Managing Risk: Cleveland Clinic s Population Management of Employees. and Their Families

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Transcription:

Managing Risk: Cleveland Clinic s Population Management of Employees James Gutierrez MD FACP Chair, Community Internal Medicine Cleveland Clinic and Their Families Bruce Rogen MD MPH FACP Chief Medical Officer, Employee Health Plan Cleveland Clinic 1

Ohio 1,450 bed Tertiary Care Medical Center 16 Family Health Centers 10 Community Hospitals Canada: Toronto Health & Wellness Centre Cleveland Clinic Overview Florida: Weston Clinic & Hospital Abu Dhabi Operational in 2015 Multi-specialty Hospital & Clinic Nevada: Lou Ruvo Center for Brain Health 2

Cleveland Clinic Key Facts Not-for-profit multi-specialty group practice 3,034 employed physicians 1,000 affiliated physicians (Quality Alliance) 43,890 employees Physician leadership Statistics Clinical visits: 5.1 million Surgical cases: 200,808 Admissions: 157,474 Beds: 4,450 (1,450 main campus) Revenue: $ 6.2 billion Self-Insured: Group/WC/Disability 3

Northeast Ohio Background Cleveland Combined Statistical Area- 3,500,000 inhabitants, 15 th largest CSA in the USA (2010 census). Cleveland Metropolitan Statistical Area (main population base for the Cleveland Clinic) is 2,000,000 inhabitants, includes city of Cleveland and suburbs. Gross regional product- $170 billion. Household median income $49,000. 25 of the Fortune 1000 companies are headquartered in the Northeast Ohio area, including Goodyear, Progressive Insurance, Sherwin-Williams, Key Bank, Diebold, and others. Three large health care systems, all non-profit: Cleveland Clinic, University Hospitals, and MetroHealth. 4

Attributed PCP Membership to Cleveland Clinic (Not all inclusive, only top 6 contracted insurers) Payer Type Approximate Membership EHP Commercial 80,000 Major Insurer #1 Medicare Advantage 20,000 Major Insurer #1 Commercial 50,000 Major Insurer #2 Medicare Advantage 10,000 Major Insurer #2 Commercial 20,000 Major Insurer #3 Commercial 111,000 Major Insurer #4 Commercial 8,000 Major Insurer #5 Medicare Advantage 12,000 Major Insurer #6 Commercial 26,000 TOTAL 337,000 5

Employee Health Plan & Mission Selfinsured 38,000 employees 80,000+ covered lives $356M Book of Business To ensure that our employees receive high quality evidence-driven health care that includes both prevention and treatment at a sustainable cost to the employee and the organization. 6

Hospital System Employees Cost More! 7

Employee Health Plan Total Care Medical, Pharmacy, Behavioral Health, and Wellness Programs Programs include chronic disease management, rare disease management, case management, and utilization management 8

Employee Health Plan Total Care Chronic disease management currently includes hypertension, diabetes, hyperlipidemia, asthma, tobacco cessation, weight management, CHF, CKD, depression, low back pain and migraine Weight management coordinated with wellness programs and using wearable tech collecting objective data has become the keystone 9

Enterprise Wellness Initiatives 2005-2007 Building the foundation Banning smoking on Campus, smokers need not apply Banning transfats Integrate Wellness/Health Plan 2008-2009 Building the foundation Free fitness, weight loss, and smoking cessation programs $100 rewards Banning candy and soft drinks (except diet) 10

Integrating the Components 2010-2011 Expanding the scope Healthy Choice Rebate Focus on chronic disease management of 6 key diseases Expand access to programs for EHP dependents Physical Capability Evaluation for new hires 2012 2013 Premium Differential Levels : Gold, Silver, Bronze Premium based on Historical Participation Goal Attainment 11

Enterprise-wide Wellness Initiatives 2014 the future Spouses included Integrate programs into Patient Centered Medical Homes and Move Care Coordination into Provider Offices Levels : Diamond, Platinum, Gold, Silver, Bronze (or base rate ) For healthy and for weight management, wearable tech device (Fitlinxx Pebble) for tracking activity and integration into goals. 12

Incentives Focusing on 6 Chronic Diseases, and the healthy Asthma Diabetes Hypertension Hyperlipidemia Smoking Obesity Those with none of the above- The Healthy 13

Healthy Choice Program The Guts Program effective 1-1 to 9-30 each year Health Visit Form (Not HRA) Determines requirements one must follow for the discount HVF must be updated every 2 years If HVF completed in 2011--- required to have updated physician visit in 2013 If HVF completed in 2012---required to have updated physician visit in 2014 Annual personal letter with instructions Must participate each year to maintain gold status 14

Annual Individualized Letters 15

Healthy Choice Programs Coordinated Care: Weight Management Diabetes Hypertension High Cholesterol Tobacco Asthma Physical Activity: Cleveland Clinic owned fitness centers Curves fitness centers Shape up and Go linked to the Pebble 16

Healthy Choice Premium Bronze standard premium employee and spouse both not participating in Healthy Choice Silver one (either employee or spouse) participating, but not meeting Healthy Choice goals Gold both employee and spouse participating, but neither meeting Healthy Choice goals, or one participating and meeting Healthy Choice goals Platinum both employee and spouse participating, but only one meeting Healthy Choice goals Diamond both employee and spouse participating, and both meeting Healthy Choice goals 17

Premium Differential Incentives Participation during current year will determine next year premium Voluntary Program Bronze Members who meet the goal in the year they join also qualify for premium rebate to Silver status in first paycheck of the following year (taxable income)- important for new hires 18

Other Participation $ Incentives Coordinated Care Meeting Goals- Reimbursement of: Office Co-payments DME Co-Insurance Pharmacy Co-Insurance 19

Why Target Obesity??? 20

National Economic Costs $190 billion in annual medical costs due to obesity, double some earlier estimates. $1,850 more per year in medical costs for an overweight person than for someone of healthy weight. $5,530 more per year in medical costs for a worker with a BMI above 40. (By comparison, smokers' medical costs were only $1,274 a year higher than nonsmokers, who generally die earlier). $1,026: annual cost of absenteeism per very obese male worker (BMI > 40). $1,262: Annual cost of absenteeism per very obese female worker. Source: *Thompson Reuters, Obesity Adds 190 Billion in Health Care Costs. MSNBC 4/30/2012 21

Focusing on Obesity Overweight / obese adults are more likely to develop serious conditions Increased likelihood for: 20.0 x Diabetes 2.0 x 2.5 x Heart disease/ stroke Hypertension 22

Wearables at Cleveland Clinic For healthy members, and the overweight and obese population, we struggled for years with getting objective data on activity for our goals. An online program, Shape Up and Go, was a required part of the program - to meet goal you had to participate in 2 out of three annual Shape Up and Go challenges. But all data on activity was entered by the member- totally subjective! So- we decided to use the Pebble- a wearable fitness tracker 23

The Pebble at Cleveland Clinic To participate all Healthy Choice members without chronic disease must have and use the Pebble, which downloads into our online tracking program. To reach goal, they have to hit target of 100,000 steps a month, or 600 exercise minutes a month, for the six month program period. Exceptions are granted on appeal for those who have a limiting disability. 24

Preliminary Results 24,321 Pebbles distributed (as of 8/5/14) 3,365,019 exercise hours (since 1/1/14) 17,171,535,205 steps walked (since 1/1/14) = 36x to the moon and back 25

Population Health: Care Coordination Program- Stratification is key 26

Stratification Count by Condition and Care Management Program Participation 27

Risk Stratification Shapes Care Coordination High Risk Members Medium Risk Members Low Risk Members Call once a week until compliant or when presents lower acuity Call every month once compliant or when presents lower acuity Consultation with medical director Referral to dietitian or class Referral to endocrinologist Appointment with MD within one month of starting program Needs assessment with case management Monthly medication review until compliant Quarterly medication review once compliant Call every month until compliant Quarterly call once compliant Referrals as needed Appointment with MD three months after joining program Quarterly medication review until compliant Medication review twice a year once compliant In compliance or monitoring phase of program for one year Two calls per year Quarterly mailings Annual medication review 28

EHP Healthy Choice Results Improved participation Improved utilization Improved cost trends Improved quality measures Improved weight control 29

Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 June 14 Unique Employees EHP Care Management Enrollment by Quarter Unique Employees Enrolled in Disease Management 12,000 10,000 8,000 6,000 4,000 2,000 0 EHP employees only Data is from Care Management Database COACH; includes FL employees 30

% of Unique Employees EHP employees only Percent of Unique Employees with Diabetes, Hypertension, Asthma, Hyperlipidemia or BMI >27 enrolled in Care Management 60% 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 1,231 9% 4,489 27% 5,723 34% 8,744 9,999 50% 52% 11,126 57% Dec 2009 Dec 2010 Dec 2011 Dec 2012 Dec 2013 June 2014 31

% of Unique Dependents Percent of Unique Dependents with Diabetes, Hypertension, Asthma, Hyperlipidemia or BMI >27 enrolled in Care Management 40% 35% 4,426 30% 25% 48% 20% 15% 10% 5% 0% 617 7% Dec 2013 June 2014 EHP dependents only 32

Q1 04 Q2 04 Q3 04 Q4 04 Q1 05 Q2 05 Q3 05 Q4 05 Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Paid PMPM Trended EHP-Paid PMPM by Quarter from 2004 (Medical and Pharmacy Claims) $420 $400 $380 $360 $340 $320 $300 $280 $260 $240 Average yearly increase PMPM 2004 2009: 7.5% Average yearly increase PMPM 2010 2013: 3.6% $220 Q1 04 to Q4 09 PMPM Expon. (Q1 04 to Q4 09 PMPM) Q1 10 to Q4 13 PMPM Expon. (Q1 10 to Q4 13 PMPM) EHP primary members only ; claims paid through 12/31/13; Data Sources: EHP Warehouse, HCTA, EHP Financial Summary PMPM normalized for ASC Grouper, PBB, 09/01/2010 rate change and rate exception (April 2012 March 2013) Includes pharmacy CMS subsidy, rebates, internal savings and error adjustment PBB = Provider Based Billing ASC = Ambulatory Surgery Center 33

% Change 2009 vs. 2013 Four Year Change in Utilization, Cost and PMPM (Medical and Pharmacy Claims) 32% 31.4% 28% 24% 20% 19.8% 16% 15.3% 15.3% 12% 8% 4% 0% -4% -8% -3.8% EHP EHP PMPM Milliman median EHP primary members only Milliman median commercial benchmark Encounters/1000 (Utilization) Paid/Encounter (Unit Cost) PMPM 34

Pre vs. Post Care Management Enrollment Utilization Trend Inpatient per 1000 ED per 1000 Pre Post % Change Pre Post % Change Diabetes 225.7 190.0-15.5% 395.70 374.25-5.4% Asthma 193.0 153.8-20.3% 547.3 445.2-18.7% HTN 152.0 115.2-24.1% 338.2 292.4-13.6% 1. Number of employees: 1,142 (Diabetes), 1,197 (Asthma), 1,545 (HTN); data refreshed through Q4 13 2. Non-normalized PMPM 3. EHP comparison average change year over year during enrollment period 35

100% 90% Pre vs. Post Care Management Enrollment Quality Compliance Diabetes 1 88% 83% 80% 70% 69% 64% 67% 60% 53% 50% 44% 42% 40% 34% 30% 24% 20% 10% 0% HBA1C test LDL test Retinopathy Test HBA1C < 7% LDL < 100mg/dL 1. Number of employees: 1,160; data refreshed through Q4 13 Pre Program Enrollment Post Program Enrollment 36

In Care Management vs. Not in Care Management Cost and Utilization Trend Diabetes 1 PMPM 2 Utilization Category Not In ($) In ($) % Difference Not In (per 1000) In (per 1000) % Difference CM Total $ 1,113 $ 1,080-3.0% Pharmacy $ 196 $ 261 33.4% Inpatient $ 290 $ 190-34.4% ED $ 19 $ 16-17.6% Office $ 65 $ 60-7.9% 65,051 77,841 12.0% 25,151 28,802 14.5% 266 178-33.3% 496 396-20.1% 9,284 9,797 5.5% EHP Total Population 3 PMPM % Change 2.4% 1. Number of employees: In CM: 1,084 Not In CM: 986; 07/01/12 06/31/13 2. Non-normalized PMPM ; risk adjusted analysis 3. EHP comparison is 07/01/12 06/31/13 37

2% BMI Trend Analysis Weight Management Participants 2011-2013 12000 1% 0% -1% Gold Silver Bronze Total 10000-2% 8000-3% -4% -5% Three Year Averages Gold Recipients = -7.9% Silver Recipients = 0.0% Legend Darkest Color = 2011 Middle Color = 2012 Lightest Color = 2013 6000 4000-6% -7% 2000-8% -9% N = 452 1,940 2,321 1,394 3,893 4,548 2,303 3,893 4,310 4,149 9,726 11,179 0 38

The Offshore medical home model of telephonic disease management from EHP: Risk stratification with program modification so that program requirements (phone contacts, follow up, referrals to specialists and programs) vary based on risk level. Review of lab and test outcomes and results in addition to whether they were done. Modification of medications and diet and lifestyle recommendations to alter outcomes in the future. Use of EPIC electronic medical record to communicate with physicians and providers and give updates, order labs and tests (pended), and inform. Use of phone and fax to communicate with community providers who are not on EPIC for updates, labs and tests, and inform. Access claims, clinical, and wellness databases to get information on patient s activities, incentives, and appeals. Health coaching component to provide support and encouragement. 39

Patient-Centered Medical Home Patient-centered medical home (PCMH) is a model of care where patients have a direct relationship with a provider who coordinates a cooperative team of healthcare professionals, takes collective responsibility for the care provided to the patient and arranges for appropriate care with other qualified providers as needed. NCQA 40

The Plan: Transition that model of care to the provider s patient centered medical home Transformation of all 29 primary care practice sites into value-based Patient Centered Medical Homes Develop infrastructure and culture to support ACO and risk contract readiness Core Clinical Components: Care Coordination of high risk patients PreVisit planning function TeamCare to enhance access Integration of the clinical team: PharmDs, behavioral health, etc. Roll out began March 1, 2013 41

High Level Goals Coordinate care for high risk patients Reduce all-cause readmissions Close gaps in care Engage and activate patients Enhance patient access Reduce cost per unit of service Improve provider productivity Build competency in risk contracting 42

Goals of Transition Transition medical management of 800 high risk patients to PCP care coordination-the high risk definition includes: Asthma, HTN, DM, CHF, CAD, CKD, and COPD. Develop a single operating model for all patients in need of care coordination Achieve spend reduction to meet EHP target Develop care coordination model for independent providers Learn from the transition Care Coordination Team - Identify, validate IT tools - Integrate with PCMH / clinical workflows - Find, manage patients across continuum Out of scope: Weight management program Healthy Choice/benefits management 43

Key Considerations Weight Management program dual coordination Alignment of high risk definition Should include clinical and claims Plan for additional claims data to be loaded in Optum tools needs to be created Hand-off communication b/w care coordinator groups Education of MI care coordinators Ongoing data review and impact analysis 44

EHP High Risk Patient Transition Timing Phase 1 January EHP Patient Group Non-Healthy Choice (686) All High Risk Includes: HTN, DM, Asthma, CKD, CAD, CHF, COPD Phase 2 February Prepare goals functionality in Epic to accept Healthy Choice patients Letter to Healthy Choice Patients Schedule 3-way call for handoff of pts not at goal Phase 3 March Healthy Choice (499) All High Risk at goal and not at goal Includes: HTN, DM, Asthma, CKD, CAD, CHF, COPD 45

Shift in Patient Priority Past Current Future 1. Discharged 2. Chronic 1. EPIC Registry EHP 2. Discharged 3. Chronic EPIC Registry All Payers Reactive Proactive 46

Why Shift Priorities? Leveraging predictive analytics Identify high risk patients before they are admitted (proactive) More efficient and effective when managing populations Precise allocation of scarce resources Scalability 47

Key Challenges Culture change ITD infrastructure to support activities is complex with multiple interdependencies Availability of key data Time to hire and finding the right fit Significant impact to population s health takes time Caregiver engagement variable Consistency and standardization Space no overhauls 48

EHP to PCP Transition Measures 1. Trended PMPM Paid Claims for members transitioning 2. Trended inpatient and ED utilization for members transitioning 3. Trended Care Team tab utilization rate over time 4. Trended Goals Section utilization rate over time 5. % patients moved from high to moderate risk categories over time 6. Trended % of the transition population who are not currently care coordinated within EHP that are engaged in MI care coordination 49

EHP to PCP Transition Report Two measures have been analyzed to date: Trended PMPM Paid Claims for members transitioning Trended inpatient and ED utilization for members transitioning Total of 1,185 high risk members transitioned from the EHP to PCP coordinators, 499 of whom were already in care coordination by the EHP. 676 are currently in coordination on the PCP side (increase of 177 new members in coordination). 50

High Risk Members Pre vs. Post Transition to Medicine Institute Utilization Trend Asthma Not in CM Enc / 1000 PMPM Pre Post % Change Pre Post % Change ED 1,796 1,449-19.3% $ 81.07 $ 63.47-21.7% Inpatient 816 592-27.5% $ 1,755.98 $ 1,685.74-4.0% Office 11,898 11,163-6.2% $ 62.27 $ 57.96-6.9% Pharmacy 46,245 46,082-0.4% $ 440.04 $ 527.81 19.9% 1. Rolling 12 months. Data January 1, 2013 June 30, 2014 2. Members transitioned 01/01/2014. (6 Months overlap July 1, 2013 Dec 31, 2013) 3. Unique Members 49 51

High Risk Members Pre vs. Post Transition to Medicine Institute Utilization Trend Asthma in CM Enc / 1000 PMPM Pre Post % Change Pre Post % Change ED 1,016 944-7.0% $ 50.24 $ 41.11-18.2% Inpatient 333 302-9.5% $ 382.48 $ 238.10-37.7% Office 10,262 10,024-2.3% $ 51.33 $ 49.96-2.7% Pharmacy 36,746 37,302 1.5% $ 458.51 $ 429.15-6.4% 1. Rolling 12 months. Data March 1,2013 June 30, 2014 2. Members transitioned 03/01/2014. (8 Months overlap July 1, 2013 Feb 28, 2014) 3. Unique Members - 126 52

High Risk Members Pre vs. Post Transition to Medicine Institute Utilization Trend Diabetes Not in CM Enc / 1000 PMPM Pre Post % Change Pre Post % Change ED 1,028 957-6.9% $ 50.78 $ 49.39-2.8% Inpatient 504 511 1.4% $ 757.65 $ 689.43-9.0% Office 10,291 10,631 3.3% $ 54.06 $ 54.10 0.1% Pharmacy 42,482 42,957 1.1% $ 372.83 $ 403.42 8.2% 1. Rolling 12 months. Data January 1, 2013 June 30, 2014 2. Members transitioned 01/01/2014. (6 Months overlap July 1, 2013 Dec 31, 2013 3. Unique Members - 141 53

High Risk Members Pre vs. Post Transition to Medicine Institute Utilization Trend Diabetes in CM Enc / 1000 PMPM Pre Post % Change Pre Post % Change ED 765 796 4.0% $ 32.51 $ 35.90 10.4% Inpatient 290 321 10.6% $ 467.47 $ 424.58-9.2% Office 11,500 11,556 0.5% $ 56.97 $ 56.91-0.1% Pharmacy 36,105 35,833-0.8% $ 434.54 $ 463.85 6.7% 1. Rolling 12 months. Data March 1,2013 June 30, 2014 2. Members transitioned 03/01/2014. (8 Months overlap July 1, 2013 Feb 28, 2014) 3. Unique Members - 162 54

High Risk Members Pre vs. Post Transition to Medicine Institute Utilization Trend Hypertension Not in CM Enc / 1000 PMPM Pre Post % Change Pre Post % Change ED 1,329 1,316-1.0% $ 67.60 $ 64.22-5.0% Inpatient 750 579-22.8% $ 1,719.86 $ 1,353.27-21.3% Office 10,250 9,395-8.3% $ 54.03 $ 49.20-8.9% Pharmacy 36,868 36,013-2.3% $ 215.68 $ 230.19 6.7% 1. Rolling 12 months. Data January 1, 2013 June 30, 2014 2. Members transitioned 01/01/2014. (6 Months overlap July 1, 2013 Dec 31, 2013 3. Unique Members - 76 55

High Risk Members Pre vs. Post Transition to Medicine Institute Utilization Trend Hypertension in CM Enc / 1000 PMPM Pre Post % Change Pre Post % Change ED 1,152 1,089-5.5% $ 51.60 $ 51.16-0.9% Inpatient 430 354-17.6% $ 630.97 $ 527.80-16.4% Office 9,646 9,582-0.7% $ 50.20 $ 49.10-2.2% Pharmacy 29,101 28,722-1.3% $ 173.51 $ 185.36 6.8% 1. Rolling 12 months. Data March 1,2013 June 30, 2014 2. Members transitioned 03/01/2014. (8 Months overlap July 1, 2013 Feb 28, 2014) 3. Unique Members - 79 56

High Risk Members Pre vs. Post Transition to Medicine Institute Utilization Trend Asthma, Hypertension and Diabetes Not in CM Enc / 1000 PMPM Pre Post % Change Pre Post % Change ED 1,256 1,150-8.4% $ 61.17 $ 56.22-8.1% Inpatient 632 545-13.7% $ 1,216.47 $ 1,062.63-12.6% Office 10,575 10,376-1.9% $ 55.56 $ 53.41-3.9% Pharmacy 41,571 41,549-0.1% $ 340.31 $ 376.84 10.7% 1. Rolling 12 months. Data January 1, 2013 June 30, 2014 2. Members transitioned 01/01/2014. (6 Months overlap July 1, 2013 Dec 31, 2013 3. Unique Members - 266 57

High Risk Members Pre vs. Post Transition to Medicine Institute Utilization Trend Asthma, Hypertension and Diabetes in CM Enc / 1000 PMPM Pre Post % Change Pre Post % Change ED 935 910-2.6% $ 42.71 $ 40.97-4.1% Inpatient 335 322-4.1% $ 473.49 $ 382.78-19.2% Office 10,676 10,605-0.7% $ 53.58 $ 52.84-1.4% Pharmacy 34,817 34,807 0.0% $ 386.58 $ 391.99 1.4% 1. Rolling 12 months. Data March 1,2013 June 30, 2014 2. Members transitioned 03/01/2014. (8 Months overlap July 1, 2013 Feb 28, 2014) 3. Unique Members - 367 58

High Risk Members Pre vs. Post Transition to Medicine Institute Time Period Definition Members NOT in Case Management Time Transition Pre Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 1/1/2014 Post Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Shared Overlapping Utilization and Cost Members in Case Management Time Transition Pre Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 3/1/2014 Post Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Shared Overlapping Utilization and Cost 59

Lessons Learned Ongoing and redundant training imperative Embedded ITD partnership critical for workflow and tool alignment Physician alignment and input is critical Multidisciplinary teamwork from the ground up Change management techniques crucial Real proactive care coordination takes time focus on low hanging fruit Provider and care team relationship is key 60

A Takeaway Set of Principles for Population Management Success Integrate wellness programs, disease management programs, and provider based care coodination to leverage for maximum gains. Treat obesity as a chronic disease and a comorbidity Use coaching and behavioral health tools and training. Removing financial barriers and ensuring access opens the way to desired behavior. Use significant financial incentives to drive both participation and outcomes. Accurate downloaded data on exercise activity, clinical data, and payer supplied claims data is a key to success. Communication is key- it s a carrot not a stick. Implement in a slow stepwise approach. 61

Thank You!! James Gutierrez MD FACP Chair, Community Internal Medicine Cleveland Clinic Bruce Rogen MD MPH FACP Chief Medical Officer, Employee Health Plan Cleveland Clinic 62

` Every Life Deserves World Class Care 63