Invest in the event that will define the 21st century

Invest in the event that will define the 21st century

Introduction Mars One Foundation is planning to land a first crew on Mars in 2032. Defining the 21st century Uniting the world Generating unique media content

Organization Monetization rights Shareholders Donations Mars One Foundation (Mars mission, Astronaut training) Mars One Ventures (Monetization) Commercial revenue 5% license fee 6 million upfront New investments Mars One Foundation organizes the mission and trains the crews that are planned to go to Mars starting 2032 is not an aerospace company: hardware for the mission will be built by third party, established aerospace companies. gets income from donations and receives a license fee from Mars One Ventures AG Mars One Foundation projections illustrate that the donations and the license fee can fund the mission. Mars One Ventures holds the exclusive monetization rights around the mission including media rights revenue will also come from merchandise, games, apps, events, technology related and other intellectual property, business partnerships, etc. Mars One Venture s listing gives the fan base the opportunity to buy shares, creates a group of loyal shareholders and enhances their active support for the mission.

Business model Revenue streams for Mars One Ventures Merchandising Mars settler applications Advertising on video content sponsorships and partnerships Broadcasting rights *Not an exhaustive list of potential revenue streams

Market Comparison Imagine the first moon landing in this media era where everyone has a screen in their pocket. Exposure value Comparison The broadcasting rights and sponsorship and partnership rights around the Olympic Games in London resulted in US$ 4.5b of revenue for the International Olympic Committee. Game Value comparison EA s Ultimate Team, a feature which started out in the publisher s FIFA games, has become one of its biggest successes, as it now generates around $800 million in annual net revenue. Merchandise comparison In 2016 Star Wars became the thirdlargest worldwide grosser with $2.07 billion in merchandise sales.

Short-term projections Website conversion short-term The expected mission progress will increase conversion rates of merchandise compared to today. Order value is expected to increase due to customer willingness to spend more as credibility grows and due to more expensive items, including toys. In addition, we generate revenue from advertisement on video content. Total $ 8.9 m 65 million Total visitors 1 st year 11.8 million Total revenue 1 st year $ 2.4m Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Merchandise Video content Kolom1

Long-term projections Website conversion long-term After the first 12 months, website visitors numbers are expected to increase further because of the mission progress. Mars One s suppliers will start construction of mission hardware around 2019 with more and more to share in the years following. Mars One will repeat the selection process every year in order to increase the number of teams in training and to replace teams that drop out. Conversion rates are based on previously achieved results. 0,39% conversion rate Merchandise 0,40% 6 10 videos Conversion Rate Applications Conversion Rate videos Total $ 3.4 b $ 3.1 b $ 1.2 b 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 Merchandise Video content Settler applicants

Other business cases C0-ownership IPR Examples that are likely to result in valuable IP are: - Growing food with less water and energy - Recycling systems - Lighter-weight solar panels. Additional opportunities - Broadcasting rights - Sponsorships and partnerships - Events and theme parks - Games and apps - Joint ventures around other Mars related business cases *These business cases are not included in the short- and long-term projections

Potential partners technological

Mission so far 2011 Established in March 2011. 2011 2012 2013 2013 Drafted a technical road map with established aerospace suppliers in 2011. Announced Mars One to the world May 2012 > 0,5 million website visits in the first week. Improve advisory board, more ambassadors, and contracts with aerospace companies Paragon and Lockheed Martin. 200,000+ registrations for the Mars settler vacancy. 2014 2015 2016 Results from Lockheed Martin study on first robotic lander presented. (Click here) Results from Paragon ECLSS (Surface life support) study presented, and Mars Settler applications narrowed down to 100 round 3 candidates. (Click here) Results from Paragon SES (Surface exploration suit) study presented.

Mission roadmap 2022 Demonstration mission. 2024 Communications satellite sent to Mars 2026 Rover sent to Mars to select the settlement location 2029 2031 Six cargo missions including a second rover. The rovers prepare the settlement for the arrival of the humans. Life support systems will have produced water and a breathable atmosphere inside the settlement before the first crew even departs. First crew departs and flies Mars in seven months 2032 First crew and hardware for second crew land 2034 Second crew and hardware for third crew land

Traction Track record Exposure >200.000 >30.000 >17 m. 6 m. people registered to be on the first team to go to Mars the most popular job vacancy of all time. people have already contributed to Mars One through donations, merchandises and application fees unique visitors have visited the website since May 2012 investment has been signed with World Stock & Bond Trade Limited Attracted public attention at major events around the world. Invited as a keynote speaker at events such as world renowned festival South by Southwest SXSW, The NAB Show, the Asian Leadership Conference, and The International Mars Society Convention

Founders Bas Lansdorp Arno wielders Co-founder / CEO - M.Sc. in Mechanical engineering (2003). - Worked at Delft University of Technology on wind energy (2003-2008). - Co-founder and general director of Wind energy start-up Ampyx Power (2008-2011). Sold part of his share holding to start Mars One. Ampyx Power is still very successful with a new general director. - Founded Mars One in 2011, built the team, the advisory board and international partnerships, secured a first round of investment in 2013. Co-founder / CTO - M.Sc. Physics (1997). - Worked in Dutchspace and received a post-grad title (1997-2002). - As Research scientist involved in Ozone Monitoring Instrument (OMI) project launched by NASA (2002-2005). - Various positions at ESA (2005-2014), worked on projects such as Mercury mission (2005-2007) and Jupiter mission (2009-2011). - Works part time in Mars One since 2011, part time at the European Space Agency.

Advisory board and team Mars One Ventures AG Will hire A CEO from the world of media, who knows how to monetize a story A CFO with experience in stock exchange listed companies A CCO with experience in media deals

Financial plan 7.22b 3.6b Considerations Two important unknowns in the business case are the cost of implementing the Mars mission and the numbers of visitors to the Mars One website 3.84b 1.92b -1,8m -6,8m Expected scenario: Showing the expected cash flow. All numbers are US$. No tax is taken into account. Based upon previously achieved results. 50% revenue scenario: Numbers of visitors to the website are reduced by 50%, which reduces profitability but causes no cash flow problems. 72m 36m 169m 85m 321m 161m 448m 224m 560m 280m 673m 337m 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 Timeline of launches

Private placement Frankfurt Stock Exchange Mars One Ventures AG, the commercial arm of Mars One, has been listed at the Frankfurt Stock Exchange since December 2016. The shares are currently not trading, because the new shares that were issued in December 2016 need to be admitted to trading. Use of funds The investment we are currently raising will be used to bridge the gap between today and when the shares resume trading. This requires, amongst other things, an updated prospectus for Mars One Ventures AG. Work on the prospectus has already started. Mars One Foundation will restart the astronaut selection program and open up a new round of Mars settler applications to get back in the spotlight. Investment Min. investment: 1,000 Max. investment: 500,000 Discount Mars One Ventures is currently offering shares through a private placement with a discount compared to the last traded price at the exchange.

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