Our Key Areas of Focus

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Our Key reas of Focus The strategy has been developed around a clear vision, mission and values supported by our four themes. The following diagrams outline the themes: MORE GLOLLY COMPETITIVE FIRMS IN THE Y OF PLENTY WORL CLSS INFRSTRUCTURE & SKILLS TO CTLYSE ECONOMIC EVELOPMENT C ENVIRONMENTLLY SUSTINLE INNOVTIVE & PROUCTIVE INUSTRY SECTORS The spirit of working together that exists in the ay of Plenty on a regional, business and community level is the foundation of our future and the further growth and development of our region.

It is within these four themes that the 13 key areas of focus are allocated and which then form the basis of strategy direction and implementation. 9 The following diagrams outline key areas of focus: FORESTRY FOO CULTIVTION & PROCESSING NICHE MNUFCTURING TRNSPORT RON & & LOGISTICS QUCULTURE COMMUNICTIONS ICT & RESERCH EUCTION TERTIRY MRINE & SKILLS LOUR & LN USE EVELOPMENT MORI ECONOMIC ENERGY C TOURISM Tarawera River KWERU

Our Key reas of Focus - efined More globally competitive firms in the ay of Plenty World class infrastructure & skills to catalyse economic development FORESTRY lignment with Rotorua and ay of Plenty\iomaterials natural materials innovation. FOO & CULTIVTION PROCESSING lignment across the region. Innovation Centre (Food, Horticulture & Nutraceuticals, and Innovation Park). NICHE MNUFCTURING ecome the centre of excellence for metallurgy. Establish an applied powder metallurgy centre with associated training facilities likely to be at the ay of Plenty Polytechnic. TRNSPORT & LOGISTICS Support the establishment of appropriate infrastructure to ensure that economic development is not constrained (ie roading, broadband, industrial land, energy, Port of Tauranga and Rotorua International irport). RON & COMMUNICTIONS Support the implementation of the regional broadband project to meet the needs of business, research institutions, education providers and others. TERTIRY EUCTION & RESERCH Progress the development of regional partnerships with targeted tertiary and research institutions that support and accelerate innovation and entrepreneurship and assist to internationalise the region s businesses. LOUR N SKILLS ttract and develop the required skill resource to meet industry needs. Representatives from government and the economic development agencies to set up a ay of Plenty Skills working group and agree on a terms of reference for how we will work together on regional skills issues, agree on priority areas, and integrate the regional development work with the New Zealand Skills Strategy. ENERGY lignment between the sub-regions, and investigate sustainable energy options for the future.

C Environmentally sustainable Innovative & productive industry sectors 11 TOURISM uild on the brand being developed by Rotorua International irport and surrounding regional tourism organisations to develop an integrated strategy. MORI ECONOMIC EVELOPMENT & LN USE Support the development of structures and skills to maximise economic growth and development for Maori, including initiatives for efficient land utilisation and energy development. MRINE evelop the Harbour Central Marine Precinct. INFORMTION & COMMUNICTION TECHNOLOGY Link ICT businesses throughout the region to maximise collaborative opportunities and stimulate business growth. Opportunities for businesses to share resources and collaborate on tenders for national and international projects. ttract ICT research providers. QUCULTURE Establish a significant quaculture industry in the Eastern ay of Plenty, and investigate options for a Harbour Entrance in Opotiki. Lake Rotorua ROTORU

Our Key reas of Focus - Priorities Given the range of focus areas and recognising resource limitations and that focus areas are at different stages of development, not all of them can be actioned at the same time. Therefore a matrix has been developed to provide a general prioritisation guide for key focus areas. The matrix has a range of criteria by which focus areas have been assessed and these include: national sector alignment existing and collective regional strengths readiness to progress in next 12 months potential economic impact Other considerations include whether focus areas are enabling for others to proceed or are dependent on other focus areas being worked on first. PRIORITISTION MTRIX FORESTRY FOO CULTIVTION & PROCESSING NICHE MNUFCTURING TRNSPORT & LOGISTICS RON & COMMUNICTIONS TERTIRY EUCTION & RESERCH National Sector lignment uilds on existing and collective regional strengths Readiness (ble to progress a key initiative within 12 months) Potential Economic Impact (adding value to our commodity base) 2 3 2 3 3 3 3 3 2 2 2 2 1 3 1 1 3 2 2 3 3 2 3 3 SU-TOTL 8 12 8 8 11 10 OTHER CONSIERTIONS Enabling (Supports delivery of key areas of focus) ependencies (Reliant on minimal external factors eg., legislation, central govt funding)

13 PRIORITISTION GUIE 1 LOW 2 MEIUM 3 HIGH C LOUR & SKILLS ENERGY TOURISM MORI ECONOMIC EVELOPMENT & LN USE MRINE INFORMTION & COMMUNICTION TECHNOLOGY QUCULTURE 3 2 2 3 3 3 3 2 2 3 2 3 2 3 3 2 2 3 3 2 3 3 3 2 3 3 3 2 11 9 9 11 12 10 11