Ignite the Entrepreneurial Path from Classroom to Boardroom NACCE 2017 OCTOBER 10, 2017 PRESENTED BY AARON IFFLAND, PHD AND MATTHEW RIVALDI, MBA

Ignite the Entrepreneurial Path from Classroom to Boardroom NACCE 2017 OCTOBER 10, 2017 PRESENTED BY AARON IFFLAND, PHD AND MATTHEW RIVALDI, MBA

Ignite the Entrepreneurial Path from Classroom to Boardroom AARON IFFLAND, PHD MATTHEW RIVALDI, MBA NACCE 2017 OCTOBER 10, 2017

Presentation Description San Diego Continuing Education (SDCE) offers non-credit courses in Entrepreneurship and Small Business Management. This presentation will show how we bootstrapped an Entrepreneurship Small Business Planning program in 2016 with little resources and created programs that Kindle & Spark the entrepreneurial fire in our students. Learn the no-nonsense approach that focuses on the goal of maximized student success through constrained resources. Come away from this presentation with free Open Education Resources (OER) that can be used in your classroom today.

Presenters Aaron Iffland, Ph.D. aiffland@sdccd.edu Twitter: @aaroniffland LinkedIn: iffland workingbusiness.com Matthew Rivaldi, M.B.A mrivaldi@sdccd.edu Twitter: @matthewrivaldi LinkedIn: matthew-rivaldi/ workingbusiness.com

Objectives Learn how to Kindle the fire of student enterprise by forming a path to student entrepreneurship through experiential learning practices. Become the Spark to create action for students to start a business using Open Education Resources (OER) available to everyone. Learn how to run an unconventional Entrepreneur Pitch capstone event, set up students for long-term success and organically grow your community network.

Small Business Programs at SDCE Small Business Planning 108 Hours Underlying Objective: Get students into vocational jobs through self-employment. Small Business Growth 135 Hours Underlying Objective: Train non-employer business owners on how to grow their businesses.

Class composition Have you taken a class from San Diego Continuing Education before? Survey of 55 Small Business Program Students from Fall, 2017

Class composition Describe yourself. Select all that apply. Survey of 55 Small Business Program Students from Fall, 2017 Small business owner 31% In the process of starting a small business 56% Working full time 29% Full-time student 2% Taking this class for fun 9%

What is Kindle & Spark? It s more than a classroom It s a network of students, institution, and industry working to foster small business growth. kindlespark.net

What is Kindle & Spark? KNOWLEDGE Permits & Regulations Legal Formation Industry Relationships Financials, Insurance, Hiring... SKILLS Leadership Accounting Sales Projections Market Research Creating Profitable Business Models ACTION! Pursuing Opportunity Networking Conducting Research Sales Calls Fulfilling Orders = ENTRE- PRENEUR! kindlespark.net

G.R.I.T. Model As applied to an Entrepreneur Space

Grit - Definition Grit is the tendency to sustain interest in and effort toward very long-term goals." -- Angela Duckworth Source: https://angeladuckworth.com/research/ 10/5/2017

G.R.I.T. Model - As applied to entrepreneurship Grit The persistence to start, and continue, running the business. Resources Knowledge, skills, ability, funding, etc to run the business. YOUR BUSINESS Interaction Communicate in a physical or virtual space within the industry. Transactions Exchange a product or service for money. G.R.I.T. Model 2017 Matthew Rivaldi and Aaron Iffland

G.R.I.T. Model - As applied to an entrepreneur space Grit The persistence to start, and continue, running the program. Resources Knowledge, skills, ability, funding, etc to run the program. YOUR SPACE Interaction Communicate in a physical or virtual space within the community. Transactions Exchange instruction for certificates, new businesses, partnerships and funding. G.R.I.T. Model 2017 Matthew Rivaldi and Aaron Iffland

Grit

Grit The persistence to start, and continue, running the program Identify champions that will launch and run the program and help them succeed Those that start it may not be the ones that successfully manage it (entrepreneur vs manager skills)

Resources

Resources Entrepreneurship is the pursuit of opportunity beyond resources controlled." -- Howard Stevenson

Resources For an entrepreneur space, resources may include: Knowledge, skills, ability to start and run the program Dedicated classroom or virtual space Funding to launch and maintain the program Anything else (tangible or intangible)

Resources Create a checklist of resources needed to start and maintain the space: Space (real or virtual) Instructors Support Go to WorkingBusiness.com for sample workplan outlines

Interaction Communicate in a physical or virtual space within the community

Interaction It doesn t require much to create the space to play.

Interaction Three main groups that interact in CE programs: School Students Industry (and supporting org s)

Interaction Classes, counselors, administration, space School Advisory Boards Students Industry Jobs, Contracts, Gigs

Interaction - Tips Doesn t always work unidirectionally. Often the knowledge comes after the practice. KNOWLEDGE Pathway to Success Importance of Goals Customer Value SKILLS Business Communication Setting SMART Goals; Networking Negotiation, Sales, and Marketing ACTION! Interview an entrepreneur Accountability Partners Hustle Activity = ENTRE- PRENEUR!

Interaction Classes, counselors, administration, space School Advisory Boards ENTREPRENEURSHIP CAPSTONE PROJECT Students Industry Jobs, Contracts, Gigs

Class composition Have you ever used services (classes, mentoring, workshops or classes) from any of these organizations? Select all that apply. SBA 11% SBDC 5% ACCION 0% SCORE 7% Survey of 55 Small Business Program Students from Fall, 2017

Unconventional Capstone Pitch Event

Transactions Exchange instruction for certificates, new businesses, partnerships and funding.

Transactions Focus on win-win-win transactions! Student: Certificates Knowledge Skills Network Biz Launch! School: FTES Retention Success in placement Industry: Action-oriented entrepreneurs Networking Free publicity

Kindle Learn what lights your students fire.

Spark Get the resources to be their spark!

End of Presentation FOR MORE RESOURCES GO TO: WorkingBusiness.com KindleSpark.net

Content License 2017, Aaron Iffland and Matthew Rivaldi. Retrieved from: https://docs.google.com/presentation/d/1ne6r1xuujmepjg1w GM4pE37Wzum7xZX6lM1HfksN0OM/edit?usp=sharing

Contributing Authors Matthew Rivaldi, MBA - Working Business Aaron Iffland, PhD - Working Business Faculty Instructors at San Diego Continuing Education