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Why is Amazon doing this? Make Amazon the destination for customers seeking new, unique, and innovative products Provide startups access to Amazon s unique services to help them build, launch, & scale their brand. Amazon Launchpad revolutionizes the path to market for hardware startups. Through our participation, we have been able to focus on our product knowing that we can access Amazon s world-class infrastructure for distribution and marketing. Tomi Pierucci Co-Founder and President, Bluesmart Amazon Launchpad allows startups to quickly launch and get results on Amazon. Robust product profiles, marketing support, and sales at startup speeds. Mike Del Ponte Founder and CEO, Soma

Amazon Launchpad Designed for startups LAUNCH FASTER Amazon helps you get to market quickly, from account setup to your first sale. GET DISCOVERED Wide range of marketing support & PR opportunities to help your products get discovered. BUILD YOUR BRAND Showcase unique content to tell your story and connect with potential customers. GO GLOBAL Opportunity to expand globally*, with access to world-class fulfillment, customer service, and Amazon Prime. * Global expansion 2015 Amazon.com, for eligible Inc. or startups its affiliates only. Talk with your Amazon Launchpad representative to discuss specific opportunities and support to go global.

Access to enhanced content on product pages Information-rich product detail pages including About the Startup section to aid in branding and story-telling

Marketing Benefits from Amazon Launchpad Benefit Store presence Seller Development Advertising on Amazon Description Inclusion in the Amazon Launchpad store, our curated one-stop destination to help customers find products from entrepreneurial companies. Dedicated point of contact including access to Amazon Launchpad plan designed to help you launch (and grow) your products on Amazon. Amazon Launchpad credits (10x the standard Amazon credit) for Sponsored Products, a payper-click advertising program that aims to boost your product s visibility.

Example impact of Amazon Launchpad in US case study from vendors on amazon.com For US vendors on amazon.com, products in Amazon Launchpad saw 46x more traffic than the average new product. TRAFFIC TO NEW PRODUCTS FOR AMAZON.COM VENDORS Amazon compared over 100 products in Amazon Launchpad with a control group of over 3,000 retail products outside the program, released in the same time frame and category. The Amazon Launchpad group received an average of 46 times more traffic and 37 times more sales than the control group from July through November, 2015. Amazon internal data N O T O N A M A Z O N L A U N C H P A D O N A M A Z O N L A U N C H P A D

600 Startups + launched 1500 + Products in store 100 + VCs, incubators, crowdfunding sites in network Our Global Footprint

Eligibility requirements 1. Received external funding^ Incubators, Accelerators, Venture Capital, Crowdfunding Platforms OR Government Program Recognition 2. Product is physical Hardware, Food & Drink, Clothing/Apparel, Accessories, etc. 3. Product is available Ready to ship OR Manufacturing in process (available within 30 days) Click & Grow Indoor Smart Herb Garden Mars Levitation Bluetooth Speaker Petzi Treat Cam Soma Sustainable Pitcher Anki OVERDRIVE Starter Kit ^Exceptions may apply; we encourage applications from all startups.

Amazon Launchpad products - examples from amazon.co.uk Exploding Kittens #3 seller* in Toys and Games Deal of the Day on Amazon Prime Day (in July 2016) Sphero BB-8 Droid #1 Best Seller* in Robot Kits Singlecue by EyeSight Touch-free smart device for your home. Launched in US, UK, FR, DE. *As of June 2016

Terms & Fees In addition to Amazon s standard terms, the below specifications are unique to Amazon Launchpad: Amazon Launchpad requires you to participate for a minimum of one year. All sales associated with your participating account are subject to a 5% premium* (in addition to the standard category referral fees). For more information regarding the standard terms and category referral fees, click here. * The participation fee and associated terms and conditions may vary by marketplace.

Amazon Launchpad Startup Spotlight: Bragi The Story The Dash Bluetooth wireless in-ear headphones seek to change the game in wearable audio technology. Enabled with smart biometric tracking to help you keep your ear on performance while running, cycling, or swimming. Bragi utilized three-dimensional scans of hundreds of ears to finalize four shape designs to provide the ultimate comfort. Amazon Launchpad Support Amazon Story video, produced at Bragi s Munich-based office, was featured on Amazon.de homepage and YouTube page. Treated as our premier German-based startup; highlighted in external PR, provided access to top German media outlets, and invited to be a keynote speaker at our Berlin launch event. Launched into four Amazon Launchpad countries, providing them access to Amazon customers worldwide.

Amazon Story - Bragi Click the image to view the video (requires web connectivity) If video player does not work, click here.

Want to launch on Amazon Launchpad in EU? If your startup satisfies the eligibility criteria, you will need the below to launch on Amazon Launchpad in UK, Germany and France You must be a registered brand owner (either the manufacturer or authorized to represent the brand). You will need an EU VAT registration number You will need a Credit Card number and bank account number

www.amazon.co.uk/gp/launchpad/signup www.amazon.de/gp/launchpad/signup www.amazon.fr/gp/launchpad/signup www.amazon.cn/gp/launchpad/signup www.amazon.com/gp/launchpad/signup

Getting started on Amazon Launchpad Apply to Amazon Launchpad Register as a seller Complete product info Add A+ content (high quality video, images) Ship inventory