Green Tech Incubation in the Gulf

Green Tech Incubation in the Gulf

C O N T E N T Who we are 1 Nordic Innovation Hub 4 How we attract Companies 7 Offered Support 12 Pitfalls 17 Conclusion 18

WHO WE ARE NordOest is a Business Consulting firm which established in the UAE in 2011. Since then, we have been the reprensentive of Innovation Norway in the Middle East and have now been awarded the contract to manage the incubator office for Nordic Cleantech Companies at Masdar City by Nordic Innovation. Find out more about us at our website www.nordoest.com THE TEAM Name: UAE Experience: Technical Director Associate Professor R&D, Clean Tech 8 years Name: UAE Experience: Benedikt Pilscheur Technical Advisor (Waste Management) M.Sc. Engineering Waste Management 5 Years Name: Maritsa Kissamitaki Name: Ayoola Brimmo Managing Director Technical Advisor (Energy) M.Sc. Engineering Business Dev, Market Research Engineering Design, Energy UAE Experience: 5 years UAE Experience: 5 years 1

2 MAJOR CLIENTS

SECTORS & SERVICES Energy and Environment, Food, Maritime, Health 2013 2014 2015 Food Marine Oil & Gas E & E Health Other ICT Maritime Tourism Agriculture Culture & Entertainment Market Research, Business Development, Partner Search 2013 2014 2015 Market Research Partner Search Study Tour Background check Establish office General advice Doing business advice Dispute Advice 3

NORDIC INNOVATION HUB A business incubator at Masdar City for Nordic -- Swedish, Norwegian, Danish, Finnish and Icelandic -- clean tech companies in the UAE. The main aim is to establish a soft landing spot for clean tech companies of Nordic origins, in the UAE. Sponsored by the auspices of the Nordic Council of Ministers; Nordic Innovation. Nordic Innovation is a key player in implementing the Nordic trade, industry and innovation partnership programme. For just AED5,000, incubatees are offered a flexi desk, 10hrs of Consultation, office management services and a network of Nordic businesses in the UAE. 4

MASDAR CITY? In 2008, Masdar City broke ground and embarked on a daring journey to develop the world s most sustainable eco-city. Today, the city is powered by a 10MW solar farm, houses Masdar Institute, Siemens, IRENA, ADNEC and a Free Zone Masdar is at the center stage of the Sustainable energy market and hosts the ADSW annually. 5

G O A L OF NORDIC INNOVATION HUB Minimize the risk of Nordic companies in entering the UAE s clean tech mrket STIMULATE INNOVATION in the clean tech Create avenue for Nordic technologies to COLLABORATE Leverage on the STRONG IDENTITY of Masdar city in Clean Tech STREGTHEN TIES between the UAE and Nordic Countries. Nordic Innovation Hub 6

BUSINESS ATTRACTIONS Environment Energy Aquaculture Maritime 7

CASE STUDIES OIL WASTE CLEANSING AQUACULTURE ENERGY 8

OIL WASTE CLEANSING MARKET ANALYSIS Oil Production in UAE currently at 2.8 Million BPD Produced water in UAE still at low levels due to the relatively young age of wells As age increases, produced water could reach over 3Million BPD STRATEGY Market too young for technology Activity in region with R&D projects gives adequate company exposure till market matures Apply for research grant to ADNOC in collaboration with Petroleum Institute 9

AQUACULTURE MARKET ANALYSIS Overfishing reduces fish catches in UAE waters UAE government sets aquaculture as a priority Fish Production (Tonnes) 120k Capital 110k 95k 42k 17k Local aquaculutre companies looking to expand 0 1950 1970 1990 2000 2010 STRATEGY Market mature for Norwegian aquaculture servicing industry Field trip to all major local aquaculutre players in UAE for onorwegian companies Visited companies provide tailor fitted intellegence for particiating companies Direct business development for participating companies 10

ENERGY MARKET ANALYSIS Power stations increase with peak power 8000 Large proportion of energy wasted during winter Energy storage required for energy capping 6000 4000 2000 Power (MW) 2011 Peak Production 2012 Peak Production Production STRATEGY Months Market mature for energy storage Research in Dubai Carbon to obtain intelligenece on the government s plan Assess Nordic companies that fit government s requirements 11

OFFERED SUPPORT! Business Support -- Market Research -- Business Development -- VIrtual Incubation Technical Support -- Adaptation of product to fit UAE environ -- Research and Development -- Blogs and Workshops Financial Support -- Subsidized Office Space -- License accomodation -- Grants 12

CASE STUDIES GREEN BUSINESS NORWAY ENNOX OIL SOLUTIONS NEST 13

14 GREEN BUSINESS NORWAY

15 ENNOX OIL SOLUTIONS

NEST AS: SOLAR THERMAL The thermal energy is brought into the system by means of a heat transfer fluid (HTF) for example a thermal oil, steam water, gases etc. thereby gradually heating up (charging) the concrete elements in the system. Inaguration of Facility Concept of NEST TES Storage Unit Inaguration of Facility 2013 2014 2015 2016 16 Talks initiated between NEST and Innovation Norway Signed MOU with Masdar to build TES pilot at the Beam Down facility in Masdar City NEST Innagurates first pilot plant Research collaboration with Masdar commences with first ever plant of its type

PITFALLS Generalized Surveys News Article Avoid relying on general information to entice companies Narrow focus Avoid putting too much focus on the obvious targets Assumptions Always consider conditions before making an assumption 1 +1 =2? 17

Q1 WHAT NEXT? Incubate businesses! Learn from experience Extend initiative to other Arab countries

Q2 ARAB-EU? Set up similar seed initiatives in European countries for Arab Businesses Support initiatives like this in Arab countries for reciprocal benefits Encourage cooperation of Arab businesses abroad

C O N C L U S I O N Business Incuabtion is not our invention; it is a Tried, Tested and Trusted way to facilitate business evolution in unknown terrains. The novelty of our approach is the cross border cooperation and learning it eoncurages, in addition to its main goal of enabling innovation in a field focused on solving a world issue. For further correspondence www.ni-hub.com Imagine grooming a child to play soccer in the best facility in the world which also houses schools for sprinters, thinkers and visionaries! 18

Questions??