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S O C I E T Y F O R N E W S D E S I G N S C A N D I N A V I A Be T Print and online content produced and published in 2012

DO WE HAVE A WINNER? Jury members in last year s competition look closely at some of the many entries the print categories. Photo: Lars Pryds. New categories and new chances in 2013 design competition Go find your entries for the upcoming competition Best of Scandinavian News Design. The competition has a lot of news to offer this year. More focus on smaller mediahouses is only one of the new initiatives. 2 n Best of News Design Scandinavia is still developing the competition. This year you will have the chance to win a brand new award in the print-competition. You will also have the chance to win a brand new award in the onlinecompetition. The new print-award is called Best Detail and is nominated by the jury amongst all the entries in the competition. The new online-award is named Best Designed Online News Media in Scandinavia. The winner in this category will be nominated by the jury amongst entries in the Overall site design and Overall Cross Platform categories. Just like last year it will be free of charge to participate in the design category for print media as long as the media is participating in one of the other categories. This part was new to the competition last year and it was a great success. This year both juries will be asked to have even more focus and attention on new initiatives sent to the competition and also a greater focus on entries sent to the competition from smaller mediahouses. It is necessary that the focus of the juries is given to entries from smaller mediahouses. Both in the print- and in the online categories, chairman of the committee, Flemming Hvidtfeldt, says. Small media houses in focus A lot of small Scandinavian media houses are not represented in the

Best of Scandinavian News Design 2013 Work submitted for the competition must be published in 2012. Deadline for entries: 28 January 2013 For more info see: E www.snds.org competition. That s a pity, the chairman says: They do a lot of good work everyday, and I hope that the promise of greater focus in the competition will mean that we will see a lot of new entries from smaller media houses. The greater focus will mean that the jury will be evaluating entries from smaller mediahouses first even before they have seen the entries from bigger mediahouses. Last but not least, the competition committee has decided to drop the bronze-awards and only have three different awards. Gold, Silver and Award of Excellence. This will not mean that the total number of awards will drop, Flemming Hvidtfeldt says. It will make the work of the juries a bit easier. That is the reason. I do think that the total number of awards will be as we have seen the past couple of years. The deadline for sending entries for Best News Design in Scandinavia 2012 is January 28, 2013 Just a month away. So start finding pages and online-entries with great details and prepare your entries to the competition. In the competition for best newsdesign in Scandinavian in 2011 73 media houses from all of the Nordic countries were represented in the contest. The Swedish newspaper, Sydsvenskan, was named The Best Designed Newspaper in Scandinavia. This was the first time this prestigious award was given. Besides 5 gold medals, 19 silver diplomas, 33 bronze diplomas and 38 awards of excellence were handed out at the conference. Sweden became the big winner with a total of 35 diplomas; Norway got 26, Finland 23, and Denmark 16. n Competition rules The competition is open to any Scandinavian media which is published from one to seven days a week and which is a member of either one of the four publishers associations: Danske Dagblades Forening, Mediebedriftenes Landsforening, Sanomalehtien Litto, Tidnings- Utgivarna, or is a member of SNDS. The entry/entries must have been published during the period 1 January 2012 to 31 December 2012. The competition also covers the media s online publications. A special jury will review/evaluate the online publications. Only whole pages can be submitted, and whole pages will be evaluated, also in the Visual communication category. Photo copies and/or PDF files of pages will not be accepted for evaluation in the competition. However, please include a CD or USB stick with PDF or high resolution JPG files of the pages to use in the printed and online presentation of winning pages. There is no limit to the number of entries that can be submitted. The media are free to submit as many entries as they wish. A entry can only be evaluated in one category. This means that an entry can only be submitted to one category. The jury reserves the right to move an entry from one category to another. Individual persons cannot submit material for evaluation in the competition. Deadline PRINT Newspapers/pages that are to participate in the competition in the print categories must be submitted in letters/parcels which must reach the jury no later than 28 January 2013. Deadline ONLINE Entries can be submitted directly at www.snds.org/best-online no later than 28 January 2013. Any passwords that apply to the period 28 January 10 March 2013 must be given. Please send the material to SNDS, c/o Morgenavisen Jyllands-Posten Grøndalsvej 3, DK-8260 Viby J., Denmark Letters/parcels must be marked Best of Scandinavian News Design. Evaluation The submitted material in the print categories will be evaluated by a jury consisting of four members who have been appointed by the publishers associations in Norway, Sweden, Finland and Denmark and four members one from each country appointed by SNDS. The online publications will be evaluated by a special jury whose members have specialised knowledge of online publications. This jury consists of one member appointed by Mediebedrifternes Landsforening, Norway, and one member appointed by Tidningarnas Förbund, Finland. A Swedish and Danish member will be appointed by SNDS. The winners The jury will award Gold, Silver, and Award of Excellence diplomas. The Scandinavia s best designed newspaper award will be given to the best overall designed newspaper in the competition. In addition, the jury may award an Best Detail Award for a very well-made design detail. As soon as the jury has completed the evaluation process, winning media will be informed that they have been granted an award, but not which one. The award presentation will take place as part of the SNDS conference which will be held in Copenhagen in October 2013. 3

Categories and entry fees, print 4 P1 SCANDINAVIA S BEST DESIGNED NEWSPAPER Submit three copies from three different days of the newspaper/section that is to be evaluated. Evaluation is free for one subject per media house when participating in one or more of the other categories. Entire newspaper () P1 25.000 and below... DKK 2.500* P1 25.001 and above... DKK 3.000* *Fee only to be paid if you do not enter other categories, or if you enter more than one product per media house for evaluation. P2 REDESIGN Submit one copy of the newspaper/ section/magazine from each of the last three publication dates before the redesign and three copies from the period after. Please enclose a short description of the redesign. Entire newspaper P2 25.000 and below... DKK 2.000 P2 25.001 and above... DKK 3.000 Section (E.g. feature section, business section or sports section) P2 25.000 and below... DKK 2.000 P2 25.001 and above... DKK 3.000 P3 FRONT PAGES/FIRST PAGES Submit front pages (not section front pages) P3 25.000 and below... DKK 300 P3 25.001 and above... DKK 500 P4 BREAKING NEWS Submit inside international and national news pages as well as pages with news reports or news features. Prepared news pages (Pages that were planned and laid out before the publication date, e.g. pages about the opening of parliament, the budget and election). Breaking news pages (so-called telegram pages which have been made during the last 24 hours before publication, preferably pages that include ads) Single pages: P4 25.000 and below... DKK 300 P4 25.001 and above... DKK 500 Consecutive pages: P4 25.000 and below... DKK 400 P4 25.001 and above... DKK 600 P5 LOCAL PAGES Submit inside local news pages, which contain information about time and place, police news, municipal news and which may contain ads. P5 25.000 and below... DKK 300 P5 25.001 and above... DKK 500 P6 FEATURE PAGES Submit feature pages in which the articles continue over one or more pages. The entire page/pages must be submitted. Single pages: P6 25.000 and below... DKK 300 P6 25.001 and above... DKK 500 Consecutive pages: P6 25.000 and below... DKK 400 P6 25.001 and above... DKK 600 P7 SUPPLEMENT FRONT PAGES/ SECTION FRONT PAGES (However, not magazine front pages). Submit first pages from daily, weekly or periodical supplements/sections. P7 25.000 and below... DKK 300 P7 25.001 and above... DKK 500 P8 VISUAL COMMUNICATION In this category, the following may participate: pages with photo reports (the pictures must take up at least 66 per cent of the format); black-and-white or four-colour news graphics or visualisations; illustrations or a combination of photos, graphics and illustrations. It must be emphasised that it is not only the pictures, graphics or illustrations that will be evaluated. It is the page in its entirety that is being evaluated, and emphasis is given to the fact that the illustrative elements work well with the headlines and text. Single pages: P8 25.000 and below... DKK 300 P8 25.001 and above... DKK 500 Several consecutive pages: P8 25.000 and below... DKK 400 P8 25.001 and above... DKK 600 P9 MAGAZINES For this class, magazine front pages, articles and series of articles may be submitted. Front pages P9 25.000 and below... DKK 300 P9 25.001 and above... DKK 500 Articles or series of articles P9 25.000 and below... DKK 400 P9 25.001 and above... DKK 600

Categories and entry fees, online O ONLINE DESIGN An entry can belong to more than one category and can be awarded in any category that the jury may seem fit. The judges do not have to give a prize in each category. The judges can choose to re-arrange submitted entries into other categories as they see fit, and if all judges agree upon this. The online jury will also choose Scandinavia s Best Designed Online Media based on the entries. Evaluation The online publications will be evaluated by a special jury whose members have specialised knowledge of online publications. This jury consists of one member appointed by Mediebedrifternes Landsforening, Norway, and one member appointed by Tidningarnas Förbund, Finland. A Swedish and Danish member will be appointed by SNDS. Submit your information and password in order to let the jury evaluate the entries during the 28 January 10 March 2013 period. The judges are experts in online media. They have been appointed by Mediebedrifternes Landsforening, Norway; Tidningarnas Förbund, Finland, and SNDS. A fee will be paid per unit, which is submitted for evaluation. Criteria The web sites are judged according to how well these four criteria are being used in the specific categories: Visual design Interactivity Usability and structure Journalism/editing. Categories: O1 Front page... DKK 600 O2 Section page... DKK 600 O3 Article page... DKK 600 O4 Special feature/news coverage... DKK 800 O5 Web application (tv/maps/interactive)... DKK 600 O6 Mobile application... DKK 600 O7 Mobile website... DKK 1.500 O8 Overall website design (based on media brand)... DKK 2.500 O9 Overall cross-platform design (media brand on online cross-platforms (mobile/tablet/web)... DKK 3.500 Entries in the online categories must be submitted at www.snds.org/best-online WEB WINNER? The online jury in last year s competition in deep concentration, evaluating the online entries. Photo: Lars Pryds. 5

Participant form, print On the back of all submitted entries, the upper left corner must be fitted with a type-written participant form. A form must also be completed for online newspapers. The form can be found on page 7. Copy the form and attach it with sticky tape as shown below on the submitted newspaper/pages. Packing, print TAPE Participant form 1. Entire newspapers Only category 1. Attach the participant form on the back of each newspaper/ section. TAPE Participant form 2. Single pages and consecutive pages Attach the participant form on the back in the upper left corner. TAPE 3. Several consecutive pages Attach the participant form in the upper left corner of the last page. Place the pages in the publication order and attach them with sticky tape on the back. After that, fold the pages like an accordion. Participant form Payment form Category coupon 6 $ A. Every category must be packed in individual envelopes. Please do not fold the pages (considering the display of winner pages). Furnish the envelope with the category coupon in the lower right corner. Sort the envelopes in numerical order before packing and shipping. The Internet category must also have an envelope with a completed category coupon. Category coupons, print B. Attach payment form in the upper left corner on the front category envelope. On the form, put an X to indicate whether payment will be made by transferring the amount to: Danske nk Rådhuspladsen 3 DK-8000 Århus C Registration number: 4620 Account: 4813 068125 SWIFT code: DABADKKK IBAN: DK10 3000 4813068125 or by cheque which must then be attached. A cheque must be drawn on a Danish bank and issued to: SNDS Design 2011 Grøndalsvej 3 DK-8260 Viby J. C. If more than one parcel is sent, please state it on the front page. Write Parcel x of x parcels. These coupons are to be placed in the lower right corner on the envelopes that contain the individual categories. Remember to state the number of pages (consecutive pages count as one page only). 3. 4. 5. 6. 1. 2. 7. 8. 9.

Payment form, print The form must be attached with sticky tape in the upper left corner of the top envelope. State whether payment will be made by bank transfer or by cheque. In case of payment by cheque, also place this with the payment form. Name of newspaper/media:... Address:... Postcode:... Town/City:... Country:... Responsible submitter:... E-mail:... Telephone:... Fax:... Web site:... Circulation weekdays:... Circulation Sundays:... Participant fee: Category P1 _ pc. design free of charge (max. 1) Category P1 Category P2 Category P3 _ pc. design (additional) @ DKK 2.500 or 3.000................................ DKK _ pc. redesign @ DKK 2.000 or 3.000...DKK _ pc. front pages @ DKK 300 or 500...DKK Category P4A _ pc. news pages (single) @ DKK 300 or 500...DKK Category P4B _ pc. news pages (consecutive) @ DKK 400 or 600...DKK Category P5 _ pc. local pages @ DKK 300 or 500........................................... DKK Category P6A _ pc. feature pages (single) @ DKK 300 or 500...DKK Category P6B _ pc. feature pages (consecutive ) @ DKK 400 or 600...DKK Category P7 _ pc. section front pages @ DKK 300 or 500...DKK Category P8A _ pc. visual communication (single) @ DKK 300 or 500...DKK Category P8B _ pc. visual communication (consecutive) @ DKK 400 or 600..................... DKK Category P9A _ pc. magazine front pages @ DKK 300 or 500...DKK Category P9B _ pc. magazine articles or series of articles @ DKK 400 or 600...DKK TOTAL... DKK IMPORTANT Payment form (must be completed): nk transfer Cheque enclosed: Issued to SNDS 2013 in Danish kroner 7

Participant form, print $ Copy and fill in the form. The form must be attached to the back of each subject that is submitted to the competition. The text must be type-written or written in block letters. It is important that all fields are completed correctly. It is also important to state the correct names and titles of the people who have made the page/pages. It is not possible to change the diplomas. SNDS reserves the right to use the pages in publications and in various electronic publications. Material will not be returned. Include a CD or USB stick with PDF or high resolution JPG files of the pages to use in the printed and online presentation of winning pages. Category (number/letter/category title):... Name of newspaper/media:... Main article headline:... Name and title of the people who have created/designed the page (PLEASE BE ACCURATE this info will be used in the catalogue and on diplomas if the entry wins an award): Use only one payment form for all print entries. 8 Participant and payment forms, online Entries in the online competition must be submitted at snds.org/best-online. Here you will find information about the online categories and fill out the participant and payment forms. The online competition is open for entries at: www.snds.org/best-online Design: Lars Pryds, pryds.com Print: Svendborg Tryk, svt.dk