Teaching Plan Centre for Graduate Studies UNIVERSITI TEKNIKAL MALAYSIA MELAKA ENTREPRENEURSHIP PPSW 6063 SEMESTER 2 SESI 2012/2013 1.0 SYNOPSIS This course is designed for ambitious new competences, engineers and scientists in creating acquiring and existing business, or working in industries serving the entrepreneurs, or postgrads interested in acquiring and developing their talent as well as familiarising with the concepts, issues, and techniques of new venture creation. It addresses challenging issues on high technology venturing, intellectual property and intellectual property development, the installation of innovative organisation, the effective control of the innovation, and the management of the supply chain. A key element of the Entrepreneurship program is the development of business plan by individual, and case study analysis aiming to create new ventures. Topics include development of successful ideas, developing a profitable business models, writing a business plan, market opportunities for high-tech products enabled by technology, technology and innovation, intellectual property rights, inventions inventors and invention ownership, strategic control for new ventures and venture legal aspects. 2.0 LEARNING OUTCOMES Upon completion of the subject, students should be able : To develop and stimulate entrepreneurship and entrepreneurship competencies To identify commercially viable ideas, projects, prototypes products & compelling Intellectual Property (IP) for commercialisation To ensure success in innovation by encouraging a multi-disciplinary approach to the conception, production, patenting and commercialisation of products or services To provide insights into the constrains and interactions within the technological, business, global and social environments 3.0 PRACTICAL APPLICATION The subject involves practical session by doing: Business plan writing and presentation, prepared by individual. Case study analysis, prepared by group Prepared by: Dr. Mulyaningrum Page 1
4.0 REFERENCES 1. Bruce R. Barringer & R. Duanne Ireland. (2006). Entrepreneurship: The Successful Launch of New Ventures, (1 st Edition). Prentice Hall 2. Bygrave & Zacharakis (2008), Entrepreneurship, John Wiley & Son 3. Mary Coulter. (2003). Entrepreneurship in Action (2 nd Edition) Prentice Hall. 4. Kuratko & Hodgetts (2004), Entrepreneurship (3rd Edition), Dryden Press. 5. Lupiyoadi (2007), Entrepreneurship: from Mindset to Strategy (3rd Edition), Lembaga Penerbitan Fakultas Ekonomi Universitas Indonesia. 5.0 COURSE IMPLEMENTATION Lectures and Case Study 14 hours per week for 3 weeks 6.0 COURSE EVALUATION Individual Assignment: Business Plan 30% Group Assignment: Case Study Analysis 20% Midterm Examination: Presentation Business Plan 20% Final Examination: 30% Total 100% Prepared by: Dr. Mulyaningrum Page 2
7.0 TEACHING PLAN Week Date Hours Contents Lecturers / Remarks 1 02/03/2013 Saturday 3 Chapter 1: Introduction to Entrepreneurship What is entrepreneurship Why become entrepreneur Entrepreneurial revolution The characteristics of entrepreneur The Myths of entrepreneurship Entrepreneurial process Course Outline Briefing 2 Chapter 2: Recognizing Opportunities and Generating Ideas Identifying and recognizing opportunities Finding gaps in the marketplace Techniques for generating ideas Encouraging and protecting new ideas 2 Chapter 3: Feasibility Analysis The value of validating a business idea Product or service analysis Feasibility analysis Partnering for success Case study analysis 1 03/03/2013 Sunday 3 Chapter 4: Writing a Business Plan The business plan Outline of the business plan Presenting the business plan to investors 2 Chapter 5: Industry and Competitor Analysis Industry analysis Competitor analysis Completing a competitive analysis grid Group Presentation Prepared by: Dr. Mulyaningrum Page 3
2 Chapter 6: Developing an Effective Business Model Business models How business model emerge Components of an effective business model 2 30/03/2013 Saturday 3 Chapter 7: Preparing the proper Ethical and Legal Foundation Initial ethical and legal issues facing an new firm Obtaining business licenses and permits: business licenses, business permits, choosing a form of business organization, sole proprietorship, corporations, limited liability company 2 Chapter 8: Assessing a New Venture s Financial Strength and Viability Introduction to financial management Financial statement and forecasts Pro forma financial statements 2 Chapter 9: Building a New-Venture Team Creating a new-venture team Rounding out the team: the role of professional advisers Case study analysis 2 31/03/2013 Sunday 3 Chapter 10: Getting Financing or Funding The importance of getting financing or funding Sources of equity funding Source of debt financing Creative sources of financing and funding 2 Chapter 11 : Unique Marketing Issues Selecting a market and establishing a position Branding The 4Ps of marketing for new ventures Sales process and related issues Group Presentation Prepared by: Dr. Mulyaningrum Page 4
2 Chapter 12: The Importance of Intellectual Property The importance of intellectual property Patent Trademarks Copyrights Trade secret Conducting an intellectual property audit Class Discussion 3 27/04/2013 3 Chapter 13: Preparing for and Evaluating the Challenges of Growth Preparing for growth Reasons for growth Managing growth Challenges for growth 2 Chapter 14: Strategies for Firm Growth Internal growth strategies External growth strategies 2 Chapter 15: Franchising What is franchising and how does it work? Establishing a franchise system Buying a franchise Legal aspects of franchise relationship More about franchising Case study analysis 28/04/2013 3 Presentation of Business Plan Individual Assignment 2 Presentation of Business Plan Individual Assignment 2 Presentation of Business Plan Individual Assignment Prepared by: Dr. Mulyaningrum Page 5
APPROVAL OF TEACHING PLAN Prepared by: Approved by:... Name : Dr. Mulyaningrum Dean/DD (Academic) /HOD Official stamp: Official stamp: : Date : Date: Comments: VERIFICATION ON THE IMPLEMENTATION OF TEACHING PLAN (MID-SEMESTER BREAK Reviewed by:.. Dean/DD (Academic) /HOD Date: VERIFICATION ON THE IMPLEMENTATION OF TEACHING PLAN (WEEK 16) Comments: Reviewed by:.. Dean/DD (Academic) / HOD Official stamp: Date: Prepared by: Dr. Mulyaningrum Page 6
LEARNING OUTCOMES VERSUS SOFT SKILLS No Learning Outcomes KI1 KI2 KI3 KI4 KI5 KI6 KI7 Implementation Assessment 1 Synthesise the process by integrate and elaborate knowledge and skills related to innovation and management X X X Lecture Test, Assignment, Examination 2 Create a mechanism to develop continuous knowledge and skill to generate and enhance wealth creation X X X X X Lecture Assignment, Examination 3 Organise the changes and make the decision to the problem and strategy related to innovation processes and property rights. X X X X X Lecture Assignment 1. Communication skills (CS) 2. Critical thinking and problem solving (CTPS) 3. Teamwork skills (TS) 4. Life-long learning and information management (LL) 5. Entrepreneur skills (ES) 6. Ethics and professional moral (EM) 7. Leadership skills (LS) Prepared by: Dr. Mulyaningrum Page 7