BUILDING ENTREPRENEURIAL

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PRESS KIT

3 // 18 WHO WE ARE BUILDING ENTREPRENEURIAL ACUMEN FROM THE GROUND UP. League of Innovators (LOI) is a national Canadian charity with a goal of building entrepreneurial acumen for youth, at scale. League of Innovators is a suite of accessible programs and tools to provide youth educational experiences that shorten their path to success, empower their ability to be their own boss, and amplify their impact as future innovators and entrepreneurs. The LOI programs will provide youth with a diverse set of tools through in person Crash Courses, LOI Unplugged events and Community Chapters, while building an online platform which features Online Sessions, Content and resources. The programming will explore concepts from different perspectives such as the Entrepreneur s Journey, Purpose, Curiosity, Impact, Problem & Solution, Growth, Building a Start Up as they pertain to entrepreneurship and value creation in our economy. LOI aims to bring youth out of the box experiences that will build and sharpen their skills but more importantly will build their confidence, empower them to create and take charge, and recognize the power that they hold as innovators and entrepreneurs in our economy. Because our focus is sector agnostic, we intend to reach and impact youth from across gender, ethnic, socio demographic and geographic divides. LOI wants to provide all youth in Canada access to the tools, that can enable them wherever they may be or whoever they may be, to create the businesses that they want to see in the world. Drawing a clear line for youth through the programming layers from entrepreneurial education to start up to scalable businesses. Vision From Discovery to Acceleration we are mobilizing the next generation of entrepreneurs to build tomorrows businesses today. Mission Our mission is to develop business acumen from the ground up by delivering a suite of programs and creating a community where youth can engage with entrepreneurial topics that range from innovative thinking to pitching their business idea.

4 // 18 5 // 18 OUR FOUNDER Ryan Holmes I WAS A YOUNG ENTREPRENEUR MYSELF, AND WHILE I M STILL YOUNG AT HEART, I M NOW IN THE FORTUNATE POSITION TO HELP ACCELERATE AND SUPPORT YOUNG INNOVATORS AND DISRUPTORS, BY LEVELING THE PLAYING FIELD AND HELPING THEM TO OVERCOME UNIQUE CHALLENGES SUCH AS CREDIBILITY, ACCESS TO FUNDS, AND NETWORKS. Ryan Holmes is the founder and CEO of Hootsuite. He started the company in 2008 and has helped grow it into the world s most widely used social relationship platform, with 16-million-plus users, including more than 800 of the Fortune 1000 companies. A serial entrepreneur who started his first business in high school, Ryan supports youth entrepreneurship through his charity, League of Innovators, offering online and in-person programs for the next generation of entrepreneurs. He s also proud to have steered Hootsuite to B-Corp status for its commitment to social causes. Ryan is an active investor and advisor, whose Maple Syrup Mafia syndicate is dedicated to accelerating Canadian startups. A future enthusiast (with a love of VR) and the inventor of a low-cost standing desk, he s a hacker at heart - always looking for easier, better and more efficient ways to solve problems. Ryan is the author of the Amazon-best-selling guide to social media for leaders, The $4 Billion Tweet. He shares his insights in Forbes, Fast Company and Inc. and ranks as a global influencer on LinkedIn and Facebook. Watch Ryan speak about why he started League of Innovators here.

7 // 18 VIDEO & SOCIAL PROMO WATCH HERE ONLINE SESSIONS WATCH HERE WHERE YOU CAN FIND US WWW.THELEAGUEOFINNOVATORS.COM @LOIUNPLUGGED @LEAGUEOFINNOVATORS @LEAGUEOFINNOVATORS @LOI-LEAGUEOFINNOVATORS

8 // 18 9 // 18 OUR PARTNERS QUOTES The training, mentorship and support LOI offered was so relevant and applicable to where I am in scaling my business. I feel both challenged and supported, and I know what an impact they have had on my business and its success. Tara Bosch Age 23 Founder, SmartSweets Education and access to quality instruction is why I started Thinkific. We need to tear down the barriers between youth and education in areas they need it most. Innovation will come from the next generation which is why Thinkific is a committed partner to LOI. Greg Smith Founder Thinkific We have to look towards the next generation as the heartbeat for future innovation, our commitment to LOI is simple, we are raising up a community to create dynamic growth and leadership. Edo De Martin General Manager, Microsoft Vancouver Our future prosperity and innovation demand that we rethink how we nurture and mobilize the next generation of entrepreneurs and leaders. By making tools and resources available widely, LOI helps young people realize that they alone hold the keys to success -- in their ambition, creativity, and hard work, regardless of who they are and where they come from. Chethan Lakshman Vice President, External Affairs

10 // 18 11 // 18 OUR BOARD RYAN HOLMES HOOTSUITE JOHN RUFFOLO OMERS VENTURES MARC KIELBURGER WE MICHELE ROMANOW CLEARBANC DRAGONS DEN MANNY PADDA PM SEARCH PARTNERS MANU SWISH GOSWAMI DUNK CHAD BAYNE OSLER OUR GROUND TEAM JOANNA BUCZKOWSKA-MCCUMBER EXECUTIVE DIRECTOR CHRISTINA HIRUKAWA DIRECTOR OF PARTNERSHIPS MARLON THOMPSON DIRECTOR OF PROGRAMS MANISHA NARULA DIRECTOR OF EDUCATION

12 // 18 13 // 18 OUR YOUTH THE NEED FOR YOUTH ENTREPRENEURIALISM FUTURE PROSPECTS FOR YOUTH ECONOMIC OUPUT Biggest social issue today. Affecting every economy, Business & organization GEN Z HIGHEST rate of anxiety about the future COST Over an 18-year period estimated at $12.4 billion 1.5% of GDP, Business & organization 65 % 12.8 % 27.7 % Youth Located Alberta, BC & Ontario Youth Unemployment Youth undermployment 2.2 MILLION YOUTH IN CANADA

14 // 18 15 // 18 FAQ and remote regions can access education to help change their career trajectory and their communities; providing empowerment, giving youth the confidence to lead innovation, and finally growing economy meaning our youth can provide real solutions to real problems, building businesses and economy and strengthening our communities. Frequently Asked Questions What is the League of Innovators? League of Innovators (LOI) is a national Canadian charity with a goal of building entrepreneurial acumen for youth 15-25 years old, at scale. League of Innovators is a suite of accessible programs and tools to provide youth educational experiences that shorten their path to success, empower their ability to be their own boss, and amplify their impact as future innovators and entrepreneurs. From discovery to acceleration, we are mobilizing the next generation of entrepreneurs to build the businesses of tomorrow today. We are building entrepreneurial acumen from the ground up. Find us online at www.theleagueofinnovators.com Who is involved? The League of Innovators was founded by Ryan Holmes, the CEO and founder of Hootsuite. He serves as board chair and is joined by John Ruffolo (OMERS Ventures), Marc Kielburger (WE), Chad Bayne (Osler), Manny Padda (New Venture Capital). We are proud to be partnering with leading companies including Shaw Communications, Hootsuite, Royal Bank of Canada, Flight Centre Corporate Traveller, Ernst & Young, SAP, Microsoft Canada, Osler, Thinkific and Einstein Company. Where are programs offered? The League of Innovators is a national charity and our programs are offered to youth online and in person. Our live and in-person programs and events are currently being offered in Vancouver, Calgary and Toronto with expansion to Ottawa and Victoria planned for 2018. Our aim is to be across the country in every province in 3 years, and perhaps some extra special in additional cities across North America. Why is young entrepreneur education important? Entrepreneurial education is becoming exceedingly more important in the 21st century economy. Doing and excelling at business requires visionary leadership and a suite of intrapreneurs to lead disruption and innovation. As over 85% of Canada s economy is SMEs, we are a country built on entrepreneurship. This combined with over 45% of youth under 25 under or unemployed, LOI recognizes the opportunity for the next generation. We believe that entrepreneur education provides three Es: providing equality, providing free education in entrepreneurship means youth across the country in both urban and rural Is there a cost for the programs? Thanks to generous program partners, our offerings are available at no cost to participants. Our aim is to ensure no student is denied access to our entrepreneurship if they are interested How can young people get involved? If you are between the ages of 15 and 25 you can get involved with League of Innovators in several different ways. If you are curious to explore entrepreneurship and innovation, please check out our online sessions at www.theleagueofinnovators.com/onlinesessions. If you want to have a more immersive experience into entrepreneurship please sign up for one of our local Crash Courses or join one of Master Mind Chapters www.theleagueofinnovators.com If you have a business idea or are running a scalable business please reach out, you may be the right for our LOI Launch programs, contact us at info@theleagueofinnovators.com Watch our LOI: Live Pitch Show with Ryan Holmes https://www.facebook.com/loilivepitch/ If you are checking out who we are what we do, follow us on social media. Instagram @LeagueofInnovators Twitter @LOIUnplugged Facebook League of Innovators Linkedin LOI - League of Innovators What makes us unique? The League of Innovators was created for youth by like-minded entrepreneurs. This organization delivers the essential education necessary to support youth from discovery of entrepreneurship and innovation right through the acceleration of high-growth businesses. Our next generation will be the leaders and disruptors of our economy and communities, LOI aims to support not only youth with a trajectory into traditional business but open the door to fostering a diverse business community with gender-equality that celebrates all the unique businesses and their leaders that make up our economy. All aspects of the programming is developed to engage, introduce and motivate youth of all educational backgrounds to explore entrepreneurship and innovation. This is the only program in Canada accessible to youth with no barriers in academic or financial barriers. ability. What does success look like? Success for LOI can be measured in many different ways. The organization aims to engage 20,000 Canadian youth over the next three years through our programming funnel. Over the three years we anticipate an investment of $15 million into youth-led businesses through LOI Launch. In its first year, the organization aims to support the entrepreneurial education of 7,500 youth across Alberta, British Columbia and Ontario, making a commitment of over $500,000 per province in free entrepreneurial education for youth under 25. Our aim as an organization is to effectively support high growth youth-led businesses to make their entry and impact in our economy, create programming that help youth think innovatively about their careers and showing how youth can create dynamic impact in business.

16 // 18 17 // 18 PHOTOGRAPHY PLEASE CONTACT JOANNA@THELEAGUEOFINNOVATORS.COM TO USE ONE OF OUR PHOTOS.

League of Innovators 5 East 8th Avenue Vancouver, BC V5T 1R6 www.theleagueofinnovators.com LOIUnplugged LeagueofInnovators League of Innovators