ONLINE GIVING Reaching New Donors with New Technology 7 February 2012 H. Perry Mixter
WHO S IN THE ROOM? QUICKLY: You Your Organization Your organization s online presence? Online Ticket Sales Online Contributions Use of Social Media If not, what s holding you back?
TRADITIONAL FUND RAISING CHANNELS Direct Mail Person-to-person Pyramid Auctions Galas Special Events Are we tired yet?
COULD THERE BE NEW CHANNELS? New philanthropic channels, that: Make the donor immediately belong Capture data automatically Are low cost Appeal to newer, younger donors Build the base of the donor pyramid
NEW WAYS TO GIVE New low-cost technologies to consider Real time charitable giving Contributions by text messaging Philanthropic web platforms A survey of the options
FACTS 85% to 90% of our Cultural PATRONS are not our DONORS Giving to cultural institutions is on the decline in America Societal trends toward instant gratification People want to belong! BUT they want accountability, too
THE GIVING LANDSCAPE IS CHANGING! Donors giving habits are changing Donors are turning to online giving more and more Online giving platforms have been wildly successful Donors preferences are changing More frequent, smaller gifts Desire for transparency as to the impact of gifts Restricted giving over unrestricted giving
NEW TECHNOLOGIES Google Wallet The Google Wallet mobile app securely stores your credit cards and offers on your phone. When you check out at brick-and-mortar stores that accept Google Wallet, you can pay and redeem offers quickly just by tapping your phone at the point of sale. http://www.google.com/ wallet/
NEW TECHNOLOGIES Square, Inc. When you swipe a card with Square or Card Case there is just one fee: 2.75%. Square and Card Case let you accept credit cards quickly and easily, using what you already have in your pocket: your phone. No more scrambling with complex fees and hidden costs. https://squareup.com/
NEW TECHNOLOGIES Using Social Media: a brief case study Facebook You Tube Twitter Blog http:// www.artsandscience.org/
REAL TIME CHARITABLE GIVING Donations via text message Donations appear on your phone bill Not cheap to set up Information Sources: Mobile Giving Foundation http://mobilegiving.org mgive / mgive Foundation http://www.mgivefoundation.org mgive.com - http:// www.mgive.com
WEB BASED PHILANTHROPY Accessible Instant Builds affinity Transparent Specific Accountability Automated
NEW TERMINOLOGY Get your GEEK on! Crowdsourced Fundraising Social Fundraising Web 2.0 Widgets (It s rea!y not that complicated!) And now, a survey of sites
DONORSCHOOSE http://www.donorschoose.org/ Designed specifically for schools, classroom projects Engaging and approachable power2give.org modeled after DonorChoose
KICKSTARTER http://www.kickstarter.com/ World's largest funding platform for creative projects All or nothing funding in 90 days Rewards at varying donor levels Allows for interaction between creator and donor prior to project 5% fee
KIVA http://www.kiva.org Mission: connect people through lending to alleviate poverty Loans, not contributions Emphasis on 3rd world Strong focus on spreading the word about projects
INDIEGOGO http://www.indiegogo.com Investing OR Charitable Giving You keep what you raise, no deadline Based on Campaign concept Designed for connecting to social media Fees: 4% if successful, 9% if unsuccessful
RAZOO http://www.razoo.com/ Razoo is a movement of people who want to make generosity a part of everyday life. Raise money as a team on Razoo Offers corporate match No deadline for completion 2.9% fee - one of the cheapest
POWER2GIVE.ORG An online marketplace for cultural projects Designed and built by Arts & Science Council, Charlotte, after extensive research of these and other platforms Designed specifica!y for umbrella arts agencies - arts councils, cultural affairs offices - to serve as local host organizations Site designed for fundraising and marketing with built-in tools to train and share best practices in marketing and promotion
POWER2GIVE.ORG Appeals to a cross section of the market Retention and growth tool for existing donors Introduction to giving for cultural consumers Leverages use of social media Incorporates matching and challenge grants to incent compelling projects and individual giving Gift card functionality can drive personal philanthropy and corporate employee recognition plans http://power2give.org
POWER2GIVE.ORG RESULTS Arts & Science Council, Charlotte Launched on August 29, 2011 Initially had 72 projects on the site, have added 60 more since the launch (total 132) 60 have been fully funded and $251,356 raised Over 6,900 unique visitors to the site Over 700 gifts; 47% are NEW donors Most frequent gift is about $50 Fund for the Arts, Louisville/Kentucky - Launched 12/5/11 100 projects, $102,165 raised to date Miami/Dade County Office of Cultural Affairs - Launched 12/14/11 84 projects, $213,691 raised to date Future launches: Winston-Salem, NC; Greensboro, NC, Madison, WI; Houston, TX
COMPARING PLATFORMS Platform Transaction Fees Corp/Fdn Match? Non-Profit? Arts Specific? DonorsChoose 13% yes schools only no Kickstarter 5% if successful no yes & no no Kiva optional no yes but 3rd world no IndieGoGo 4% if successful 9% if unsuccessful no yes & no no Razoo optional yes only no power2give.org 12% yes only yes
MORE SITES Site Transaction Fee URL A Little About Them Stay Classy 5.2% + $0.30 http:// www.stayclassy.org Stay Classy includes social media tie-ins that help spread the word. Receipts are sent to donors and you can send thank you letters and track progress. Need a PayPal account. Fundly 4.9% http://fundly.com Fundly gives donors the option to tell their friends about their donation on lets them know who else has donated on Facebook. Fundly also offers a Facebook app that can be shared among supporters. fundraise. com 7.5% https:// www.fundraise.com fundraise.com makes connecting with Facebook friends, Twitter contacts, and your entire email address book quick, easy, and super efficient. Also includes an iphone app, mobile-optimized website, widgets and a traditional website. Rally 4% - 4.5% https://rally.org Rally has a sleek interface. You control the look and feel of the page at the overall template level to keep branding elements intact. Individuals can then add their own text, images and video to encourage their network to donate and help spread the word. Mycharity box 3.5% + $0.25 https:// mycharitybox.com/ Mycharitybox has a unique and interactive interface. You can create custom tokens, so if you are fundraising for a new playground, supports can select a swing or a slide and add it to the pot and watch the charity box donations grow.
EVEN MORE SITES Site Transaction Fee URL A Little About Them Causes 4.5% http:// www.causes.com/ Causes is a Facebook application that allows anyone to set up a Cause for your organization and use their network on Facebook to raise awareness and run advocacy programs for your organization. Crowdrise 5% + $1 - $2.50 http:// www.crowdrise.com/ Crowdrise is a great website with lots of neat features that make it fun to fundraise, like offering points for dollars raised. Those with top points get prizes. FirstGiving 5% http:// www.firstgiving.com/ First Giving is well known and allows individuals to create simple pages that can be personalized with pictures, a story and a goal. give2gether Givezooks 5% + $300/ month 2.5% + $129- $499/ month http:// www.give2gether.com/ http:// www.givezooks.com/ give2gether integrates a mass email service with templates individuals can custom-design. You can also create updates and donor thank-yous customized to your nonprofit s messaging, look and feel. Givezooks! is great grassroots fundraising tool for nonprofits that allows you to get others involved and accepts unwanted gift cards as donations. Organizations have to set up their own payment gateway. 2.5% is an estimate of what a payment processor will charge per donation.
IN CONCLUSION Is online philanthropy for you? Clear purpose for it? Is existing your web presence adequate? Do you have compelling projects to promote? Do you have community champions? Time and resource commitment
H. Perry Mixter Mixter Consulting Services perry@mixterconsulting.com 864.497.9290 QUESTIONS?