BLUE WHALE VENTURES LEAN-STARTUP

BLUE WHALE VENTURES LEAN-STARTUP

MAARTEN VAN KROONENBURG Founder Blue Whale Ventures Investment Analist Epic Seedfund Founder The Lean Doctor Founder Clownsville MBA Innovation & Entrepreneurship BBA Small Business & Retail Management Skills: Customer Development Lean Startup Growth-Hacking Data Business Strategy

Stephan Botz Founder Blue Whale Ventures Investment Manager Epic Seedfund Stichting Starterslift Serial Entrepreneur Skills: Customer Development Lean Startup Business Development Funding Scaling

Wat is lean startup? Wat weet jij van Lean Startup?

A STARTUP IS A HUMAN INSTITUTION DESIGNED TO DELIVER A NEW PRODUCT OR SERVICE UNDER CONDITIONS OF EXTREME UNCERTAINTY (RIES, 2011)

STARTUP FASEN

DATA DRIVEN NO GUTFEELING

STELLEN VAN HYPOTHESEN EN DEZE VALIDEREN Data moet valide, betrouwbaar en significant zijn DATA VERZAMELING DOOR KWALITATIEF ONDERZOEK Problem discovery interview solution interview - pitch mvp - concierge mvp DATA VERZAMELING DOOR KWANTITATIEF ONDERZOEK Pitch mvp old data analyses - piecemeal mvp wizard of oz mvp

INTERVIEWS EN ENQUETES ZIJN GEEN BUSINESS MODEL VALIDATIE HET IS EEN MIDDEL OM MEER TE LEREN OVER JE KLANT.

PROBLEM SOLUTION FIT

CASUS IETS MET INDISCHE CURRY IN TILBURG

CASUS 3 CURRY RESTAURANT

Students Only sushi and kebab CASUS 3 Lack of diversity CURRY RESTAURANT Interview 12/15

VALUE PROOSITION

Problem Discovery interview What s the hardest part of fulfilling activity [x, y, z]? What are some unmet needs you have while fulfilling activity [x, y, z]? What product do you wish you had that doesn t exist yet? What tasks take up the most time in your or fulfilling activity [x, y, z]? What could be done to improve your experience with [process/role]? What s the hardest part about being a [demographic/professional characteristic]? What are your biggest/most important professional responsibilities/goals? What are your biggest/most important personal responsibilities/goals? (Sources: Fishbein, 2014, Maurya, 2012 questions we think are working)

Students Only sushi and kebab CASUS 3 Lack of diversity CURRY RESTAURANT Interview 12/15 Interview 13/15 Students are done with sushi and kebab

Students Students Only sushi and kebab Lack of diversity CASUS 3 Lack of Do students diversity eat Indian Curry? CURRY RESTAURANT Interview 12/15 Interview 13/15 Students are done with sushi and kebab

Students Students Only sushi and kebab Lack of diversity CASUS 3 Lack of Do students diversity eat Indian Curry? CURRY RESTAURANT Interview 12/15 Sell 10 plates in 1 hour Interview 13/15 Students are done with sushi and kebab

Students Students Only sushi and kebab Lack of diversity CASUS 3 Lack of Do students diversity eat Indian Curry? CURRY RESTAURANT Interview 12/15 Sell 10 plates in 1 hour Interview 13/15 6/10 sold Students are done with sushi and kebab Only singles bought curry

Students Students Singles Only sushi and kebab Lack of diversity Lack of diversity Lack of diversity CASUS 3 Do Do students eat Indian Curry? singles pay for Indian Curry? CURRY RESTAURANT Interview 12/15 Sell 10 plates in 1 hour Sell 10 plates in 1 hour Interview 13/15 6/10 sold 10/10 sold Students are done with sushi and kebab Only singles bought curry Singles don t want to eat alone

JULLIE BEURT! Formuleer in een groepje van maximaal 5 personen het volgende experiment

Students Students Singles Singles Only sushi and kebab Lack of diversity Lack of diversity Eating solo Lack of diversity CASUS 3 Do Do students eat Indian Curry? singles pay for Indian CURRY RESTAURANT Curry? Home Restaurant Willing to eat with other singles Interview 12/15 Sell 10 plates in 1 hour Sell 10 plates in 1 hour Sell 15 home restaurant tickets Interview 13/15 6/10 sold 10/10 sold Students are done with sushi and kebab Only singles bought curry Singles don t want to eat alone

FORMULEER EEN EXPERIMENT MET HET EXPERIMENT BOARD voor je eigen casus

RESULTATEN

www.bluewhaleventures.com/uvt

Contact Blue Whale PreXLR Luchthavenweg 81 5657EA Eindhoven 06-41 80 60 52 info@bluewhaleventures.com