.The Keep America Program Manual Beautiful System Keep America Beautiful, Inc., formed in 1953, is a national nonprofit public service organization dedicated to litter prevention and voluntary recycling. Today, KAB is supported by over 200 major corporations and a National Advisory Council comprised of public service organizations and Federal agencies.
I Keep America Beautiful, Inc. I he Keep America Beautiful System The KAB SYSTEM, a behavior-based approach to litter prevention and voluntary recycling, was launched in 2976 after three years of research and field testing. Today, millions of Americans in hundreds of communities are implementing the KAB SYSTEM. The KAB SYSTEM relies on partnerships of business and industr5 government agencies and civic and neighborhood groups to bring practical solutions to community solid waste problems. The Keep America Beautiful System has one major goal - to use proven behavioral techniques to reduce littering. This is possible because litter is behavioral in origin, responsive to a community culture, visible and therefore quantifiable and an issue that an entire community can be motivated to resolve. The KAB SYSTEM, a highly structured plan for community change, accomplishes litter reductions by changing peoples attitudes and practices concerning the handling of solid waste. Every business person and schoolteacher, housewife and construction worker has a set of behaviors which effects a city s cleanliness. Through a comprehensive behavior-based strategy, the KAB SYSTEM creates positive normative behaviors. KAB research shows that littering is a function of three negative attitudes. People litter: where they feel no sense of ownership where they know someone will clean up after them where trash has already accumulated. JSAB research also indicates seven major sources of litter: improper household refuse putouts improper commercial refuse putouts uncovered trucks loading docks construction and demolition sites motorists pedestrians The KAB SYSTEM teaches individual solid waste management through programs, projects and activities designed to address proper containerization of solid waste at each of the seven sources. 1
B P able of Contents Keep America Beautiful, Inc. The Keep America Beautiful System The Public Lands Program The Business Subcommittee A Calendar For Clean Businesses Clean Builder Program Litter Receptacle Drive The Civic Subcommittee Elderly Assist Program Adopt -A-Spo t A Survey For Scouts and Youth Organizations The Neighborhoods Subcommittee Vacant Lots Improvement Program Neighborhood Litter Prevention Block Watch Illegal Dump Cleanup Program The Government Subcommittee Special Events Litter Prevention Program An Ordinance Digest Alternative Sentencing Program The Public Relations Subcommittee Workshops: Strategies for Community Change A Public Relations Campaign A Media Tour The Schools Subcommittee Clean Campus Contest Business-Education Partnerships High School Driver Program Public Lands Day Programs Marina Revitalization Program Clean Airport Program Riverbank Improvement Program 1 3 4 6 8 10 12 14 16 18 21 23 25 27 29 31 33 35 37 39 41 43 45
Keep America Beautiful, Inc. dedicates this KAB Program Manual to William R. Nash, who served KAB as Vice President of Field Services for sixteen years. His insight and leadership have delivered quality to the national network and significantly influenced the development of the KAB SYSTEM.
On behalf of the Board of Directors and the local leaderships of the KAB SYSTEM, we thank The Southland Corporation and its 7-Eleven stores for making this Program Manual possible. The commitment of The Southland Corporation to the work of the local KAB SYSTEM communities described in this manual reflects Southland's understanding of the need for cost-effective approaches towards improving physical environments. We take pride in Southland's leadership in furthering the recognition that each of us can make our own unique contribution to keeping America beautiful. e Roger W. owers President Keep America Beautiful, Inc.
Keep America The Keep America Beautiful System This Program Manual contains 21 model KAB programs, each of which addresses at least two, and frequently all seven, sources of litter. These model programs have been tested and refined year after year in KAB communities across the nation. When implemented, they involve government, business and civic volunteers in successful activities which together create a sustained plan of community action. These programs and others similar in design, implemented through the KAB behavioral based management process, will make a community cleaner, prouder and more self-reliant. This is the process which sustains a community cleanliness ethic. 2
Keep America Beautiful, Inc. The Keep America Beautiful Public Lands Program I I I The Keep America Beautiful Public Lands Program involves citizen volunteers in cleaning and maintaining their nearby public lands. The concept of the KAB Public Lands Stewardship Program grew out of the annual cleanup at Greers Ferry Lake in Arkansas sponsored by the Keep Arkansas Beautiful Association and the U.S. Army Corps of Engineers. In 1984, the KAB National Advisory Council determined that public lands stewardship is a natural extension of the KAB SYSTEM which develops attitudes of community ownership through litter prevention programs. Consequently, the National Advisory Council conducted five pilot projects in 1984 to test the applicability of the concept to public parks, river banks, shoreline roadways and national monument facilities. Responding to the increased national concern for the deterioration of national parks and other public lands, the Department of the Interior launched a public awareness campaign, Take Pride in America, urging all citizens to respect their heritage. In 1986, KAB and the Department of the Interior developed a joint awards program to honor communities for outstanding efforts of responsibility. By an act of Congress, the first Saturday after Labor Day was designated as Federal Lands Cleanup Day. In the first two year period, more than 60 KAB SYSTEMS adopted public lands activities into their programs of work, while an additional 50 local federal agency facilities executed activities under the KAB umbrella. In KAB communities, one time projects and year round programs can be spearheaded by KAB Subcommittees and local members of KAB s National Advisory Council. Public lands activities include placement of litter receptacles, park cleanups and repairs to playground facilities. Long term programs range from restorations of historic landmarks to blazing nature trails for use as outdoor classrooms. These opportunities create special adoptive relationships which allow Americans to recognize their heritage and participate in the preservation of their precious natural resources. 3
The Business Subcommittee A Calendar for Clean Businesses A program for Chambers of Commerce, Downtown Development Councils and other business groups to create cleaner communities. Participants Owners and managers of all kinds of businesses. ' 0 b jec t ive To implement solutions to local littering problems. Target Areas Sidewalks, parking lots, road shoulders, ditches, alleys. Litter Source Improper household refuse putouts Improper commercial refuse putouts Uncovered trucks Loading docks Motorists Pedestrians Planning Time Three months. Program Duration One year. Costs and In-kind Services Twelve award plaques, decals and numerous certificates. 1. Subcommittee selects Chamber or development council to coordinate the 12-month program. 2. Subcommittee conducts a KAB workshop for coordinating organization. 3. Organization assembles Task Force of representatives from different business categories such as service, distribution and manufacturing to run the 12-month program. 4. Task Force targets twelve business groups and assigns each group its month of activity (Clean Bank Month, Clean Service Station Month, Clean Warehouse Month, and so forth). 5. Task Force develops a short one or two page litter/solid waste survey which participants will use on a walking tour to identify on-site and off-site litter problems. 4
The Business Subcommittec 6. Participants receive a Clean Business decal upon the completion of their survey, to be displayed in a spot that will encourage customer and employee awareness. 7. Task Force develops judging criteria for best litter/solid waste solutions (placement of litter receptacles, more frequent servicing of dumpsters, litter bag distribution to plant visitors and employees). 8. Task Force assigns 12 business people leadership roles to coordinate each month s project. Each leader receives tasks : Distribute walking tour survey to participating businesses 30 days in advance of walking tour day. Collect surveys by 15th of month. * Distribute copies of surveys to Task Force for evaluation. Task Force determines winner. 9. Subcommittee and Task Force hold press conference to announce Clean Business program and monthly media events. 10. Schedule monthly presentations of awards and certificates of participation. 1 1. Execute the 12-month program. 12. Conduct evaluation meeting in 13th month. 13. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. Variation - Operation Clean Sweep A summer program conducted by Mayors. 1. Mayor and department heads meet and define a set of solid waste management tasks. 2. Media event is held on the steps of City Hall at which Mayor hands out brooms and lists of tasks to department heads. 3. Department heads conduct special projects. 4. Each month, department heads and Mayor invite media to City Hall steps. Mayor notches brooms for each project completed. 5. Business people can conduct an ongoing Clean Sweep program by signing a memorandum of agreement with the city to sweep sidewalks and gutters in front of their stores each business day.
The Business Subcommittee Clean Builder Program A program designed to prevent littering at construction and demolition sites. Participants Property owners, developers, architects, general contractors, subcontractors, waste haulers, builders associations. Objective To achieve better handling of waste materials through voluntary compliance with construction industry guidelines. Target Area Construction and demolition sites, community streets and rights of way. Litter Source Construction and demolition sites Uncovered trucks Loading docks Pedestrians Planning Time Six months. Program Duration One year. Costs and In-kind Services Signs, decals, awards. 1. 2. 3. Subcommittee researches local codes and ordinances regarding on-site and off-site waste handling at construction and demolition locations. Subcommittee arranges planning meeting with key representatives of local builders, developers, architects, general contractors, subcontractors and waste haulers. Establish Clean Builder Commit tee. Committee develops Clean Builder guidelines for daily containerization of construction solid waste materials. General Contractor Responsibilities Post signs identifying site as part of the Clean Builder program. List solid waste hauling guidelines. Provide receptacles for use of subcontractors. Provide containers on each floor or garbage and minor trash, in eating areas, in parking lots and along walkways. 6
The Business Subcommittee Service containers adequately. Clean streets and areas adjacent to the job site. Provide orientation to all site workers regarding Clean Builder program. Monitor subcontractors for compliance with the Clean Builder guidelines. Require all waste haulers to cover trucks before leaving site. Subcontractor Responsibilities Provide daily cleanup of their dirt, trash and debris. Dumpsters provided by the general contractor. Inform suppliers and personnel of the Clean Builder guidelines, and assume responsibility for their compliance. 4. Committee seeks endorsements from builders associations and trade organizations regarding voluntary compliance with the Clean Builder guidelines. 5. Clean Builder workshops are scheduled with builders associations and trade organizations. 6. Develop appropriate signs and decals to identify and promote job site program. 7. Choose test site and implement pilot project. 8. Evaluate pilot project and expand scope of program. 9. Plan kick-off event and invite media. 10. Provide awards to recognize cooperation at individual job sites. Va ria t io n Incorporate Clean Builder guidelines into local government building department permitting process. 7
The Business Subcommittee Litter Receptacle Drive A program to prevent littering in high pedestrian traffic areas through sponsorship of trash receptacles by local businesses. Pa rt i ci p a n t s Businesses, Public Works departments, private waste haulers. 0 b j ect ive To involve the business community in litter prevention. Target Areas Intersections, shopping centers, bus stops and other littered areas. Litter Source Pedestrians. Planning Time One month. Program Duration One year. Costs and In-kind Services Receptacles and plaques. 1. Subcommittee meets with Public Works Department to determine current procedures for purchasing and servicing litter receptacles. 2. Subcommittee chooses receptacle manufacturer and draws up draft of necessary service contracts. 3. Choose target area, contact potential business sponsors and conduct litter prevention walking tour to determine placement of receptacles and frequency of service. 4. Solicit sponsorships. Order receptacles and sponsor plaques. 5. Schedule delivery of receptacles to coincide with media event. 6. Plan to renew service contracts annually. 8
The Business Subcommittee 7. Choose next target area. 8. Execute and evaluate program. 9. Acknowledge all participants by including them in local KAB annual awards event. Va ria t io n s Work with a local cement company to design.and produce a receptacle to meet local needs. Ask businesses to sponsor city bus litter bags. Develop litter receptacle co-sponsorship program for blighted neighborhoods with major local employers and community development funds. 9
The Civic Subcommittee lderly Assist Program A program to help elderly citizens keep their properties clean, attractive and in compliance with city solid waste ordinance Participants Civic and community associations for the elderly, such as the American Association of Retired Persons, and local government social sewice agencies. 0 bjec t ive To improve the safety and appearance of property to the extent that it will pass inspections from Public Works, Housing, Police and Fire depart men t s. Target Areas Properties owned or leased by elderly citizens. Litter Source Improper household refuse putouts Motorists Pedestrians Planning Time Two months. Program Duration Six months. Costs and In-kind Services Volunteer time and support, materials and equipment. 1. Subcommittee establishes list of clients from local government social service agencies, code enforcement authorities and associations for the elderly. 2. Establish list of potential volunteer sources. 3. Plan a meeting agenda with government and volunteer representatives and associations for the elderly to determine scope of the program. 4. Conduct meeting with all representatives. Commit to tasks and time schedules, Invite media to press conference to explain program and solicit support. 1
The Civic Subcommittee 5. Mail list of services to clients. 6. Make follow-up client contact. 7. Notify local officials and media of scheduled work days. 8. Conduct cleanups for clients. 9. Conduct follow-up evaluations with code enforcement authorities. 10. Evaluate and continue program. 1 1. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. Va ria t io n s Establish opportunities for elderly citizens to distribute balloons, litter bags, stickers and other KAB materials at events such as parades, park openings and KAB Week activities. Ask gardeners to grow annuals and distribute them to businesses, civic groups, and churches that will plant them in public places. 11
The Civic Subcommittee Ado p t-a-s pot - A program designed to encourage community ownership of public areas. Pa rt ici p a n ts Civic and neighborhood organizations and employee groups, and appropriate government department heads. Objective To prevent littering in public places through beautification and maintenance. Target Areas Median strips, walkways, parks, vacant lots, highway on and off ramps and other neglected public areas. Litter Source Improper household refuse putouts Improper commercial refuse putouts Construction and demolition sites Uncovered trucks Loading docks Motorists Pedestrians Planning Time Six weeks. Program Duration One year. Costs and In-kind Services Adopt-A-Spot signs, certificates, awards. 1. Subcommittee draws up lists of potential public property adoption sites, civic and neighborhood groups and major employers. 2. Subcommittee draws up a sample contract between local KAB SYSTEM and civic organization detailing guidelines for site adoption (litter removal, beautification and maintenance services), 12
The Civic Subcommittee 3. Design and construct adoption signs. 4. Invite potential participants to KAB presentation and secure commitments. 5. Schedule adoptions and media events. 6. Execute program. 7. Check adopted areas frequently and evaluate ongoing success. 8. Renew contracts yearly. 9. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. Variations - Adopt-A-Highway Facilitate adoption plans for roadway entrances to the community. Contact local or state highway departments and arrange adoption procedures. Ask businesses to donate cash awards to be given to groups sponsoring the most outstanding adoptions or to contribute to a general fund providing start-up grants for new adoptions. 13
The Civic Subcommittee A Survey for Scouts and Youth rganizations A program for Scouts and other youths whereby they become community educators. Participants Youth organizations, neighborhood residents, neighborhood business people. 0 b je c t ive To provide opportunities for pinpointing neighborhood sources of litter. Target Areas Residential streets, sidewalks, neighborhood shopping areas, parks. Litter Source Improper household refuse putouts Improper commercial refuse putouts Construction and demolition sites Uncovered trucks Loading docks Motorists Pedestrians Planning Time Eight weeks. Program Duration Two meetings. Costs and In-kind Services Surveys, litter bags, information sheets, certificates. 1. 2. 3. Subcommittee prepares a brief opinion survey which determines the respondents knowledge of: the seven sources of litter. the negative situations that condone littering. the opportunities to containerize solid waste. Subcommittee develops a program to take place at two consecutive meetings. First meeting: Review local KAB brochure and review survey. Second meeting: Survey door to door and pass out litterbags. Select sponsor for litterbags and printing services. 14
The Civic Subcommittee 4. Conduct workshop for local youth program managers. Tailor survey program to meet Scouting program or badge requirements. 5. Prepare and print instruction materials for youth leaders. Print surveys and participation certificates for youths. 6. Present workshop to troop, pack and den leaders. 7. Prepare evaluation sheet for youth leaders. 8. Prepare press release announcing program and contact media for suitable media event. 9. Execute program. 10. Mail certificates. 11. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. Variations - Eagle Scout Candidate Program 1 Working with youth program managers, subcommittee prepares list of beautification projects suitable for one or two day efforts. 2. Eagle Scout candidate chooses and writes description of project which includes project scope, material and manpower needs, and leadership development skills. 3. Subcommittee provides materials and assigns volunteer or city workers. 4. Execute project. 5. Scout honored at City Council meeting. Media notified. 15
The Neighborhoods Subcommittee Vacant Lots Improvement Program A program to improve the appearance of neglected properties and establish pride in a neighborhood s overall appearance. Pa rt ici pa n t s Board of Realtors, City code enforcement authorities, property owners. 0 b jective To locate absentee owners and establish their responsibilities to maintain their properties. Target Areas Vacant lots Rental properties Parking lots Other inadequately maintained properties. Litter Source Motorists Pedestrians Construction and demolition sites Uncovered trucks Loading docks Improper household refuse putouts Improper commercial refuse putouts Planning Time Two months. Prog ra m D u rat ion One year. Costs and In-kind Services Awards, certificates, brochures, public service announcements. 1. Subcommittee conducts meeting with Board of Realtors and City code enforcement authorities to establish scope of program : Board of Realtors creates list of neglected properties and provides local KAB SYSTEM with owners names, addresses, and property descriptions. City code enforcement authorities prepare enforcement steps to be used when voluntary compliance is not gained. 16
The Neighborhoods Subcommittee Subcommittee drafts voluntary compliance request letter to property owners describing owner responsibilj ties and requesting cleanup and maintenance schedules. Board of Realtors prepares followup inspec tion program. Local KAB program initiates either certificate of appreciation action or code enforcement procedures. 2. Develop press release and public service announcements for radio and television. 3. Plan media event. 4. Execute and evaluate program. 5. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. Va ria t io n s Board of Realtors manages a program of neighborhood involvement by presenting permanent outdoor curbside signs to those neighborhoods committed to an ongoing vacant lot improvement program. Local newspaper runs coupons during summer months asking readers to submit locations of neglected properties. Coordinate this effort with city summer youth employment program. Prepare brochures for distribution to current and prospective property owners. Include goals and objectives of local KAB program, benefits of vacant lot program, and pertinent code requirements and enforcement procedures. 17
The Neighborhoods Subcommittee Neighborhood Litter Prevention Block Watch A program designed to teach block residents self-help techniques to maintain clean and attractive neighborhoods. Pa rt ici pa n t s Neighborhood associations, residents, police and Public Works Department representatives, neighborhood retail merchants, sanitation code enforcement officials. 0 b ject ive To create a network of neighborhood residents and block captains who regularly correct neighborhood littering problems through education, cleanups and code enforcement. Target Area Individual neighborhood blocks. Litter Source Improper household refuse putouts Improper commercial refuse putouts Construction and demolition sites Uncovered trucks Motorists Pedestrians Planning Time Three months. Program Duration Ongoing. Costs and In-kind Services Checklists, ordinance digests, neighborhood litter watch signs, brochures, awards. 1. Subcommittee writes letters to neighborhood associations, block councils and enforcement agencies asking for representatives to serve on a citywide Neighborhood Litter Prevention Committee (NLPC). 2. Subcommittee and NLPC meet. Local KAB SYSTEM workshop presented, needs analysis conducted and scope of program determined. 18
The Neighborhoods Subcommittee 3. NLPC develops an Ordinance Digest for neighborhoods containing litter prevention tips and solid waste collection and disposal services. Utilize local KAB SYSTEM ordinance digest. 4. NLPC develops a walking tour checklist for identifying solid waste problems and a report form for notifying NLPC. 5. Neighborhood organizations choose block captains. 6. NLPC conducts Litter Prevention Block Watch workshop for neighborhood organizations and block captains. Checklists and digests distributed. 7. NLPC holds media event. Local 7-Eleven stores sponsor one-mile fun run for media event. 8. Block captains conduct walking tours of neighborhoods, distributing ordinance digests and indicating problems on checklist. 9. Checklists returned to NLPC by block captains. 10. NLPC sends letter to owners of indicated properties, requesting voluntary correction of the problem by specified date. Block captain is sent copy of letter. 11. Block captain reports problem status to the NLPC. NLPC refers continuing offenders to the proper enforcement agency. 12. NLPC sends letter of appreciation to owners of properties brought into compliance. NLPC refers continuing offenders to proper enforcement agency. 19
The Neighborhoods Subcommittee 13. Block captains distribute ordinance digests to new neighbors. Conduct walking tours with checklists every three months. 14. Subcommittee plans a yearly Proud Neighbors awards event to acknowledge all program participants. 15. Evaluate program. 16. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. Va ria t io n s Local 7-Eleven stores sponsor neighborhood cleanups. Managers hand out special trash bags which, when filled, are redeemed for Slurpees, hot dogs and other prizes. Block captains distribute Neighborhood Ordinance Digest in litter bags donated by local convenience stores. 20
The Neighborhoods Subcommittee Illegal Dump Cleanup Program A program to identify and clean up illegal dumps and to prevent their recurrence. Participants Homeowners associations, Police and Sheriff s departments, nature conservancy groups, outdoor recreational clubs, local government officials, Public Works and Health departments. Objective To locate illegal dump sites and bring their locations to the attention of property owners, owners of materials located in dumps, and enforcement authorities. Target Areas Large tracts of undeveloped property, borrow pits, dirt roads, vacant lots. Litter Source Improper household refuse putouts Improper commercial refuse putouts Construction and demolition debris Planning Time Two weeks. Program Duration Sixty days. Costs and In-kind Services Citv land maps. 1. Subcommittee contacts homeowners association and plans a meeting to coordinate an illegal dump identification and cleanup program within their neighborhood. 2. Subcommittee meets with enforcement authorities to determine appropriate scope of citizen participation. 3. Duplicate land maps for participants use, providing space for notes and local SYSTEM identification. 4. Draft sample letter to be sent to individuals and businesses whose materials are found at dumpsite requesting that they remove trash. Re aware that the individual hauling and dumping the materials may not be the generator of the trash. 21
The Neighborhood., Subcommittee I I 5. Arrange neighborhood meeting with homeowners, business people and an enforcement representative to set up program guidelines. 6. Set up procedure by which homeowners will send maps and reports to subcommittee. Set up procedures by which subcommit tee will request cleanup and involve enforcement representatives. 7. Arrange dumpsite follow-up visits with homeowners. 8. Notify enforcement authority and Public Works Department of resolution or continuation of problem. 9. Present certificates of appreciation to homeowners. 10. Evaluate program. 1 1. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. 22
The Government Subcommittee Special Events Litter Prevention Program A program to containerize litter and trash at concerts, festivals, company picnics, sports events and holiday celebrations. Pa rt ici pa n t s Public Works Department representative, waste haulers, recyclers, volunteer groups and groups which sponsor outdoor events. Objective To keep public places clean during events and to reduce cleanup costs. Target Areas Parks, playing fields, stadiums, streets and beaches. Litter Source Pedestrians and motorists. Planning Time Two weeks. Program Duration Event day. Costs and In-kind Services Trash bags, signs, t-shirts, awards. 1. Subcommittee prepares general solid waste management instructions for event sponsors. Suggested guidelines : Before the Event: 0 Event sponsor designates contact person to work with Public Works Department and provides opportunity for KAB workshop for volunteers. Event contact person and coordinator or volunteer conducts on-site analysis with representative of Public Works Department to determine litter receptacle, dumpster servicing and collection needs and responsibilities. Locate all containers on site map. 23
The Government Subcommittee An Ordinance Digest A program to compile a plain language digest of community solid waste management ordinances. This is a major first step toward a general public understanding of how to keep a community clean. Participants Representatives of those city and county government departments which have ordinance relating to solid waste management: Public Safety, Parks, Health, Housing, Building, Fire, Sanitation, Streets and Highways. 0 bject i we To teach litter prevention to the general public. Target Area The entire community. Litter Source Motorists Pedestrians Improper commercial refuse putouts Improper house hold refuse put outs Loading docks Construction sites Uncovered trucks Planning Time Two months. Program Dura tion One year. Costs and In-kind Services Printing and distribution costs. 1. Subcommittee reviews community KAB Litter/Solid Waste Survey for local ordinance overview. 2. Subcommittee meets with representatives from departments and agencies which have codes pertaining to litter prevention and solid waste management. Determine size and format of digest. 25
The Government Ijdxommittee 3. Departments and agencies submit a plain language draft explaining regulations for containerization of solid waste. Suggested topics: littering of streets, parks, and sidewalks; merchants duties to keep sidewalks litter free; litter thrown from vehicles; truck loads causing litter; distribution of commercial and non-commercial handbills; posting notices; litter on occupied private property; junked cars; garbage collection; white goods collection; landfill rates. 4. Writer consolidates and simplifies varjous departments drafts. 5. City Attorney s office reviews draft. 6. Solicit sponsorships for design and printiiig of digests. Individual businesses and organizations may print for their own employees and memberships. 7. Meet with Police and Sheriff s offices regarding enforcement. 8. Present digests to Police and Sheriff s officers at roll call workshops. 9. Plan media announcement of education and enforcement program. 10. Execute and evaluate program. 1 1. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. Variations Begin planning the larger effort of ordinance updating. Existing ordinances may be weak and have no realistic enforcement component. Ordinance updating requires additional steps of enforcement review, public input, hearings and ordinance adoption. Begin enforcement of selected parts of the ordinance, such as the required covering of trucks which carry trash and debris. Identify violators at landfill entrances. 26
The Government Subcommittee Alternative Sentencing Program A program designed to use local, district and state judiciaryassigned offenders for public property clean ups. Pa rt ici pa n t s DWIS, DUI s, first time adult and juvenile offenders, inmates. 0 b j ect ive To provide visible public cleanups as an alternative to fines or jail sentences. Target Areas Roads, highways, parks, special cleanup locations. Litter Source Motorists Pedestrians Uncovered trucks Planning Time Three months. Program Dura tion Twelve months. Costs and In-kind Services Trash bags, magnetic truck signs, self-standing road signs. 1. Subcommittee meets with Corrections Department heads to establish guidelines for offender eligibility, man-hour capabilities, supervisory services. 2. Create KAB task force to monitor local litter conditions in cooperation with Public Works Department and to schedule weekly cleanups. 3. Meet with City Attorney s office to determine liabilities and assign responsibilities. 4. Determine same-day trash hauling procedures and landfill access. 27
The Government Subcommittee 5. Solicit sponsors for magnetic truck signs, free standing roadside signs, and large litter bags which identify local KAB SYSTEM. 6. Draw up proccdures for supervisors. Provide KAR report forms for cleanup locations, man-hour totals, and volumes collected. 7. Plan to submit monthly cost/benefit figures to KAB SYSTEM governing committee. 8. Announce program to media. 9. Execute and evaluate program. 10. Acknowledge all participants by including them in local KAB SYSTEM annual awards event.. Variations Implement Clean Slate offender program for teens to clean bras stops and perform other community service projects. 28
The Public Relations Subcommittee workshops: Strategies for Community Change An involvement strategy designed to create new community norms. Participants Everyone in the community. Objective To gain a grassroots commitment to litter reduction from every citizen. Target Areas All public and private properties. Litter Source Motorists Pedestrians Improper household refuse putouts Improper commercial refuse putouts Uncovered trucks Loading docks Construction and demolition sites Planning Time One month. Program Duration Continuous. Costs and In-kind Services Brochures, ordinance digests, certificates. B 1. Subcommittee develops master list of all potential groups (including in-house employee groups) to which a workshop can be presented. Consider arranging list into segments consistent with the six subcommittee structure. 2. Review public relations and presentation materials for suitability. Anticipate quantities needed for a one year effort. Identify volunteers who might accompany coordinator at presentations. 3. Send letter to groups asking or speaking engagements on their meeting and training agendas. Request copy of groups objectives or common goals to help particularize KAB SYSTEM workshop to individual needs. 29
The Public Relations Subcommittee 4. Schedule a 12 month calendar of presentations to be made by coordinator and appropriate volunteer, 5. Build workshop around following steps: a) Brief introduction which targets a specific area of interest to the group. b) Presentation of local KAB SYSTEM goals and objectives. c) Discussion of the KAB SYSTEM attitude change process. d) Presentation of specific plan of involvement for both individuals and the group as a whole. e) Questions and answers. 0 Commitment to an action agenda. 6. Conduct follow-up meeting with organization to implement involvemcnt plan such as sponsorship of litter receptacles or an in-house awards program. 7. Evaluate program. 8. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. Va ri at i o as s Plan a workshop program for elementary school students to be presented by local fast food business managers. Plan to reassess opportunities for involvement for each organization every two years. 30
The Public Relations Subcommittee A Public Relations Campaign A program to produce public relations materials for long term support of the local KAB SYSTEM. Participants Print, radio, television, advertising and public relations professionals. Objective To create logo and brochures; slide and video presentations; radio and television public service announcements; newspaper, magazine, transit and display advertising; promotional designs or posters, bumper stickers, banners, litter bags, lapel pins, t-shirts and award certificates. Target Areas The entire community. Litter Sources Improper commercial refuse putouts Improper household refuse putouts Construction sites Loading docks Uncovered vehicles Motorists Pedestrians Planning Time Four months. Program Duration Two years. Costs and In-kind Services Production of campaign materials to be divided among local KAB SYSTEM sponsors. 1. Local program chairman, governing committee members and the subcommittee study the KAB attitude change process and determine mission, goals and objectives of local SYSTEM. 2. Subcommittee appoints a public relations campaign Task Force of advertising, public relations and media professionals. 3. Subconinlittee presents KAB SYSTEM workshop to Task Force and brainstorms campaign ideas. 31
The Public Relations Subcommittee 4. Task Force determines target audiences and local SYSTEM messages. 5. Task Force presents campaign concepts to governing committee and subcommittee for study. 6. Governing committee selects concept. 7. Governing committee solicits community for production costs and in-kind services for print and promotional materials. 8. Task Force designs and oversees production of campaign materials. 9. Subcommittee plans special event with Mayor s office and business and civic leaders to launch campaign. Special events suggestions: e Invite entire community if possible. Develop highly visible litter prevention activities which involve volunteers throughout the community. Plan a media blitz with Task Force. Hold awards presentation. 10. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. Variations Submit public relations campaign for local and state professional association awards. Develop presentations for local Chamber of Commerce, State Chamber and local government to use for community promotion. 32
The Public Relations Subcommittee A MediaTour An annual event which brings together the press and the local KAB SYSTEM leadership to visit sites of program successes and future projects. Participants Mayor, media representatives and the entire KAB SYSTEM governing committee including subcommittee volunteers. 0 bjective To inform the community, through the media, of local program goals and successes. Ta r g et A re a s Locations of successful programs. Locations requiring litter prevention programs. Litter Source Improper household refuse putouts Improper commercial refuse putouts Construction and demolition sites Uncovered trucks Loading docks Motorists Pedestrians Planning Time Two months. Program Duration Three to five hours. Costs and In-kind Services Bus, refreshments. * 1. Subcommittee selects tour sites. 2. Subcommittee schedules tour date and rain date. 3. Contact superintendent of schools or city transportation authority. Request use of bus and driver. 33
The Public Relations Subcommittee 4. Plan media events at tour sites for members of press who prefer to meet bus at designated areas. 5. Choose bus moderator and tour site moderators. 6. Print press invitation and itinerary. Prepare press kits. 7. Two weeks prior to tour, send press invitations to radio and television stations, magazines, newspapers and trade papers. One week prior to tour, make follow-up phone calls and ask for names of reporters assigned to tour. Make reminder calls to reporters two days before tour. 8. Conduct tour, followed by question and answer period and reception. 9. Evaluate effectiveness of the tour. 10. Add all who responded to invitation to local KAB SYSTEM mailing list and/or press list. 11. Plan to conduct tour on an annual or semi-annual basis. 12. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. Variations Involve city Planning, Zoning, Health and Economic Development departments in the selection of new objectives. Ask a local television station to produce half-hour public service program featuring local KAB SYSTEM goals and objectives. 34
The Schools Subcommittee Business-Education Partnerships A program for businesses to teach problem solving techniques to elementary and high school students. Participants Public schools and business partners. 0 bjective To reduce littering through beautification and trash containerization. Target Areas School grounds. Litter Source Pedestrians Motorists Uncovered trucks Construction and demolition sites Improper household refuse putouts Improper commercial refuse putouts Loading docks Planning Time Four months. Program Duration Nine months. Costs and In-kind Services Shrubbery, flowers, paint, hand tools, litter receptacles. 1. Subcommittee solicits two major employers, an elementary school and a high school and creates two partnerships for test projects. 2. Subcommittee prepares school. litter/solid waste survey. 3. Subcommittee meets with both business representatives and principals and student council representatives from each school to establish beautification projects, litter reduction components, approximate material costs, labor requirements, time schedules and task assignments. 4. Student council representatives present three potential projccts to each student council for study and prioritizing. 37
The Schools Subcommittee 5. Subcommittee meets with business and student council representatives to choose litter reduction and beautification project. 6. Student council determines cost of materials, volunteer hours needed, and assigns leadership tasks. 7. Business reviews and accepts proposal. 8. Schedule event for project day. 9. Execute and evaluate program. 10. Subcommittee expands program to additional schools. 1 1 Acknowledge a11 participants by including them in local KAB SYSTEM annual awards event. Va ria t io n s Develop a permanent recycling effort for a school. Develop a tree planting, maintenance and litter control project on a city street as a Business-Education partnership. 38
The Schools Subcommittee 1 I b High School Driver Program A program to include litter prevention as part of driver education. Pa rt ici pa n t s High school driver education classes. 0 bjective To teach litter prevention and environmental responsibility. Target Areas Roadways and parking lots. Litter Source Motorists Planning Time Three months. Program Duration One 30-minute session to be presented at a driver education class in each participating school. Costs and In-kind Services Litter bags, key chains. educational materials. 1. Subcommittee contacts school administration for approval to conduct program. 2. Research city, county, state motorist litter laws. Prepare information sheet. 3. Prepare KAB SYSTEM workshop for student councils and solicit suggestions for driver education program. 4. Order materials such as litter bags, brochures, information sheets, and key chains for education packets. 5. Prepare driver education workshop. 39
Public Lands Programs Marina Revitalization Program A program to refurbish an area marina which has deteriorated. Participants Local KAB SYSTEM National Advisory Council representatives, U.S. Army Corps of Engineers, comniunity volunteers. 0 b jec t ive To transform a highly visible, abandoned riverfront marina into a clean, attractive recreation area. Ta rg e t A re a s Marina deck, walls, parking lot, vacant area around marina. Litter Source Improper commercial refuse putouts Improper household refuse putouts Uncovered trucks Pedestrians Loading docks Planning Time Three months. Program Duration Ongoing. Costs and In-kind Services Cleanup supplies, heavy equipment, building materials, awards. 1. 2. 3. 4. KAB SYSTEM coordinator develops Marina Committee with local KAB SYSTEM National Advisory Council members and SYSTEM volunteers. Coordinator presents KAB SYSTEM workshop to Marina Committee. Marina Committee identifies marina and secures architectural plan for a restored site, Marina Committee presents architectural plan to Army Corps of Engineers. 41
Public Lands Programs 1 5. Marina Committee solicits local media support, applies for state grant, and secures in-kind contributions of heavy equipment and materials for capital improvements. 6. Litter is picked up, graffiti removed, weeds cut, shelters are built, water line installed. 7. Install launching ramps and railing if grant is approved. 8. Schedule dedication and re-opening of marina. 9. Contact civic groups, government officials, and other individuals to organize re-opening day events. 10. On event day, raise money for further improvements by sponsoring activities such as river cruises, fishing tournaments, regattas and picnics. 11. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. 1 Variations Build an outdoor amphitheatre or blaze a nature trail for classroom use. Contact local historical society for preservation projects. Marina Committee sponsors picnic each year to thank volunteers. 42
Public Lands Programs Clean Airport Program A public awareness campaign to reduce littering at airports. Participants Local KAB National Advisory Council representatives, airport authorities and businesses. 0 b j ect ive To present a clean city to travellers. Target Areas Taxicab area, employee parking lots, public parking lots, airline ramps. Litter Source Improper commercial refuse putouts Construction and demolition sites Loading docks Motorists Pedestrians. Planning Time Three months. Program Duration One year. Costs and In-kind Services Survey copies, certificates of recognition, litter bags and posters. 1, KAB SYSTEM coordinator, working with local National Advisory Council representatives, forms Steering Committee which includes representatives from airport and airlines and SYSTEM volunteers. 2. Steering Committee presents program to airport managers. 3. Steering Committee develops brief solid waste survey and uses survey on walking tour to identify litter problems. 4. Steering Committee develops solutions to identified problems. 43
Public Lands Programs 5. Plan airport public awareness campaign to address sustained litter prevention. 6. Hold media event to announce program. 7. Hold KAB SYSTEM workshops for airport personnel. 8. Conduct second walking tour to evaluate program success. 9. Present certificates of appreciation to all participants. 10. Acknowledge all participants by including them in local KAB SYSTEM annual awards event. Variations Work with airport management to schedule awareness activities on citywide event days such as major football games and conventions. Develop awards competition among airport facilities and businesses for ongoing litter prevention improvements. 44
Public Lands Programs Riverbank I m provement Program A program to improve a riverbank and encourage public use of the area. Participants Local KAB National Advisory Council members, churches, businesses, industry, civic organizations, local merchants. 0 b jec t ives To clean areas along a river where dumping and littering is a problem. Target Areas Riverbanks, especially those near bridges. Litter Source Improper commercial refuse putouts Improper household refuse putouts Uncovered trucks Motorists Pedestrians Planning Time Two months. 1 Program Duration One day. Costs and In-kind Services Certificates of recognition, posters, mailing costs, flower bulbs, litter bags. 1. KAB SYSTEM coordinator mails letters to churches, businesses, industries, civic organizations and local officials describing solid waste problems and asking for participation on Riverbank Task Force. 2. Riverbank Task Force meets to determine scope of program. 3. Task Force designates event day for program kickoff. 45
Public Lands Programs I 4. Task Force meets with mayor and county and city managers to explain the program and request signatures proclaiming Public Lands Day. 5. Develop poster and distribute to area merchants for display. 6. Arrange for trash pickup with local waste haulers. 7. Distribute articles and public service announcements to media to recruit volunteers. 8. Take pictures before and after kick-off event to demonstrate results. 9. Create event day competition for volunteers. Quantify collected trash. 10. Plant flower bulbs along banks of river after cleanup. 11. Present certificates of recognition to volunteers. 12. Acknowledge all participants by including them in local KAB annual awards event. Va r i at i o n s Conduct year-round educational workshops through public schools to develop a sense of pride and ownership in the area. Work with KAB SYSTEM for permanent adoption of site by a school, business or civic organization. I 46