Overview Siemens Technology-to-Business Center Berkeley, California Siemens Technology-To-Business Center (TTB), Sep. 2010 Siemens' innovations have changed the world Industry From the first electronic controls to fully automated factories Energy From the invention of the dynamo to the world's most efficient gas turbines Healthcare From the first views inside the body to full-body 3D scans Page 2
Siemens University approach Strategic alignment of university 1) cooperation management University cooperation: tiered approach ositioning Strategic po lving / pragmatic approach Problem-sol CKI 2) Ambassador Business related Selection criteria Leadership in at least 2 for Siemens relevant future research areas: strategic and / or business-/ application-oriented Broad and excellent infrastructure and professors: opportunity to long-term-cooperation in these fields International research reputation; high status in international rankings Proximity to relevant markets for Siemens Access to regional / national funding programs Strong political and academic network Global top university for talent acquisition 1) universities, research institutes, business schools, scientific community 2) CKI: Center of Knowledge Interchange Page 3 Siemens network of 8 top strategic partner universities 8 Centers of Knowledge Interchange (CKI) worldwide Paul Camuti Jukka Pertola Roland Busch Mei-Wei Cheng Tom Milller Siegried Russwurm Hermann Requardt Peter Herweck Research: Siemens as global benchmark in technology transfer from academia Recruiting: Siemens becoming the employer of choice with a strong employer branding Page 4
TTB and SVC cover the whole life cycle of Venture Investments Siemens TTB Siemens Venture Capital Seed Start Up Series A Series B Entrepreneur Founders 10 30 employees Management Team Complete Team US Definition of Companies Idea Early Biz Plan Full Biz Plan First Customer Trial Successful Trials Cash Flow Positive Big Customers M&A, IPO Idea/Opportunity Definition Prototype Alpha Product Beta Volume Ship Self, Friend & Family, Angel VC Investment period investment period 1-2 years 1-2 years 2-4 years 4-6 years Page 5 The Technology-to-Business model Research Labs Disruptive and radical Innovations Entrepreneurs Innovative Companies Berkeley, California (founded 1999) Spin-ins Startup Innovative new products & solutions for Siemens Shanghai, China (founded 2005) Page 6 6
Two approaches to outside-in technology innovations: spin-ins Spin-ins Example: Industrial automation WLAN Hire Innovators Engage, Labs & Innovative Companies 03/04 04/05 05/06 06/07 07/08 Spin-in Prototype to Product Commitment Technology Transfer Scouting Selecting Defining Connecting, Investing & Steering Developing Bus. Relation. Transfer Page 7 Two approaches to outside-in technology innovations: start-ups s Example: Wireless traffic sensor Connect with s 06 07 08 09 Spin-in Prototype to Product Commitment Technology Transfer Scouting Selecting Defining Developing Connecting, Investing & Steering Bus. Relation. Transfer Page 8 31 new products and businesses created in 10 years...
3 Things to remember about TTB What we do: Bring innovation from outside into Siemens From universities, seed stage companies, research labs How are we different: Flexible approach allows us to focus on innovation We don t skip innovations if they fail to match a certain approach Hire, invest, contract, license: we apply the best approach for each opportunity Our mission: Create real business New, or radically improved, products or solutions Page 9