We cordially invite you...

We cordially invite you...

to participate in a remarkable real estate development opportunity in the Pasila area of Helsinki

Pasila: Maximizing connectivity

Pasila: Maximizing connectivity 850 buses every day 130 k passengers every day 900 trains every day 400 trams every day Pasila 2025

Pasila: Building Business

Pasila: Superhub Appeal

Pasila: Home of the High-rise

Helsinki Unleashed Helsinki is one of the fastest growing cities in Europe, with many of Europe s biggest urban development projects already underway. By 2050: Helsinki 613,000 860,000 inhabitants Helsinki Region 1,402,000 1,882,000 inhabitants

Helsinki Unleashed In 2016/2017 the Helsinki region was ranked the best mid-sized European region for international investments by the Financial Times. Helsinki is the second safest city in the World (Mercer 2016). Helsinki was also ranked the second most liveable city in Europe in the 2016 Global Liveability Ranking by the Economist Intelligence Unit. Finland is the greenest country in the world according to the Environmental Performance Index (EPI) 2016. Finland also contributes the most to global innovation (Information Technology and Innovation Foundation ITIF 2016).

All Eyes on Pasila The Helsinki Metropolitan Region is developing into a world-class hub of the knowledge-based economy; in 2014, Helsinki was declared the number one Smart City in the world by the leading authority in the field, Dr. Boyd Cohen, in Fast Company magazine. The local labour market keeps growing, and Pasila is at the very core of this growth. While the de facto functional centre of Helsinki is expanding to the north, Pasila is becoming the heart of New Helsinki that keeps pushing the boundaries of all things urban.

Pasila: The Next Big Thing Pasila Vallila Axis of Growth Kalasatama Distance to Downtown 3 km

Doing the Math It is no secret that the core Helsinki located on a small peninsula, surrounded by the sea on three sides is getting too crowded. As the pressure keeps building, one seeks a way out. The only open direction is to the north. Pasila is the next, natural step in Helsinki s urban evolution. So close to downtown; with so much more air to breathe. High-performance, energy-efficient buildings will be the norm here, bringing down the carbon footprint and paving the way for the entire industry.

Now Over 23,000 jobs 1,1 million m² Over 10,000 inhabitants 0,5 million m² Ilmala Northern Pasila Pasila Northern Railyard 2040 50,000 jobs 1,7 million m² 30,000 inhabitants 1,4 million m² Central Pasila West Pasila East Pasila Engine Shed

No Place Like Pasila There s no place like Pasila in all of Finland. Located in the key intersection of public transportation in the Helsinki metropolitan area, Pasila District is already a formidable player in the real estate circles. Today, Pasila is known for national conventions, state agencies, a powerful media cluster and the biggest sports arena in the land. There are already over 23,000 jobs and over 10,000 inhabitants in Pasila. The financial sector has taken a liking to the area as banks and insurance companies keep flocking to the neighbourhood (e.g. Nordea, OP-Pohjola, Fennia, Etera).

Pasila Potential The coming decade will see the building of close to half a million square metres of new office and commercial space in Central Pasila. To put that fully in perspective: The Central Pasila Development is twice the size of new One World Trade Center in New York. This undertaking, coupled with concurrent development in the larger Pasila area, will double the District s jobs to 50,000 by 2040. With the wave of new development, Pasila with Central Pasila as its core will become a real Power District both nationally and internationally. New traffic plans and construction activity will simply transform the area ensuring that Pasila is fully upgraded for the future.

Central Pasila

Central Pasila The first three areas 2. Railyard Quarters 1. Tripla by YIT 190,000 / 350,000 m 2 2. Railyard Quarters 1. Tripla 180,000 m 2 3. Tower Area 150,000-200,000 m2 Start-Up Area 40,000-65,000 m 2 3. Tower Area

Central Pasila The first three areas 2. Railyard Quarters 1. Tripla 2015 Construction begins 2019 Shopping centre and Pasila station completed 2021 Entire Tripla completed 2. Railyard Quarters 1. Tripla 2017 2018 Detailed city plan Construction begins 3. Tower Area 2017 Helsinki High-rise Design-build Competition 2018 Winner selected for the Start-up area 2020 Detailed city plan 2021 Construction begins 3. Tower Area

Best in Connectivity With the launch of Ring Rail Line (July 2015), Pasila station is on track to become the country s busiest railway station as the new line links Pasila to the Helsinki Airport. The City Rail Loop, once completed, will add a whole new dimension to urban connectivity. There is even a reservation for a future metro station here. In addition to trains, trams and buses make their rounds in Pasila, providing the perfect public transport mix fast, efficient and convenient. Furthermore, the focus on pedestrians and cyclists is considerable: there are, for instance, parking places for 3,400 bicycles.

Pasila 2025 850 buses every day 130 k passengers every day 900 trains every day 400 trams every day

Realised in phases, Central Pasila will take shape gradually targeting the best possible outcome. The heavy lifting, so to speak creating the crucial infrastructure to the tune of 200 million by 2021 by City of Helsinki and 100 million by State has already been taken care of.

Bridging East and West From a real estate perspective, the railway tracks have been the separating force in Pasila, pushing east and west apart. Designated as a logistical entity, Central Pasila has fulfilled that role well. The area, however, laid dormant, in a sense, for decades until the City of Helsinki started a full-scale operation to reclaim underperforming areas. As railway functions are being reorganised in Pasila, a lot of space is becoming available for construction. In Pasila, the City saw a golden opportunity to totally reinvent the area.

Investments in the infrastucture by 2021 The City of Helsinki State of Finland 200 million 100 million

Unprecedented Collaboration Globally, there are many sad stories about trying to take a railyard operation and turn it into a successful redevelopment project. Too much bureaucracy; too many players; too many conflicting interests the list is long. This is not the case in Central Pasila. There are two land owners, the State of Finland and the City of Helsinki, and they share the same goal: help Central Pasila achieve its full potential. While the anchor developer, YIT, shares the same vision, it is clear that the redevelopment of the area is getting started in highly favourable circumstances. Realised in phases, Central Pasila will take shape gradually targeting the best possible outcome. The heavy lifting, so to speak creating the crucial infrastructure to the tune of 200 million by 2021 by City of Helsinki and 100 million by Finnish Transport Agency has already been taken care of.

Introducing: Helsinki High-rise

The New Helsinki Skyline Helsinki is no Skyscraper City, this much we know. For reasons both historic and aesthetic, the entire Helsinki downtown area is pretty much off-limits for high-rise construction. Nevertheless, the City of Helsinki has shown a green light for other areas where tower construction would be a better fit. The perfect place for high-rise dreams is Central Pasila.

Helsinki High-rise Design-build Competition The State of Finland and the City of Helsinki are seeking a developer for the Pasila tower area via a design-build competition. The competition is an architectural competition which includes a transfer of property on terms and conditions of development agreement, negotiated during the competition. Participation is open for those who meet the financial, technical and qualitative criteria set by the organizers. www.helsinkihighrise.fi

Helsinki High-rise target The purpose of the Helsinki High-rise competition is to choose a high-quality plan comprising 150,000 200,000 m² of office, residential and commercial floor space, which can serve as a basis for zoning and implementation. The competition aims at finding of a buyer and executor for 40,000 65,000 floor square meters Start-up Area. Finland s most accessible area is now open for ambitious redevelopment.

Helsinki High-rise Design-build Competition

Content Requirements The plan entity comprises the Start-up area, West area, Central area and East area. The planned entity must encompass at least 150,000 floor square metres. Tower buildings which have at least 15 floors must be designed in the entire plan area, and four of these must be located in the West area. There will be at least two towers in the start-up area. Office, residential and commercial space as well as a hotel may be planned for the Start-up area. It s high time Helsinki goes vertical.

Helsinki High-rise rules Helsinki High-rise Design-build Competition is a two-phase competition. The candidates start by preparing plan proposals for the entire area. The evaluation team assets the quality of the proposals and selects 2-4 candidates to move on to the second phase. During the second phase the candidates prepare more detailed plans for the Start-up area. The organizers will hold negotiations on the development agreement with each candidate concerning the initial area.

Helsinki High-rise Rules The winner will be selected based on a city planning criteria. The economic operator submitting the highest quality plan solution will have the right and obligation to procure the building rights for the Start-up area at unit prices specified in Competition programme as well as develop and construct the Start-up area according to its plan. During the completion it is also possible to agree that the organizers and the winner of the Competition undertake to negotiate the implementation and redemption of the properties located to the south of the Start-up area, after starting construction of the first tower in Start-up area.

Helsinki High-rise Competition concludes in summer 2018 2017: The competition was launched with an open call for entries 24.1.2017. Plan proposals for the first phase shall be submitted for evaluation no lather than 16.5.2017. The second phase will start in autumn 2017. 2018: Candidates will submit their plan proposals for the second phase in spring, and the award decision will be made in summer 2018. The signing of the development agreement on the Start-up area will take place in 2019 and property transaction will be made in 2020-2021. Construction is estimated to start at the latest in 2021.

Introducing: Tripla

The Missing Link The versatile urban complex will feature offices, a shopping centre, apartments, hotels and the Helsinki metropolitan area s new-and-improved public transport hub. Tripla will be completed by 2021 and will encompass the area around the current Pasila station finally linking both East and West Pasila. Tripla will form the core of a true hallmark district.

Tripla By The Numbers Gross floor area 350,000 * m 2 *Building right 190,000 m 2 50,000 +m 2 office space 7,000 jobs ca. 400 new homes 400 hotel rooms 115,000 m 2 of commercial space in the mall of wich 85,000 m 2 will be let to some 250 stores

The Versatile Urban Complex

Dynamic Duo Taken together, Tripla and the Tower Area create an irresistible combination, a fresh new slice of urban Helsinki. Tripla is the anchor for the neighbourhood s commercial services and local residents are Tripla s key users and customers. Tripla offers a variety of services for the Tower Area, including parking for 700 cars. The towers also present a highly attractive housing option. Tripla and Tower Area will reach new heights together.

Introducing: Railyard Quarters

Railyard Quarters by The Numbers 180,000 floor m² 3,200 residents 1,000 jobs 1,000 students

Residental Renaissance Central Pasila district will not be complete with just Tripla and Tower Area in the mix. There is also plenty of room for ambitious residential solutions just north of the Tripla. There s no forgetting business, either: about 25 % of the area is reserved for office construction. The Railyard Quarters will add 3,200 residents and 1,000 jobs into the big picture. Totalling 180,000 floor square metres, this compact neighbourhood will have its share of tall buildings, too (5 16 storeys). A grade school for 1,000 students and a daycare centre are also in the cards for the new area.

Wanted: Green-edge In the past, the colour that especially many natives associate with Pasila has been grey. Thanks, in part, to Railyard Quarters, the new dominant colour will be green. In accordance to City strategy, Railyard Quarters will be developed sustainably, with an over-all guiding vision of a Garden City. For example, greenroofing is the standard here and rain water is utilised where applicable. The local companies will also be able to reap the benefits of these new, sustainable ways. Zoning plan for Railyard Quarters is to be completed in 2017, with construction kick-off to follow in 2018.

Meet the Neighbours Vallila, a former industrial area, is transforming into a multifunctional area with housing, offices, and commercial services. The area s strong workplace concentration, housing, and large corporate head offices will be complemented by new residential housing and premises for business in the former railway depot and industrial blocks. Kalasatama, a former harbour, is being developed into a business / residential centre, with 25,000 residents and 10,000 jobs by 2040. A metro station serves as a hub for this easily accessible and compact urban area.

Axis of Growth The City is committed to developing the emerging Axis of Growth, Pasila-Vallila- Kalasatama Axis, together, seeking synergies between the three power districts. All the districts have their own profile and own strengths, but taken as one entity, they can provide a wealth of opportunities for companies and citizens alike. Axis of Growth is the engine for Helsinki s growth.

Tale of Two Cities In the Helsinki rental market, prime and secondary office areas and buildings demonstrate markedly different performance. Despite the persistent economic challenges, the best premises in prime areas continue to attract tenants for relatively high rents, whereas in the secondary areas, vacancy rates remain high and rents continue to decrease. Bottom line: High-performance premises are hot. Lowperformance premises are not. Central Pasila redevelopment is that rare beast which has the power to do more than just lead the way. It has the power to move the market.

Ready for Big Time One criticism that Finnish development projects often receive is that they are too introvert, too domestic and small-scale to attract a great amount of international investors. This time around, size and scope should not be an issue. Central Pasila redevelopment caters to the hopes and wishes of even the most demanding international investors, putting forth a project that is truly world-class.

Winning Strategy The Central Pasila redevelopment enters the stage at just the right time, possessing all the right goods. From High-rise to Green-edge. From Superhub to Mixed-use. From commercial to office to residential and back again. Central Pasila has got it all and is ready to deliver in a big way.

R.S.V.P. www.helsinkihighrise.fi Plots and cession of land, The State Mr. Antti Kari Head of Property Development Senate Properties Tel. +358 40 568 6540 antti.kari@senaatti.fi Plots and cession of land, The State Ms. Sini Kössi Legal Counsel Senate Properties Tel. +358 40 672 1938 sini.kossi@senaatti.fi Urban Development Ms. Niina Puumalainen Project Director The City of Helsinki City Executive Office Tel. +358 40 334 7691 niina.puumalainen@hel.fi Planning Mr. Dan Mollgren Head of Project The City of Helsinki City Planning Department Tel. +358 40 336 1507 dan.mollgren@hel.fi