S A W P A SANTA ANA WATERSHED PROJECT AUTHORITY 11615 Sterling Avenue, Riverside, California 92503 (951) 354-4220 NOTICE OF REGULAR MEETING OF THE PROJECT AGREEMENT 22 COMMITTEE Interregional Landscape Water Demand Reduction Program Committee Members: Joe Grindstaff, General Manager, Inland Empire Utilities Agency Doug Headrick, General Manager, San Bernardino Valley Municipal Water District Paul D. Jones, General Manager, Eastern Municipal Water District Michael Markus, General Manager, Orange County Water District John Rossi, General Manager, Western Municipal Water District THURSDAY, JULY 23, 2015 8:00 A.M. AGENDA 1. CALL TO ORDER (Larry McKenney, Convener) 2. PUBLIC COMMENTS Members of the public may address the Committee on items within the jurisdiction of the Committee; however, no action may be taken on an item not appearing on the agenda unless the action is otherwise authorized by Government Code 54954.2(b). 3. CONSENT CALENDAR All matters listed on the Consent Calendar are considered routine and non-controversial and will be acted upon by the Committee by one motion as listed below. A. APPROVAL OF MEETING MINUTES: JUNE 16, 2015... 5 Recommendation: Approve as posted. 4. COMMITTEE DISCUSSION ITEMS A. RETAIL WATER AGENCY REIMBURSEMENT FOR THE CONSERVATION BASED WATER RATES PROJECT... 11 Staff Report Preliminary Presentation PA22 Policy Statement No. 2 East Valley Water District (EVWD) Request Letter EVWD Resolution Adopting Rate Structure Exhibit A to Resolution (Schedule of Rates and Charges) EVWD Implementation Costs Recommendation: Full reimbursement to EVWD in the amount of $337,727, subject to documented invoicing for each of the implementation costs, an agreement with SAWPA and adoption of the OWOW 2.0 Plan. 1
B. SECOND CUT OF THE CONSERVATION BASED WATER RATES PROJECT OUTREACH VIDEO (Second Draft Cut of the Video will be Shown during Committee Meeting.) Recommendation: Review and provide comments on the second draft cut. C. AUTHORIZE AN MOU WITH THE CITY OF REDLANDS FOR CONSERVATION BASED RATES... 43 Staff Report Recommendation: Authorize SAWPA staff to execute an MOU with the City of Redlands for investigation and development of conservation based rates and possible cost reimbursement. D. CLARIFICATION OF POLICY STATEMENTS RELATING TO THE INSTITUTIONAL AND HOA TURF REMOVAL PROJECT FOR THE SANTA ANA RIVER WATERSHED... 45 Staff Report Preliminary Presentation Policy Statement No. 1 Policy Statement No. 3 Recommendation: Discuss whether the policy statements as written included churches as eligible recipients for turf removal rebates. E. TECHNOLOGY BASED INFORMATION SYSTEMS FIRM SELECTION... 55 Staff Report Preliminary Presentation OmniEarth Proposal Recommendation: Authorize execution of a contract with OmniEarth / Dropcountr for an amount not to exceed $1,695,610 based upon further negotiations by SAWPA staff. F. REVIEW REQUEST FOR PROPOSAL FOR IMAGE ANALYSIS AND IDENTIFICATION FOR THE AERIAL MAPPING PROJECT...101 Staff Report Preliminary Presentation Draft Request for Proposal (RFP) Recommendation: Approve issuance of an RFP to solicit competitive proposals to identify a firm or individual that will conduct area measurements of vegetated and non-vegetated areas for individual parcels in the Santa Ana River Watershed. G. ECONOMIC MODELING OF WATER DEMAND, RATES AND RETAIL WATER AGENCY REVENUE STABILITY TO SUPPORT ADOPTION OF CONSERVATION BASED WATER RATES REQUEST FOR QUALIFICATIONS UPDATE ON RESPONSES TO RFQ H. DISCUSS IMPACTS OF NRDC LAWSUIT AGAINST DWR 5. FUTURE AGENDA ITEMS 6. ADJOURNMENT 2
PLEASE NOTE: Americans with Disabilities Act: Meeting rooms are wheelchair accessible. If you require any special disability related accommodations to participate in this meeting, please contact Kelly Berry at (951) 354-4230 or kberry@sawpa.org. Notification at least 48 hours prior to the meeting will enable staff to make reasonable arrangements to ensure accessibility for this meeting. Requests should specify the nature of the disability and the type of accommodation requested. Materials related to an item on this agenda submitted to the Commission after distribution of the agenda packet are available for public inspection during normal business hours at the SAWPA office, 11615 Sterling Avenue, Riverside, and available at www.sawpa.org, subject to staff s ability to post documents prior to the meeting. Declaration of Posting I, Kelly Berry, Clerk of the Board of the Santa Ana Watershed Project Authority declare that on Thursday, July 16, 2015, a copy of this agenda has been uploaded to the SAWPA website at www.sawpa.org and posted in SAWPA s office at 11615 Sterling Avenue, Riverside, California. /s/ Kelly Berry, CMC 2015 Project Agreement 22 Committee Regular Meetings (NOTE: Unless otherwise noted, all Committee meetings begin at 8:00 a.m. and are held at SAWPA.) January 22, 2015 July 23, 2015 February 26, 2015 August 27, 2015 March 26, 2015 September 24, 2015 April 23, 2015 October 22, 2015 May 28, 2015 November 19, 2015 June 16, 2015 [Special] December 17, 2015 June 25, 2015 [Cancelled] 3
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PROJECT AGREEMENT 22 COMMITTEE Interregional Landscape Water Demand Reduction Program SPECIAL MEETING MINUTES JUNE 16, 2015 COMMITTEE MEMBERS PRESENT John Rossi, General Manager, Western Municipal Water District Doug Headrick, General Manager, San Bernardino Valley Municipal Water District Michael Markus General Manager, Orange County Water District Joe Grindstaff, General Manager, Inland Empire Utilities Agency Nick Kanetis, Deputy General Manager, Eastern Municipal Water District [non voting] Larry McKenney, Executive Counsel, Santa Ana Watershed Project Authority Convener [Non-Voting] COMMITTEE MEMBERS ABSENT Paul D. Jones, General Manager, Eastern Municipal Water District STAFF PRESENT Mark Norton, Ian Achimore, Dean Unger, Kelly Berry 1. CALL TO ORDER (Larry McKenney, Convener) The meeting was called to order at 11:44 a.m. by Larry McKenney at the Santa Ana Watershed Project Authority, 11615 Sterling Avenue, Riverside, California. 2. PUBLIC COMMENTS There were no public comments. 3. CONSENT CALENDAR A. APPROVAL OF MEETING MINUTES: MAY 28, 2015 MOVED, approve the Consent Calendar. Result: Adopted (Unanimously; 4-0) Motion/Second: Headrick/Rossi Ayes Grindstaff, Headrick, Markus, Rossi Nays: None Abstentions: None Absent: Jones 5
4. COMMITTEE DISCUSSION ITEMS A. REVIEW REQUEST FOR PROPOSAL FOR EVAPOTRANSPIRATION AND WEATHER STATION GAP ANALYSIS IN THE SANTA ANA RIVER WATERSHED Ian Achimore provided a PowerPoint presentation. It was noted that staff s recommendation on this item has been revised since the posting of the agenda for this meeting. This presentation was a continuation of information provided at the PA 22 Committee May 28 meeting. $2.3 Million has been allocated to the Conservation Based Water Rates Project (Project) in accordance with PA 22 Policy Statement No. 2, creating two funding pools: Regional Wide Support Tools (includes regional evapotranspiration (ET) rates) Individual Retail Water Agency Support (includes contracts with those 5-10 agencies that will adopt conservation based water rates) Staff contacted DWR regional representatives relative to information on the location and installation of new weather stations; DWR advised that it has not done such analyses. On June 15, 2015, staff met with the member agency conservation coordinators, who recommended against issuing a Request for Proposal to solicit competitive proposals to evaluate specific locations for additional ET CIMIS stations to support daily ET data collection for retail water agencies. Instead, it was recommended to provide funding to 5-10 retail water agencies to locate and install CIMIS stations. Larry McKenney noted staff believes this is a more targeted, cost effective approach. Staff will continue to engage DWR and their expertise as to CIMIS station data and location. If a retail water agency is moving toward adopting budget based rates and is interested in locating a weather station, they would qualify assuming the weather station meets CIMIS standards. However, since the CIMIS program is aimed at agricultural use, there are questions from a technical standpoint as to how representative that data is to urban water use. Staff will engage DWR in discussions to urbanize the criteria; Tom Ash is assisting staff in this regard and a meeting with DWR is anticipated in the next 2-3 weeks. Ian Achimore provided the following revised recommendation: Allow the installation of ET weather stations (in particular CIMIS stations) to be a reimbursable cost for retail water agencies that are pursuing conservation based water rates. Retail water agencies are welcome to enter into a contract with HydroPoint, Inc., to measure and receive ET data, or take another modeling approach. This was included in the revised recommendation. Informational items will be brought to the Committee in the future as we progress through the process. MOVED, allow the installation of evapotranspiration (ET) weather stations (in particular CIMIS stations and other ET modeling) to be a reimbursable cost for retail water agencies that are pursuing conservation based water rates. Result: Adopted (Unanimously; 4-0) Motion/Second: Rossi/Headrick Ayes Grindstaff, Headrick, Markus, Rossi Nays: None Abstentions: None Absent: Jones 6
B. ECONOMIC MODELING OF WATER DEMAND, RATES AND RETAIL WATER AGENCY REVENUE STABILITY TO SUPPORT ADOPTION OF CONSERVATION BASED WATER RATES REQUEST FOR QUALIFICATIONS Ian Achimore provided a PowerPoint presentation regarding an RFQ for Economic Modeling of Water Demand, Rates, etc., noting this falls in the same category within the $2.3 million Conservation Based Water Rates Project (Project) in accordance with PA 22 Policy Statement No. 2. This RFQ is included in the Individual Retail Water Agency Support funding pool, which includes contracts with those 5-10 agencies that will adopt conservation based water rates. Through this RFQ we would be seeking a firm or individual to test alternative rate structures, comparing flat rate structure to conservation based water rate structure; utilize customer data and data that relates to demand such as income levels and weather data. The RFQ was compiled with the assistance of Dr. Ken Baerenblau of UCR, and seeks the following information: Name of model and who developed it. Explanation of how model accounts for different rate structures and their impact. Will the model be provided to the agency for future use? What is the model group rate? The RFQ issuance schedule would release the RFQ on June 17, with responses due July 7. An update would be provided to the PA22 Committee at the July 23 meeting. Posting of bids and a summary document to the drought program website would occur July 24. Doug Headrick asked if there was specific language on compliance with the San Juan Capistrano (SJC) ruling. It was noted that there is a reference to Prop 218, but not to the SJC ruling. Doug Headrick voiced a desire for language specific to the SJC ruling, noting some believe that the SJC ruling made it difficult or impossible to adopt budget based water rates. We need to specifically address and answer the questions brought about by the SJC ruling. The key issue in the SJC ruling: are water agencies correlating rates and tiers to cost. Joe Grindstaff made a motion to approve, but requested added language asking if the models are able to respond specifically to the issues raised in the SJC case so what is modeled will be in compliance with that case. Mike Markus seconded, and asked what the budget would be for this item. Larry McKenney indicated at this point we are pricing potential tools, but we do not know the specific cost. MOVED, approve issuance of a Request for Qualifications (RFQ) to solicit competitive proposals to identify a firm or individual that can facilitate model(s) that analyze retail water agencies water demand, rates and revenues, and that the model(s) are able to respond specifically to the issues raised in the San Juan Capistrano case ensuring what is modeled will be in compliance with that ruling. Result: Adopted (Unanimously; 4-0) Motion/Second: Grindstaff/Markus Ayes Grindstaff, Headrick, Markus, Rossi Nays: None Abstentions: None Absent: Jones 7
Doug Headrick requested future agenda packets include a brief staff report on agenda items. Larry McKenney noted staff would do so in the future, noting, however, that many times the relevant information changes between agenda posting and the Committee meeting due to input received from other related meetings. C. AERIAL MAPPING PROJECT STEREO PAIRED DIGITAL ELEVATION MODEL (DEM) SOURCING Dean Unger provided a PowerPoint presentation on Digital Elevation Model (DEM) and One Foot Contour Generation Acquisition supporting the Emergency Drought Grant Program. Background SAWPA has acquired 3-inch color and infrared digital imagery for use in measuring the landscaped areas of parcels within the Santa Ana River and Upper Santa Margarita watersheds. In order to provide accurate measurements of parcels with 2:1 slopes, 1-foot contours need to be acquired. There are two potential methodologies DEM vs. LiDAR. LiDAR is more expensive. Coverage of the entire watershed would cost $1.4 - $1.7 million for DEM and $2.2 - $2.9 million for LiDAR. Based on previous input from retail agencies, 23 retailers have expressed interest in participating in the Emergency Drought Grant Program. Staff proposed addressing the portions of the service areas of these 23 agencies with at least 2:1 slopes, which is 311 square miles, at an estimated cost of $186,600 to $217,700. Given this lower cost estimate, funds will be available should there be a need to address additional areas in the future. Dean Unger stated the staff recommendation of contracting with Geophex and provided information justifying sole source procurement based on cost and time savings from Geophex using aerial photography images it already obtained under a publicly bid contract. Budget Impacts to Date [Image Analysis and DEM Contours are estimated amounts]: Aerial Photography $260,000 Consulting Support $26,000 Image Analysis [area measurements] $1,000,000 DEM Contours $217,700 Total $1,503,700 Total budget for the PA 22 Aerial Mapping Project is $2.59 Million. MOVED, direct SAWPA to issue a task order to Geophex to generate one-foot contours for 311 square miles in support of the Emergency Drought Grant Program. Result: Adopted (Unanimously; 4-0) Motion/Second: Markus/Headrick Ayes Grindstaff, Headrick, Markus, Rossi Nays: None Abstentions: None Absent: Jones D. APPROVAL OF SUBAGREEMENTS WITH SAWPA MEMBER AGENCIES AND MOU WITH RANCHO CALIFORNIA WATER DISTRICT (RCWD) Larry McKenney noted these agreements were worked through the conservation coordinators group, and that they vary slightly as follows: IEUA s agreement identifies their in-kind contribution of Tom Ash s services; OCWD s agreement addresses their collaboration with MWDOC to administer the turf 8
removal program; SBVMWD s agreement describes how it will develop and implement a turf removal program that is comparable to Metropolitan Water District s program; WMWD and EMWD agreements discuss both the Santa Ana region and the Santa Margarita region portions of their service areas. RCWD s MOU describes how RCWD must coordinate with both WMWD and EMWD to ensure that the program is properly administered and addresses, between SAWPA and RCWD, the dollar value of the benefits to be realized in this overall program and the support tools that are addressed. Doug Headrick voiced concern the numbers set forth in the SBVMWD agreement did not match the numbers taken to their Board for approval. Ian Achimore indicated the while the grant amount is the same, the local match changed in the past two weeks and is lower than the initial requirements. The program will not be a 2-for-1 match due to the recent change in MWD s program. Doug Headrick recommended approval of the agreements as to form; since the SBVMWD Board has already taken action, he wants to confirm these revised numbers. Larry McKenney noted these are SAWPA agreements and clarified that with PA 22 Committee approval, these agreements would proceed to the SAWPA Commission for approval. He requested they consider approving the agreements in their current form, subject to validating the numbers. MOVED, approve as to form, subject to validation of applicable figures and calculations, (1) subagreements among SAWPA and its five member agencies; and (2) the MOU between SAWPA and RCWD who leads the Upper Santa Margarita Watershed (USMW) Regional Water Management Group providing USMW IRWM funding to the Emergency Drought Grant Program. Result: Adopted (Unanimously; 4-0) Motion/Second: Grindstaff/Headrick Ayes Grindstaff, Headrick, Markus, Rossi Nays: None Abstentions: None Absent: Jones E. UPDATE ON TECHNOLOGY BASED INFORMATION SYSTEMS RFP Mark Norton provided an oral report on the Technology Based Information Systems RFP, responses to which were due June 15, 2015. The proposals will be reviewed by a selection committee consisting of staff from member agencies and MWDOC. A recommendation will be brought back to the Committee in July for action. This item was for information purposes only; no action was taken on Agenda Item No. 4.E. F. LOCAL COST SHARE FOR THE INSTITUTIONAL AND HOA TURF REMOVAL PROJECTS FOR THE SANTA ANA RIVER WATERSHED Larry McKenney provided an oral report on the recent changes made by Metropolitan Water District (MWD) to its turf removal program. MWD created new individual project caps that are much smaller than was previously envisioned. Pursuant to a recent meeting of the conservation coordinators, everyone is in agreement to proceed with implementing the adopted Policy Statement which still sets forth the individual project cap based on 250,000 9
square feet in turf removal. The practical impact is that the agreements approved in concept today don t say that an agency will use $2 in match, they say up to $2 in match. Each member has the latitude to work with the ratio of match and grant funds per square foot, as long as we reach the overall program goal for total area removed. There are no changes proposed to the adopted Policy Statement. For clarification purposes, it was noted that Policy Statement No. 3 (page 109 of the agenda packet) amended Policy Statement No. 1 (page 107 of the agenda packet), but there are portions of Policy Statement No. 1 which remain valid. Doug Headrick and Joe Grindstaff voiced appreciation for staff s hard work and effort. This item was for information purposes only; no action was taken on Agenda Item No. 4.F. 5. FUTURE AGENDA ITEMS No future agenda items were discussed. 6. ADJOURNMENT There being no further business for review, Convener McKenney adjourned the meeting at 12:32 p.m. Approved at a Regular Meeting of the Project Agreement 22 Committee on Tuesday, July 23, 2015. Larry B. McKenney, Convener Attest: Kelly Berry, CMC Clerk of the Board 10
PA22 COMMITTEE MEMORANDUM DATE: July 23, 2015 SUBJECT: Retail Agency Reimbursement for the Conservation Based Water Rates Project: East Valley Water District RECOMMENDATION That the Committee approve reimbursing EVWD the full amount of its request for $337,727, subject to submission of documented invoices. DISCUSSION This program element aims to assist up to ten agencies to convert to water budget based rates. EVWD s request exceeds one-tenth of the program budget ($2,273,000). Staff recommends full reimbursement of EVWD because EVWD s early action prevented it from taking advantage of aerial imagery and analysis that SAWPA is developing as a regional tool, and because EVWD s early action provided a compelling example in SAWPA s outreach and workshop efforts. MATERIALS Presentation slides Policy Statement No. 2 EVWD Reimbursement Request 11
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Reimbursement to Retail Water Agencies in the Santa Ana River Watershed 13
Project Goal 5-10 agencies adopt conservation based water rates Policy Statement No. 2: Transition from a flat or tiered rate structure to a customer-specific allocation that follows an increasing block rate structure that includes at least three blocks, with one or more blocks accounting for high or exceeding water use, based on State efficiency standards or more stringent efficiency standards. Policy Statement No. 2: The customer class for which the rate applies shall comprise at least 50% of the agency s potable water demand. 14
East Valley Water District Adopted budget based water rates March 25, 2015 Rates effective June 1, 2015 Four customer classes: Residential, Multi-Family, Irrigation, and Non-Residential. All on type of budget based rates Residential customers accounts for 90% of total customers and residential class accounts for 63.9% of total potable water demand 15
State Efficiency Standards ET Station calibrated on a monthly basis by a certified state CIMIS professional Plant Factor when avg. over calendar year, match the annual ET Adjustment factors listed in the State of California Model Water Efficient Landscape Ordinance (AB 1881) 16
EVWD Costs Requesting Reimbursement Water Budget Rate Consultant $27,900 Rate Study / Rate Design Consultant $131,306 Aerial Imagery & GIS Consultant $13,035 GIS Consultant for QAQC $57,898 Legal Review $17,246 Consultant - Board/Staff Training & Materials $8,000 Temporary Help - Customer Service $6,380 Proposition 218 Notices $42,181 Bill Redesign & Shadow Billing $23,321 Equipment $10,460 Total $337,727 17
Budget For Conservation Based Water Rates Project $2,322,000 Total $25,000 Dr. Ken Baerenklau $24,000 Video $2,273,000 Remaining Scenario 1: Full reimbursement for EVWD: $337,727, with $1.9 M remaining ($215,030 each for each of 9 remaining agencies) Scenario 2: Equal reimbursement for 10 agencies goal: $227,300 per agency 18
Recommendation Full reimbursement for EVWD for $337,727 subject to documented invoicing for each of the implementation costs, an agreement with SAWPA and adoption of the OWOW 2.0 Plan. 19
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Policy Statement for PA 22 No. 2: Implementation of Conservation Based Rate Structures Project The SAWPA Commission approved Project Agreement 22 (PA22) on October 7, 2014 for the purpose of transforming the choice of landscaping pallet in the Santa Ana River and Upper Santa Margarita watersheds, developing a wide range of tools to assist agencies with reducing overall demand in response to the current drought, and implementing water rate structures that promote water use efficiency and at the same time sustain revenue stability as efficiency increases and the drought continues. Project Agreement 22 created the PA22 Committee to set policies as part of the Interregional Landscape Water Demand Reduction Program (Demand Reduction Program), which is funded through local funding match and grant funding provided by the Safe Drinking Water, Water Quality and Supply, Flood Control, River and Coastal Protection Bond Act of 2006 (Proposition 84, Chapter 2). For the Implementation of Conservation Based Rate Structures Project (the Project) component of the Demand Reduction Program, the PA22 Committee intends this policy for the funding provided by the grant to assist up to ten retail water agencies in implementing conservation-based rate structures within the Santa Ana River Watershed. The Project will include a stair step outreach approach with workshops aimed at agency decision-makers on the economic and political benefits of conservation-based rates. Initial workshops will be supported by targeted follow-up meetings with interested agencies. These meetings are intended to educate policy makers and retail water agency staff on conservation-based rate structures and billing system requirements, and how grant funding provided by the Project can assist each agency who chooses to transition to new rate structures. The $2,322,000 budgeted for the Project would be apportioned into an allocation for region-wide support tools and an allocation for individual retail water agency support. A portion of the funding will provide education (workshops, individual agency meetings, etc.) and be available to develop region-wide support tools which could include landscape square footage and aerial imaging databases, a localized evapotranspiration data gathering and reporting tool, a water efficiency calculator, a water rate modeling tool and billing system options. These tools are intended to provide benefits to retail agencies in the Santa Ana River Watershed with enough flexibility that any retail agency could quickly and effectively use them. As technology moves quickly, the PA22 Committee seeks to maintain flexibility in assessing and selecting tools that can provide the most benefit to member agencies. Each retail water agency that is identified through the targeted outreach will be eligible to receive a proportion of the allocation for individual retail water agency support. Prior to adoption of conservation based water rates, the targeted retail agency shall be eligible to receive 50% of their allocation, based upon approval by the PA22 Committee, for billing system needs, website upgrades, public outreach, including Proposition 218 related outreach, and other internal needs an agency may have to accomplish adopting conservation-based rates. The retail water agency allocations will be capped at a level determined prior to December 31, 2015 by the PA22 Committee in order to allow sufficient time to itemize the costs of the region-wide support tools. In order to be eligible, agencies shall provide updated customer use data on a quarterly basis or monthly basis, including the corresponding Assessor s Parcel Number (APN) and account address in order to establish a water usage baseline. The remaining 50% allocation would be available to agencies who take successive steps toward the adoption of conservation based rates. PA22 Committee approval of such funds would be based on requests filed by agencies and 21
determined on an agency by agency basis. The remaining allocation of funding for retail agency support will be made available upon the agency s adoption of conservation based water rates by its board. For the purposes of eligibility, adoption of conservation based water rates is defined as an agency transitioning from a flat or tiered rate structure to a customer-specific allocation that follows an increasing block rate structure that includes at least three blocks, with one or more blocks accounting for high or exceeding water use, based on State efficiency standards or more stringent efficiency standards. The customer class for which the rate applies shall comprise at least 50% of the agency s potable water demand. 22
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EAST VALLEY WATER DISTRICT Water Budget Based Rates Implementation Cost Summary Water Budget Rate Consultant Provided and explained materials & documents prepared by other agencies in implementation of Water Budget Rates. Attended Ratepayer Group Meetings and Board Meetings, Solicited bids from selected vendors. Workied with Cust Service to develop answers for customer questions regarding WBR 27,900 Rate Study / Rate Design Consultant Prepared financial model using data provided by District, prepared several iterations of model to forecast results of different system charge vs. commodity charge allocations. Attended Ratepayor Working Group meetings; attended Board Workshop and Regular Meetings. 131,306 Aerial Imagery & GIS Consultant Purchase of Imagergy and Infrared imagery and consultant services to convert imagery to irrigable square feet 13,035 GIS Consultant for QAQC Provide GIS quality control for meter servivce addresses; Define meter service areas for parcels with multiple meters, provide sq footage calculations for pools; set default irrigable square footage for parcels that had 0 allocation. 57,898 Legal Review Attendance by legal counsel at Ratepayer Group Meetings, Board workshop and meetings; attend two Webex presentations by rate design consultant to review and understand cost allocation to customer classes and rate tiers; review final Rate Study report for Prop 218 Compliance. 17,246 Consultant - Board/Staff Training & Materials Prepared Customer Service reference book of frequently asked questions; Led workshop - mock hearing, including video production 8,000 Temporary Help - Customer Service Two temps added to handle the expected increase in volume related to Water Budget Rates - 2 months 6,380 Proposition 218 Notices Consultant assistance with design of Prop 218 notice, hearing notice publication, printing and mailing of 45,000 notices 42,181 Bill Redesign & Shadow Billing Redesign customer bills to present budget based tiers and tier charges; print and mail sample 'shadow bills' for two months prior to effective dates of Water Budget Rates 23,321 Equipment Setup and programming of weather station 10,460 337,727 41
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PA22 COMMITTEE MEMORANDUM DATE: July 23, 2015 SUBJECT: MOU with City of Redlands for Development of Conservation Based Rates RECOMMENDATION That the Committee authorize SAWPA staff to execute an MOU with the City of Redlands for investigation and development of conservation based rates and possible cost reimbursement. DISCUSSION At the outreach workshop conducted at Western Municipal Water District, representatives of the City of Redlands expressed interest in converting to a conservation based rate structure. Staff followed up, including attending a city council meeting on July 16 at which the council approved moving forward with further investigation with the intent to develop and implement a new rate structure. A letter from the city asking for collaboration and support from the grant program is forthcoming. The city expressed a strong desire to move forward before the PA22 Committee s August meeting. MATERIALS None 43
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PA22 COMMITTEE MEMORANDUM DATE: July 23, 2015 SUBJECT: Clarification of Policy Statements Relating to the Institutional and HOA Turf Removal Project RECOMMENDATION That the Committee determine whether churches are eligible for turf removal rebates and whether additional policy clarifications are needed. DISCUSSION A question has arisen about the eligibility of churches for turf removal rebates. The DWR contract description of the project includes the term institutional, which could comprise churches. Policy Statement No. 1 established the Committee s intent to fund projects on public agency and HOA properties. If the Committee desires, churches could be considered eligible as institutional property, and a distinction could be drawn between churches as not-for-profit entities and other commercial property owners. In addition, the current policies address rebate limits in terms of dollars rather than square feet, which may create confusion in the future as program resources and strategies continue to change. MATERIALS Presentation slides Policy Statements Nos. 1 and 3 45
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For the Santa Ana River Watershed 47
DWR Agreement with SAWPA SAWPA-DWR Agreement: This turf removal program will target highly visible publicly owned, institutional, and homeowner s association (HOA) areas for turf replacement. SAWPA-DWR Agreement signed by SAWPA, awaiting DWR signature 48
Turf Contract & Policy Statement: Exclusive or Emphasis? Local water agency requests that Churches be funded under the Turf Project Policy Statement No. 1: The intent of the PA22 Committee is to direct grant funding for the Project to highly visible properties that are maintained by a public agency or homeowner association, with a rebate cap. SAWPA-Member Agency Contract: providing financial incentives to highly visible properties that are maintained by a public agency or a homeowner association (HOA) 49
Recommendation Discuss whether the policy statements as written included churches as eligible recipients for turf removal rebates. 50
Policy Statement for PA 22 No. 1: Commercial, Institutional, Publicly Owned and HOAs Turf Removal Project The SAWPA Commission approved Project Agreement 22 (PA22) on October 7, 2014 for the purpose of transforming the choice of landscaping pallet in the Santa Ana River and Upper Santa Margarita watersheds, as well as developing and implementing demand reduction and water use efficiency measures to effect an urgent response to the current drought. Project Agreement 22 created the PA22 Committee to implement measures as part of the Interregional Landscape Water Demand Reduction Program (Demand Reduction Program), which is funded through local funding match and grant funding provided by the Safe Drinking Water, Water Quality and Supply, Flood Control, River and Coastal Protection Bond Act of 2006 (Proposition 84, Chapter 2). For the Commercial, Institutional, Publicly Owned and HOA Turf Removal Project (the Project) component of the Demand Reduction Program, the PA22 Committee intends to issue an allocation of the $4,300,000 in Proposition 84 grant funding for the Santa Ana River Watershed. The intent of the PA22 Committee is to direct grant funding for the Project to highly visible properties that are maintained by a public agency or homeowner association, with a rebate cap per property of $250,000 without specific Committee approval. The allocation of grant funding for the Project is subject to two reimbursement allocations. The Initial Allocation, which includes 60% of the grant funding ($2,580,000), will be divided to the subregions based on the mean value of each subregion s proportional share of the Santa Ana River Watershed s population, evapotranspiration rates and geographic location (based on the supporting technical memorandum to this policy statement): Subregion 1: $546,000 Subregion 2: $488,000 Subregion 3: $532,000 Subregion 4: $500,000 Subregion 5: $514,000 The Initial Allocation will be available until June 30, 2017. Thereafter the balance of funds that have not been reimbursed to a subregion are subject to reallocation by the PA22 Committee. The Second Allocation, which includes 40% of the grant funding ($1,720,000), will commence on December 31, 2016 and be reimbursed on a first come, first serve basis to the subregions in the Santa Ana River Watershed. The intent of the PA22 Committee is to work proactively to ensure funding from the Metropolitan Water District of Southern California rebate program for turf grass removal is available for local match for the Project. 51
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Policy Statement for PA 22 No. 3: Institutional and HOA Turf Removal Project for the Santa Ana River Watershed The SAWPA Commission approved Project Agreement 22 (PA22) on October 7, 2014 for the purpose of transforming the choice of landscaping pallet in the Santa Ana River and Upper Santa Margarita watersheds, developing a wide range of tools to assist agencies with reducing overall demand in response to the current drought. Project Agreement 22 created the PA22 Committee to set policies as part of the Interregional Landscape Water Demand Reduction Program (Program), which is funded through local funding match and grant funding provided by the Safe Drinking Water, Water Quality and Supply, Flood Control, River and Coastal Protection Bond Act of 2006 (Proposition 84, Chapter 2). On February 26, 2015 the PA22 Committee adopted Policy Statement No. 1 that designated a two-phased allocation approach for the five subregions of the Santa Ana River Watershed for the Institutional and HOA Turf Removal Project (Project) component of the Program. Based on Governor Edmund G. Brown s April 1, 2015 Executive Order which orders the State Water Resources Control Board to impose a 25% statewide reduction in potable urban water usage through February 28, 2016, the PA22 Committee desires to move forward with turf grass removal as rapidly as possible. Therefore the two-phased allocation provision from the PA22 Committee s Policy Statement No. 1 is withdrawn. In order to provide public agencies and HOAs with assistance to meet the Governor s direction, the intent of the PA22 Committee is to direct grant funding expeditiously and efficiently through a single allocation using the same three criteria from Policy Statement No. 1. The subregions will receive the following allocations of $4,275,000 budgeted for the Project: Subregion 1: $906,800 Subregion 2: $807,564 Subregion 3: $880,894 Subregion 4: $828,499 Subregion 5: $851,243 After a year and a half of implementation of the Program (approximately January 1, 2017) the PA22 Committee will review project commitments and consider reallocations within the Santa Ana River Watershed as appropriate. The other provisions of Policy Statement No. 1 remain in effect. 53
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PA22 COMMITTEE MEMORANDUM DATE: July 23, 2015 SUBJECT: Technology Based Information Systems Firm Selection RECOMMENDATION That the Committee authorize negotiation and execution of a contract with OmniEarth for an amount not to exceed $1,695,610. DISCUSSION SAWPA staff and the member agency conservation coordinators reviewed nine proposals and interviewed four proposers, and found the proposal and team from OmniEarth and DropCountr to be superior. Staff recommends allowing time for additional negotiation on price once SAWPA is able to complete its analyses of aerial imagery and provide that to the OmniEarth, which should result in significant savings. MATERIALS Presentation slides OmniEarth proposal 55
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Project Specifications and Vendor Selection July, 2015 57
Project Overview Consultant to develop and implement a web-based water consumption, analytics and customer engagement tool Consistent with the goals of the Emergency Drought Grant Program Defined work task in DWR agreement work plan Budget: $1,695,610 Not tied to conservation based rate structure implementation support task 58
Project Scope of Work Web-based tool to deliver personalized water consumption reports to retail water agency customers showing comparisons of household water use to a number of indicators Customized messaging and recommendations for taking water conservation actions. Outreach to retail agency staff Annual reporting on water savings benefits achieved 59
Proposal Review Proposal review was conducted by SAWPA staff working with member agency Conservation Coordinators Nine proposals received (June 15, 2015) Proposal scoring and ranking (July 2, 2015) Interviews of the top ranked proposals (July 13, 2015) Droplet Smart Utility Systems WaterSmart OmniEarth / Dropcountr 60
Vendor Selection Interview Rating Criteria Consultant Resources Customer Deliverables Agency Deliverables Data Requirements Project Budget Quantification of Benefits Based on this criteria the team of OmniEarth / Dropcountr were identified as most qualified to implement a webbased water consumption, analytics and customer engagement tool 61
Recommendation Authorize execution of a contract with OmniEarth / Dropcountr for an amount not to exceed $1,695,610 based upon further negotiations by SAWPA staff. 62
Web-Based Water Consumption Reporting, Analytics and Customer Engagement Tool for SAWPA 15 June 2015 Supplied in response to: SAWPA RFP for Technology-Based Information System dated May 2015 OmniEarth, Inc. 2120 University Ave., 6 th Floor Berkeley, CA 94704 www.omniearth.net voice: 888.838.6318 fax: 703.621.7152 Dropcountr 690 Broadway Street Redwood City CA 94063 www.dropcountr.com voice: 800.664.5651 Direct Inquiries to: Bryon Hargis Director, Strategic Programs - 703.567.1914 Bryon.Hargis@OmniEarth.net CONFIDENTIAL & PROPRIETARY 63
Executive Summary OmniEarth and Dropcountr have partnered to create a comprehensive solution that enables the retail agencies of the Santa Ana Watershed Project Authority (SAWPA) to meet their mandated water conservation targets. OmniEarth and Dropcountr demonstrate that an efficiency-based approach is necessary to meet the mandated conservation targets of between 20-36% and exceed SAWPA s minimum savings goal of 3,236 acre-feet of water year over year. OmniEarth is a leader in efficiency-based analytics, and Dropcountr offers a complete product portfolio for digital and paper customer engagement with compelling visual design to maximize participation with a single toolset. The combination of both will enable SAWPA to meet all aspects of the RFP, exceed the acre-foot water savings goal, and increase the value of every dollar spent on customer outreach. With our proposed solution, SAWPA can meet their objective of rapidly developing and implementing a web-based water consumption, analytics, and customer engagement tool, consistent with the goals of the Emergency Drought Grant Program by utilizing current products purchased via an annual subscription model. Our value proposition: Our Process Proven Path: Patent-pending efficiency based analytics Assess Manage - Engage State-of-the-art consumer outreach tools Feedback - Results Quantified water savings benefits Unlike competing solutions which use social norming approaches with effectiveness of ~5% reduction in usage, 1 our proposal utilizes OmniEarth s efficiency-based water allocations for each retail customer. These allocations, or budgets, are calculated via transparent patent-pending algorithms that incorporate climate, parcel size, vegetation cover derived from aerial imagery, and based on state-specific legislation metrics and will result in much higher savings than possible with pure social norming. Additionally, our collaborative four phase approach to schedule and implementation provides the most efficient timeline available and the lowest cost points for SAWPA. Phase I: Project Initiation Phase II: System Configuration -All completed in 4 weeks for any agency/district Phase III: Analysis and Platform Delivery Phase IV: Training and deployment The proposed solution provides SAWPA s retail agencies with the precise water budget for each of their individual consumers; automatically identifies those users with the greatest potential to save; and communicates individualized conservation recommendations to customers. This targeted solution allows retail agencies to optimize the effectiveness of their outreach while reducing the amount spent and monitor progress towards conservation goals to reduce consumption by 20-36%. 1 http://www.water.ca.gov/irwm/grants/docs/archives/prop84/submitted_applications/p84_2014drought/northeast- ern%20san%20joaquin%20county%20groundwater%20banking%20authority%20%28201498760017%29/attachment%203%20- %20Att3_DG_ProJust_2of8.pdf 64
Statement of Work OmniEarth, acting as the prime, and its subcontractor, Dropcountr, will perform the following work to meet the criteria of the SAWPA Web Based Water Consumption Reporting, Analytics and Customer Engagement Tool RFP if selected. The statement of work for the development of the tool is outlined below and follows the tasks as outlined in the RFP. Task 1 - Implementation 1. OmniEarth will deploy existing OmniEarth and Dropcountr products in a unified manner to implement a web-based water consumption, analytics and customer engagement toolset consistent with the goals of the Emergency Drought Grant Program for a period of 1 year, with 2 follow-on year-long option periods. The features of this toolset include: 1.1. Efficiency-based water allocation analysis 1.1.1. compliant with MWELO, SB x7-7, AB 1881, EO B-29-15, and the regulations and metrics put forth in Prop 84 1.1.2. aerial imagery collection of service area (unless provided) 1.1.3. land-cover classification (unless provided) 1.1.4. calculation of landscape area water use and water budget by parcel 1.1.5. indoor usage allocation 1.2. Personalized water consumption reports to retail customers broken down by: 1.2.1. outdoor/indoor/total budget allocation 1.2.2. parcel land cover statistics 1.2.3. similar home size 1.2.4. parcel size 1.2.5. ET zone 1.2.6. prior year use 1.2.7. seasonality 1.2.8. customized data sources 1.3. Web, Mobile (ios, Android), and email delivery of personalized water report 1.4. Push email and messaging capability to targeted customers 1.5. Optional targeted paper mailers 1.6. Optional social media awareness campaigns 1.7. Automated data ingestion method for customer meter data 1.8. Customized messaging for each retail agency 1.9. Delivery of water conservation recommendations 1.10. Full documentation describing in detail the toolset and key features including: 1.10.1. User manuals for the specific products deployed 1.10.2. Training materials 1.10.3. Detailed description of methodology 1.10.4. Description of the inputs and algorithms used to evaluate customer water consumption 1.10.5. Description of the platforms on which the toolset operates 1.10.6. Data and data sources inventory 1.10.7. Types of customized customer messaging available 1.10.8. Estimates of per capita water savings achievable with the toolset Task 2 - Retail Agency Outreach 2. OmniEarth and Dropcountr will provide support for both SAWPA and retail agencies in the use of the toolset to promote adoption by member agencies and customers. To support these goals, we will provide the following: 2.1. Support regular meetings with SAWPA and retail agencies (up to weekly) 2.2. Support up to a total of 6 workshops within the SAWPA area 2.2.1. Locations to be determined by SAWPA 2.2.2. Live web broadcast of all workshops to enable remote viewing 2.2.3. Log of attendees and agency affiliation 2.2.4. Development and delivery of all presentation and training materials 2.2.5. Demonstration of all functionality within the toolset 2.2.6. Discussions of available outreach methods enabled by the toolset Task 3 - Quantify and Report Water Savings Benefits 3. To simplify the process of compliance with State reporting requirements, OmniEarth and Dropcountr will provide automated monthly and yearly summary metrics required for the Monthly Urban Water Supplier Monitoring Report. 3.1. To the extent possible, OmniEarth will provide all reporting within the format specified for the State to reduce the burden on the reporting manager. 3.2. OmniEarth will automatically generate critical reporting values, including: R-GPCD, total production, percent used for residential landscape area, total population, and water savings achieved since last reporting period. 65
Implementation Approach (Task 1) Technology Overview Large scale water conservation has not been realized with conventional outreach and classic communication approaches. Billboards, radio, and press are good at driving awareness, but not at driving action. Water usage information must be delivered in a convenient and intuitive format, and then contextualized. Consumers don t think in units or ccf, but in gallons. Even once a customer knows their usage in gallons, context must be provided. Is their usage appropriate, is it typical, does it meet the mandate, is it fair, what will it cost them if their behavior does not change? In essence, water use must be personalized. OmniEarth and Dropcountr are proposing a toolset that enables fair, accurate, and repeatable efficiency based metrics, unique and highly personalized customer engagement, and a rapid deployment to enable SAWPA to meet the conservation targets by enabling deeply personalized customer water conservation engagements. The flow diagram below depicts how OmniEarth and Dropcountr will deploy existing products to service the SAWPA RFP in a seamless manner. OmniEarth s efficiency based analytics will be used throughout both product lines. The strength of Dropcountr s existing products in mobile and web platforms for end customer engagement will be combined with OmniEarth s strength in providing enterprise level situational awareness and insight. OmniEarth and Dropcountr will integrate the strengths of both and create a seamless user experience that does not require a user to actively select what product they intend to work with. This will allow for users to easily manage customer service, engagement, and see an enterprise-level view of the current usage and conservation progress broken down by any strata. 66
Estimate of per Capita Water Savings To achieve state-mandated consumption reduction levels of 20-36%, water engagement solutions must go beyond social norming. The OmniEarth and Dropcountr solution will deliver for the first time a science-driven system that accurately identifies when, where, and how the savings can be achieved. This transparent patent-pending methodology employs an Assess-Manage-Engage feedback approach to: 1. identify account metrics as they to relate to conservation, 2. establish the methods for achieving reduction, 3. implement the outreach system to message those targets and 4. build a data collection, data-modeling and re-assessment process that provides constant analytics feedback, allowing water districts to quantifiably evaluate which efforts are working. The data model for successful targeting-messages can be shared and utilized by all member districts participating in the program. This system is currently deployed at 12 California water districts and is summarized in the above figure. OmniEarth s analytics identify and characterize individual water consumers by efficiency using accurate indoor and outdoor allocations. For conservation targeting, this method determines the consumers with the highest potential to conserve so districts can target their outreach and obtain the highest returns before going after progressively higher-cost, lower-return conservation targets. This process can be pushed further down until necessary conservation goals are realized. This conservation management approach is visualized in the figure to the right derived from actual customer data. Outreach begins on the right side by targeting inefficient consumers to achieve 30-60% usage reductions with minimal lifestyle impact, typically through improvements in irrigation practices. More drastic cuts require getting people closer to, or even below, their budget, and this requires outreach to consumers further left on the graph and corresponding smaller reductions. OmniEarth employs automated satellite imagery analysis, with evapotranspiration calculations for an outdoor budget that sums with Dropcountr s indoor budget to produce a precise parcel-by-parcel allotment. This calculation allows water districts to target messaging to households with the most potential impact including identification of lawn irrigation. 67
Efficiency Based Methodology Outdoor Allocation. In deploying efficiency based metrics, OmniEarth utilizes an automated, imagery-based analysis to determine current land cover classification per parcel. Imagery (either aerial or satellite) is obtained and prepared, then analyzed by training the data and transitioning it to machine based learning over a series of iterations. This process is fast, repeatable, and produces outdoor budget estimates accurate to within 5%. The first step in this process requires OmniEarth to obtain properly specified, third-party highresolution imagery or validate existing imagery datasets. Typically, OmniEarth procures data based on the best available cost, but we can also use customer-preferred vendors, or use imagery that the customer already owns as well as customer supplied classification layers. Once OmniEarth has access to a valid imagery set, we then apply the patent-pending machine learning algorithms to classify different classes of land cover in the imagery. The OmniEarth team runs proprietary atmospheric correction and machine learning algorithms on the imagery to detect the following land cover classes as shown in the figure above: Grass Trees and Shrubs Non-Irrigated/ Bare Earth Man-made surfaces Pools Natural Water Bodies Artificial Turf (optional) After the image classification is complete, OmniEarth incorporates a parcel boundary dataset to generate a land cover by parcel table. The land-cover-by-parcel dataset details the square footage of each land cover type within the respective parcel. OmniEarth then generates outdoor water efficiency allocations by integrating the land cover by parcel dataset with the California Irrigation Management Information System (CIMIS) evapotranspiration (ET) rate data. OmniEarth s technology was developed working with districts in California, and therefore carefully aligns with California specific needs. The automated algorithms OmniEarth employs to determine water budget are taken directly from calculations defined in SB x7-7 and AB 1881. Any agency utilizing OmniEarth technology is immediately in compliance with these pieces of state legislation. The ET rate data will come from nearest applicable meter stations. OmniEarth uses the Maximum Applied Water Allowance (MAWA) calculation from California s Model Water Efficient Landscape Ordinance (MWELO). The MAWA water efficiency calculation formula used is: Where: (MAWA) = (ETo) (0.62) [(0.7 x LA) + (0.3x SLA)] Maximum Applied Water Allowance (MAWA) is in gallons per year ETo = Reference Evapotranspiration (inches per year). 0.62 = Conversion Factor (from inches/year to gallons/sq ft/year) 0.7 = ET Adjustment Factor (ETAF) OmniEarth s analytics uses aerial and/or satellite imagery (left) to classify land use by cover types (right), such as grass, trees, or man-made surfaces 68
LA = Landscaped Area including SLA (square feet), which includes all the planting areas, turf areas, and water features in a landscape design plan subject to the Maximum Applied Water Allowance calculation. 0.3 = Additional Water Allowance for Special Landscape Area (SLA), resulting in an effective ETAF for SLA of 1.0. SLA = Special Landscaped Area (square feet), which is defined as an area of the landscape dedicated solely to edible plants, areas irrigated with recycled water, water features using recycled water and areas dedicated to active play such as parks, sports fields, golf courses, and where turf provides a playing surface. OmniEarth converts the results into different units for reporting purposes, including gallons per capita daily (GPCD) or acre-feet (AF). With legislative standards and regulations constantly changing, retail agencies need to know that their technology will change with them. OmniEarth tracks legislation updates and works with a flexible backend that can quickly be adapted to incorporate new standards. For example, as a result of EO-B-29-15, the MWELO standards OmniEarth uses in determining water budgets are under revision. If the MWELO MAWA standard drops from 0.7 to 0.6, agencies can be confident their ongoing analytics results from OmniEarth will be up-to-date with the latest compliance standards. Indoor Allocation. Dropcountr calculates an indoor water budget for each account by using household occupancy and an agency-specific GPCD value. Household occupancy is derived from existing demographic data possessed by the agency or via the Dropcountr account signup process. When a consumer initiates their Dropcountr account, they answer several key questions that not only inform the calculation of a water budget, but also allow for targeting that account with highly relevant conservation tips and rebate information. OmniEarth applies this data, together with AMI data where available, to create a data model that relates the proportion of indoor to outdoor use enabling accurate estimates on parcels. This data model allows insight into all customer behavior even when AMI and Dropcountr are not available or utilized. Efficiency Calculation. A total water budget calculation for each parcel is created by adding the outdoor water allocation created via landcover analysis and landscape area water use calculation to indoor allocation. By comparing this budget to a customer s water meter data from the same billing period, OmniEarth and Dropcountr measure the efficiency of each consumer and provide the maximum potential water savings achievable for each account. Furthermore, this solution calculates how all individual potential savings can contribute to the water district s overall conservation goal. This delta calculation can also be used to identify groups of water Household occupancy is derived from existing demographic data or via a userfriendly sign-up process. 69
consumers based on efficiency status tiers defined by the water district. Definition of groupings, or peers, of individual consumers for the purposes of comparison of efficiency between accounts can vary depending on the requirements of the district. Unique Value - Efficiency Analytics vs. Social Norm Methodology OmniEarth and Dropcountr are proposing a unique solution by combining efficiency based metrics with proven social norming methodology. Today s social norming tools are effective in achieving an average of 5% overall water savings, with the top quartile of water consumers saving 6% overall, and the bottom quartile of consumers saving 2% overall. 2 Unfortunately, social norming based programs have a ceiling in terms of the potential savings that can be captured, and a 5% reduction is completely insufficient for retailers in California who have to cut their consumption by an average of 25%. Water budgets, on the other hand, make the efficiency of each consumer the comparative standard, rather than relative to their historical usage or peers. Social norming does not allow for maximum savings. In fact, with social norming programs, a water retailer cannot know what the maximum potential savings is for their consumers. Today, conservation efforts focus their outreach on heavy users, or anyone who consumes over a certain amount in GPCD. Unlike social norming methods, efficiency-based analysis does not highlight customers who may use more but are already practicing strong conservation techniques, nor does it allow long term inefficient users to be missed simply because they use less than a target GPCD. Only efficiencybased solutions provide information on the consumer s ability to conserve so that conservation outreach efforts are maximized and aren t wasted on consumers without the potential to save. Using efficiency-based modeling, conservation outreach and social norming become far more effective. The OmniEarth and Dropcountr solution still compares similar peers, but the foundation for that comparison is a more precise metric that more closely aligns with State efficiency standards, thus raising the likelihood of increasing the proven 5% of social norming alone. Conservation successes can be attributed to the amount of outreach and quality of conservation recommendations. 2 Evaluation of East Bay Municipal District's Pilot of WaterSmart's Home Water Report, December 2013. David L. Mitchell, M. Cubed & Thomas w. Chesnutt, PhD., CAP, A&N Technical Services; Prepared for California Water Foundation and East Bay Municipal District OmniEarth s water efficiency data visualization highlights over-, under-, and atbudget consumers (top panel) via color coding, and displays water budget by parcel (lower panels), aggregating key statistics district-wide. It also enables filtering by strata. 70
OmniEarth and Dropcountr offer dramatic savings per account when compared to other solutions, therefore making it possible to reach far more accounts per dollar with more precise recommendations. This will exponentially increase the impact of any outreach and, therefore, also increase the value of any dollar spent on conservation efforts in terms of water savings. Additionally, social norming tools must collect information on the number of people in the house, the number of toilets, approximate size of irrigated lawn, etc., in order to run their analysis. However, only about 20% of program participants choose to provide this information, so the resulting account comparisons not only include the inherent human error that comes with consumer-driven data collection, but are often made using assumptions and averages extrapolated from the 20% who responded. Furthermore, retail agency employees found these surveys to be labor intensive, stretching already-limited resources. 3 The OmniEarth and Dropcountr solution is not limited in the same way. Any information provided by the homeowner expands the reach of understanding on that individual account, but the underlying data model and water allocation is equally precise for every account. The very nature of consistent and precise individualized water allocations highlight another fact: efficiency-based norming is equitable and fair. At a time when water agencies are receiving pressure from lawmakers, customers, and the media, water budgets involve a single method applied to the entire district no more measuring some lots and extrapolating to estimate land cover for the rest. Needbased targets are scientific, accurate, and defensible. They make sense to consumers. People who have already maximized their savings won t be frustrated by being asked to cut back where they can t. Homeowners won t feel as though they are being short-changed because they have an extra child, a larger lawn, or a need that otherwise went unaccounted for. Now more than ever, public perception matters, and agencies need accurate information they can communicate and defend easily. Supports SAWPA Goals Working with a vendor who knows and understands what your organization is trying to accomplish is critical in tackling major challenges like the conservation issues retailers in the SAWPA region are facing. The OmniEarth and Dropcountr solution is strikingly complementary to the overarching goals of SAWPA s PA 22 Committee in administering and allocating Emergency Drought Grant Program funds to assist their retail agencies. Specifically, SAWPA has identified several major objectives with their ongoing and upcoming projects: aerial imagery acquisition, generation of land cover classification, customer engagement and outreach, and support for conservation based rate structures. The OmniEarth and Dropcountr solution is uniquely aligned with all of these deliverables. OmniEarth s product can ingest any existing aerial and satellite imagery that meets specifications, such as that which was just flown for SAWPA. As with aerial imaging, landcover classification analysis such as requested in SAWPA s Aerial Mapping RFP, is importable for use if it meets OmniEarth s specifications whether provided by OmniEarth or another vendor. Perhaps the most compelling component of OmniEarth s analysis is the production of a defensible water budget based upon efficiency based norming that can be used as foundation for retail agencies that want to move towards a budget based rate system. 3 Evaluation of East Bay Municipal District's Pilot of WaterSmart's Home Water Report, December 2013. David L. Mitchell, M. Cubed & Thomas w. Chesnutt, PhD., CAP, A&N Technical Services; Prepared for California Water Foundation and East Bay Municipal District 71
Technology Platform Components OmniEarth Platform. The OmniEarth platform is a cloud based tool that enables rapid configuration and deployment of geospatial applications. End users can access the OmniEarth platform from modern browsers including Google Chrome and Mozilla Firefox. The OmniEarth platform services all State reporting needs, as well as provide a dashboard suitable for water managers needing to view per parcel and aggregate statistics over their entire service area. Managers can easily filter any data to gain instant insight into trends relating to water consumption and conservation along with the standard dashboards OmniEarth will provide. OmniEarth s platform is data-agnostic and can ingest data from a variety of sources. Retail agencies can connect their water meter data, as well as previously acquired aerial imagery and geospatial parcel data. The platform is also very flexible, allowing it to rapidly reflect policy changes, such as changes to current MWELO standards, the Emergency Drought Grant Program guidelines, or Prop 84. SAWPA s collaboration with OmniEarth will provide an accurate, policy-compliant, web-based, efficiency-norming water monitoring tool that will be ready for use within 4 weeks. OmniEarth will provide easy-to-understand dashboards, detailing water usage by parcel, savings across the water district and the encompassing region for users with suitable access, as well as summary information for required monthly monitoring. With an intuitive interface, users can easily learn the product in a single in-person training session. OmniEarth s platform servers reside in the ISO-27001 certified Amazon Web Services data centers and all communications are encrypted through Public Key Infrastructure and standard secure web protocols. The OmniEarth Platform is built on the JBoss Application server and uses PostgreSQL databases to store and process business and meta data. In addition, the OmniEarth platform utilizes a secure, encrypted, highperformance connection to web-based map tile services to store and display geospatial information. OmniEarth Security. Access to OmniEarth applications and associated components is restricted to authenticated users with appropriate permissions. Permissions can be defined at the user-, group-, department-, and organization-level. Further, customer-defined password and security policies are implemented on a per organization basis. User access to OmniEarth applications is provided via browser using secure, encrypted channels (SSL only), and communication between the OmniEarth application server, OmniEarth database, and external data sources is also via a secure SSL channel using the OAUTH protocol. In evaluating the security environment at Amazon Web Services, OmniEarth reviewed the following information with Amazon: Security policies and procedures, both physical and electronic Physical and environmental security environment at Amazon data centers IT policy administration and security credentials for the same Penetration testing and threat/intrusion detection and response Multi-tenant segmentation via secure keys Amazon maintains significant physical and environmental security measures. Please review the Amazon Security whitepaper. OmniEarth maintains a customer incident response policy that defines a response process for all application incidents, including potential security attacks and/or breaches. Further information regarding OmniEarth s security methodology is available on request. 72
Dropcountr Platform. Dropcountr acts as a layer of information and guidance between agency utilities and their customers, improving the way both parties communicate, understand and manage their water use. Dropcountr technology will be utilized for all water customer-facing engagements, including customer service representatives that are interfacing with the customer on a regular basis. Dropcountr s web and mobile technology provide a compelling visual interface for customers to understand their personalized water usage. In addition, the Dropcountr CLEAR platform will be utilized by customer service representatives and conservation managers to rapidly view the data being supplied to any user. Dropcountr offers a product portfolio that features mobile and web applications, and includes paper home water use reports. The digital and paper products focus on compelling visual design to ensure customer engagement, and utilize social norms and community dynamics to amplify conservation benefits and increase participation. To provide SAWPA and its participating agencies an opportunity to evaluate all forms of water-related content delivery and customer engagement, Dropcountr will deliver and analyze the efficacy of mobile, web and paper communications. Over the course of several discussions with SAWPA staff, Dropcountr has presented the key attributes of its product that will satisfy member agency s criteria for a product portfolio by which to communicate with agency customers, track water use, and increase water conservation and program participation: Mobile and web interfaces which intuitively present water consumption history to all customer and account types, regardless of meter read frequency (hourly to bi-monthly) Customized water budgets and/or ranges using account type and profile data, or through assignment by the member agency Conservation program recommendations based on user profile, as well as customer participation tracking Automated alerts via mobile (push notification) or web (email) communicating leak, water budget, bill due, or other customer-defined notifications and staff-defined communications Home water use reports delivered via email, and/or via print and direct mail Customer Engagement Methodology Dropcountr is experienced in the delivery of consumer engagement materials that encompass modern digital products, as well as more conventional paper outreach. The goal is to deliver information to today s water consumers in the ways that are familiar and that they expect - via mobile and web - but leave no agency customer behind by also delivering paper engagement to those that need or want it. Consumer Mobile Access. The Dropcountr mobile application (app), will be made available to SAWPA agency customers for free download from the Apple (ios) and Google Play (Android) app stores. Agency customers will be able to evaluate usage, contextualized with individualized budgets, unique rate tier information and have access to targeted conservation tips and presentment of rebates. Dropcountr s mobile app showing rate tiers. 73
Convenient access to this information on a smartphone or tablet fueled by personalized communication strategies leads to greater participation not only in rebates but in conservation behavior. Consumer Web Access. The Dropcountr consumer web application will be accessible to retail agency customers from any internet-capable computer with a web browser. Via this secure web portal, customers may access their account and profile data, historical water consumption trend analysis and all other Dropcountr features. Dropcountr bolsters and maintains consumer engagement on mobile and web by sending each user a monthly email. This monthly report summarizes their usage and conservation performance, can include important announcements from their utility regarding rebates and initiatives, and reminds them to engage via mobile and web applications. Dropcountr s consumer web access, showing yearly usage. Residential Paper Water Use Reports. Paper water use reports are unique print versions of monthly email summary reports described above. They include a summary of usage, and Sample Dropcountr monthly water usage paper report. indication of conservation performance, and include important announcements and targeted rebate and tip information. These paper reports will be delivered to SAWPA agency customers separately from bills. Targeted Email and Push Message Capability Dropcountr CLEAR includes an integrated communications module which supports direct-to-consumer email and push message functionality. This push notification functionality does not require a customer mobile phone number - it is conducted through the app itself. Retail agency staff will be able to filter 74
and sort accounts by high usage, leak flag, budget compliance, or geographic area before sending targeted and immediate messages to those customers. The options for immediate and direct agency interaction with customers are unlimited, and can be coordinated with individual retail water agencies. Several valuable options are listed below: Dropcountr CLEAR Messaging Platform makes it easy for utility workers to send targeted messages to consumers. Leak and usage alerts Water budget status Water bill availability Rate tier updates Waters restrictions (frequency, day of week by account) Emergency messages Initial and Continuing Consumer Outreach Dropcountr will support each SAWPA member agency with initial project and continuing outreach to consumers. Key outreach opportunities include: Email campaigns Inform homeowners of water tools, conservation updates and rebates Facebook and other social network platforms Social engineering to target actionable ads 1-2 initial paper reports Calibrate consumers to water use, show cost-effective digital options Direct mailers, bill inserts, postcards Support SAWPA or lead efforts as consultant Targeted bulk mailers for every billing cycle Efficiency metrics allows for bulk mailer rate but appear personalized due to OmniEarth s ability to precisely target specific strata Personalized Messaging Providing contextual and personalized messages to agency customers is key in driving conservation efforts and participation in rebates and incentives. Coupled with successful awareness campaigns found in radio ads and billboards, targeted messaging will drive action and a sense of personal responsibility amongst agency customers. Utility push notification, as received by a user. Existing customers employ a host of positive and constructive messaging to drive conservation behavior amongst agency customers. Using the CLEAR messaging 75
function, conservation managers filter and identify specific demographics based on current needs and priorities. Examples of this include customers that: fall in top 10% use; live in certain neighborhoods, have large outdoor irrigation space; are eligible for rebate based on specific qualifications. Further, the OmniEarth and Dropcountr solution provides square-footage of turf, pools, and hardscape for each address in the district. This provides a cost-efficient way to drive engagement on specific conservation initiatives (i.e., only contacting homes with large sq. footage of grass for turf replacement; only sending pool recommendations to people with pools). Use of the Dropcountr CLEAR function simplifies, personalizes and delivers many of the existing conservation messaging that agencies currently employ without the cost of traditional channels. Interface Between OmniEarth and Dropcountr Technology The OmniEarth analytics platform includes a REST API to seamlessly connect with external systems. OmniEarth and Dropcountr will work together to provide scheduled updating of the external and estimated indoor water budget and the variance from the budgeted use for each parcel within a district s service area. Additionally, OmniEarth will integrate the indoor water budget factors provided by the consumer in the Dropcountr interface, such as number of people and bathrooms in the home, to provide a complete picture of budgeted indoor and outdoor water use to the water agencies. This integration will result in a cohesive mobile and web experience for water consumers, and allow districts to easily communicate the consumer s progress toward their conservation goal. Comparison Reporting Comparison Using Efficiency-Based Norming. Rather than grouping households by social factors and usage estimates, OmniEarth s water budget measurement technique will enable the comparison of actual, measureable similarities between a given parcel and parcels that have similar geographic and quantifiable measures. OmniEarth is uniquely able to provide detailed metrics for each individual water consumer. These detailed metrics include total budget, broken down into both outdoor and indoor components, as well as a detailed view of the land cover statistics by parcel, including total irrigable area. Once these metrics are calculated, they can be used as a means to compare similar parcels. Additional metrics that may be utilized in the comparison of similar parcels include: home size, property type, microclimate, historical water use, and additional customized data sources. Reporting. The efficiency metrics calculated by OmniEarth will be communicated to both the individual water agencies, as well as the consumer. For water agencies, OmniEarth will provide a series of interactive reports within the OmniEarth analytics platform that will allow the agencies to track usage over time, as well as identify high-volume water consumers which are outliers based upon any of the strata to be identified under Statement of Work Task 1.2 on which to focus additional conservation measures. These reports may also be aggregated on a regional or district-wide level for a macro view of water consumption and savings. Additionally, OmniEarth s integration with Dropcountr will provide a monthly snapshot that compares the consumer s current water usage and level of efficiency to neighbors with similar landscape and indoor watering needs. 76
Training & Outreach Methodology (Task 2) Training Once the solution is configured and ready for deployment, the OmniEarth team will plan to be on-site for one half-day of user training each for the following water districts (nominal locations, SAWPA determines final location): Eastern Municipal Water District Western Municipal Water District Inland Empire Utilities Agency San Bernardino Valley Water District Orange County Water District An additional location as needed The training will be conducted in workshop format and guided by an onsite-trainer, with additional support offered remotely from both OmniEarth and Dropcountr. Each training will be broadcast over the web if the location has sufficient IT resources to enable remote viewers to login and follow the training. The training agenda is tailorable based on number of users and access privileges needed. All attendance logs will be recorded with agency affiliation and provided to SAWPA and the host for distribution. Training Documentation will also be provided including: On-site training agenda On-site training registration forms On-site training sign-in sheets Product manuals/help guide Data dictionary Post-Implementation Standard Support After implementation, there will be full technical support offered remotely over phone and email. OmniEarth offers a general support number and support email to handle everything from basic user problems, system issues or bugs, or account questions. Response time for requests is typically within 24 business hours, but is often same-day. Help documentation is available to all users, upon request. SAWPA may choose to re-engage on additional consulting for new use cases, or may ask to be connected with an Account Manager for questions on renewal, pricing, or system issues at any time. The Account Manager will also perform follow-up such as calls and site visits after implementation to see if the toolset is meeting customer needs. In addition to reviewing deployment, requests for additional features, feedback, and lessons learned will also be collected. 77
Proposition 84 Reporting (Task 3) Reporting OmniEarth will provide a designated online dashboard specifically to ease hassles with monthly and yearly reporting showing aggregate production/usage totals, potential savings calculations, progress towards conservation goals, residential usage estimates, and any other information possible to aid districts in completing their Monthly Urban Water Suppliers Monitoring Report. This includes automatic generation of the following values: R-GPCD for the reporting month, calculated as recommended by SWRCB Total usage/production in GPCD, CCF, AF, or MG Percent of total production that went to residential use Estimate of percent of total production that went to residential outdoor landscape Total number of residents supplied with potable water. Population automatically estimated using SWRCB Persons Per Residential Connection Population Method Any additional attributes that may be useful for Monitoring Report Isolating the effect of weather The OmniEarth efficiency-based method utilizes accurately calculated land cover classification per parcel combined with temporally and regionally-specific evapotranspiration (ET) data from CIMIS or other ET data sources to evaluate outdoor water allocation. Including local weather data facilitates a broader evaluation of water conservation at the state level. The resultant water budget is compared with water meter data and a report on per parcel use is made at a monthly, seasonal, and annual level. Local weather data, including changes in precipitation fused with water use, are input into a regressive model. The model delineates correlations in water use, separating short-term weather driven human behavior from long-term conservation effectiveness. These underlying trends are removed at the (micro-) regional level to provide an accurate assessment of year-over-year (macro-) statewide conservation efforts. 78
Project Management Description Background Information OmniEarth. OmniEarth, Inc. provides subscription-based analytics solutions that are intuitive and engaging to help our customers assess, manage and predict change. The company was formed by scientists in 2013 after 3 years of customer discovery and planning to create better outcomes for government and business. OmniEarth specializes in environment, asset, and location applications with a strong knowledge of water use derived from decades of combined company experience in analyzing environmental satellite/aerial data from NASA and commercial sources. OmniEarth is a Delaware C- Corporation with more than 25 employees and 3 offices: Arlington, VA, Boston, MA, and Berkeley, CA. Approximately a third of the staff are PhD scientists, physicists and engineers. Another 1/3 of the company staff are software engineers and computer scientists and the remainder have a strong product, sales and customer support background in traditional GIS and imagery. The Company s Advisory Board includes a former NASA Head; a former deputy director of the CIA and FBI and Head of Los Alamos National Laboratory; a CTO of ConocoPhillips; an SVP at Thompson Reuters; a Lt Gen. Air Force (Ret.); a Director at National Geospatial-Intelligence Agency; and a Senior Executive from a large energy services company. To further enhance the advanced analytics, identification, reporting, and management tools provided by the OmniEarth analytics platform, we have subcontracted Dropcountr to enable a unique water customer engagement toolset offering. Dropcountr. Dropcountr is a software and analytics company committed to empowering consumers with information and streamlining utility processes related to customer and data management. Our 6 person team is comprised of developers, designers, data scientists, and digital engagement experts. Our customers include utilities in California and Texas, and we manage over 300,000 individual accounts. Dropcountr is a Delaware C-Corporation founded in 2013 and headquartered in Redwood City, CA. The Company s Advisory Board includes an academic researcher in the field of digital sociology and a former executive at Opower - the leading customer engagement company serving the energy utility industry. Dropcountr has contracted with RR Donnelley, the industry leader in variable data printing, to produce and distribute our paper home water use reports. RR Donnelly is also used by Opower and many Fortune 500 organizations. Proposer s Experience The combined team provides significant experience to aid in the successful implementation of the requested Web Based Water Consumption Reporting, Analytics and Customer Engagement Tool. Currently East Bay Municipal Utility District, 7 districts within Inland Empire Utilities Agency, and other smaller districts are among the rapidly growing number of California water districts and municipalities currently under contract for water resource management solutions from OmniEarth. The OmniEarth team is comprised of account managers and data analysts with backgrounds in remote sensing, GIS, programming, project management, and business consulting. All team members have degrees in their fields of expertise. The OmniEarth approach is to provide guidance and training to ensure that SAWPA and member agencies are fully conversant and self-sufficient in the use of the proposed solution. 79
Summary of Team Experience Project Name Description Service Start Date End Date Name Role/Title Address Phone Fax Email OmniEarth East Bay Municipal Water District City of Folsom Inland Empire Utility Agency and 7 Retail Agencies Dropcountr Folsom Purrisma Hills Water District Lake Arrowhead Community Services District Austin Water Park Water Landscape Area Water Use Measurement (LAWUM) Project is being completed to meet DISTRICT s Target Method No. 2 reporting requirements in compliance with the CA Senate Bill SBx7-7, the Water Conservation Act of 2009 OmniEarth Water Mgmt Product; 12 mo subscription incl: Integration of 3 datasets ((parcels, imagery, water meter data), Automatic Water Budget Analysis, Land Cover Classification Layer, Heavy User Identification Layer, Delta/comparison between Budget/Meter Data, 5 Standard Dashboard -Up to 50 Users-Std Support OmniEarth Water Mgmt Product; 12 mo subscription incl: Integration of 3 datasets ((parcels, imagery, water meter data), Automatic Water Budget Analysis, Land Cover Classification Layer, Heavy User Identification Layer, Delta/comparison between Budget/Meter Data, 5 Standard Dashboard -Up to 50 Users-Std Support Dropcountr mobile and web access for consumers. Monthly water usage email reports. Dropcountr CLEAR for agency staff. Unlimited email and push message account. Conservation tip and rebate edit functionality. Rate tier updates and mobile/web presentment. Marketing outreach support Dropcountr mobile and web access for consumers. Monthly water usage email reports. Dropcountr CLEAR for agency staff. Unlimited email and push message account. Conservation tip and rebate edit functionality. Rate tier updates and mobile/web presentment. Marketing outreach support Dropcountr mobile and web access for consumers. Monthly water usage email reports. Dropcountr CLEAR for agency staff. Unlimited email and push message account. Conservation tip and rebate edit functionality. Rate tier updates and mobile/web presentment. Marketing outreach support. Dropcountr mobile and web access for consumers. Monthly water usage email reports. Monthly paper water use reports. Dropcountr CLEAR for agency staff. Unlimited email and push message account. Conservation tip and rebate edit functionality. Rate tier updates and mobile/web presentment. Marketing outreach support. Dropcountr mobile and web access for consumers. Monthly water usage email reports. Dropcountr CLEAR for agency staff. Unlimited email and push message account. Conservation tip and rebate edit functionality. Rate tier updates and mobile/web presentment. Marketing outreach support Subscription Professional Services 2/24/15 Annual Renewal Subscription 3/24/15 Annual Renewal Subscription 6/9/15 Annual Renewal Subscription 7/22/2015 Annual Renewal Subscription 8/1/2015 Annual Renewal Subscription 4/3/2015 Annual Renewal Subscription 5/1/2015 Annual Renewal Subscription 6/15/2015 Annual Renewal Richard Harris Don Smith Sylvie Lee, P.E. Don Smith Manager of Water Conservation Water Management Coordinator Manager of Planning & Environmental Resources Water Management Coordinator 375 11th St. Oakland, CA 94607 50 Natoma St. Folsom, CA 95630 6075 Kimball Ave Chino CA 91708 50 Natoma St. Folsom, CA 95630 Patrick Walter General Manager 26375 Fremont Rd, Los Altos Hills, CA 94022 Mark Lopez Mark Jordan Tammie Myers Customer Service Supervisor Water Conservation Program Coordinator Water Conservation Coordinator 27307 State Hwy. 189, Blue Jay, CA 92317 625 E. 10th Street, Austin, Texas 78701 9750 Washburn Road, Downey, CA 90241 (510) 287-1675 rharris@ebmud.com (916) 351-3590 dsmith@folsom.ca.us (909) 993-1646 slee@ieua.org (916) 351-3590 (916) 351-0525 dsmith@folsom.ca.us (650) 948-1217 (650) 948-0961 pwalter@purissimawater.org (909) 336-7109 (972) 386-1814 mlopez@lakearrowheadcsd. com (512) 974-3901 (512) 974-3504 Mark.Jordan@austintexas.g ov (562) 299-5126 (562) 861-5902 tammie@parkwater.com 80
Solution Implementation OmniEarth will assign an account manager who will develop a timeline with the enrolled water districts and manage the implementation through to its completion. The account manager will act as the principal point of contact for all services related to this engagement. The Account Manager will: Develop project plan Implement subcontract to Dropcountr Manage subcontractor efforts and implementation Conduct regular meetings from kick-off to wrap-up Develop preliminary schedule Confirm resources and timeframe Liase with technical experts on system configuration and analysis Provide status updates to SAWPA on project progress as necessary Manage documentation, training, and customer feedback Agency/wholesaler project manager, technical points-of-contact, and required data should be identified prior to kickoff to ensure efficiency. As part of a kick-off, the OmniEarth and Dropcountr team will discuss data assets, platform configurations, the state of existing data and imagery, and scheduling goals. Once OmniEarth and the enrolled water districts have agreed on an implementation schedule, regular meetings and updates on configuration and analytics processes will be provided by the OmniEarth account manager to the enrolled water districts. During subsequent meetings, the OmniEarth account manager will work with the enrolled water districts to define customized training agendas and deployment tactics. Schedule The OmniEarth and Dropcountr team typically recommends implementing in a phased approach across different groups. However, every case is considered based on the needs of the organization and the requirements of the use case. The typical implementation consists of four phases: Phase I: Project Initiation Phase III: Analysis and Platform Delivery Phase II: System Configuration Phase IV: Training and Handoff For an individual water district s implementation, the approximate implementation timeline is as follows: Phase Includes Duration (weeks) I: Project Initiation Pre-sales support and data identification should occur before kick-off, kickoff meeting will be held once all necessary materials and configuration decisions have been selected. Kickoff will cover data and system configuration, timelines, and data delivery to consultant prior to project start II: System Configuration Organization set up, FTP/S3 set up, Initial dataset Ingestion, Documentation delivery 1 III: Analysis and Platform Delivery Generation of water budget and delta between expected and actual use, interim deliverables such as land cover by parcel, internal QA/QC, delivery of final of final platform and results 2 IV: Training and Handoff Platform review, additional user testing, training sessions, and customized help documentation Assumptions: All districts will follow same application template (same result datasets, same attributes, same dashboards) Land Cover Classification and QC will require an additional up to 4 weeks of analysis depending on the size of area classified 1 81
All meetings include prep time and meeting time for 2 individuals (a project lead and technical lead). Organization The OmniEarth and Dropcountr solution will function as an integrated team led by an OmniEarth account manager, who will have close contact with the leadership of both organizations. The figure below shows the anticipated staff who will work on the SAWPA project; their biographies are in the appendix. Data Inventory Customer Supplied Data. Customers should expect to provide data, or enlist OmniEarth to acquire it for them. Data can be delivered over secure FTP, or via other channels if requested by customer. Only three data sets are required. Preferred delivery formats are listed but other formats are acceptable: Parcel data.shp is preferable. Ideally, attributes should include: APN Address Parcel Type (Single Family Residence, Industrial, Multi-Family) Water Meter Data.csv is preferable Water meter data should include attributes or additional tables to relate the data to the Parcel records List of all users..csv or.xls is preferred. Must include: User Name, Email Address, Desired Security Level. View or Administrator privileges This can be provided towards the end of implementation (optional) Imagery: Imagery must cover entire area of interest 82
Imagery must be 4-band (R,G,B, NIR) 50cm data (or higher spatial resolution ) is required Sun angle = no less than 50 degrees Capture angle = no more than 15 degrees off nadir July-September acquisition dates strongly preferred Other collection dates can be considered on a case by case basis, and will require additional testing (optional) Classification Image: Classification must cover entire area of interest Consultant Sourced Data Imagery must have all desired classification bands 50cm data (or higher spatial resolution ) is required Irrigated/Non-irrigated must be available if desired to include strata o o o o CIMIS Imagery (optional) Classification Layer (optional) Parcel Information from local Government records (if not provided) Deliverables CDRL Description Due Date 1.1 Full documentation of web based tool per SoW 1.10 Two weeks prior to first workshop 1.2 6 Bi-Monthly Customer Reports Every 2 months after full implementation 1.3 Imagery (optional, if purchased) 2 weeks after receipt from imagery provider 1.4 Land cover classification image (optional, if purchased) 3 weeks after receipt from imagery provider 2.1 Workshop attendance logs 3 days after workshop 2.2 Workshop training materials 2 weeks prior to first workshop 3.1 Prop 84 water savings reports Annual 83
Cost Detail The OmniEarth and Dropcountr solution for web-based water consumption, analytics, and customer engagement, is offered by meter and account. Noting individual wholesaler, district, and agency end-customer adoption will determine the number of engagement accounts for the Dropcountr CLEAR platform. Overall pricing is based upon minimum adoption rates by the groups represented within SAWPA. In this section we present a menu of options for SAWPA and retail agencies to consider when determining the optimal way to address the issues they face. We note that the most cost effective implementation solution is data aggregation and dissemination in a centralized fashion. That is, SAWPA or SAWPA in cooperation with the major wholesalers provide an optimal interface for account setup, implementation, and servicing. While it is just as easy to setup smaller agencies or ad-hoc groups this does not enable the same economy of scale to the end customer. Therefore, we have provided a customer adoption scenario to enable reviewers to easily assess the cost implications of various menu item choices. Furthermore, as detailed in the request for proposal, a portion of the total compensation is to be paid by SAWPA for Time and Materials associated with training and other consulting needs. Thus, a Professional Fee associated with Time and Materials will be provided for agreed upon outreach activities to train and support end-users and we include a breakdown of the hourly rates structures for support staff on this proposal. We include for Task 2, a baseline of 5 half-day (4-hour) trainings sessions comprised of OmniEarth and Dropcountr staff during the course of the annual subscription period. Additional outreach can be provided as needed in accordance with the final Time and Materials contract stipulations. In addition, SAWPA shall pay the subscription fee at contract signing, subject to the agreed upon invoicing and subscription term and conditions. Please note that pricing is subject to the assumption of this subscription-based model. Other contract and payment mechanisms are available, but may result in a different cost structure. An example of this can be found in the A la carte menu for exportable land classification for use outside the platform. The subscription license consists of an Agreement between OmniEarth, Inc. and OmniEarth suppliers, or licensees, (as applicable) and only the Subscriber identified in the Sales Invoice, no other third-party or affiliate is licensed. The Sales Invoice will define the Subscriber, the particular Product licensed, the Price, the Term, whether any third-party license is required, and any OmniEarth Support Obligations. For avoidance of doubt, the foregoing language provided in the draft contract language does not include any of the Consultant s ownership or rights in any of its intellectual property associated with the software and related platforms being used by Consultant in connection with the services provided to SAWPA pursuant to this Agreement. Description Line Total 84
*** ROWS REDACTED Special Notes and Instructions *Volume discount on single orders over 75,000 meters may apply **Smaller area pricing to be determined on a case by case basis *** NOTE REDACTED We provide additional services and customization as requested by SAWPA and retail agencies on an ongoing basis according to the Time and Materials costs established in the final contract. Below we provide a cost breakdown for the proposed offerings to SAWPA. The proposed subscription based pricing provides the most cost effective and flexible implementation of the web-based water consumption, analytics and customer engagement tool requested. In the table above, we provide a menu of options to address use cases and customer needs in all of the areas represented by SAWPA, recognizing that access to resources varies greatly and solution tailoring may be desired for agency needs. *** For copy of non-redacted packet, contact SAWPA at 951.354.4220. 85
It is recognized that actual costs shall include Direct Labor, Indirect Costs, Sub-consultant Services, and Other Direct Costs as specified herein. Actual costs shall be invoiced by task as required by SAWPA or retail agency procurement requirements. Invoices shall set forth a description of the actual costs incurred and the services performed, the date the services were performed and the amount of time spent rounded to the nearest quarterly hour increment (.25) on each date services were performed and by whom. Supporting documentation for the invoice shall be organized to clearly identify the task charged and shall be supported by such copies of invoices, payroll records, and other documents as may be required by SAWPA or retail agencies to authenticate invoiced costs. Copies of all invoices from any subconsultant(s) and outside service(s) shall be attached. Fully Burdened Labor Rates (detailed description of categories available on request) Alison Lechner, Account Manager (PM3) $148.88 Tom Ervin (AS6) $179.17 Kellock Irvin (PL3) $128.18 Kristin Lavigne (AL3) $143.32 Spencer Miles (DS6) $303.01 Chelsea Minton (PL3) $128.18 David Murr (DS6) $303.01 Ivy Nguyen (PL3) $128.18 Hilary Soldati (DS5) $242.25 Shay Strong (DS5) $242.25 *** PARAGRAPH REDACTED *** For copy of non-redacted packet, contact SAWPA at 951.354.4220. 86
*** PAGE REDACTED *** For copy of non-redacted packet, contact SAWPA at 951.354.4220. 87
Appendix A: Selected Biographies Allison Lechner, Customer Service & Project Manager OmniEarth, Inc. 251 18th Street South Suite 650 Arlington VA 22202 Phone: 703.851.1343 Email: allison.lechner@omniearth.net Relevant Experience Allison is a seasoned professional with 8+ years in account management. She has served as subject matter expert for merger-acquired company s business systems, client operations, and projects. She has managed data projects across multiple sales regions, coordinated with distributed teams, and served as customer advocate on projects. She has served customers in diverse industries including utilities, natural resources, international development, and security. She is proficient in a variety of software applications. Allison has recently joined OmniEarth to apply her professional and customer/project management experience in support of company and customer needs. Professional Employment History 2015-Present Customer Service & Project Manager, OmniEarth 2013-2014 Senior Imagery Support Specialist, DigitalGlobe 2012-2013 Channel Partner Project Lead, GeoEye 2007-2012 Channel Partner Representative, GeoEye 2006-2007 Business Management Representative, GeoEye Education M.S in Geographic and Cartographic Sciences George Mason University, Fairfax, VA, 2010 Double Major B.A. in Geography and English George Mason University, Fairfax, VA, 2006 CAPM (Certified Associate Project Manager) Certification Project Management Institute, 2015 88
Robb Barnitt, CEO Dropcountr 690 Broadway Street Redwood City, CA, 94063 Phone: 650.678.3632 Email: robb@dropcountr.com Relevant Experience Robb has spent his career working at the intersection of technology and sustainability, succeeding in multiple roles requiring strategic development and commercialization of technology. As company Founder, Robb leads all aspects of product and customer development at Dropcountr. Prior to founding Dropcountr, Robb managed commercialization strategy for a division of Solazyme. In addition, Robb managed multiyear projects in excess of $30M on time and under budget. Prior to Solazyme, Robb spent nearly a decade at the US DOE s National Renewable Energy Laboratory working in efficiency research and program deployment. Professional Employment History Dropcountr Launch Team Park Water, LA Basin (May 2014 Present) Dropcountr Launch Team Austin, TX (March 2015 Present) Dropcountr Launch Team Folsom, CA (July 2014 Present) Associate Director, Fuels & Chemicals Solazyme Inc (2011 2012) Senior Engineer National Renewable Energy Laboratory (2004 2011) Member CUWCC Member AWWA Education University of California at Berkeley, MBA Stanford University, MS Engineering University of Massachusetts at Amherst, BS Chemistry 89
Dr. Lars Dyrud, President & CEO OmniEarth, Inc. 251 18th Street South, Suite 650 Arlington, VA 222202 Phone: 617.821.0492 Email: lars.dyrud@omniearth.net Relevant Experience Dr. Lars Dyrud received a BA in Physics from Augsburg College conducting research on ultra-low frequency geomagnetic pulsations. He was a Fulbright Scholar in space and plasma physics at the University of Oslo and received a Ph.D. from Boston University conducting doctoral research on plasma turbulence using theory and super-computer simulations and observations. As a professional, Dr. Dyrud has served as PI on R&D grants and contracts from NSF, DOE, NASA, AFOSR, Air Force SMC and Industry and is involved in basic and applied research in plasma physics, applications and techniques of tomography, software radio, GPS, inertial navigation and radar. He is the founder of the APL Center for Public/Private Partnerships and OmniEarth LLC. He is currently serving as President and CEO of OmniEarth, Lars has led space-related missions and projects as head of the Earth and Space Science group at Draper Laboratory and previously as senior scientist and section lead at the Johns Hopkins University Applied Physics Laboratory in the areas of space physics, GPS tomography, Novel Earth observation missions, and mobile applications. Lars has founded three companies and enjoys advising engineers and scientists on innovation and entrepreneurism. Professional Employment History 2014-Present CEO OmniEarth Inc. 2013-2014 Head Earth and Space Science, Draper Laboratory 2011-2013 Section Head-Earth and Geospace Science Group, JHU Applied Physics Laboratory 2010-2013 Lecturer, Johns Hopkins Whiting Graduate School of Engineering 2009-2013 Senior Scientist, Johns Hopkins University Applied Physics Laboratory 2010-2013 Adjunct Professor at Pennsylvania State University 2005-2009 Senior Scientist, Center for Remote Sensing Inc, Fairfax, VA 2004-2005 NSF Cedar Post-Doc at Boston University, Boston, MA 2004-2005 Post-Doc Fellow, Center for Advanced Studies at the Norwegian Academy of Science Education B. A., Augsburg College, Minneapolis, MN, Majors- Physics and Norwegian, 1997 Fulbright Scholar in space and plasma physics, in 1997-98, at the University of Oslo in, Norway, 1998 M.A. Astronomy, Boston University, Boston, MA, 2000 Ph. D. Astronomy, Boston University, Boston, MA, 2004 Publications Selected from over 60 engineering and scientific publications, H-index=15 Publication history: http://scholar.google.com/citations?user=-emdzysaaaaj Patents One issued; two pending. Presentations Over 100 invited speaking engagements; American Geophysical Union, Small Sat, Hosted Payload & Small Sat Summit, New Space Investor Conference, U.S. Congress, National Academy of Sciences, National Science Foundation. Patents US 8686721 B2; two pending. 90
Thomas Ervin, Financial Controller OmniEarth, Inc. 18th Street South, Suite 650 Arlington, VA Phone: 703-915.0434 Email: tom.ervin@omniearthinc.com Relevant Experience Thomas Ervin is a seasoned professional with 20+ years experience in financial and operational leadership for early-stage and publicity-traded organizations. He has proven expertise in development and execution of strategic and tactical plans to achieve corporate and investor goals. Thomas has co-lead strategic-planning efforts and was responsible for solidifying and executing tactical plans to launch new business models and has lead over $25 million in financings for early stage companies, prepared worldwide financial reports, designed, developed, and implemented multi-dimensional OLAP financial budgeting and reporting system which resulted in over 200% improvement in efficiency in he the corporation budgeting and internal financial reporting processing and improved accuracy. Thomas has recently joined OmniEarth, headquartered in Arlington, VA, to apply his professional experience. Professional Employment History 2014-Present Financial Controller, OmniEarth Inc. 2013-2014 Consultant providing CFO services to early stage companies 2008-2013 CFO, Vice President of Business Operations, Lucidmedia Networks Inc. 2000-2007 CFO, Entrieva Inc. 2000-2002 Controller, Entrieva Inc. 1998-2000 Corporate Controller, Softworks Inc. 1993-1998 Senior Financial Analyst, Best Software Inc. Education B.S, Business Administration, West Virginia University, 1988 Certified Public Accountant, Virginia, 1992 91
Dr. Jonathan Fentzke, Co-Founder and COO OmniEarth, Inc. 251 18th Street South, Suite 650 Arlington, VA 222202 Phone: 716.481.7475 Email: jonathan.fentzke@omniearth.net Relevant Experience Jonathan is a Co-founder and the COO of OmniEarth, Inc. - His early career focused on basic and applied research using UAS, CubeSats, SmallSats, and Hosted Payloads with 10 years of ground, aerial and space-based remote sensing experience. He is a strong team builder with successful projects spanning software development for Multi-INT modeling, data fusion, and real-time data processing. He enjoys creating commercial applications from academic/national laboratory algorithms and government data streams. Prior to co-founding 2 companies, Jonathan worked at the Johns Hopkins Applied Physics Laboratory and spent time at various national labs and start-ups. He has been a strategic advisor for venture capital on commercialization of aerospace technologies and has worked in diverse fields including energy, systems, optical, biomedical, and marine. He has also devoted additional efforts over the past five years to business development and ideation for disruptive Earth observing space technologies for commercial and government applications, which led to co-founding InSpace Incorporated, Scaling science and technology strategy for Shell TechWorks/Shell Technology Ventures, and his most recent collaborative business venture, OmniEarth. Professional Employment History 2014-Present Co-Founder, COO, OmniEarth Inc. 2013-2014 Senior Scientist Strategic Advisor, Shell TechWorks 2013-Present Senior, Scientist, Scientific Solutions Inc. 2012-Present Co-Founder, InSpace Incorporated 2011-Present Science Advisor, Six Degrees of Freedom, LLC Garden Gnome Ltd. 2011-2013 Senior Space Scientist, Johns Hopkins Applied Phyiscs Laboratory 2009-2012 Research Scientist, Northwest Research Associates CORA Division 2010-2010 Visiting Scientist, Cornell University NAIC Arecibo Observatory SAS Dept. 2010-2010 Visiting Scientist, Leibniz-Institut fu r Atmospha renphysik Radar and Rocket Sounding Dept. 2009-2009 Visiting Scientist, Cornell University NAIC Arecibo Observatory SAS Dept. 2005-2009 Research Associate, Northwest Research Associates CORA Division 2007-2008 Pre-Doctoral Fellow, Cornell University NAIC Arecibo Observatory SAS Dept. 2008-2008 Technology Consultant, DNCC Technology Department 2004-2005 Consultant, Getting USA Pharmaceutical/Medical Devices 2004-2005 Project Lead, RIT Autonomous Unmanned Aerial Vehicle 2004-2004 Marine Engineer, Samson Enterprises, Ltd. Boat Building Division 2003-2003 R&D Engineer, Kodak Corporation (Now ITT Industries) Precision Optics 2002-2002 Design Engineer, National Fuel Gas Corporation Engineering Division Education 2009: PhD, Aerospace Engineering Sciences Remote Sensing, University of Colorado at Boulder 2005: MS, Mechanical Engineering Non-Linear Dynamics/Systems, Rochester Institute of Technology 2005: BS, Mechanical Engineering Fluids, Rochester Institute of Technology, Minor: Mathematics Publications Selected form over 50 engineering and scientific publications, H-index=7 Publication history: http://bit.ly/1dezzpr Patents (1 issued; 2 pending) K. Lavigne, D. Murr, L. Dyrud, J. Fentzke, and I. Epple, A System and Method for Managing Water, April 27, 2015, patent application number 14/696,867. 92
Kellock Irvin, Marketing & Communications Dropcountr 690 Broadway Street Redwood City, CA, 94063 Phone: 510.684.6328 Email: kellock@dropcountr.com Relevant Experience Kellock leads marketing and communications for Dropcountr and on behalf of many of Dropcountr s partners. With a focus on owned and earned media, Kellock helps our utility partners with outreach and community engagement. Prior to Dropcountr, Kellock led marketing and communications for a diverse set of emerging companies in the mobile and consumer tech space with a focus on owned and earned media. In that role, Kellock helped launch two companies in the hardware and consumer media space. Additionally, Kellock spent several years consulting on behalf of public and private organizations in the solar PV space. Professional Employment History Dropcountr Launch Team Park Water, LA Basin (May 2014 Present) Dropcountr Launch Team Austin, TX (March 2015 Present) LaunchSquad Account Management San Francisco (2013 2015) Santa Barbara Community Enviro Council, PV consultant Santa Barbara (2011) SunPower Corporation Utility + Commercial Market Analyst (2010) Education University of California at Santa Barbara, BS Environmental Science & Water Policy 93
Kristin Lavigne, Sr. Geospatial Analytics Architect OmniEarth 500 West Cummings Park, Suite 2400 Woburn, MA 01801 Phone: 443.907.8583 Email: kristin.lavigne@omniearth.net Relevant Experience Kristin Lavigne has 4+ years in GIS/dara analytics and geospatial analytics. Kristin's specialties include development of custom remote sensing algorithms, integration of disparate datasets, open source geospatial web development, GIS server administration, and secure management of large data sets both offline and in the cloud. Kristin holds a B.A. from Clark University in Geography and an M.S. from the University of Massachusetts in Amherst in Geosciences. Most recently, Kristin has joined OmniEarth in order to apply her knowledge and skills to the analytics and development teams to design and implement scalable location and imagery analysis tools into the OmniEarth analytics platform. Professional Employment History 2014 - Present Sr. Geospatial Analytics Architect, OmniEarth, Inc 2013-2014 Geospatial Analytics Consultant, IRISmaps 2012-2013 GIS/Data Analyst, Envista 2010-2012 GIS Specialist, Natural Resource Services Education Master of Science in Geosciences, University of Massachusetts, 2012 Bachelors of Arts, Geography, Clark University, 2010 94
Spencer Miles, Chief Technology Officer Dropcountr 690 Broadway Street Redwood City, CA, 94063 Phone: 971.400.3444 Email: spencer@dropcountr.com Relevant Experience Spencer Miles is the co-founder and CTO of Dropcountr Inc. As technical lead, Spencer leads utility launch and integration with Dropcountr and is responsible for backend engineering with the mobile and CLEAR platforms. Prior to Dropcountr, Spencer was Cofounder and CTO for Showyou, one of the leading video apps for ios. Showyou has been chosen by Apple as an App of the year in the Social Networking category in 2011 and 2012. Prior to Showyou, Spencer was the Cofounder and CTO of VodPod, a leading video aggregation service, acquired by Lockerz in 2012 Professional Employment History Dropcountr Launch Team Park Water, LA Basin (May 2014 Present) Dropcountr Launch Team Austin, TX (March 2015 Present) Dropcountr Launch Team Folsom, CA (July 2014 Present) Showyou Co-founder & CTO Portland, OR (2011 2014) VodPod Co-founder & CTO Portland, OR (2006 2011) Education University of Oregon at Eugene, BS Computer Science 95
Chelsea Minton, Sr. Pre-Sales Engineer OmniEarth, Inc. 2120 University Ave, Sixth Floor Berkeley, CA 94704 Phone: 203.610.5131 Email: chelsea.minton@omniearth.net Relevant Experience Chelsea is a Water Solutions Specialist and Geospatial professional and with five years of experience working in a tech startup environment, crafting marketing materials and strategy, consulting on customer software implementations and business processes. Chelsea is currently leading pre-sales and business development for OmniEarth s Water Initiative in California and other drought-prone states. She works closely with water retail agencies, wholesalers, and policy experts to define and develop geotechnical solutions to meet conservation s toughest challenges. Beyond the water industry, Chelsea has experience testing, marketing, and refining new and innovative geospatial business software solutions across the energy, oil and gas, and municipal markets. Chelsea specializes in pre-sales initiatives and product demonstrations. Professional Employment History Spring 2015 City of Folsom Water Resource Management Product Implementation Team 2015 Water Solutions Specialist, State of California Water Initiative Lead 2014-Present Senior Pre Sales Engineer, OmniEarth 2010-2014 Senior Geospatial Consultant, IRISmaps, (formerly Envista Corp.) 2010-2010 Special Events and Donor Relations Assistant, Tufts University Special Events Office Summer 2008 GIS Research Assistant, Alumina and Bauxite Ph.D. Project, Yale University School of Forestry and Environmental Science Education Middleburg College, Bachelor of Arts, History & Geography, 2008 96
Dr. David Murr, Technical & Marketing Advisory Board Member OmniEarth, Inc. 3233 46th Ave. South Minneapolis, MN 55406 Phone: 617.407.8731 Email: David@inspacenow.com Relevant Experience David has an extensive background in space physics research, data analysis and analytics, and space policy advising. David has recently joined the technical advisory board at OmniEarth. He has plays a key role in the strategic leadership of OmniEarth s research and development team, assessing state-of-art capabilities and techniques in remote sensing and data analytics and developing prototypes that showcase OmniEarth s potential. Professional Employment History 2014-Present Technical and Marketing Advisory Board member and consultant, OmniEarth Inc. 2008-Present Augsburg College, Associate Professor of Physics 2007-2008 AAAS Diplomacy Fellow and Science Policy Advisor, Department of State 2003-2006 Research Associate and Lecturer, Dartmouth College 1996-2002 Project Manager, Boston University 1994-1996 Research Contractor, 3M Corporation 1992-1994 Volunteer, Peace Corps Education Ph.D in Space Physics and Astronomy, Boston University, 2003 B.S in Physics and Mathematics, Augsburg College, 1992 Publications Pilipenko, V., V. Belakhovsky, D. Murr, E. Fedorov, and M. Engebretson (2014), Modulation of total electron content by ULF Pc5 waves, J. Geophys. Res. Space Physics, 119, 4358 4369, doi:10.1002/2013ja019594. Engebretson, M. J., C. R. G. Kahlstorf, D. L. Murr, et al. (2012), Cluster observations of band-limited Pc 1 waves associated with streaming H+ and O+ ions in the high-altitude plasma mantle, J. Geophys. Res., 117, A10219, doi:10.1029/2012ja017982. Dyrud, L. P., and D. L. Murr (2006), Novel improvements to magnetospheric tomography using MHD, J. Geophys. Res., 111, doi:10.1029/2006ja011695. Murr, D. L. and W. J. Hughes (2003), Solar Wind Drivers of Traveling Convection Vortices, Geophys. Res. Lett., 30(7), 1354, doi:10.1029/2002gl015498. Murr, D. L., W. J. Hughes, A. S. Rodger, E. Zesta, H. U. Frey, and A. T. Weatherwax (2002), Conjugate Observations of Traveling Convection Vortices: The Field-Aligned Current System, J. Geophys. Res., 107(A10), 1306, doi:10.1026/2002ja009456. 97
Ivy Nguyen, Campaign Strategy Dropcountr 690 Broadway Street Redwood City, CA, 94063 Phone: 408.644.4182 Email: ivy@dropcountr.com Relevant Experience Ivy Nguyen recently joined the Dropcountr team and leads partner management, strategy, and special ops. Prior to Dropcountr, Ivy acted as program manager for the ImagineH2O Accelerator, a nonprofit organization that empowers promising water startups to grow via business coaching, mentorship, and other in-kind support. Ivy specializes in water innovation initiatives and advises a number of foundations, non-profits, and corporations on emerging water technology. In addition, Ivy is the founder of BurST, a non-profit designing low-cost ceramic/carbon water filters for rural users in Vietnam. Prior to ImagineH20 and BurST, Ivy was a fellow for the Donald A Strauss Foundation in Ho Chi Mihn City, Vietnam, as well as a fellow with the Kathryn W. Davis Projects for Peace. Professional Employment History Dropcountr Launch Team Park Water, LA Basin (May 2014 Present) Dropcountr Launch Team Austin, TX (March 2015 Present) ImagineH20 Program Manager San Francisco, CA (2013 2015) Burst Founder and Managing Partner Ho Chi Minh, Vietnam (2011 Present) Education Stanford University, BS Engineering 98
Dr. Hilary Soldati, Consulting Econometrician Dropcountr 690 Broadway Street Redwood City, CA, 94063 Phone: 650.678.3632 Email: hilary@dropcountr.com Relevant Experience Hilary leads data management, analytics and economic modeling on behalf of Dropcountr. In her role, Hilary integrates program statistics into economic analysis and helps guide our partners campaign management. As a doctoral student at UC Berkeley, Hilary develops research projects that examine the institutional and legal framework that shape California s allocation and use of its water resources. With an economic lens, Hilary s work focuses on distributional outcomes, sources of inefficiency, opportunities for improved welfare, and climate change impacts. Hilary also works in research areas that consider production responses and changes in the state s agricultural sector under increased water scarcity and greater uncertainty. Professional Employment History Dropcountr Launch Team Austin, TX (March 2015 Present) Education University of California at Berkeley, BS Environmental Economics & Policy University of California at Berkeley, PhD Agriculture & Resource Economics Publications When Solutions Have Problems: How Variation in Irrigation Services Impacts Crime in California s San Joaquin Valley, Spring 2015 Improvements in Forecasting Residential Water Demand in Southern California: Leveraging Advanced Statistical Methods, Spring 2015 Heterogeneity in Groundwater Extraction by Reliability of Surface Water Supplies in California s Central Valley, (ongoing) Crop Choice and Delta Water Availability in California s Central Valley, (ongoing) Anticipating Impacts to Water Quality and Water Demand Under State-level Marijuana Legalization in California, (ongoing) 99
Dr. Shadrian Strong, Data Scientist OmniEarth, Inc. 251 18th Street South Suite 650 Arlington, VA 22202 Phone: 443-833-7022 Relevant Experience Dr. Shadrian Strong has a background in scientific computational physics with application to water resource management, including remote sensing data analysis, landcover classification and machine learning, and water budget analytics. She has experience in cloud computing and big data processing. She has led spacecraft engineering trades for JHU/APL National Security Space missions. She has led system performance trades for Earth-viewing satellites. Dr. Strong has led atmospheric modeling efforts for remote sensing applications. She has collaborated with the Missile Defense Agency, Aerospace Corp., and Northrup on spacecraft tasking, experiments, and observations for the satellites. Dr. Strong served as PI on the National Geospatial-Intelligence Agency (NGA) Cirrus Cloud & Aerosol Properties program. While at JHU/APL, she served as the Aegis Ballistic Missile Defense task lead for atmospheric characterization. While in graduate school, she focused on infrared instrumentation design and testing with emphasis on aircraft and astronomical telescope deployment. She has experience in active (LIDAR) and passive remote sensing of atmospheric phenomenology. Dr. Strong has recently joined OmniEarth, as a Data Scientist. At OmniEarth, she focuses on physics-based algorithm development, imagery analysis, and data fusion. Professional Employment History 2014 - Present Data Scientist, OmniEarth Inc. 2014 Present WREN Scientific, LLC., founder & CEO 2014 Present University Maryland Baltimore County (UMBC) Adjunct Physics Lecturer 2012-2014 JHU/APL, Section Supervisor 2008-2012 JHU/APL Space Department, Defense Analyses & Applications Group 2006-2006 NASA Jet Propulsion Lab, Pasadena, CA: Intern 2005 2008 Lunar and Planetary Institute, Houston, TX: Intern 2003 2008 University of Texas at Austin: Astronomical observe 2001-2002 Lowell Observatory, Flagstaff, AZ: Research assistant, data analyst. 2001-2001 Cerro Tololo Inter-American Observatory, Chile: Research assistant/intern Education Ph.D. Astronomy, The University of Texas at Austin, 2008 M.A. Astronomy, The University of Texas at Austin, 2004 B.S. Physics (cum laude), The College of Charleston, SC, 2001 Publications S. Strong and A. Brown (2013). Broad Spectrum Atmospheric Characterization for Remotely-Sensed Seasonal Aerosol Properties Near the White Sands Desert. IEEE Transactions on Geoscience and Remote Sensing, In Review. S. Strong, M. Thomas, A. Brown, E. Adams (2013). Improving Earth Characterization Through Modeling and Measurements of Leaf Bidirectional Reflectivity. Johns Hopkins University Technical Digest, In Press, December 2013. S. Strong, L. Paxton, A. Kaushiva, M. Nix, W. H. Swartz, M. B. Weiss, R. Schaefer, (2012). The global assimilation of information for action (GAIA) initiative: understanding the impact of climate change on national security and public health. Sensing Technologies for Global Health, Military Medicine, Disaster Response, and Environmental Monitoring II; and Biometric Technology for Human Identification IX, A. Kolk, K. Montgomery, S. Prabhakar, A. Ross, S. Southern, C. Taylor, B. V. Kumar Vijaya, (eds.), Proc. SPIE, 8371, pp. 11. 100
PA22 COMMITTEE MEMORANDUM DATE: July 23, 2015 SUBJECT: RFP for Image Analysis and Identification for the Aerial Mapping Project RECOMMENDATION That the Committee authorize the issuance of the RFP. DISCUSSION This RFP would seek competitive proposals to use SAWPA s recently obtained aerial imagery to identify and quantify ground cover by irrigated and non-irrigated categories. The RFP creates a pricing structure to accommodate varying area sizes to allow flexibility in implementing this work. MATERIALS Presentation slides Draft RFP 101
Page Intentionally Blank 102
Request for Proposals July, 2015 103
Project Overview Consultant to generate land cover per parcel data Consistent with the goals of the Emergency Drought Grant Program Defined work task in DWR agreement work plan Budget: Aerial Mapping Project Budget Information: Consulting Support $26,000 Aerial Digital Imagery $260,000 DEM and Contours $217,700 (Estimate) Image Analysis $1,000,000 (Estimate) Total $1,503,700 Fits in with selected technology based Information systems vendors 104
Project Scope of Work Creates Land Cover based on 5 categories Turf Trees Shrubs Other vegetation irrigated Other vegetation non-irrigated Creates Land Cover clipped by Parcels Creates Land Cover parcels with parkways included Calculates Land Cover parcels by: 5 category area totals Corrections for slope using 1 foot contours 105
Proposal Cost Structure Part I Land Cover Price Structure Shape File <50 Square Miles <200 Square Miles <1,000 Square Miles <2,000 Square Miles >2,000 Square Miles Image Analysis Layer UTM Zone 11 NAD83 Attributes: Turf, Tree, Shrub, Other Veg Irrigated, Other Veg Non-Irrigated $ $ $ $ $ 106
Proposal Cost Structure part II Parcel Calculation Price Structure Shape File <100,000 Parcels <200,000 Parcels < 500,000 Parcels < 1,000,000 Parcels > 1,000,000 Parcels Landscape split by Parcels Area Calculated $ $ $ $ $ Parkway added to Parcels fronting road $ $ $ $ $ Area with Slope Calculation using 1 Foot Contours $ $ $ $ $ 107
Recommendation Approve issuance of an RFP to solicit competitive proposals to identify a firm or individual that will conduct area measurements of vegetated and nonvegetated areas for individual parcels in the Santa Ana River Watershed. 108
Santa Ana Watershed Project Authority REQUEST FOR PROPOSALS IMAGE ANALYSIS AND IDENTIFICATION PROPOSALS DUE BY THURSDAY, AUGUST 20 th, 2015 BY 4:00 P.M. 109