LES ALIMENTS ROMA FOODS SUMMER BBQ CONTEST Official Rules & Regulations ( Official Rules )

LES ALIMENTS ROMA FOODS SUMMER BBQ CONTEST Official Rules & Regulations ( Official Rules ) NO PURCHASE NECESSARY. LES ALIMENTS ROMA FOODS SUMMER BBQ CONTEST (the "Contest") is sponsored by Les Aliments Roma Ltée. (the "Sponsor"). The Contest starts on May 23, 2016 at 10:00:00 a.m. Eastern Time (ET) (the Contest Starting Date ). The Contest closes at 11:59:59 p.m. ET on August 21, 2016 (the "Contest Closing Date"). The Contest Period runs from the Contest Starting Date to the Contest Closing Date. 1. ELIGIBILITY The Contest is only open to legal residents of Quebec who are sixteen (16) years of age or older, are residing and present in Quebec at the time of entry and have a valid email address. Individuals who are at any time on or after January 1, 2016, a director, officer or employee of the Sponsor or its subsidiaries and associated companies, advertising and promotion agencies, the independent Contest organization (collectively the Contest Entities ), or persons who are domiciled or a member of the immediate family (defined as mother, father, brothers, sisters, sons, daughters and spouse) of any of the Contest Entities, are NOT eligible to participate in the Contest. Subject to the age limitation provided above, entrants who are under the age of majority in their province of residence at the date of entry are still eligible to enter the Contest and win a Prize provided that the parent or legal guardian of the entrant accepts the Prize and the terms and conditions hereof for and on behalf of such entrant and completes the required Declaration and Release Form (as further outlined below). Each entrant who is under the age of majority will be required to provide the contact email address of his/her parent or legal guardian upon entry. 2. HOW TO REGISTER FOR THE CONTEST A. FACEBOOK REGISTRATION. Visit the Les Aliments Roma Facebook at https://www.facebook.com/aliments-roma-foods-270403172997117 (the Aliments Roma Facebook Fan page) and click on the Summertime BBQ tab. To participate in the Contest, you must be a registered member of Facebook, Inc. Facebook membership is free, but is subject to acceptance of the Facebook terms and conditions of use, which can be found at www.facebook.com/policy.php?ref=pf. You will need to provide the Aliments Roma Facebook Fan Page with permission to access the basic information in your Facebook account (such as name, user ID) as well as your Facebook Likes in order to participate in the Contest. If you have not previously Liked the Aliments Roma Facebook Fan Page, you will need to click on the Like button before continuing with your entry into the Contest. Then, click on the Summer of BBQs tab (also referred to 1

as the Contest Facebook Tab) to register by providing all of the required information (i.e. your name, address, valid email address and date of birth) and acknowledging that you have read and agree to be bound by these Official Rules. Limit of one (1) registration per household (residing at the same address) per email address during the Contest Period. When you return to the Contest Facebook Tab after your initial registration, you will not need to register again, but you will need to be logged-in to your Facebook account. B. NON FACEBOOK REGISTRATION. If you do not wish to create a Facebook account to participate in the Contest, you may register by submitting the registration form (see Appendix: Les Aliments Roma Summer BBQ Contest Registration Form), providing all of the required information (i.e. your name, address, valid email address and date of birth) and acknowledging that you have read and agree to be bound by these Official Rules. You must mail the completed registration form to Les Aliments Roma Summer BBQ Contest, 670 rue Jean-Neveu, bureau #102, Longueuil, J4G 1P1. All registration forms must be postmarked no later than August 15, 2016. Contest entries will be declared invalid if they are late, illegible, incomplete, damaged, irregular, mutilated, forged, garbled or mechanically or electronically reproduced. No communication or correspondence will be exchanged with entrants except with those selected for a Prize. Should it be discovered that an entrant is using the aid of computer software programs to auto-fill entries in an unauthorized manner, that entrant will be immediately disqualified from the Contest. The Sponsor reserves the right to disqualify all such entrants from future contests conducted by the Sponsor without further notice. 2

3. HOW TO PARTICIPATE IN THE CONTEST A. FACEBOOK ENTRIES A1. Enter valid twelve (12) digit UPC codes found on participating Les Aliments Roma sausage products (see list below) each week of the Contest Period for a chance to win one (1) of the prizes listed below (See Prizes). You can obtain a UPC code by purchasing participating Les Aliments Roma sausage products at participating retail stores in Quebec. Enter this UPC code number when prompted to do so on the Contest Facebook Tab A2. Entering a UPC code earns you one (1) entry into the Contest for the respective prizes (further details below). A3. Limits: Three (3) UPC code entries per week per household A4. Limit of one (1) prize per household. B. NON FACEBOOK REGISTRATION. If you choose not to participate via Facebook, you are eligible to submit a UPC code during the Contest Period by sending the UPC code from Les Aliments Roma sausage products, along with the required information (i.e. your name, address, valid email address and date of birth) on the registration form (see Appendix). These entries will be tracked by the mailed-in registration form (as outlined above in 2B). C. NO PURCHASE NECESSARY. To receive a UPC Code for participation in the Contest without purchase, each entrant each entrant must handwrite his or her name, address and valid email address on a piece of paper along with the answer to the following mathematical skill-testing question: 20 x 8 4 + 15 18, and mail it to: LES ALIMENTS ROMA SUMMER BBQ Contest, 670 rue Jean- Neveu, bureau #102, Longueuil, J4G 1P1. No- Purchase UPC Code request envelopes must be post marked by August 15, 2016 at the latest in order to be eligible to participate in the Contest. The No- Purchase UPC Code will be emailed to the email address provided by the consumer. Limit of one (1) No-Purchase UPC Code request per household (residing at the same address) during the Contest Period. Once you receive your No-Purchase UPC Code, you must follow either step 3A, if you have registered via Facebook or step 3B above if you have registered without Facebook. No-Purchase UPC Code requests that are mechanically reproduced or made in any fashion other than as specified herein are void. Proof of your mailing does not constitute proof of receipt by Sponsor. Sponsor is not responsible for lost, stolen, postal delays, illegible, damaged or late No-Purchase UPC Code requests. 3

4. ELIGIBLE PRODUCTS Product Format UPC Pre-pack Italian hot sausage 8 x 450g 7 74980 00245 2 Pre-pack Italian mild sausage 8 x 450g 7 74980 00246 9 Pre-pack Finocchio sausage 8 x 450g 7 74980 00247 6 Pre-Pack Arrabiatta sausage 8 x 450g 7 74980 00248 3 Pre-Pack Mild Bella Vita Gluten free sausage 8 x 450g 7 74980 00251 3 Pre-pack Romaburger 8 x 440g 7 74980 00304 6 Pre-pack Merguez sausage 8 x 300g 7 74980 00415 9 Pre-pack Italian hot sausage 8 x 600g 7 74980 00216 2 Pre-pack Italian mild sausage 8 x 600g 7 74980 00218 6 5. PRIZES Each of the below may be referred to herein as a Prize. Limit of one (1) prize per entry. A. GRAND PRIZE: A1. There is a total of one (1) Grand Prizes, available to be won at the end of the Contest period. The Grand Prize consists of one (1) Broil King Imperial 590 BBQ. Approximate Retail Value based on Manufacturers Suggested Retail Price of the Grand Prize is Two thousand, three hundred ninety-nine CAD Dollars ($2,399.00 CAD) (exclusive of any rebates or incentives). A2. At the end of the Contest Period, the Grand Prize draw will be Monday August 22, 2016 at 10:00:00 a.m. ET at the head office of Brand Momentum Group Inc., in Longueuil, Quebec. A3. Limit of three (3) UPC code entries per week per household for a total of thirty (30) during the Contest Period. A4. If the Grand Prize is won, the entrant is not eligible for a Weekly Prize. A5. If a weekly prize is won, the entrant is not eligible for the Grand Prize. B. WEEKLY PRIZES B1. There are a total of ten (10) Broil King Baron S420 BBQs. One (1) Broil King Baron S420 will be randomly drawn weekly from all eligible entries by an automated system until such time as all of the Weekly Prizes have been awarded for the duration of the Contest Period. Approximate Retail Value based on Manufacturers Suggested Retail Price of this Prize is Six hundred and ninety-nine CAD Dollars ($699.00 CAD) (exclusive of any rebates or incentives). B2. There are twenty (20) 15 Grilling Stones. Two (2) 15 Grilling Stones will be randomly drawn weekly from all eligible entries by an automated system until such time as all of the Weekly Prizes have been awarded for the duration of the Contest Period. Approximate Retail Value based on Manufacturers Suggested Retail Price of the Forno Grilling Stone is thirty-eight CAD Dollars ($38.00 CAD) (exclusive of any rebates or incentives). 4

B3. During the Contest Period, the Weekly Prize draws will be held every Monday from June 6, 2016 to August 15, 2016 at 10:00:00 a.m. ET at the head office of Brand Momentum Group Inc. in Longueuil, Quebec. B4. Limit of three (3) UPC code entries per week per household for a total of thirty (30) during the Contest Period. B5. Limit: one (1) Weekly Prize per valid email address per household. B6. If the Grand Prize is won, the entrant is not eligible for a Weekly Prize. B7. If a weekly prize is won, the entrant is not eligible for the Grand Prize. 6. REDEEMING YOUR PRIZE All Prize claims are subject to verification. Selected entrants for a Prize will receive an email at the email address submitted during Contest registration, confirming their win, within fifteen (15) business days of the respective applicable Prize draw. Unless otherwise specified below, in order to be declared a winner, each selected entrant (or his/her parent or legal guardian, if the selected entrant is under the age of majority in his/her province of residence) must answer correctly, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question posed by email or telephone at the email address or telephone number provided during registration for the Contest, at a prearranged, mutually convenient time. Each selected entrant will also be required to sign a Declaration and Release Form (the Release Form ) (or, if the selected entrant(s) is under the age of majority in his/her province of residence, have his/her parent or legal guardian sign such Release Form on his/her behalf) confirming compliance with the Official Rules, acceptance of the Prize as awarded, without substitution, and releasing the Sponsor, the Contest Entities, the independent contest organization and each of their respective shareholders, directors, officers, employees, agents, representatives, parents, subsidiaries, affiliated and related companies, successors and assigns (collectively, the Released Parties ) from any liability in connection with any Prize or the Contest. Each selected entrant must return a signed Release Form within fifteen (15) business days of receipt, or he/she will be disqualified from receiving the Prize and another entrant will be selected from the remaining eligible entrants until such time as a winner is chosen or there are no more eligible entrants, whichever comes first. The Sponsor will contact each Prize winner within fifteen (15) business days of receiving his/her signed Release Form to arrange transfer of the Prize. 5

GENERAL CONDITIONS 7. Odds of winning a Prize will depend on the number of eligible entries received. 8. Electronic registration forms are subject to verification by Sponsor. Any electronic registration form that is, as the case may be, incomplete, sent in late, does not allow identification of the Contest entrant or does not meet the conditions provided for in these Official Rules will be automatically rejected. A Prize cannot be claimed by a Contest entrant whose registration form has been rejected under the circumstances outlined above. 9. Sponsor reserves the right to disqualify any individual that it finds to be in violation of these Official Rules or is guilty of tampering with the Contest entry process. Sponsor reserves the right to refuse an entry from a person whose eligibility is in question or who has been disqualified or is otherwise ineligible to enter. Entries generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified. Any attempt by anyone to deliberately undermine the legitimate operation of this Contest is in violation of criminal and civil laws and Sponsor reserves the right to seek damages or other legal remedy to the fullest extent permitted by law. 10. By submitting an entry to this Contest, each Contest entrant confirms his or her compliance with the Official Rules and releases the Released Parties from all liability or responsibility for any claim, loss, damage or injury arising out of, relating to or in connection with participation in this Contest or any Prize awarded. 11. By entering the Contest, the Prize winners grant Sponsor the perpetual right to use their name, biographical information, photos and/or likeness, and statements for programming, promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered, worldwide, including but not limited to on the World Wide Web and Internet, without notice, review or approval and without additional compensation, except where prohibited by law. 12. Prizes must be accepted as described in the present Official Rules. No Prize can be substituted for another Prize or exchanged in whole or in part for money by a Contest entrant. In the event that Sponsor is unable to award a Prize (or portion of Prize) as described in these Official Rules for reasons beyond its control and unrelated to the winning Contest entrant, Sponsor reserves the right to award a similar Prize (or portion of Prize) of equal value or, in its sole discretion, the value of the Prize (or portion of the prize) in cash. 6

13. Sponsor reserves the right, in its sole discretion, to cancel, modify, terminate or suspend this Contest, in whole or in part, if an event or any human intervention corrupts or affects the administration, security, impartiality or the normal running of the Contest as provided for in these Official Rules, subject to the approval of the Régie des alcools, des courses et des jeux du Québec ( RACJ ), if required. 14. The Released Parties are not liable for faulty computer components, software, or communication lines relating to the loss or absence of network communication or relating to any transmission that is faulty, incomplete, jumbled, incomprehensible or erased by any computer or network, nor are the Released Parties liable for any other error of any kind whether human, mechanical or electronic that could limit the possibility of, or prevent any Contest entrant from, entering the Contest. The Released Parties waive all liability from any damage or loss that could arise, directly or indirectly, in whole or in part, from downloading any software and by transmitting any data relating to the participation in this Contest. 15. For the purposes of these Official Rules, a Contest entrant is the person whose name appears on the electronic registration form. Any Prize won by a Contest entrant will be awarded to the person whose name appears on the electronic registration form (or his/her parent or legal guardian if the Prize winner is under the age of majority in his/her province of residence). In the event of a dispute regarding the identity of the person submitting an electronic registration form, the entry will be deemed to be submitted by the Authorized Account Holder in whose name the email account is registered, provided that person meets all eligibility criteria of this Contest. Authorized Account Holder shall mean the natural person assigned to an email address and/or telephone number by an Internet access provider, online service provider, telephone service provider or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address. 16. For Quebec residents: Any litigation respecting the conduct or organization of a publicity Contest may be submitted to the RACJ for a ruling. Any litigation respecting the awarding of a prize may be submitted to the RACJ only for the purpose of helping the parties to reach a settlement. 17. The Sponsor respects the right to privacy of the Contest entrants. Personal information of the Contest entrants is collected solely for the purpose of administering this Contest and compiling consumer data. By entering the Contest, Contest entrants consent to the manner of collection, use and disclosure of personal information as set out in the privacy policy available at www.alimentsroma.com. 7

18. In the event of a conflict between the Official Rules and any instructions or interpretation of these Official Rules given by an employee of the Sponsor regarding a Contest, these rules shall prevail. In the event of any discrepancy or inconsistency between the terms and conditions of the Official Rules and disclosures or other statements contained in any Contest-related materials, including but not limited to the Registration Form, or point of sale, print or online advertising, the terms and conditions of the Official Rules shall prevail, govern and control. In the event of any discrepancy or inconsistency between the English language version and the French language version of the Official Rules, the English version shall prevail, govern and control. 19. Broil King, Broil King Imperial, Broil King Baron and Broil King 15 Grilling Stone are registered trademarks of Onward Manufacturing Company Ltd. They are not sponsors of, nor participants in, this Contest. 20. ROMA is a Registered trademark of Les Aliments Roma Ltée,. Les Aliments Roma Ltée, 2016. All rights reserved. 8

APPENDIX ANNEXE Les Aliments Roma Foods Summertime BBQ Contest Registration Form Le concours un été de BBQ Les Aliments Roma Formulaire d inscription NAME / NOM: ADDRESS / ADRESSE: CITY / VILLE: PROVINCE: POSTAL CODE / CODE POSTAL: EMAIL / COURRIEL: DATE OF BIRTH / DATE DE NAISSANCE: UPC CODE / CODE CUP: UPC CODE / CODE CUP: UPC CODE / CODE CUP: I have read and agree to the Official Rules & Regulations LES ALIMENTS ROMA FOODS SUMMER BBQ CONTEST. J ai lu et j accepte les règlements officiels du concours BBQ D ÉTÉ LES ALIMENTS ROMA. SIGNATURE: DATE: This form must be submitted for a NON FACEBOOK REGISTRATION by mail to: LES ALIMENTS ROMA FOODS SUMMER BBQ CONTEST, 670 rue Jean-Neveu, bureau #102, Longueuil, J4G 1P1. All entries must be received by no later than August 15, 2016 Ce formulaire doit être envoyer pour s inscrire SANS COMPTE FACEBOOK par la poste à : Concours BBQ d été Les Aliments Roma, rue Jean-Neveu, bureau #102, Longueuil, J4G 1P1. Toutes les participations doivent être reçues au plus tard le 15 août 2016. 9