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Welcome to the IEEE Customer Breakfast @ SLA Michael Spada and Emily Csernica SLA Conference 16 June 2009

Today s Agenda A look back and forward Innovation in today s economy IEEE publishing news Sneak Preview: Future of IEEE Xplore Questions

About the IEEE World s largest technical membership association with more than 375,000 members (80,000 students) in over 160 countries Not for profit society that fosters technological innovation and excellence for the benefit of humanity. Core areas of activity Membership Conferences Standards Education Publishing

IEEE Publications IEEE Journals & Magazines - The top-cited journals and magazines in the fields of electrical engineering and computing more than 140 in all! More in 2009 IEEE Conference Proceedings - The cutting edge papers presented at over IEEE conferences held annually throughout the world IEEE Standards - Quality product and technology standards used around the globe to help industries and companies open business opportunities, ensure safety, drive technology, and develop markets IEEE Expert Now Continuing Education Courses - The best IEEE educational courses and tutorials from conferences around the world delivered in a series of engaging and highly interactive, one-hour online learning courses More annual titles! More options Now more courses

IEEE covers all areas of technology More than just electrical engineering & computer science AEROSPACE communications CIRCUITS COMPUTING

Who Uses IEEE Information?

Leading Research Organizations Worldwide Subscribe to IEEE All of the Top 50 U.S. Engineering Schools 97 of the Top 100 Technical Universities Worldwide 20 of top 25 Semiconductor companies 9 of top 10 Aerospace companies 7 of top 10 Software and Services companies 8 out of top 10 Telecommunications companies 20 of top 25 Technology, Hardware and Equipment companies Sources: 2009 US News & World Report Times Higher Education top technology universities 2008 Forbes, the Global 2000, 2009

Why Do They Rely on IEEE Information?

IEEE = Leader in Technology Journal Citation Report Results, by Impact Factor IEEE publishes: i#1 journal in Electrical and Electronic Engineering 18 of the top 20 journals in Electrical and Electronic Engineering 9 of the top 10 journals in Telecommunications 6 of top 10 journals in Computer Science, Hardware & Architecture 5 of top 20 journals in Computer Science, Information Systems 8 of top 20 journals in Computer Science, Software Engineering # 1 in Imaging Science # 1 in Robotics # 2 in Artificial Intelligence # 2 in Transportation Technology # 4 in Biomedical Engineering The ISI JCR presents quantifiable statistical data that provides a systematic, objective way to evaluate the world s leading journals (2007 report released June 2008)

IEEE Offers Extraordinary Value One of the best values in your digital collection 2009 prices of engineering journals IEEE is 48% lower than the competition *IEEE Study, prices equalized to 500 pages

IEEE Quality, Depth, Value Meeting the Needs of Today s Engineers and Researchers for over 125 years

IEEE s anniversary date was 13 May 2009

How it all started Tremendous growth in electrical technology in late 19th century, EE became a profession Plans began for a milestone international Electrical Exhibition at Franklin Institute in Philadelphia This prompted 25 of America's prominent electrical engineers to form a society to promote their field The American Association of Electrical Engineers (AIEE) founded on 13 May, 1884 AIEE and IRE merged in 1965 to form IEEE Thomas A. Edison Alexander Graham Bell G. Marconi

A Look Back at The Beginnings of IEEE Publishing = A History of Modern Technology Transactions of the AIEE dates back to 1893 The Proceedings of the IRE dates back to 1913 Featuring now-legendary works from tech pioneers A few familiar names

Article From 1893 from Charles Proteus Steinmetz. His work fostered the development of alternating current that made possible the expansion of the electric power industry in the US. 1893 At the International Electrical Congress in Chicago that year, Steinmetz made one of his greatest contributions to the Electrical Engineering community, a lecture and presentation describing the mathematics of alternating current phenomena.

An article by Nikola Tesla from the 1887-88 AIEE Transactions. His patents and theoretical work formed the basis of modern alternating current electric power systems. Reprinted in Proceedings of the IEEE, 1984.

Claude E. Shannon -- the Father of Information Theory

IEEE Members Continue to Be Leaders of Today and Tomorrow Thomas Kailath IEEE Medal of Honor 2007 Algorithms for credit card processing, text messaging & video cell phones Gordon Moore IEEE Medal of Honor 2008 IC processing & leadership in semiconductor industry Robert Dennard IEEE Medal of Honor 2009 Invention of dynamic random-access memory (DRAM)

From yesterday to tomorrow... IEEE Xplore brings information to those who continue to engineer the future to solve the problems of today and tomorrow For example...

Healthcare Medical Records Systems

Smart Grid Technology

Broadband Wireless In Rural and Remote Areas

Renewable Energy

Technology and the Environment

Students Create Solutions to Real-World Problems Individual IEEE Student Members or teams led by Student Members Entries judged by a global panel Top Prize: US$10,000 Additional Prizes: US$5,000 - $2,500 - $1,000 Winner to be announced June 25 at the IEEE Honors Ceremony

Celebrate the Future of Technology with IEEE! Join us throughout the year as we celebrate 125 years of innovation and ingenuity with special events online and across the globe: Honor the countless contributions that have changed the world Support the development of future technologies to benefit humanity Take advantage of the opportunity to be a part of something special! Visit ieee125.org Calendar of Events Celebration Toolkit Multimedia Center Fun, viral video contest

IEEE s Mission for the Next 125 Years IEEE promotes the engineering process of creating, developing, integrating, sharing, and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

Innovation is Key to Future Growth in Today s Economy Today s economy represents an opportunity to invest in the emerging technologies and research that will lead to market growth. New product development allows companies to satisfy unmet market needs and increase product portfolios in anticipation of the eventual market upturn. Innovation is the key to succeeding in a competitive industry and flourishing in tomorrow s marketplace. IEEE helps organizations meet the demands of today s economy by providing access to the most innovative and relevant research to build the products of tomorrow.

History shows that innovation declines in tough economic times Number of new patents issued by application year But history also shows that companies should be doing exactly the opposite

This is the Time to Innovate Companies that significantly increased R&D in the 2001-2002 economic downturn later outpaced the broader markets 160% 140% 120% 100% 80% 60% 40% 20% 0% The Rewards of Research 136% 88% 67% 51% 42% 26% 1 Year 3 Years 5 Years Cumulative increase in share price since 2002 Biggest R&D spenders grew 136% S&P 500 Index Big R&D spenders Study of 177 companies with market share over $100M since Dec 31 2002. Source: Business Week, Feb 2009 http://www.businessweek.com/blogs/personal_finance/

The most innovative companies invest in R&D There s no bad time to innovate. You should be doing it when times are good and when times are bad. One of the only ways to get out of a tight spot is to invent your way out. - Jeff Bezos, CEO, Amazon In a recession, strong companies invest in R&D. - Eric Schmidt, CEO, Google You recover from a recession with tomorrow s products, not today s. - Sean Maloney, Exec VP, Intel

The Experts Agree, Invest in R&D Innovation White Papers and Articles Innovating During a Recession the worst thing to do in a recessionary period is to stop innovating. URL: http://www.forbes.com/2008/07/08/recession-innovation-retailing_leadership_clayton_in_sa_0708claytonchristensen_inl.html 4 Steps to Growth During a Recession Invest heavily in R&D now so that new products and services are ready for launch as the economy begins to grow again. URL: http://conversationstarter.hbsp.com/2008/04/4_steps_to_growth_during_a_rec.html IBM s Tech Solution To The Recession a massive infusion of cash should go toward cutting-edge technology. URL:http://www.forbes.com/2009/01/06/ibm-obama-infrastructure-tech-enter-cx-ag_0106ibm.html Innovating through Recession When the going gets tough, the tough innovate. (White paper) More importantly, the products of innovation are more valuable during tough times. - Andrew Razeghi URL: http://www.scribd.com/doc/7450921/innovating-through-recession-andrew-razeghi-kellogg-school-of-management

How to get ready for the recovery... Catch the Next Wave of Technology with IEEE

MIT s 10 Emerging Technologies that can change lives around the world Published by MIT since 1899 Annually publishes 10 emerging technologies its editors feel will become important in the next few years All 10 emerging technologies can be found in IEEE Xplore Mar/April 2009 issue

MIT s Emerging Technologies 2009 Biological Machines Biotech In IEEE Xplore Racetrack Memory Hardware In IEEE Xplore $100 Genome Biotech In IEEE Xplore Traveling-Wave Reactor Energy In IEEE Xplore Liquid Battery Energy In IEEE Xplore Intelligent Software Assistant Software In IEEE Xplore Nanopiezotronics Nanotech In IEEE Xplore Hash Cache Internet In IEEE Xplore Paper Diagnostic Tests Medicine In IEEE Xplore Software-Defined Networking Internet In IEEE Xplore

MIT s Emerging Technologies 2009 Biological Machines Michel Maharbiz, asst. prof. at Univ. of California, Berkeley. His novel interfaces between machines and living systems could give rise to a new generation of cyborg devices. Bugs cab carry sensors to locations not accessible to humans in search-and-rescue missions. "They can fly into tiny cracks and could be fitted with heat sensors designed to find injured survivors." In IEEE Xplore: - 11 articles by this author - 775 articles on microbots - 974 articles on neuromuscular stimulations Related in IEEE Xplore: A cyborg beetle: Insect flight control through an implantable, tetherless microsystem, 2008, MEMs conference Liquid Battery Donald Sadoway, a materials chemistry professor at MIT Team conceived of a novel battery that could allow cities to run on solar power at night. Will cost less than a third as much as today's best batteries and could last significantly longer. In IEEE Xplore: - 3 articles by this author - 915 articles on electrochemical electrodes - 2,200 articles on solar power Related in IEEE Xplore: Room-temperature ionic liquid battery electrolytes, 1997 Battery Conference on Applications and Advances

Emerging Technologies in IEEE Xplore Research related to all 10 emerging technologies can be found in IEEE Xplore Some published in IEEE Xplore many years before MIT s 2009 issue Many papers were presented at IEEE conferences Papers in biotech, medicine, nanotechnology, etc, not just EE

The Significance of Patents to Innovation A patent is a set of exclusive rights granted by a patent office to an inventor for a limited period of time in exchange for a disclosure of the invention It protects an organization and their investments in research and development Therefore, it promotes a culture of innovation and continuous improvement "The patent system added the fuel of interest to the fire of genius." - Only US President to obtain a patent

IEEE s Impact on Patents According to an annual study conducted by 1790 Analytics LLC, IEEE forms the science base of many sci-tech patents www.ieee.org/patentcitations

Key Findings of New Patent Study Study examines Sci-Tech references in patents for the top 25 patenting organizations in 2008 and reveals: The importance of sci-tech literature in patents is increasing In fact, patent referencing to IEEE increased 261% in the last ten years! 35% of the sci-tech citations by the top 25 patenting organizations are to IEEE IEEE is highly cited in these technology patents: Computer hardware Computer software Information storage Measuring, testing, and control Medical devices Nuclear and X-ray Optics Power systems Robotics Semiconductors Telecommunications Sample U.S. patent citing IEEE information Source: 1790 Analytics LLC 2009

Patent References to STM Publishers 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 110,000 120,000 IEEE US DOE SPIE Wiley Cos. ACS JSAP IET IEICE IPAP IEEE/ACM ECS IETF APS GE MRS Springer Cos. OSA AIP/AVS ACM Elsevier Cos. IEEE cited 3.5x more than nearest competitor IEEE is 1st! Source: 1790 Analytics 2008 U.S. patent references from the top 25 patenting organizations in 2008 to top publishers Based on number of references to papers/standards/conferences from 1997-2008

What s New with IEEE Publications & IEEE Xplore Emily Csernica IEEE Sales and Marketing

Did You Know. IEL Online celebrates its 10 th birthday this year IEEE Xplore adds over 150,000 new documents per year IEEE Xplore has over 2 million documents today More than 4 million unique visitors come to IEEE Xplore each month More than 7 million PDFs are downloaded each month More than 84 million PDFs downloaded in 2008

2009 2 million+ articles 143 titles 31,200+ new articles 900 conference titles 129,700+ new articles Nearly 1.4 million More than 250,000 articles dating back to 1893 4 million+ users a month

Total Usage Continues to Grow Now an average of over 7M downloads per month 8,000,000 Annualized run rate points to 84M+ downloads by YE 7,000,000 6,000,000 Jan Feb 5,000,000 4,000,000 Mar Apr May Jun Jul 3,000,000 Aug Sep 2,000,000 1,000,000 Oct Nov Dec 0 2003 2004 2005 2006 2007 2008 Source: IEEE Xplore Internal Usage Stats IEEE Confidential & Proprietary

New IEEE Journal Titles Coming in 2009 IEEE Transactions on Computational Intelligence and AI in Games IEEE Transactions on Autonomous Mental Development IEEE Journal of Optical Communications and Networking IEEE Embedded Systems Letters IEEE Solid State Circuits Magazine IEEE Photonics Journal 2010 periodicals should be announced in about 1 month

IEEE Xplore now has Grown to over 2 million documents Over 4 million users per month Academic, corporate and government customers all over the world Emerged as a global technology resource For other publishers, it can be a way to get their content into the hands of more users around the world

Coming in June 2009 Announcing the AIP/AVS Applied Physics Library New content coming to IEEE Xplore from: &

* Source: ISI Journal Citation Report 2007 *(published 6/08), ** Source: 1790 Analytics 2009 The #1 and #2 Journals in Applied Physics are Coming to IEEE Xplore Applied Physics Letters (AIP) The #1 cited journal in applied physics* #1 cited journal in semiconductor patents,** Cited in 11,500+ patents Published weekly! Journal of Applied Physics (AIP) JOURNAL of APPLIED PHYSICS The #2 cited journal in applied physics* #2 cited journal n semiconductor patents,** Cited in12,900 +patents Published monthly Review of Scientific Instruments (AIP) The #6 cited journal in applied physics* Cited in over 2,200 patents Published Monthly JVST A: Vacuum, Surfaces and Films (AVS) Impact Factor 1.278 in Applied Physics 6 issues annually JVST B: Microelectronics and Nanometer Structures (AVS) Impact Factor 1.419 in Applied Physics Cited in over 1,500 patents (JVST A & B)

Semiconductor Only Patent References to STM Publishers IEEE is 1st! AIP is 2nd! Source: 1790 Analytics 2008

AIP/AVS Applied Physics Library Access to 5 Applied Physics journals o Provides full-text unlimited access to all five AIP/AVS journals via IP authentication in IEEE Xplore o Backfile as far back as 1930 for some titles o 250,000 articles in all. 12% of all content in IEEE Xplore Available to corporate or government organizations only o Can be added to IEL or any other IEEE product in IEEE Xplore Price: $9,995 annual subscription (single site) Coming in June 2009

Leaders in the field of Physics The American Institute of Physics (AIP) serves the sciences of physics and astronomy by serving its member societies, by serving individual scientists, and by serving students and the general public. AIP is also one of the world's largest publishers of physics journals and produces 20 technical journals in the Scitation platform. The American Vacuum Society (AVS) is a not-for-profit society of 6,000 members worldwide that promotes the sharing of research findings over a broad range of sci- tech topics in materials, interfaces and processing AVS publishes through the AIP

Partnered in Computing in Science & Engineering magazine (CiSE) Partner in engine AIP & IEEE free federated search Why make AIP & AVS available in IEEE Xplore? Helps make AIP/AVS content even easier to find and discoverable to more users Highly complementary, given the natural fit between EE and applied physics Adds world-class physics content to IEEE Xplore Added content enriches user experience

How does this help the user? Content is more easily discoverable in 2 platforms Highly complementary content can be beneficial to IEEE users working in aerospace, semiconductors, lasers & optics and more How to access: If you have a subscription now, your users can link right over to AIP to access If not, academics have the option to purchase articles individually Corporate subscribers have the option to add access to their IEL subscription

Coming in June 2009 Look for more info soon on the AIP/AVS Applied Physics Library New content coming to IEEE Xplore from: &

What About IEEE Xplore? Laying the foundation for the next generation of IEEE Xplore

Focus on System Performance and Service IEEE Xplore Release 2.6 March 2009 Infrastructure upgrade Laid the foundation for future enhancements: Search personalization (saved searches, search alerts) Varying session timeout thresholds Foundation for Shibboleth authentication More detailed statistics All of these enhancements require further development but the upgrade makes its all possible Usage Statistics New Platform in March 2009 MPS Insight COUNTER3 and SUSHI compliant statistics

Latest Enhancements PDF Banner

Introducing: IEEE Xplore Mobile BETA http://m.ieeexplore.ieee.org/

IEEE Xplore 3.0 in 2010 The Road to the Next Generation of IEEE Xplore Top to bottom site redesign and reorganization Cleaner look, easier navigation, improved legibility New browse options Significant search enhancements More personalization options More institutional branding IEEE Confidential & Proprietary

Librarians & End Users Help Form Xplore 3.0 Customer Needs and Usage Data Top Customer Requests Interviews with: Novice and Advanced Users Academic, Corporate, Government Customers Members, Volunteers Librarians, Authors, Students, Professors, Researchers New IEEE Xplore Interface and Architecture Analytic Reports Usage Statistics Past Research Customer Wishlist

IEEE Xplore 3.0 Special Sneak Preview of the IEEE Xplore 3.0 Beta Site Note: Designs are preliminary and not finalized

IEEE Xplore 3.0 Beta Home Page

IEEE Xplore 3.0 Beta Browse and Advanced Search

IEEE Xplore 3.0 Beta Search Results

IEEE Xplore 3.0 Beta Saved Searches Remember: User input drives IEEE Xplore development. Thank you for your continued feedback!

In Closing IEEE Meets the Needs of Your Library & Users Information you can trust Peer reviewed IEEE is the most highly cited in the field IEEE is cited in patents more than anyone else Saves time = greater productivity Don t waste time sifting through clutter on the Net IEEE users save time and money by not reinventing the wheel New and improved search tools on the way Build the products of tomorrow Meet the demands of today s economy with access to the most innovative and relevant research Access options for any size organization One of the best values in your digital collection

Thank you for your time today! For more information on IEEE digital subscriptions: http://www.ieee.org/digitalsubscriptions Celebrate 125 Years of Engineering the Future! http://www.ieee125.org Click below to view the IEEE Graduates of the Last Decade Around the World Video Project Video