Strategic Policy Committee Economic Development & Enterprise Tuesday 30 th January 2018 at 3.30pm Council Chamber - City Hall Agenda Item 5: Management Report Dates for your diary January April 2018 Date Event Area Sector 24 th January IBYE Dublin Final Dublin Region Entrepreneurship 29 th & 30 th January IWish Conference Dublin Region STEM 1 st February Dublin Economic Monitor 12 th Edition Dublin Region Public Policy & Data 4 th February IBYE Final National Entrepreneurship 13 th February Economic Development & Enterprise SPC Workshop 4 th 11 th March Local Enterprise Week Dublin City Council National/Dublin City Public Policy Entrepreneurship 23 rd 25 th March OffSet Conference Dublin City Creative & Digital 18 th 19 th April Dublin TECH Summit Dublin Tech & Digital 1
Economic Development & Enterprise SPC: Management Update: 1. Dublin.ie Digital Strategy Review outcomes: The team have been working to implement the recommendations of the Digital Strategy Review, which include: Revised site structure to reflect new personas Design and development changed to site Content production changes to ensure maximum engagement User testing of the existing site and layout to inform changes Meeting with partners on a regular basis to assess content produced by Dublin.ie and the promotion of that content by partners It is anticipated that a tender to select a social media manager provider in Q1 2018. Digital Asset Management (DAM) software: The Dublin.ie team identified the need to introduce Digital Asset Management Software to manage high quality images for use on the website and in corporate publications. The IS Department worked with the Dublin.ie to select Bright Interactive Limited to provide and install AssetBank software. This software provides a system to facilitate the management and cataloguing of images and video assets, procured by the Council, to enhance the quality of digital and printed communications. Members of the Dublin.ie team have been trained in the use of the AssetBank software and are working to upload and catalogue content on this new platform. A number of other units in the council will have access to the images captured and managed by Dublin.ie staff. Quality Image Management and Cataloguing: 2
ICT training with Getting Started: Dublin.ie provided the technical and IT infrastructure support that underpinned the ICT training programme provided in older person s complexes throughout the city and financially supported by the Housing Department. The training, conducted by volunteer on behalf of Age Action Ireland, has been running for ten years with great feedback from the participants. The Housing IT unit has now taken over responsibility for the provision of IT support for this important programme continuing the great work carried out by the Dublin.ie team. An award ceremony took place in the Mansion House on Friday 24 th November 2017 to honour the contribution of volunteers and students to date and to thank the Dublin.ie unit. Video content: A videographer was commissioned by the Dublin.ie team to produce a short film on the workings of the Samuel Beckett Bridge, which is now live on the site. It s available to view on the homepage of Dublin.ie or http://www.bridgesofdublin.ie Newsletter: The Dublin.ie digital newsletter is now circulated to over 1000 subscribers and continues to enjoy engagement rates above the industry norms. Working with the Events Unit and Fáilte Ireland s Dublin team: Regular meetings are held with the Dublin city events team and with Fáilte Ireland to coordinate and promote city wide events. The What s On section of Dublin.ie attracts the highest level of activity on the site and is a great resource for residents and visitors alike to make informed choices about the best offering of the city s business, cultural and leisure events. 3
2. International Relations Twinning San José The first San José/Dublin Sister Cities Pat McMahon Masters Humanities Scholarship student arrived in Dublin on 23 rd January. The Scholarship Programme has been running for 7 years for Science graduates from Dublin to travel to San José, but following an agreement in 2017, we are now offering a reciprocal scholarship in the Humanities for a San José student. The recipient of the scholarship, currently pursuing a Masters Degree in Music Education, will attend DCU for the Spring semester from 29 th January until end May at which time she will take up a full time internship in the Arts Office until end August. She is being accommodated in an apartment in Temple Bar. She is being mentored by a former Dublin scholarship recipient as well as the Arts Office and International Relations Office teams. Introductions have already been made on her behalf with the Artane Band for either teaching or learning or both and it is intended to introduce her to the DIT Conservatory of Music. Liverpool Work is ongoing on a project between Finglas and St. Helen s in Liverpool with whom we are twinned since 1997. A scoping visit will take place in late February with a full visit scheduled for April. Beijing We are collaborating with Beijing on an art exhibition proposed by five artists from Ireland and China to be held in mid April for two weeks in the Beijing Eden Centre. During the exhibition Dublin City Council will have an opportunity to promote its own cultural offering UNESCO City of Literature, Dublin City Gallery The Hugh Lane and The Lab. We will be promoting One City, One Book, Dublin A year in Words and Words on the Street and showing videos promoting the Hugh Lane and The Lab. Conferences IWISH We will be supporting the IWISH conference in the RDS on the 29 th & 30 th January. IWISH is an initiative to encourage young women to pursue careers in STEM (Science, Technology, Engineering & Maths). It is expected that over 5,000 students will attend. Dublin Tech Summit We are supporting the Dublin Tech Summit in the Dublin Convention Centre on 18 th and 19 th April at which 10,000 attendees are expected from 72 countries, including 200 start-ups. The Local Enterprise Office are invited to take a prominent stand. 4
International Relations Framework A draft Framework is being prepared to focus the work of the International Relations Unit to ensure its fit with the City Council s wider objectives and those of our stakeholders and partners at home and abroad. It will focus on current and future relationships, international linkages, potential for trade, investment, tourism, culture and learning and contain actions to achieve our aims and maximise our returns to the city. The Draft will be presented to the SPC. 3. Local Enterprise Office Dublin City Trading Online Voucher, Wood Quay, 26th th January 2018: Six Trading Online Voucher training workshop were held in 2017 with 549 clients in attendance. This very popular voucher provides financial assistance of up to 2,500 to qualifying small businesses, to develop their e-commerce strategies and sites, by creating or enhancing their online presence. The first Trading Online Voucher event in 2018 is scheduled to take place on the 26 th January with the second event being held on the 6 th March during Enterprise Week. Showcase 2018 RDS 21 st 24 th January 2018: An Enterprise Zone, sponsored by the Local Enterprise Offices, hosted five Dublin city businesses at Showcase 2018. This event held in the RDS from the 21 st 24 th January, saw LEO Dublin city client The Soul Engraver emerge as the overall winner of the Local Enterprise Award, presented by the Design and Crafts Council of Ireland (DCCOI) and Enterprise Ireland. Each of the participating business also completed the Building Craft and Design Business Programme delivered by LEO Dublin City in collaboration with DCCOI. The businesses received support and a subsidised stand at Showcase, and were delighted to meet with buyers, to raise their profile and to reach sales agreements. Kiki Moon: https://www.lovekikimoon.com/ Organic Cotton Baby Blankets Since launching I have very much focused on direct selling, but in recent months have started wholesaling to retailers in Dublin & Belfast. Showcase will give our relatively unknown brand a fantastic platform to introduce our high quality products to national & International stores, enabling us to pursue international markets, which is ultimately where we believe the market is for kiki moon products. As a small start-up, budgets are always very tight, so we would be delighted to have the opportunity to attend Showcase as a client of LEO Dublin city. 5
House of LEAF: https://thehouseofleaf.com/ Irish Handmade Silk Scarves Showcase would be an amazing opportunity to develop my business, in many ways. Showcasing my scarf collections to buyers from home and abroad, is a key element in the development of my business. To expand, to sell in store globally as well as online, to build brand awareness with industry professionals and to polish my sales language and learn to effortless communicate my brand and products. Winner of the Showcase Local Enterprise Award 2018 The Soul Engraver: http://soulengraver.com/our-story Hand Engraver with personalised jewellery design A place at show case is fundamental to the development and progress in making Soul Engraver a sustainable business. It opens the door to potential new customers that I would not otherwise necessarily come in to contact with. Having completed the Building Craft and design programme with LEO and the DCCOI in 2017, it was obvious to me that Showcase would be essential to Soul Engravers further growth. The opportunities are obvious and exposure over the course of the show will be invaluable. Emer Roberts: http://www.emerroberts.com/jewellery Jewellery, Design, Photography & Sculpture Taking part in Showcase 2018 will create confidence in my company and brand. Returning for a second year is vital in ensuring confidence in potential buyers that may have viewed my work in Showcase 2017. The practical experience is invaluable and the knowledge base and support of LEO for me to implement informed decisions. Kim Keohane: http://kimkeohane.ie/ Having developed my business over the last year I feel that I am ready to take the next step beyond online retail, I feel that Showcase would provide the perfect opportunity for me to develop existing and new relationships with key buyers and retailers both domestically and internationally and assist in opening channels to an export market and wider audience of customers. IWish Conference RDS 29 th & 30 th January 2018: LEO Dublin City is supporting the IWish Conference taking place in the RDS on January 29 th & 30 th January 2018. I Wish (Inspiring Women in STEM) is an initiative to inspire, encourage and motivate young secondary school female students to pursue careers in STEM. The conference combines talks and interaction with female role models with interactive exhibition spaces where companies engage with the students directly with experiments and demonstrations of what they actually do. One element of the conference is the Enterprise Zone and LEO Dublin City in association with Enterprise Ireland are sponsoring this zone. Visitors can meet and interact with Entrepreneurs who are currently in the process of setting up a new business and learn from their experiences. In addition, entrants to the Build IT by girls competition will be asked to 6
make a pitch on an idea for a new product or service to our Entrepreneurs at the IWish event. Local Enterprise Week Sunday 4 th to Saturday 10 th March 2018: Enterprise week kicks off on Sunday 4 th March with the national IBYE final at Google Foundry where the Winner of IBYE 2018 winners will be announced. The Enterprise Week programme, packed with events from early morning to late evening, and culminating in a Saturday Start Your Own Business Bootcamp on 11 th March, will be launched on Monday 5 th March in the Wood Quay Venue. The Local Enterprise Week is nationally co-ordinated and is one of the commitments made in the Action Plan for Jobs. Over 15,000 people attended the 400 events hosted nationally by each of the LEO offices in 2017. Planning is well underway for 2018 with promotional activity commencing with an outdoor signage campaign on 28 th January. Further details of the week s events are available through this link; https://www.localenterprise.ie/dublincity/training-events/events%20/local-enterprise- Week-2018.html Schools Enterprise Awards: Local Enterprise Office Dublin city Student Enterprise Awards will be held in Croke Park, on the 8 th March 2018. The Student Enterprise Programme attracts over 2,000 teenage entrepreneurs from secondary schools in Dublin City. http://www.sealeodublin.com/ Ireland s Best Young Entrepreneur (IBYE) Awards 2018: IBYE is an enterprise initiative run by the 31 LEO s and funded by the Department of Jobs, Enterprise and Innovation and Enterprise Ireland with a fund of 2M available to winners at local, regional and national level along with supports to develop business planning, strategy and pitching skills. The Dublin Regional finals will be held on 24 th January, when the three finalists will be selected to go forward to the national finals, which will be held in Google Foundry on Sunday 5 th March 2018. A prize fund of 100,000 will be shared among the national finalists. Promotion and Communication of LEO Dublin City Services LEO E-newsletters: The LEO e-zine promoting events and providing information on supports offered by the LEO office, is circulated to approximately 9,000 people by e-mail each month. 12 e-zines were issued in 2017 with 30 additional bespoke newsletters, designed and developed to promote specific networks/events/grants/ and management development training. The e-zine is a 7
valuable communication and promotional tool for the range of events and supports available to micro enterprises and businesses across the city. Mentoring: In 2018, a new 3 hour mentoring programme has been added to the choice of the 1 hour and 6 hours mentoring programmes currently offered. A mentoring programme that assists businesses to identify and address risks and opportunities relating to Brexit has also been developed and is available. LEO Training: A wide range of Training Courses can be booked through the LEO website. There has been a strong response to the variety of courses provided to date. The courses are structured to assist individuals who want to set up a business, and build skills and knowledge that is critical for start up and scaling enterprises. During 2017 the Business Advice group clinic, the Start Your Own Business Courses, the free Library Talks and social media training were well attended and formed a popular part of the programme. 2,390 participants attended the 113 courses provided in 2017. Training Courses 2017 Month No. of Participants Courses Jan 6 187 Feb 10 128 Mar 12 499 Apr 13 399 May 12 224 Jun 8 99 July 6 133 Aug 6 66 Sept 12 164 Oct 15 396 Nov 9 85 Dec 4 10 Total 113 2390 Training 2018 In addition to the Start Your Own Business training programme, a schedule of training has been developed for Q1 & Q2 as follows: Training Courses 2018 Social Media Strategy Fit for Success - managing your time while achieving work life balance Critical & Creative thinking for owner manager Create a free wordpress website Elevator Pitch Date 17-Jan 17-Jan 31-Jan 07-Feb 07-Feb 8
Negotiating for win win Recruitment & retention strategies for a small business - Full day SEO & Web Analytics Book Keeping for Small Business - Full day Selling for Profit Smart phone video and photography for the web How to brief your Web Designer and manage your website Facebook & Twitter Budgeting & Costing - Pricing is key for the success of your business Taxation issues & requirements for SME's & self employed Finance for business - 1 day workshop Instagram & Snapchat 21-Feb 28-Feb 28-Feb 07-Mar 20-Mar 21-Mar 11-Apr 16-May 16-May 23-May 06-Jun 13-Jun Courses have been adapted and new courses added to reflect client s feedback via a training survey conducted in 2017. Smart phone video and photography for the web, and how to use instagram & snapchat to promote your business are examples of some of the new course content provided. The mentoring and training programmes are subsidised to provide them at affordable rates to those who are starting and scaling a business. Start Your Own Business Music Programme: A Start Your Own Music Business Programme is being piloted with First Music Contact, commencing 12 th February, with 5 modules run over 10 nights. This exciting addition to the programme of training came out of a successful collaboration between the Economic and Enterprise office and First Music Contact who held the Hard Working Class Hero s Festival in 2017. This programme is specifically targeting artists and music industry professionals, as part of our commitment in supporting those working in the creative industires. Kick Start Your Food Business - 12 th & 26 th January 2018: This two day course provides participants with the fundamentals of running their own food business. It also provides the route to the more intensive and very popular Food Academy Programme that offers producers an opportunity to pitch their product to Supervalu. Employment Survey 2017: The annual employment survey of companies funded by the Local Enterprise Office (and formerly by the Enterprise Board) has been finalised. Confirmation is awaited regarding the number of new jobs that have been created by these companies who received financial assistance from Dublin City LEO/Enterprise Board. The final figure will be reported by Enterprise Ireland and will be used as the Economic Indicator submitted under the National Service Indicators for Local Government under Economic Development. 9
4. Economic Development: Dublin Economic Monitor: Launch 1 st February 2018. The twelfth edition of the Dublin Economic Monitor will be launched on 1 st February 2018, in Dogpatch Labs, CHQ building, Dublin Docklands. This edition will feature updates on all the key metrics along with new data sets on tourism and retail spend in Dublin sourced and produced in partnership with MasterCard. The launch event, managed by staff from the Economic Development unit, working with Jamie Cudden and the three other Dublin Local Authorities, will produce and promote the latest economic data. A panel discussion focussing on tourism and retail has been arranged as part of the launch event. The Dockland Business Directory: Following the success of the Dublin Docklands in the National Enterprising Town awards, where the area received 2 major awards and 8k in prize funds, it has been agreed between project stakeholders to commission a business directory to promote business & enterprise in the area. This project will be led by the Docklands Business Forum and supported by the Economic Development Office. Dublin City Local Economic and Community Plan (LECP) 2016-2021: The process of consultation and feedback continued during 2017 regarding the LECP. The Year End Report 2016 was prepared and published and the 2017 Action Plan was completed and published. External stakeholders and nominees from each Department in the City Council have been identified who liaise with Helen O Leary and Mary Mac Sweeney. The updating of progress on Community and Economic aspects of the LECP for 2017 and the submission of actions for 2018 are presented to the LECP Advisory Group. The Advisory Group met on the 9 th January to review progress in 2017 and 2018 activities and will meet again on the 20 th March. Pendulum Summit: The Economic Development unit manned a stand at the very successful Pendulum Summit held in the Convention Centre on the 10 th and 11 th of January 2018. In total 34 clients of LEO Dublin City or of the Economic Development Office were given the opportunity to the event, which provided great learning and networking opportunities for entrepreneurs and those working in support organisations. 10