The GlobalGiving Accelerator Kick Off Session Session 1: SMART Goals + Year-End Fundraising
Agenda I. Accelerator Overview II. SMART Goals and Planning your Campaign III. GG Rewards IV. Year-End Fundraising V. Next Steps VI. Questions
Meet the team!
The Accelerator Team Kelly Wilson Michael Gale Kavita Matthews Catrin Cooper United States United States India United Kingdom
TRAINING CROWDFUNDING
Accelerator Training Program Session #1: Setting SMART Goals + Project Posting Tips November 13th at 10:00am EST Session #2: Network Mapping + Advocates November 14th at 10:00am EST Session #3: Storytelling + Calendar Planning November 15th at 10:00am EST Session #4: Social Media + Email Strategy November 16th at 10:00am EST
www.globalgiving.org/acceleratorhub
The Accelerator Hub Accelerator training dates, links, and slides Crowdfunding start and end times Leaderboard links Pre-Accelerator survey Project posting instructions + tips Facebook group Additional resources for Accelerator participants Terms + Conditions www.globalgiving.org/acceleratorhub
Watch the Accelerator Kickoff Recording!
Agenda I. Accelerator Overview II. SMART Goals and Planning your Campaign III. GG Rewards IV. Year-End Fundraising V. Next Steps VI. Questions
SMART Goals
S Specific M Measurable A Action-Oriented R Realistic T Time-Bound
Initial goal: S Specific M Measurable A Action-Oriented R Realistic T Time-Bound Raise money for our project. Final SMART Goal: Engage our board of directors to raise $1,000 from 10 donors on the first day of the Accelerator crowdfunding campaign.
Taking time to plan your campaign
Campaign Goals (broad goals) Campaign objectives (SMART goals) How we will do this (activities) How we will measure success To increase funds for our after school program To raise $5,000 in 3 weeks from 70 donors Email and call past supporters Host a movie night Train volunteer team Amount of money raised Total number of donors To increase our individual supporter base To gain 30 new donors during the Accelerator Engage fundraising advocates to reach out to their friends Host event open to public and encourage newcomers Number of new donors To improve our skills in online fundraising Raise more money online than last year. Increase team s confidence in online fundraising. Attend Accelerator trainings Create a Facebook page Develop a giving page Completed Accelerator homework Number of dollars raised Number of donors Graduate from Accelerator!
Donor Targeted Strategy Name Type (one-time, recurring, major, or group) Projected donation volume Goal Responsible Individual Alexis Jones Major donor $200 Increase donation amount by $50 Jonathan Brian Smith One-time $100 Convert to recurring Olivia Rotary Club Group $1,000 Host online fundraiser Sylvia
Questions?
Agenda I. Accelerator Overview II. SMART Goals and Planning your Campaign III. GG Rewards IV. Year-End Fundraising V. Next Steps VI. Questions
We reward organizations for listening, acting, and learning!
Introduction to GG Rewards Emerging, Partner, Leader, Superstar Engagement + Effectiveness points Post-Accelerator campaign success: more points higher GG Rewards status enhanced benefits
Login to Project Entry (PE) Dashboard
GG Reward Dashboard
NEXT STEPS In addition to raising $5,000 from 40 individual donors in 5 weeks, set at least two SMART goals for the Accelerator Crowdfunding Campaign. 1. Log in to your GG Rewards Dashboard 2. Find the GG Rewards Cycle for this webinar 3. Earn 2 points by typing in your two SMART goals under Step 2 (Act) 4. Earn 3 points by telling us what you learned from this experience under Step 3 (Learn). Need help? Email us at accelerator@globalgiving.org.
Available 24 hours after viewing webinar Homework Assignment #3 (continued) Add screen steps for completing cycle
Agenda I. Accelerator Overview II. SMART Goals and Planning your Campaign III. GG Rewards IV. Year-End Fundraising V. Next Steps VI. Questions Calling in? 202.330.4040 or bluejeans.com/2023304040
1/3 12% 1-3 Of annual giving occurs in December Of all giving happens in the last THREE days of the year! Average # of donor touches in a year-end campaign
Tuesday, November 28th #GivingTuesday Challenge: $100 prize for graduating in the first 24 hours
9:00:01 EDT 23:59:58 EDT
th December 13 Bonus Day $10,000 Incentive Fund from GlobalGiving This is a proportional match on unique online donations up to $1,000 Bonus Day lasts a full 24 hours, from 00:00:01 to 23:59:59 EST on Wednesday, December 13th Two $1,000 USD bonus prizes for the organizations with the most dollars and most donors * Note: Prize money will not count towards your Accelerator Goal
100% RECURRING CROWDFUNDING DONATION MATCH PLANNING CHECKLIST Double Count: Each unique recurring donation will count as 2 unique donors Match Opportunity: Each unique recurring donation up to $200/month will have their initial donation matched dollar for dollar
Agenda I. Accelerator Overview II. SMART Goals and Planning your Campaign III. GG Rewards IV. Year-End Fundraising V. Next Steps VI. Questions
Click Add a Project
Adding and Editing Your Project Post one project Submit edits any time before or during the campaign GlobalGiving will review projects in 1-3 business days Project Submission Deadline: Friday, November 17!
Accelerator Training Program Session #1: Setting SMART Goals + Year-End Fundraising November 13th at 10:00am EST Session #2: Network Mapping + Advocates November 14th at 10:00am EST Session #3: Storytelling + Calendar Planning November 15th at 10:00am EST Session #4: Social Media + Email Strategy November 16th at 10:00am EST
How to start the Accelerator right: Submit your project by November 17th Visit the Accelerator Hub Join us on Facebook! Join us for virtual coffee shop hours next week Fill out the pre-accelerator survey Attend the Accelerator trainings
Questions? Send us an email at accelerator@globalgiving.org or give us a call at +1 (202) 232-5784
thank you