FBLA National Officer Team Program of Work

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2016-2017 FBLA National Officer Team Program of Work Goal #1: Customer Service: To be responsive to the need of our students, advisers, and business customers! membership by 2,750 members over last year s FBLA ending membership number. All national officers participate in the Home State Advantage Program and increase their state s membership by at least 75 paid members over last year s total Regional Vice Presidents assist one more state in addition to their own and increase that state s membership by at least 75 paid members over last year s total All Region VPs April 1 April 1 Sept. - April Regional Vice Presidents hold monthly conference calls with their state presidents All Region VPs participation in national programs by 7.5% All national officers achieve at least the Leader level of the Business Achievement Awards (BAA) Organize and implement Battle of the States, which involves using each state s weighted involvement in national programs for recognition at the National Leadership Conference May 15 Sponsor a traveling trophy to honor the winning, most involved, state to incentivize participation in Battle of the States Encourage artistic submissions to Tomorrow s Business Leader Hold an American Enterprise Day Essay Contest for FBLA-ML and FBLA members to compete in June 1 participation in Launchpad to 35 participants Secure stipends from Catapult, an entrepreneurship incubator, to promote business development beyond Launchpad January 15

Secure sponsorships to provide $2250 in cash Jeff Whiting January 15 To provide an NLC scholarship Work with corporate sponsors Work on a corporate sponsorship packet Jeff Whiting Packet: August 27th Comp Events: TBD talk with Ms. Grant Scholarship: st General: To provide a free personal finance education Create a personal finance lesson that members can use via the website Give members the opportunity to be certified in personal finance at the 2017 NLC Identify plan for curriculum: August 27

Goal #2 Relationships: To have the most effective partnerships of any career student organization! To promote March of Dimes activities and to raise $500,000 in total contributions to the March of Dimes Sell exclusive merchandise at NFLC and NLC March of Dimes dances August 20 To initiate FBLA-ML chapters by having at least two e-mails sent to FBLA-ML chapters Have Regional Vice Presidents send an introductory email regarding membership recruitment and retention and NFLCs Promote the online programs of MAP and the Diamond Challenge in future e- mails October 15 December 1 legislators by reaching out to at least 25 legislators. Assemble a legislative affairs packet to distribute to state chapters, to promote legislative interactions Invite legislators to Regional/District and State Leadership Conferences Promote proclamation signing for American Enterprise Day, FBLA-PBL Week, and CTE Month Myra Cheng September 15 November 1 To facilitate and between state officers through a centralized contact information page for each state officer team visibility and interaction with legislators, ACTE, and NBEA Inform state advisers about the database and collect state officer contact information to be put on the boardroom. 100% of all FBLA national officers apply for the ACTE Outstanding Business Student Award. December 1 September 10 To invite at least 75 past national officers, national staff members, or national board of directors to the 2017 NLC. Draft a letter documenting FBLA s history and the significance of the 2017 NLC to send to alumni. Myra Cheng Goal #3 Resources: To focus on obtaining business and corporate sponsorships for our competitive events, membership, and scholarship programs.

To obtain three $3,000 corporate sponsorships for a competitive event Create a sponsorship packet August 27 To obtain three college scholarships Target schools with PBL chapters Target business oriented schools, or schools with specialized business programs Target schools near our upcoming National Leadership Conference st February 17 February 21 To establish a Chapter Activity Packet Include community service, fundraising, and recruitment ideas in an easily accessible and compact resource to help developing chapters March 30 Communicate with local and state chapters to generate ideas for the Chapter Activity Packet February 1 To create a centralized, extensive resources tab on fblapbl.org Discuss with Laura the idea of establishing the new resources tab Work with councils to provide new resources Nikolas Lazar August 1 To secure 40 items for the FBLA NLC silent auction. Ask each national officer council member to submit at least one item for the FBLA NLC silent auction. June 1 Collect a national officer team basket July 27 Goal #4 Image and Awareness: To be the best known career student organization in the country.

To raise awareness for the March of Dimes by having chapters participate in at least 75 March of Dimes walks that year Constantly updating a visual diagram on the website that documents growth or steps towards the goal Mr. White Ms. Morgan the social media presence on Facebook by 20%, Twitter by 20%, Youtube views by 7.5%, to garner 750 more followers on Instagram, and to utilize our national Snapchat. Highlight members on Facebook through Humans of FBLA and through FBLA alumni success stories Promote the 75th Anniversary History Video on Youtube, and invite the winner of the American Enterprise Day Essay Contest to read their essay Update the National Snapchat at fall leadership conferences and state conferences. Promote the National Snapchat and post the code on social media pages. Maintain Twitter throughout specific events, featuring photos and personal national officer experiences PDC Ms. Morgan September 10