ANNUAL EEO PUBLIC FILE REPORT FOR "OPTION A" BROADCAST STATIONS COVERING THE PERIOD FROM : AUGUST 1, 2016 TO JULY 31, 2017 FOR

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ANNUAL EEO PUBLIC FILE REPORT FOR "OPTION A" BROADCAST STATIONS COVERING THE PERIOD FROM : AUGUST 1, 2016 TO JULY 31, 2017 FOR WRCO AM & FM RADIO Full-Time Job Vacancy Information Full-time Positions Filled Total Number of Interviewees from All Recruitment Sources Recruitment Source of Hire One Four Richland Center Shopping News

ANNUAL EEO PUBLIC FILE REPORT FOR "OPTION A" BROADCAST STATIONS COVERING THE PERIOD FROM AUGUST 1, 2016 TO JULY 31, 2017 FOR WRCO AM & FM RADIO Recruitment Source Information List of All Recruitment Sources Maintained During Reporting Period: FIRST LAST ORGANIZATION ADDRESS CITY STATE ZIP Kathy Witzig SW Wisconsin Tech Coll/Women's Res. Joe Deschler Radio1 Broadcast School Karla Stanek University of La Crosse Karol Parr Western Wisconsin Community College- Employment Services Bob Kramer University of Wisconsin, La Crosse - Career Services Office 1800 Bronson Blvd. Fennimore WI 53809 700 3rd Street N LL- 7 1725 State Street Placement & Career Advising 304 Sixth Street, North 1725 State Street

FIRST LAST ORGANIZATION ADDRESS CITY STATE ZIP Dominique Davis Wisconsin Women of Color Network PO Box 2337 Madison WI 53701 Dena Constantineau Madison Area Technical College Career Coordinator Edgewood College - Careers Susan Miller Madison Media Institute Becky Troy UW-Platteville - Dept. of Comm Tech 3550 Anderson Street, Room 159AA 1000 Edgewood College Drive 2702 Agriculture Drive Shawna Conner UW Richland 1200 Highway 14 West Madison WI 53704 Madison WI 53711 Madison WI 53718 1 University Plaza Platteville WI 53818

Narrative Description of Initiatives Undertaken During this Reporting Period: AUGUST 1, 2016 TO JULY 31, 2017 Fruit Broadcasting, LLC - WRCO AM & FM RADIO Fruit Broadcasting, LLC provided a $500 scholarship to a graduating senior at Richland Center High School to encourage a career in broadcasting. The winner of the scholarship was Acacia Berg who has been active in forensics and theater work at Richland Center High School. Acacia was chosen for the scholarship by the staff at Richland Center High School for her work, attitude and ability. Richland Center High School follows guidelines for the scholarship provided by Fruit Broadcasting that it go to help encourage broadcast career considerations for students. Fruit Broadcasting, LLC / WRCO AM & FM Radio also participated in the Wisconsin Broadcasters Association Foundation s scholarship program. Participation included a monetary contribution, promotion of the scholarship with on-air broadcasts and distribution of applications to potential applicants. Ron Fruit also participated as a evaluator of the applications for the scholarship. Fruit Broadcasting, LLC / WRCO AM & FM Radio also provided an opportunity for internship experiences. Garrett Morris, a graduate of Richland Center High School who will be a senior at Edgewood College in Madison majoring in communications with a desire at a career in radio, was given a paid internship that started in May at the conclusion of class. It continues at the time of this report. Morris was required to complete at least 200 hours to complete the internship experience. Garrett has had the chance to be involved in many aspects of the radio station's community service both on and off air. A short-term paid internship was also granted to Yevheniy Mizin, a senior at Richland Center High School, in April and May of 2017. Yevheniy shadowed in the WRCO News department, collecting interviews and preparing information from the administration, faculty and staff of Richland Center High School for broadcast to the community.

Fruit Broadcasting, LLC / WRCO AM & FM Radio offers the Richland School District, Riverdale Schools, the River Valley School District and Ithaca School District job shadowing experiences for students interested in broadcasting as a career. Participating students are given a chance to spend two hours watching different station employees complete a variety of tasks and also to try their hand at recording in the studio. Brandon Joyce and Nick Stoddard of River Valley High School took advantage of the opportunity in December of 2016. Ron Fruit was a presented to six different sessions of the Kids Career Day hosted by UW Richland in May of 2017. Fruit spoke about the value of radio and the opportunities for careers in broadcasting. Students from both the Richland School District and Riverdale participated. Ron and Beth Fruit attended the Career and Job Fair representing Fruit Broadcasting LLC at the Wisconsin Broadcasters Association's Summer Conference in Sheboygan on June 14, 2017. Ron and Beth Fruit attended the Wisconsin Broadcasters Association's EEO Seminar What's New with EEO at the FCC at the WBA Summer Conference in Sheboygan June 14, 2017. WRCO AM & FM broadcast a regular series of announcements, one per week on each station with the following information: WRCO Radio is looking for organizations that regularly distribute information about employment opportunities to job applicants or have job applicants to refer. If your organization would like to receive notification of job vacancies at WRCO, please contact us at, visit us at, Richland Center, or send an email from our website at wrco.com. WRCO is an Equal Opportunity Employer.