For: [Installation & Operation of Mega Screen Mounted Display ( SMD )/ Light Emitting Diode (LED) at PSO Retail Outlets ( Project )]

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REQUEST FOR PROPOSAL For: [Installation & Operation of Mega Screen Mounted Display ( SMD )/ Light Emitting Diode (LED) at PSO Retail Outlets ( Project )] Submission deadline: [19 MAY, 2017 before 5:00PM] 1. Background Pakistan State Oil is the largest national Oil Marketing Company fueling the energy needs of the nation and has been driving the wheels of the national economy. The Company is engaged in the marketing and distribution of various POL products including Motor Gasoline (Mogas), High Speed Diesel (HSD), Furnace Oil (FO), Jet Fuel (JP-1), Kerosene, CNG, LPG, Petrochemicals and Lubricants. PSO has the most widespread retail network in the country with over 3,500 retail outlets including 1,600 New Vision Retail Outlets mainly serving automotive and agricultural sector. PSO serves around 3 Million customers everyday across the entire economic value chain and controls around 74% of the country s oil storage capacity and refueling facilities at nine airports and two sea ports. (Further detailed information may be viewed at www.psopk.com). 2. Project Brief PSO fuel stations are strategically located in main cities and highways which provide an immense opportunity for mass addressing by putting up large Digital Signboards for maximum viewership & generating viable revenue base through advertisements displaying on the same. The company invites proposals from reputable business entities/ advertising firms ( Applicant(s) ) to install Screen displays and/or video walls, Mega LED Screens for outdoor placement at PSO retail outlets. The objective of the company is to provide Value Added Services at the forecourt aimed at generating sustainable revenue base in addition to enhancing the corporate image and brand equity of PSO. 3. Terms & Conditions Applicant shall Install, operate and maintain screen displays and/or video walls, and/or Mega LED Screens. Arrange all requisite permission from federal, provincial or local authorities for installation & operation of screens Abide by all federal, local, provincial laws and PSO HSE guidelines & standards. Pay electricity bill as per sub meter installed. Ensure PSO/dealer assets at site, including third party risk coverage, in case of any accident of the equipment installed. Require prior PSO approval for the content displayed on these screens which shall not include ads of the PSO competitors. PSO shall not approve any content that hurts the sentiments of any individual, community, sect or religion or causing offense to the community... Deposit a Security Amount equivalent to 3 months of PSO s share which shall be refunded at the end of the project tenure after clearing all dues.

Sign the agreement for three years which can be renewed for additional two years subject to mutual consent Agree on the event if PSO has to vacate the Retail outlet or close or suspend the operations thereon, wholly or partially, whether temporarily or permanently, for any reason, including but not limited to, the compliance to the Order of any authority or a Court, as a result of which SMD Project has to be closed, PSO will be excused from the performance of its obligations under this arrangement to such extent and Applicant shall not be entitled to make any claim from PSO, whether financial or otherwise, in respect of such closure of its outlet. However, the Parties shall use their best endeavors to agree to any other suitable outlet for relocation of the SMD Project for the remaining term of the Agreement on the terms and conditions as may be mutually agreed. Ensure that the company has not been blacklisted by any procurement agency or by any company by submitting an undertaking on its letter head in this regard Interested applicants may register their interest for participation in the project by sending the following information: 4. Company Information Information to be provided by the Applicant along with relevant supporting documents. Financial Proposals will not be opened if the information is false, materially inaccurate or incomplete Kindly refer to Annexure 1 5. Technical Proposal The technical proposal will be submitted covering the following 10 outlets S.No. Outlet Name Location Address Available Space 1 MG Motors Karachi Khayaban e Iqbal, 25 x15 ft. near Teen Talwar,Clifton, Karachi 2 Bhittai S/S Karachi KPT Flyover, main 25 x15 ft. Korangi Road near Imtiaz Store 3 Q Star S/S Karachi Opposite CSD near Kala Pul, main Korangi Road 24 x15 ft.

4 Ittehad F/S Karachi Khayaban e Ittehad, Karachi 5 Alskar S/S Karachi Plot no. P110, DHA Phase 8 near old Sunday Bazar 6 Bahria Town Lahore Bahria Town, A F/S Block, Lahore 7 Defense S/S Lahore Cavalry Ground Lahore 8 Majic River F/S Lahore Near Babi Sabu Interchange 9 Islamabad Gas Islamabad Melody Market, G-6, Islamabad 10 Capitol F-8 Markaz, (PSO S/S13) Islamabad Islamabad 24 x15 ft. 22 x22ft. 10 x30 ft. 25 x15 ft. 15 x45 ft. 15 x45 ft. 10 x30 ft. Screen Specifications: Pixel pitch Brightness LED type Viewing angle Working Voltage Viewing Distance Screen Size (in feet) IP rating Certifications P4 mm >6000 nits 3-in-1 SMD with Ultra HD (3840x2160) Display Horizontal 140 degrees, Vertical 130 degrees 220 ±10% VAC 4 m to 20 m Approximately 10x20 Front: IP65 Rear: IP54 CE, FCC class A, RoHS. Specify Brand Name:

6. Financial Proposal The financial proposal should be submitted on the basis of individual working per outlet for 10 outlets the template for which is given below: Outlet Name Fixed Amount per month (PSO Share in Pkr) Note: Agencies can apply for one or more sites. The proposal will be evaluated on Individual Site basis & awarded accordingly 7. Submission Procedure Single Stage Two Envelopes The Proposal Document shall comprise a single package containing two separate envelopes. Each envelope shall contain separately the financial proposal & the technical proposal. The envelope shall be sealed & marked as COMMERCIAL PROPOSAL and TECHNICAL PROPOSAL in bold & legible letters to avoid confusion. Technical Proposal Envelope shall include: Duly filled & signed compliance sheet along with the documents required for the proposal evaluation requested under it Undertaking to comply with the screen specifications mentioned in section 5 of the RFP & all terms & conditions will be complied with. Financial Proposal Envelope shall include: Individual quotes as per template given in section 6 of the RFP for the outlets selected All proposal packages (containing both Technical & Financial Envelopes) must be submitted in the Proposal Box placed at Ground Floor, Main Entrance, PSO House, Khayaban e Iqbal, Clifton Karachi no later than the deadline given above. Similarly, applicants outside Karachi can submit documents by courier (courier address attached) to reach before May 19, 2017

All proposal packages (containing both Technical & Financial Envelopes) must be sealed and marked, [Installation & Operation of Mega Screen Mounted Display (SMD)/ Light Emitting Diode (LED) at PSO Retail Sites]. The name and address of the Applicant must also appear on the envelope Disclaimer Pakistan State Oil Company Limited reserves the right to reject any or all proposals without assigning any reason Pakistan State Oil Company may consider any proposal as not qualified which is not prepared and/or not submitted in accordance with the provisions hereof and may reject any or all proposals without assigning any reason. Any proposal received after the time and date specified shall not be considered. Courier Address PAKISTAN STATE OIL COMPANY LIMITED NEW INITIATIVES DEPARTMENT 7th FLOOR, PSO HOUSE, KHAYABAN-E-IQBAL, CLIFTON, KARACHI TEL: 111-111-PSO (776)

ANNEXTURE 1 Compliance Sheet Mandatory Requirements: (Please Tick appropriate column, the financial proposal will not be opened if following requirements are not met) S. No Description Yes No 01 Has your firm/business been involved in any litigation with PSO or any other entity? (If yes please provide details on Company Letter Head) 02 Is your firm/business registered with the tax (FBR) Authorities? (If yes please provide NTN Certificate. If applicable also provide Provincial/Service Tax Registration number) S. No Criteria / Description Please Tick appropriate Heading 01 Type of Ownership 1.1 Sole Proprietorship 1.2 Partnership 1.3 Private/public Company 02 Past Experience in relevant business 2.1 0 2.2 1-3 years 2.3 4-6 years 2.4 7-9 years 10 or more Provide evidence of the experience 03 Annual Sales Turnover over past 3 years 3.1 Less than 1 million 3.2 Rs 1-2.5 million 3.3 Rs 2.6 4.9 million

3.4 Rs 5 million or more Please provide audited financial statements or business bank account statements 04 Nationwide Number of Offices 4.1 0 4.2 1-3 4.3 4-6 4.4 More than 6 Please provide details of branches being managed STATEMENT REGARDING SUBMISSION OF PROPOSAL DOCUMENTS Having read the terms and condition given in this document we/i hereby declare: a. That the information furnished in our proposal is accurate to the best of our knowledge. b. That in case of being awarded the project we acknowledge that we will adhere to the terms and conditions aforementioned in the RFP, and all the policies outlined herein. c. We enclose all the required documents and information required for the proposal evaluation. Date Applicant s Name Represented by Signature (Full name and designation of the person signing and stamp or seal if available)

ANNEXURE 2 NEW INITIATIVES DEPARTMENT SEALED PROPOSAL DO NOT OPEN Project Title: DATE: DUE DATE: FROM: M/s Pakistan State Oil Company Ltd. New Initiatives Department 7 th Floor, PSO House, Khayaban-e-Iqbal, Clifton, Karachi (To be pasted on Main Envelope)