SPONSORSHIP & ADVERTISING PLANNING GUIDE

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Involvement Exposure Networking 2017 SPONSORSHIP & ADVERTISING PLANNING GUIDE T he Florida Bankers Association hosts a number of events where sponsorship opportunities are available. This is a rewarding way to make your company stand out from the crowd. You will have greater visibility than your competition, position yourself as a leader in the industry, and build brand awareness among attendees. Please look over the list of upcoming events and let us know if you are interested in becoming involved. www.floridabankers.com

2017 EVENTS AT-A-GLANCE FEBRUARY February 16-17 Marketing Conference page 4 Rosen Plaza Hotel, Orlando February 16-17 HR & Wellness Conference page 5 Rosen Plaza Hotel, Orlando February 24 3 rd Annual Cyber Security Symposium page 6 The Florida Hotel, Orlando February 27-March 1 61 st Annual DC Trip..page 4 Washington, D.C. MARCH March 21 FBEF Golf Tournament Southwood Golf Club, Tallahassee..page 7 APRIL April 5-7 32 nd Annual Consumer Compliance Seminar.page 7 The Florida Hotel, Orlando MAY May 25-26 6 th Annual CFO Symposium..page 9 Rosen Shingle Creek, Orlando May (date TBD) Quarterly D.C. Fly-in..page 4 Washington, D.C. JUNE June 6-7 Joint OBA, NJBA, and FBA D.C. Fly-In.page 4 Washington, D.C. June 12-14 129 th Annual Meeting..page 10 Ritz-Carlton, Naples June 14 FBEF Fun Run/Walk...page 11 Ritz-Carlton, Naples JULY July (date TBD) Quarterly D.C. Fly-in..page 4 Washington, D.C. April 20-21 5 th Annual Women in Leadership Conference..page 8 Rosen Shingle Hotel, Orlando 2

SEPTEMBER September 26-28 Joint CBA/FBA Annual D.C. Fly-In..page 4 Washington, D.C. September 7-8 32 nd Annual Florida Bank Directors Forum....page 12 Hammock Beach Resort, Palm Coast OCTOBER October 17-20 13 th Annual BSA/AML School...page 13 The Florida Hotel, Orlando October 26-27 Trust and Wealth Management Conference...page 14 Ritz-Carlton, Naples SINGLE DAY SEMINARS Choose seminar dates and topics from the education webpage on the FBA website at: www.floridabankers.com Sponsorship fee is per seminar and includes a table-top exhibit next to the registration desk and exclusive sponsorship of the food for the entire day Contact: Pete Brokaw, pbrokaw@floridabankers.com Phone: (850)224-2265 3

QUARTERLY D.C. FLY-IN TRIPS Dates: February; May; June; July; and September Location: Washington, D.C. Contact: Pamela Ricco, pricco@floridabankers.com or (850) 224-2265 Sponsorship Includes: Two representatives from your company will be invited to attend and participate in each quarterly trip; Company logo will be visible on all printed material and any on-line promotional materials regarding the quarterly trips; Invited to provide handouts in all quarterly meeting packets; Verbally recognized as the trip sponsor during the quarterly trips; and, A representative on the trip will be given the opportunity to speak to the group briefly (10-15 minutes) about your company (most likely during one of the meal events). Sponsorship Fee Options: Exclusive Sponsorship of the next four quarterly trips in 2017 (February; May; June; and July) for $25,000. If you wish to sponsor individual quarterly trips, the sponsor fee is $7,500 per trip. 2017 MARKETING CONFERENCE Dates: February 16-17, 2017 Location: Rosen Plaza Hotel, Orlando Contact: Renee Thompson, rthompson@floridabankers.com or (850) 224-2265 Recognition in the marketing brochure Listing on the event website with a hyperlink to sponsor website Attendee roster via email Listing in the conference online mobile app with link to company contact and website Thursday, February 16 Name Badge Lanyards Note: Lanyards will be used for both this conference and the HR Conference that will be concurrent to this event Morning Refreshment Break (10:15am- 10:30am) Sponsorship recognition in mobile app schedule Company branding at refreshment break table Digital Signage on screen at the event $1,500 4

Thursday Luncheon (11:45am- 1:15pm) Splash page with logo on conference mobile app 5-7 minute speech at lunch and ability to introduce keynote speaker One complimentary event registration Table in back for interaction with HR & Marketing attendees during/after lunch Priority Digital Signage on screen at the event Afternoon Refreshment Break (2:45pm- 3:00pm) Sponsorship recognition in mobile app schedule Company branding at refreshment break table Digital Signage on screen at the event Friday, February 17 Morning Refreshment Break (10:15am- 10:30am) Sponsorship recognition in mobile app schedule Company branding at refreshment break table Digital Signage on screen at the event $4,000 2017 FBA HR & WELLNESS CONFERENCE Dates: February 16-17, 2017 Location: Rosen Plaza Hotel, Orlando Contact: Jeremy Hayes, jhayes@floridabankers.com or (850) 224-2265 Recognition in the marketing brochure Listing on the event website with a hyperlink to sponsor website Attendee roster emailed to the company representative Listing in the conference online mobile app with link to company contact and website Identification as Sponsor on Conference badge Thursday, February 16 Name Badge Lanyards Note: Lanyards will be used for both this conference and the HR Conference that will be concurrent to this event Morning Refreshment Break (10:15am- 10:30am) Sponsorship recognition in mobile app schedule Company branding at refreshment break table Digital Signage on screen at the event Luncheon (11:45am- 1:15pm) Splash page with logo on conference mobile app 5 $1,500 $4,000

5-7 minute speech at lunch and ability to introduce keynote speaker One complimentary event registration Table in back for interaction with HR & Marketing attendees during/after lunch Priority Digital Signage on screen at the event Afternoon Refreshment Break (2:45pm- 3:00pm) Sponsorship recognition in mobile app schedule Company branding at refreshment break table Digital Signage on screen at the event Friday, February 17 Early Morning Refreshment Break (10:15am- 10:30am) Sponsorship recognition in mobile app schedule Company branding at refreshment break table Digital Signage on screen at the event 3 RD ANNUAL CYBER SECURITY SYMPOSIUM Dates: February 24, 2017 Location: The Florida Hotel, Orlando Contact: Peter Brokaw, pbrokaw@floridabankers.com or (850) 224-2265 Recognition in the marketing brochure Listing on the event website with a hyperlink to sponsor website Attendee roster emailed to the company representative Listing in the seminar online program Prominent display of company name on display sign next to function Verbal recognition from the podium before the function For $3,000 sponsorship, one complimentary table top exhibitor registration Friday, February 24 Name Badge Lanyards Meeting Room WiFi $2,500 Continental Breakfast $3,000 Morning Refreshment Break $2,500 Luncheon $3,000 Afternoon Refreshment Break $2,500 6

FBEF GOLF TOURNAMENT Dates: March 21, 2017 Location: Southwood Golf Club, Tallahassee Contact: Letty Newton, lnewton@floridabankers.com or (850) 224-2265 All proceeds from the Fun Run/Walk will benefit the Florida Bankers Educational Foundation (FBEF). The FBEF is a not-for-profit Florida corporation organized in 1956 to provide financial aid to college students interested in pursuing a career in Florida banking. Recognition in tournament marketing information Attendee roster emailed to the company representative Identification as sponsor in name badge Prominent display of company name on display sign next to function Verbal recognition from the podium before and after the tournament Tuesday, March 21 Boxed Lunch Sponsor $1,250 After Tournament Refreshment Sponsor $750 Drink and Snack Sponsor $500 Hole-in-One Sponsor $500 Closest to the Pin Contest Sponsor, 2017 $500 Longest Drive Contest Sponsor $500 Hole Sponsor (18) $250 each 32ND ANNUAL CONSUMER COMPLIANCE SEMINAR Dates: April 5-7, 2017 Location: The Florida Hotel and Conference Center, Orlando Audience: All compliance and regulatory risk officers, compliance support staff, examination liaison personnel, legal, audit/review managers and staff, operations specialists, those involved with lending and deposit-related compliance functions, BSA/AML specialists, fraud investigators and security specialists, and any members of the Compliance Committee. Contact: Pete Brokaw, pbrokaw@floridabankers.com or (850) 224-2265 Recognition in the marketing brochure Listed on the event website with a hyperlink to their website Attendee roster emailed to the company representative Listing in the seminar onsite program Identification as sponsor on name badge Prominent display of company name on display sign next to function Verbal recognition from the podium before the function For $3,000 or more sponsorship, one complimentary registration to the seminar 7

Wednesday, April 5 Name Badge Lanyards $1,500 Meeting Room WiFi $2,500 Continental Breakfast $3,000 Refreshment Breaks (3) each Luncheon $3,500 Cocktail Reception Hors d oeuvres $3,000 Thursday, April 6 Continental Breakfast $3,000 Refreshment Breaks (3) each Luncheon $3,500 Cocktail Reception Hors d oeuvres $3,000 Friday, April 7 Continental Breakfast $3,000 Refreshment Break 5TH ANNUAL WOMEN S CONFERENCE Dates: April 20-21, 2017 Location: Rosen Shingle Creek, Orlando Audience: Women in banking Contact: Pete Brokaw, pbrokaw@floridabankers.com or (850) 224-2265 1. $7,500+ Platinum Sponsor - 4 complimentary registrations - Company profile in onsite program - Marketing materials distributed to attendees - Verbal recognition from the podium - Full page ad placed on the inside front cover or first pages of the marketing brochure and in the onsite attendee manual 2. $5,000 - $7,499 Gold Sponsor - 2 complimentary registrations - Company profile in onsite program - Marketing materials distributed to attendees - Verbal recognition from the podium - Full page ad placed on the inside or outside rear cover of the marketing 8 - brochure and in the on-site attendee manual 3. $2,500 - $4,999 Silver Sponsor - 1 complimentary registrations - Company name listed in onsite program - Signage at event - Verbal recognition from the podium 4. $1,000 - $2,499 Bronze Sponsor - Company name listed in onsite program - Signage at event - Verbal Recognition from the podium

Thursday, April 20 Name Badge Lanyards (sponsor confirmed) Meeting Room WiFi Thursday Luncheon Afternoon Refreshment Break Cocktail Reception Drink Tickets (sponsor confirmed) Cocktail Reception Hors D oeuvres Opening Keynote Speaker Sponsor Friday, April 21 Continental Breakfast (sponsor confirmed) Morning Refreshment Break Closing Keynote Speaker Sponsor (Bronze Level) $2,500 (Silver Level) 6TH ANNUAL CFO SYMPOSIUM Dates: May 25-26, 2017 Location: Rosen Shingle Creek, Orlando Audience: CFOs Contact: Pete Brokaw, pbrokaw@floridabankers.com or (850) 224-2265 Recognition in the marketing brochure Listed on the event website with a hyperlink to their website Attendee roster emailed to the company representative Listing in the seminar onsite program Identification as sponsor on name badge Prominent display of company name on display sign next to function Verbal recognition from the podium before the function Each $3,500 sponsorship comes with one complimentary registration to the seminar Thursday, May 25 Name Badge Lanyards Meeting Room WiFi $2,500 Continental Breakfast $3,500 Refreshment Breaks (2) $2,500 each Luncheon $3,500 Cocktail Reception Hors d oeuvres $3,500 Friday, May 26 Continental Breakfast $3,500 Refreshment Break $2,500 9

129 TH ANNUAL MEETING Dates: June 12-14, 2017 Location: Ritz-Carlton, Naples Audience: Bank Presidents, CEOs, Senior Management Contact: Marilyn Matherne, mmatherne@floridabankers.com or (850) 224-2265 Annual Meeting Sponsorship entitles you to the following benefits: Your logo will be displayed on the Annual Meeting website at www.fbaannualmeeting.com on the Sponsors page Product/Service marketing brochure may be inserted into registration packet envelope Listing in the FBA APP Signage/appropriate recognition on the item or at the sponsored event Registration mailing list in Excel three weeks before the Conference Recognition in the pre-conference Florida Banking Magazine Identification as Sponsor on Conference badge If your sponsorship amount reaches the Patron, Bronze, Silver, Gold, or Platinum level you will receive the following additional benefit: SPONSORSHIP LEVEL AMOUNT REGISTRATION PASSES INCLUDED: Platinum $20,000+ (6) Complimentary Annual Meeting Registrations Gold $10,000 (4) Complimentary Annual Meeting Registrations Silver $7,500 (3) Complimentary Annual Meeting Registrations Bronze $5,000 (2) Complimentary Annual Meeting Registrations Patron $3,000 (1) Complimentary Annual Meeting Registration Monday, June 12 Bar at Welcome Reception (Patron Level sponsorship) $3,000 each / 3 available Carving Station at Welcome Reception $1,500 each / 2 available Note: if you sponsor both carving stations for $3,000 total - sponsorship will be Patron level Past Chairman s Dinner (Bronze Level Sponsorship) $5,000 Tuesday, June 13 Breakfast in the exhibit hall (Patron Level sponsorship) $3,000 Refreshment Break Workshop Room Sponsor each/ 3 available The room sponsor will introduce the workshop speaker and will have a sign with sponsor logo in the room Lunch (Bronze Level sponsorship) $5,000 Ice Cream Social (Patron Level sponsorship) $3,000 BankPac Silent Auction (Platinum Level Sponsorship) $30,000 Business Session $7,500 Wednesday, June 14 10

Break (Patron Level sponsorship) $3,000 Workshop Room Sponsor each/ 3 available The room sponsor will introduce the workshop speaker and will have a sign with sponsor logo in the room ABA/ICBA Panel luncheon (Bronze Level sponsorship) $5,000 Chairman's Reception (Bronze Level sponsorship) $5,000 Wine at Closing Gala Dinner (Patron Level sponsorship) $3,000 Centerpieces at Closing Gala Dinner $3,000 Closing Gala Dinner (Bronze Level sponsorship) $5,000 Closing Gala Entertainment (Bronze Level sponsorship) $5,000 Dessert at Closing Gala Dinner (Patron Level sponsorship) $3,000 Registration Materials / General Conference Registration Packet envelope (Patron Level sponsorship) $3,000 Name badge holder/neck wallet (Bronze Level sponsorship) $5,000 TV Banner ad (1 day) $1,000 TV Banner ad (2 days) $1,750 TV Banner ad (3 days) $2,500 Room Keys (Bronze Level sponsorship) $5,000 Video Sponsor (Bronze Level sponsorship) $5,000 2017 FBEF FUN RUN/WALK Dates: June 14, 2017 Location: Ritz-Carlton, Naples Contact: Letty Newton, lnewton@floridabankers.com or (850) 224-2265 All proceeds from the Fun Run/Walk will benefit the Florida Bankers Educational Foundation (FBEF). The FBEF is a not-for-profit Florida corporation organized in 1956 to provide financial aid to college students interested in pursuing a career in Florida banking. Event Headline Sponsor $5,000 Includes two participant registrations and t-shirts; Company name/logo on all event marketing; Company name/logo on sponsor signs at event; Company name/logo on Fun Run t-shirt; Acknowledgment in annual meeting program, FBA website & Florida Banking Magazine. Refreshments Sponsor $1,500 Provides breakfast bars and bottled water for participants; Includes one participant registration and t-shirt; Company name/logo on sponsor signs at event; Acknowledgment in annual meeting program, FBA website & Florida Banking Magazine. 11

Sign Sponsor $1,000 Provides motivational signs for participants to enjoy as they complete the Fun Run course; Includes one participant registration and t-shirt; Company name/logo on all course signs at event; Company name/logo on all sponsor signs at event; Acknowledgment in annual meeting program, FBA website & Florida Banking Magazine. 32ND ANNUAL FLORIDA BANK DIRECTORS FORUM Dates: September 7-8, 2017 Location: Hammock Beach Resort, Palm Coast Audience: Bank Directors, CEOs, Presidents Contact: Peter J. Brokaw, pbrokaw@floridabankers.com or (850) 224-2265 Recognition in the marketing brochure Listed on the event website with a hyperlink to their website Attendee roster emailed to the company representative Listing in the seminar onsite program Identification as sponsor on name badge Prominent display of company name on display sign next to function Verbal recognition from the podium before the function Each $3,500 sponsorship comes with one complimentary registration to the forum Thursday, September 8 Name Badge Lanyards $1,500 (confirmed sponsor) Meeting Room WiFi $2,500 Continental Breakfast $3,500 Morning Refreshment Break $2,500 (confirmed sponsor Luncheon $3,500 Afternoon Refreshment Break $2,500 Cocktail Reception Hors d oeuvres $3,500 Friday, September 9 Continental Breakfast $3,500 (confirmed sponsor) Morning Refreshment Break $2,500 13 TH ANNUAL BSA/AML SCHOOL Dates: October 17-20, 2017 Location: The Florida Hotel, Orlando Audience: BSA/AML specialists, compliance & operations officers, and bank security risk managers Contact: Peter J. Brokaw, pbrokaw@floridabankers.com or (850) 224-2265 12

Recognition in the marketing brochure Listed on the event website with a hyperlink to their website Attendee roster emailed to the company representative Listing in the seminar onsite program Identification as sponsor on name badge Prominent display of company name on display sign next to function Verbal recognition from the podium before the function For $3,000 sponsorship, one complimentary table top exhibitor registration to the school Wednesday, October 18 Name Badge Lanyards $3,000 Meeting Room WiFi $3,000 Continental Breakfast $3,000 Morning Refreshment Break Luncheon $3,000 Afternoon Refreshment Break Thursday, October 19 Continental Breakfast $3,000 Morning Refreshment Break Luncheon $3,000 Afternoon Refreshment Break Friday, October 20 Continental Breakfast $3,000 Morning Refreshment Break TRUST & WEALTH MANAGEMENT CONFERENCE Dates: October 26-27, 2017 Location: Ritz-Carlton, Naples Audience: Trust officers, trust department heads, wealth management professionals Contact: Peter J. Brokaw, pbrokaw@floridabankers.com or (850) 224-2265 Recognition in the marketing brochure Listed on the event website with a hyperlink to their website Attendee roster emailed to the company representative Listing in the Conference Onsite Program Identification as Sponsor on Conference badge Prominent display of company name on display sign next to function Verbal recognition from the podium before the function 13

For $3,000 or more sponsorship, one complimentary table top exhibit and registration to the conference Shared table for literature Thursday, October 26 Name Badge Lanyards $1,500 Opening Luncheon & Awards 12:00 p.m. 1:30 p.m. Refreshment Break with the Exhibitors 2:45 p.m. 3:00 p.m. Refreshment Break with the Exhibitors 4:00 p.m. 4:15 p.m. Cocktail Reception Drinks 5:15 p.m. 6:30 p.m. Cocktail Reception Hors d oeuvres Stations 5:15 p.m. 6:30 p.m. Friday, October 27 Continental Breakfast 8:00 a.m. 9:00 a.m. Refreshment Break with the Exhibitors 10:00 a.m. 10:15 a.m. 3 co-sponsors at $1,500 each 2 co-sponsors at each 4 sponsors at $1,500 each 3 co-sponsors at $1,500 each 14

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