Board Reporting/ Board Engagement June 1, 2012 Presenters: Brian Sickora, WSKG Bert Schmidt, WHRO Tom Livingston, Livingston Associates
Questions to ask yourself Do I have the right engaged people on the Bus I mean Board? Do I have the right structure for engagement? Do my Board Members really understand what we do? Do I give them an opportunity to engage with the station?
People Time, Talent and Treasure plus Ties Diversity is imperative expertise, occupation, pools of influence, gender, ethnicity, geography. Create a grid. Desire to serve
Name Term # WSKG Board Grid 2008 Area(s) of Expertise/Interest Term Ending 6/30/---- Occupation Affiliation Gender Ethn Res. Emp. Arts Fin/Bank Ed Biz Non-profit Law Media 1 Charles Nissler 3 2009 Management Sugar Hill Development M W Steuben Allegheny X X 2 Douglas Bissonette 3 2009 Banking Chemung Trust M W Broome Chemung X 3 Dr. Linda Biemer 3 2009 Dean, retired Binghamton University, Education F W Broome Broome X 4 David Burch 3 2010 Pgm Manager Lockheed Martin M AA Broome Tioga X 5 Bill Crane 2 2011 Banking CFCU Credit Union M W Cortland Tompkins X X 6 Anne Boyer Cotten 1 2009 Professor BCC, Arts F W Broome Broome X X 7 Gerald Smith 1 2009 Historian Broome County Historical Society M W Broome Broome X 8 Julia Miller 1 2009 Asst. Dean Binghamton University, Arts & Science F AA Broome Broome X 9 Kevin Harty 1 2009 Banking Tompkins Co. Trust M W Broome Tompkins X 10 Timothy Hayden 1 2009 Attorney LGT M W Broome Broome X 11 Dr. Judy Siggins 1 2010 Fundraiser BCC Foundation F W Broome Broome X X 12 Dr. Dianne Lynch 1 2011 Dean Ithaca College, Park School Communications F W Tompkins Tompkins X X 13 Dr. Larry Kiley 1 2011 Educator BOCES, retired Director Broome/Tioga + Cornell M W Broome Tompkins X 14 Eugene Taren 1 2011 CEO, retired TARCO Steel Corporation M W Broome Broome X 15 Randi Hewitt 1 2011 Executive Director Community Foundation, Corning & Elmira F W Steuben Chemung X
Structure Focus on Committee work to accomplish Board work Structure Board meetings to enhance understanding staff presentations Create an annual schedule of topics for Board Meetings to ensure that major issues are addressed Board self-evaluation
Understanding Board orientation is a must Show-and-Tell Board agenda items include staff presentations Get the Board involved in Productions Board testimonials, Pledge Financial data use dashboards and pictures
DASHBOARD - FY2012 Actuals thru 12/31/11 FY2012 Actuals compared to FY2012 Budget FY12 Actual FY12 Budget Favorable / (Unfavorable) + %Favorable - %Unfavorable Operating Revenue 2,797,670 2,485,662 312,008 11% Operating Expense 2,498,217 2,466,963 (31,254) -1% Operating Net (OpRev - OpExp) 299,453 18,699 280,754 94% Development Revenue 1,304,656 1,035,241 269,415 21% Development Expense 303,371 325,861 22,490 7% Develelopment Net Revenue 1,001,285 709,380 291,905 29% Development Cost per Dollar Raised 0.233 0.315 0.082 35% Membership Revenue 640,207 626,908 13,299 2% Major Giving Revenue 119,649 98,091 21,558 18% Underwriting Revenue 236,704 203,593 33,111 14% Affinity Fund/Production Support Revenue 33,965 26,500 7,465 22%
FY2012 ATD compared to FY2011 YE Actuals FY12 To-date Actual FY11 Year-end Actual Favorable / (Unfavorable) + %Favorable - %Unfavorable Number of New Members 1,455 1,631 (176) -12% Number of Renewing Members 7,174 6,893 281 4% Number of Rejoining (lapsed for over 15 months) 1,767 2,732 (965) -55% Total Number of Members 10,396 11,256 (860) -8% Membership Renewal Rate 78% 72% -6% -8% Number of Sustaining Members 1,103 1,170 (67) -6% Number of Major Donors 125 121 4 3% Radio Ratings - Cummulative Listening per week 92,500 91,200 1,300 1% Community Outreach Events - Attendence 12,935 12,735 200 2% Community Outreach Events - Number of Events 23 66 (43) -187% Website Cummulative Hits this year (FY12 = 6mo) 139,642 250,437 (110,795) -79% Number of Twitter Followers 737 509 228 31% Number of Facebook Fans 2,866 2,217 649 23% - Red = Needs Attention - Yellow = Watch - Green = On-Track
Operating Revenue and Expense (no depreciation expense) 4,700 4,600 4,500 4,400 4,300 4,200 4,100 4,000 3,900 3,800 3,700 4,492 4,600 4,617 4,473 4,363 4,460 4,130 4,168 4,193 4,011 FY07 FY08 FY09 FY10 FY11 Revenue Expense
Development Revenue, Expense and Net 2,500 2,000 1,500 1,000 1,916 1,175 2,040 1,289 2,077 1,949 1,377 1,377 2,191 1,536 Revenue Expense Net 500 740 751 700 572 655 0 FY07 FY08 FY09 FY10 FY11
RIP: Auction Revenue, Direct Expenses (no production costs), and Net 180 160 140 120 100 80 60 40 20 0-20 154 108 93 90 113 102 37 46 34 11 10 73-3 FY07 FY08 FY09 FY10 FY11 71 Revenue Expense Net
RIP: Auction Revenue, Total Expense and Net (with production costs included) 180 160 140 120 100 80 60 40 20 0-20 154 146 113 101 113 93 71 41 30 10 7 0 3 8-8 FY07 FY08 FY09 FY10 FY11 Revenue Expense Net
Opportunity Board is invited to attend Productions, Events, Outreach Activities with a Trustee name tag Board hosted Friends of WSKG meet and greet cocktail parties or picnics Involve the Board on informal advisory panels Accompany the staff in fundraising solicitations Board personalized notes gift recognition, invitations to key guests, major donor renewals
Bert Schmidt President and CEO WHRO Norfolk VA Tom Livingston President Livingston Associates Baltimore, MD
What Boards want from you 1. Vision 2. Integrity 3. Industry Knowledge 4. Communication 5. Community Relations 6. Problem Solving and Decision Making 7. Fundraising 8. Strategic Focus 9. Passion 10. Leadership