallery. Image credit Lehman College Art Gallery 46
Http://courses.culturaldata.org 47
Http://courses.culturaldata.org 48
Data Essentials Courses Audience/Constituents Key metrics, tools, and skills related to understanding, engaging, and connecting people in the arts. Operations/Financials Key metrics, tools, and skills for understanding organizational health, risk, and resilience. Advocacy/Casemaking Key data and skills to build support for the arts, identifying issues that matter to constituents, and designing strategic data-supported messages. 49
Questions? Museum of Photographic Arts, San Diego, CA. Photo by Ryan Gobuty 50
Thank you Support Center 9am 8pm ET, Monday Friday 877-707-DATA (877-707-3282) help@culturaldata.org 51