EARTH WEEK 2012 Monica Barin & Meredith Jacobson
Fiscal Sponsors The Green Initiative Fund Unit 3 Hall Association Residence Hall Assembly The Green Office Smart Planet Unemployed Philosopher s Guild Baggu The Independent Solio Cal Student Store Native Shoes Slow Restaurant Trader Joes Annie s Cheeseboard Pizza Gather Keen Footwear Klean Kanteen Saturn Cafe
Partnering Organizations ASUC Sustainability Team STOP, Fair Trade University, Compost The Little Green Book Green Campus Berkeley Student Food Collective Big Tree band Residential Sustainability Program ECO Forestry Club CalPIRG California Student Sustainability Coalition Cooperative Food Empowerment Directive CACS Bullfrog Films
Project Summary Goals of Earth Week: Celebrate environmental efforts on campus Lead up to Global Earth Day (generally taking place the weekend directly following Earth Week) Raise awareness about various issues Unify the campus surrounding sustainability Have a lot of fun in the process!
Project Summary Accomplishments & Successes Making Earth Week bigger and better than ever! More collaboration, more visibility/presence, and a stronger mission statement. We established a strong team of committed individuals.
Project Summary Challenges & Obstacles The coordinators were new to every single step of the process, from being a member of STeam and a project coordinator, to building and organizing a team and learning how funding is attained. Overall, we wish we started on funding issues much earlier and applied for grants. This is the area in which we were most disorganized. We were unable to find coordinators for next year due to a variety of factors (members involved in other groups and transferring schools).
Project Summary Timeline August September Recruit team, hold first meeting September November Create position titles Decide on a weekly meeting time/day; begin official meetings Decide on theme and 1-3 big events November December Identify strategy to get non-environmental clubs involved Winter Break Start on flyer design, website & Facebook creation
Project Summary January Recruit part 2 Plan bonding activities February Contact hall associations for funding, get on the agenda Finalize all donations and events March Make fund requests Get logo approved Create flyer; Release publicity video, website and flyer Wrap-up event logistics April Chalking EARTH WEEK!
Sustainability Impact Making hundreds of students more environmentally aware through informative and fun Sproul tabling More than 50 Klean Kanteens given away Assumed to inspire the use of reusable bottles for those lucky individuals! Inspiring students to join environmental groups and causes
Visibility Facebook (facebook.com/calearthweek) 262 Likes Over 9,250 People Reached Over 25% of student population
Visibility Website (earthweek.berkeley.edu) Flyer (also attached)
Visibility Youtube video (http://www.youtube.com/watch?v=oplpj-n9lg8)
Conclusions & Next Steps Earth Week will be celebrated at UC Berkeley as long as the university is in existence! Future Co-coordinators are still to be determined We have already created a guide for future coordinators to reference
Budget Summary Item Cost Notes Money source Amount Publicity materials Big color posters $238.40 Monday TGIF $2,000 Tree display paint + adhesive $33 Paint, paint brushes, tape EW 2011 Rollover Funds $600 Passports $15 Printing, glue Unit 3 Hall Ass $150 Make your own compost RHA $100 Tie dye + our tshirts $122.42 some white tshirts + dye Misc. DIY $25 Dining hall edu. materials Big Tree concert $1,070 Total $2,850 T shirts SUPERB $500 Stickers $25 Tuesday Plastic bottle tree $17.70 ECO tabling $50 table rentals Wednesday California Campaigns Panel Food + utensils $100 BSFC map + giveaways 0 Thursday CACS Summit Friday Conversations w/ the Earth $100 Take Back the Tap $400 Total $2,696.52