REGISTRATION BROCHURE SEED CONFERENCE ANAHEIM 2016 ORLANDO

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REGISTRATION BROCHURE ANAHEIM 2016 ORLANDO 2017 amseed.org REGISTER TODAY!

ANAHEIM 2016 ORLANDO 2017 Join us to Grow Something Magical for ASTA's 55th Vegetable and Flower Seed Conference, held January 30 February 2, 2016 at the Disneyland Hotel in Anaheim, CA! More than 800 seed industry professionals from over 25 countries will convene for unrivaled networking and educational opportunities for the global vegetable and flower seed industry. Throughout this year s conference, attendees will have the opportunity to go behind the scenes of the Most Magical Place on Earth including custom ASTA-only tours providing exclusive early morning access to Disney theme parks and evening spectaculars. From a Welcome Reception featuring special guests and surprises to a keynote presentation from a leader in Disney s Corporate Citizenship department, this is an exceptional year for the Vegetable and Flower Seed Conference. REGISTER TODAY! Online registration for ASTA s fastest growing event can be found HERE. You can also fill out pages 8 and 9 of this brochure and mail to: American Seed Trade Association 1701 Duke Street, Suite 275 Alexandria, VA 22314

GENERAL INFORMATION: Host Hotel Reservations must be made by December 22, 2015. The Disneyland Hotel 1313 Disneyland Drive Anaheim, CA 92802 (714) 781-4636 Rate is $189/night for single or double occupancy. The Disneyland Hotel first opened in 1955 as the place to be and be seen. Now, over 50 years later, the hotel that started it all is back, and re-imagined for a new millennium. Combining mid-century cool with modern luxury, the re-imagined Disneyland Hotel sets the standard for sophistication and inspiration. You will enjoy the newly renovated guest rooms and new amenities all designed with the business traveler in mind. The ASTA group rate is also being offered to attendees who would like to extend their stay, subject to availability. Click HERE to make your hotel reservation. Airport Transportation: A 25 percent discount is being offered to attendees on a roundtrip fare from/to LAX airport. To make reservations, click the icon. Theme Park Tickets: Discounted tickets to Disneyland will be offered to attendees at the beginning of November. To reserve, click the icon.

CONFERENCE HIGHLIGHTS: ASTA Golf Tournament: Monarch Beach Golf Links Saturday, January 30 6:45 a.m. 3:00 p.m. $215 per person Few golf experiences can match the blend of stunning natural beauty and variety of challenges presented at Monarch Beach Golf Links. Here, along the dramatic bluffs of Southern California, master architect Robert Trent Jones, Jr. has fashioned an intriguing layout in the Scottish links tradition on one of the select few oceanfront golf courses in California. Commanding sweeping views to the sea, this par-70 championship course offers an unending variety of play. Cooled by the ocean breezes in summer and blessed with a mild year-round climate, Monarch Beach Golf Links is an ideal golf destination. Tight fairways and small undulating greens make the course an enjoyable challenge for all levels of play. Your registration fee includes round trip transportation, golf fees, golf cart, bottled water, tees, towels, a keepsake gift item, continental breakfast and box lunch, and a full color GPS to guide you through the course. Opening General Session: Grow Something Magical Monday, February 1 8:30 a.m. 10:30 a.m. ASTA is excited to host a representative from Disney s Corporate Citizenship Department as the keynote speaker for this year s General Session. The Walt Disney Corporate Citizenship Department is constantly improving the way they do business to ensure a positive impact on the environment, workplaces and the communities they serve. Disneyland Agricultural Tour: Planting and Design Monday, February 1 and Tuesday, February 2 6:30 a.m. 8:00 a.m. Each tour is limited to 30 participants Exclusively for American Seed Trade Association seed industry professionals, the Disney Horticulture team has created a custom tour experience offering insights into the Disney plant selection process and buying trends. Enjoy a sunrise tour of the Disneyland theme park before it is open to the public, as Disney s Director of Horticulture offers insights into what it takes to make horticulture magic. Here is your opportunity to go behind the scenes with Disneyland Horticulture to explore the gardens of the original Magic Kingdom. Experts will share the unique past, present and even a sneak peek of their exciting future as it pertains to all things plants.

CONFERENCE HIGHLIGHTS CONTINUED: Disneyland Agricultural Tour: Theming and Storytelling Monday, February 1 10:30 a.m. 12:30 p.m. Limited to the first 30 registrants The Disney Horticulture team has created a custom tour experience for ASTA Vegetable and Flower Seed Conference participants offering insights into the ways that the theming and design used in Disney landscaping impacts their plant ordering process. Julie Bush, Disneyland s Landscape Designer, offers insights into what it takes to use plants to bring the park designs to life. Walk in Walt s footsteps as they discuss how horticulture is used to create the beautiful backdrop of the Disneyland Resort. For more information on the exclusive Disneyland Agriculture Tours, click the icon. Spouse/Guest Luncheon: Sleeping Beauty Pavilion Monday, February 1 Noon 1:30 p.m. Cost Included with Registration Join conference spouses and guests for a special luncheon at Sleeping Beauty Pavilion where you will be treated to a banquet fit for royalty. Be sure to arrive early there may be a special surprise in store for you!

SCHEDULE: Friday, January 29 8:00 a.m. 5:00 p.m.... All-America Selections Board and Committee Meetings (closed) 8:00 a.m. 5:00 p.m....registration Open 9:00 a.m. 11:00 a.m.... Seed Quality Management Research Workshop (closed) 10:00 a.m. 1:00 p.m....sipa Board of Directors Meeting (closed) Noon 5:00 p.m.... Trading Room Exhibitor Setup 1:00 p.m. 4:00 p.m....sipa Flower and Vegetable Board of Directors Meeting (closed) Saturday, January 30 6:45 a.m. - 3:00 p.m....asta Golf Tournament 7:00 a.m. 5:00 p.m....registration Open 8:00 a.m. 5:00 p.m....media Room Open 8:00 a.m. 5:00 p.m.... National Garden Bureau Board and Committee Meetings (closed) 8:00 a.m. 6:00 p.m....trading Room Open 1:00 p.m. 5:00 p.m....vegetable and Flower Emerging Issues Working Group (closed) 5:00 p.m. 7:00 p.m.... All America Selections and National Garden Bureau Organization Updates and Reception (Joint Meeting) Sunday, January 31 7:00 a.m. 5:00 p.m....registration Open 7:00 a.m. 6:00 p.m....trading Room Open 8:00 a.m. 5:00 p.m....media Room Open 10:30 a.m. 11:30 a.m....communications Committee Meeting Noon 2:00 p.m.... American Seed Research Foundation Board of Directors (closed) 1:00 p.m. 2:00 p.m....all-america Selections Annual Meeting 2:15 p.m. 3:15 p.m....innovation and Policy Committee 3:45 p.m. 5:15 p.m....organic Seed Committee 6:00 p.m. 7:30 p.m....asta Welcome Reception

SCHEDULE continued Monday, February 1 6:30 a.m. 8:00 a.m.... Disneyland Agricultural Tour: Planting and Design with Adam Schwerner 7:00 a.m. 5:00 p.m....registration Open 7:00 a.m. 6:00 p.m....trading Room Open 8:00 a.m. 5:00 p.m....media Room Open 8:30 a.m. 10:30 a.m.... Opening General Session: Grow Something Magical 10:30 a.m. 12:30 p.m.... Disneyland Agricultural Tour: Theming and Storytelling with Julie Bush 10:45 a.m. 12:30 p.m....phytosanitary Committee Noon 1:30 p.m....spouse/guest Luncheon 12:30 p.m. 1:30 p.m....vegetable and Flower Research Fund 1:30 p.m. 3:00 p.m....intellectual Property Rights Committee 3:00 p.m. 4:00 p.m....membership Committee (closed) 3:30 p.m. 4:30 p.m....seed Treatment and Environment Committee 4:30 p.m. 5:30 p.m....food Safety Working Group 4:30 p.m. 5:30 p.m....future Seed Executives (FuSE) Meeting 5:30 p.m. 6:30 p.m....future Seed Executives (FuSE) Reception 5:30 p.m. 7:30 p.m....home Garden Seed Association Meeting and Reception Tuesday, February 2 6:30 a.m. 9:00 a.m.... Disneyland Agricultural Tour: Planting and Design with Adam Schwerner 7:00 a.m. 10:00 a.m....registration Open 7:00 a.m. 11:00 a.m....trading Room Open 8:30 a.m. 10:00 a.m....emerging Diseases Committee 10:15 a.m. 11:15 a.m....legislative and Legal Concerns Noon 5:00 p.m....asta Board of Directors (closed)

TRADING ROOM: Trading Room Schedule Friday, January 29 Noon 5:00 p.m.... Trading Room Exhibitor Setup Saturday, January 30 8:00 a.m. 6:00 p.m....trading Room Open Sunday, January 31 7:00 a.m. 6:00 p.m....trading Room Open Monday, February 1 7:00 a.m. 6:00 p.m....trading Room Open Tuesday, February 2 7:00 a.m. 11:00 a.m....trading Room Open 11:00 a.m. 3:00 p.m....trading Room Teardown Trading Room Hours Access to the Trading Room will be during posted hours only. Please plan your appointments accordingly. Trading Room Registration Trading Room appointment tables and exhibits are still available. Click the icon to register.

THANK YOU SPONSORS! Strategic Partners Allied Partners

55 th REGISTRATION FORM Instructions List the names of registrant(s) and addresses only if different than your address. Please list spouse/guest name ONLY if he/she will be attending and registering. Spouses or guests who work in the seed industry must pay the delegate price. For additional registrants, please photocopy this page as needed. For group registration contact the ASTA office at info@amseed.org or (703) 837-8140. ANAHEIM 2016 ORLANDO 2017 Early registration ends Dec. 22, 2015. Registration forms must be in the ASTA office on or before this date to receive early pricing. Person Completing Form Company Address City State Zip Phone Fax Email Registrants Name Title Address City State Zip Phone Fax Email Spouse/guest Omit email? Omit all contact information from the attendee roster First time attendee? Yes No Name Title Address City State Zip Phone Fax Email Spouse/guest Omit email? Omit all contact information from the attendee roster First time attendee? Yes No Name Title Address City State Zip Phone Fax Email Spouse/guest Omit email? Omit all contact information from the attendee roster First time attendee? Yes No

55 th REGISTRATION FORM Special Accommodations (ADA) Please notify the ASTA office at least two weeks in advance if you have special needs or require special arrangements to participate in the convention. Golf Tournament (Optional Event) Monarch Beach Golf Links Saturday, January 30, 2016 The Golf Tournament is an optional event and is not included in general convention registration. If you would like to participate, please fill in the following: Golf Handicap: USGA Index: Club Rental Yes No Left-handed Right-handed Fee Summary Early Registration Fee (must be received in the ASTA office by Dec. 22) Members/Public Sector...$275 per registrant Non-Members...$650 per registrant Member Spouse/Guest...$100 per registrant Non-Member Spouse/Guest...$150 per registrant Golf Tournament...$215 per registrant Late Registration Fee (if received on or after Dec. 23) Members/Public Sector...$350 per registrant Non-Members...$725 per registrant Member Spouse/Guest...$175 per registrant Non-Member Spouse/Guest...$225 per registrant Golf Tournament...$215 per registrant Total Due: Method of Payment Check Enclosed (made payable to ASTA in USD only) Visa MasterCard American Express Number Exp. Date CVC code Signature Print Name Mail, email or fax the form with payment to: American Seed Trade Association 1701 Duke Street, Suite 275 Alexandria, VA 22314 Phone: (888) 890-7333 or (703) 837-8140 Fax: (703) 837-9365 Email: info@amseed.org Cancellation Policy: Cancellations must be received in writing in the ASTA office by Dec. 22, 2015 for a refund (less a $75 administrative fee for members, $125 for non-members). Refunds will not be returned until after the conference. ANAHEIM 2016 ORLANDO 2017

55 th TRADING ROOM REGISTRATION FORM COMPANY INFORMATION ASTA Membership: Member Non-member Company Street City, State/Province Zip/Postal Code Country Person completing form Phone Fax Email COMPLIMENTARY REGISTRANT* Name Title Address (if different from above) Phone Fax Email REGISTRATION FEE Desired Booth/Table Location First Choice Second Choice Tabletop: Members/Public Sector*...$625...$825... Tabletop: Non-members*...$950...$1,150... Pop-up Display Exhibit: Members/Public Sector*...$825...$1,025... Pop-up Display Exhibit: Non-members*...$1,150...$1,350... Reserved Appointment Table: Member...$400...$500... Reserved Appointment Table: Non-Member...$800...$950... Total Due: METHOD OF PAYMENT Check Enclosed (made payable to ASTA in USD only) Visa MasterCard American Express Number Exp. Date CVC code Signature Print Name Cancellation Policy: Exhibit cancellations are subject to an administrative fee of $75 for exhibits, and $25 for reserved appointment tables. Cancellations made after Dec. 22, 2015, are not eligible for a refund. ANAHEIM 2016 ORLANDO 2017 Mail, email or fax the form with payment to: American Seed Trade Association 1701 Duke Street, Suite 275 Alexandria, VA 22314 Fax: (703) 837-9365 Email: info@amseed.org Exhibit Personnel Only table top or pop-up exhibits include a free individual conference registration. Any additional exhibit personnel outside of complimentary registration must register for the conference in order to access the Trading Room for any reason.

EXHIBITOR LIST Abbott & Cobb, Inc. Ag Biotech Inc. Agristar do Brasil Ltda. agro-tip Ahern Agribusiness, Inc. Anseme SPA A.P. Whaley LLC Applewood Seed Co. Aquatrols Seed Enhancement ASTA Ball Horticultural Co. Brotherton Seed Co., Inc. Canterbury Seed Company Ltd. Champion Seed Clifton Seed Company CN Seeds LLC Condor Seed Production, Inc. Coop Uniforce CSP Labs DATA Detection Technologies Doriane SAS DP Seeds, LLC East West Interseed Environmental Seed Producers Enza Zaden Eurofins BioDiagnostics, Inc. Eurofins STA Laboratories Frasem Vegetable Seeds Genesis Seeds Ltd. Germains Seed Technology Gowan Seed Green 2000 - Agricultural Equipment & Know-How Ltd. H.E.D. Seed Productions Hazera Seeds USA Inc. HM. CLAUSE Holaday Seed Company Hollar Seeds Horticeres Sementes Ltda. HYGROTECH SA (PTY) LTD IFSI Illinois Crop Improvement Assoc. Inc. INCOTEC, Integrated Coating and Seed Technology, Inc. International Marketing & Design Iowa State University Seed Lab JBM Packaging Johnny s Selected Seeds Juniper Systems, Inc. Keithly-Williams Seeds Kimberly Seeds International, LLC Lark Seeds Int. Midco Global Inc. Mundial Seeds Inc. Nirit Seeds Ltd. Nongwoo Bio Co., Ltd. Obex Packaging Oliver Manufacturing Co., Inc. Origene Seeds Pacifica Research Paramount Seeds, Inc. Plantgene Seeds Pvt. Ltd. Profile Industries Inc. Pure Line Seeds, Inc. Ransom Seed Laboratory Rijk Zwaan Sagi Seeds Private Limited Sakata Seed America Samyer, Inc. Seed Processing Holland Inc. Seedbound SAL (Off-Shore) Seedburo Equipment Co. Seeds by Design Inc. Seedway, LLC Seminova Seneca Vegetable Research Inc. SeQso B.V. SGS Shamrock Seed Company Siegers Seed Company Smith, Summers & Associates LLC Starke Ayres (Pty) Ltd. Stokes Seeds Syngenta Syngenta Flowers Taylor Products Tokita Seed America LLC Tozer Seeds America, LLC United Genetics Seeds Company US Agriseeds Verdant Partners Vikima USA, Inc. VMEK Group LLC West Coast Seed Mill Supply Co. Westar Seeds International Westrup Inc. Wild West Seed Z & S Seed Services, Inc. For more information and a searchable directory of exhibitor companies, click the icon.