November 28 th 2017 Continuing growth Raimo Mäkilä, SVP, Alma Markets
Alma Markets and revenue split 2016 Housing & Living 17% Cars 6% 69 MEUR Recruitment 77% Alma Career (ownership 83%)* Recruitment services (77% of sales) Leading recruitment services in 7 European countries. Alma Mediapartners (ownership 65%) Services 7% 69 MEUR Housing & Living (17% of sales) Largest property sales and rental portal in Finland. Cars (6% of sales) Second largest car portal in Finland. Advertising 93% 2
Alma Markets DEVELOPMENT AND DISTRIBUTION OF NET SALES, rolling 12-months 90 Online sales 80 70 60 50 40 69 79 30 59 53 48 49 20 10 0 2012 2013 2014 2015 2016 2017 YTD EBIT DEVELOPMENT, rolling 12-months 30 EBIT EBIT% 33.5 % 25 27.8 % 20 15 14.2 % 26.5 10 19.3 13.8 5 6.8 8.2 9.2 0 2012 2013 2014 2015 2016 2017 YTD 40% 35% 30% 25% 20% 15% 10% 5% 0%
Operating environment: global players and local competition
Global players Google Jobs In May, Google launched its own job site. The new service carries the name Google Jobs. Google collects content from job boards (Career Builder, Monster, LinkedIn). It is to be expected that Jobs will radically influence the job board sites on AdWords ads and organic search results. For example, more than 35% of Monster visits in Finland comes via Google.
Global players Facebook Jobs Facebook launched job advertisements in the beginning of 2017. Companies have published jobs on Facebook already before and this has gained popularity, and now Facebook has formalised the process and started the monetisation. Posting the ad is free, and jobs can be marketed using normal Facebook advertising. A jobseeker can apply for a job via the Facebook ATS tool.
Global players LinkedIn Over one million users in Finland, lower penetration in CEE. Strongest segments: sales, engineering, IT. In active use in most of the frequently recruiting companies. Provides tools for mastering the whole recruiting process, also video interviews. Shifting from profile database to media LinkedIn Audience network a new advertising network outside the recruiting business.
Global players Indeed Established in 2004, was sold to Japanese Recruit Holdings in 2014. Grew past Monster in US in 2010 in visitor numbers. In 2016, ca. 1 billion euro revenue. The site is available in 60 countries. Indeed is a recruitment advertising search engine, aggregating for free all the ads in the markets. Clear market leader in US and UK. Latest developments to support recruiting agency business.
Strong player in recruitment markets Market position Country Brand Market size MEUR #1 Finland monster.fi 30 #1 Estonia, Latvia, Lithuania CV Online 10 #1 Czech Republic prace.cz, jobs.cz, monster.cz, profesia.cz #1 Slovakia profesia.sk 10 50 #1 Croatia mojposao.net 6 #1 Serbia, Bosnia, Macedonia (minority interests) infostud.com, posao.ba, vrabotuvanje.com.mk #6 #8 Poland monsterpolska.pl 70 #3 #4 Hungary monster.hu, workania.hu 15
Continuing Alma Market s growth
Continuing growth Main drivers for continuing the growth of Alma Markets: 1. Market dynamics, GDP growth within the range of 3 4% in our operating countries 2. Acquisitions 3. Active product and service development: A better user experience or entirely new services with new revenue sources and revenue generation models. Continuous development of operating methods and utilising best practices developed in different countries.
Case 1: New development: Prace za rohem mobile app Why Work Behind the Corner? Location is the most important criterion for applicants. 65% of applicants will give up a part of their salary in order to work close to home. People often do not know the companies in their surroundings. Over 500,000 downloads Over 30,000 applications monthly Over 12,000 paid ads in October Revenue over 700,000 EUR in 2017, next year s target over 2 MEUR 55% of applicants are currently looking for an interesting offer.
Case 2: New development: Etuovi 1996 2017 Real time Informative Comprehensive Data Coverage Personalisation
www.etuovi.com m.etuovi.com Autumn 2017 BETA mobile/tablet/desktop Towards a more unified user experience
For the buyer
For the one thinking of selling or following the value
For the one dreaming
TRY IT OUT: HTTPS://KOKEILE.ETUOVI.COM