My Journey 1989 Managed a KOA Campground 1991 Graduated University 1992 Kindergarten Teacher 1993 Qualcomm Inc. 1998 1999 2009 2010 Gateway Consulting Talent Function Talent Board 2017 Recruiting Trends & TA Tech Conference Chairperson 2017 Talent Function Acquired by Talent Sonar
My Journey 1989 Managed a KOA Campground 1991 Graduated Education Degree 1992 Kindergarten Teacher 1993 Qualcomm 1998 1999 2009 2010 Gateway Consulting Talent Function Talent Board 2017 Chairperson Recruiting Trends & TA Tech Conference 2017 Acquired by Talent Sonar
About Talent Board Talent Board is the first non-profit research organization focused on the elevation and promotion of a quality candidate experience. Founded in 2011 as a 501(c)(3) corporation, Talent Board, the Candidate Experience Awards benchmark program and its sponsors are dedicated to recognizing the candidate experience offered by companies throughout the entire recruitment cycle and to forever changing the manner in which job candidates are treated globally. The Talent Board s mission is to create surveys, data analysis, benchmarking, and research to better understand and overall improved the global job candidate experience for all involved (candidates, recruiters, managers, etc.) #TheCandEs
Benefits of Research Participation Employers who participate in the CandEs enjoy the following benefits: A risk-free and confidential benchmarking research program the identity of companies that do not win the award are not disclosed. Comprehensive benchmarking data that compares employer recruiting practices against the aggregate of all participating companies. A confidential candidate survey developed by Talent Board and administered by the participating employers directly. Based solely on candidate ratings, employers can receive industry recognition as a leader in candidate experience. Access to industry peers and experts on the candidate experience. Registration for the 2018 Candidate Experience Awards and Benchmark Program opens in February
2016 EMEA CandE Winners
2017 Candidate Experience Research NAM Companies: 198 Candidates: 180,100 Winners: 50 EMEA Companies: 73 Candidates: 23,159 Winners: TBD APAC Companies: 27 Candidates: 18,319 Winners: TBD #TheCandEs
Candidate Survey Demographics United Kingdom Germany Austria Switzerland France The Netherlands The Nordics Turkey Spain Italy LinkedIn Internet Search Indeed Glassdoor 24% 38% 37% N = 23,359 79% Other In what country is the job you are considering? UAE Monster Facebook CareerBuilder Twitter Niche Job Boards 19% 18% 14% 7% 6% Which social media sites/services and/or job boards have you leveraged in your job search?
EMEA - Job Seekers by Generation 60.00% N =10,953 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% The Silent Generation (Before 1945) Boomer Generation (1946-1964) Generation X (1965-1981) Millennial Generation (1982-1995) Generation Z (After 1996) Based upon the year in which you were born, which generational group best describes you? 2013 2015 2017
Job Seekers by Generation NAM: 95,080 EMEA: 10,953 APAC: 7,890 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% The Silent Generation (Before 1945) Boomer Generation (1946-1964) Generation X (1965-1981) Based upon the year in which you were born, which generational group best describes you? Millennial Generation (1982-1995) Generation Z (After 1996) NAM EMEA APAC
Research Activities From the list below, select your TOP 5 that you found most valuable in RESEARCHING your career opportunity. N=16,685 Answer Choices Boomer Gen X Millennial Company Career Site 53.57% 61.86% 67.32% LinkedIn Career Page(s) 45.13% 56.31% 54.25% Online Groups (LinkedIn, Yahoo, Google+, Other) 30.75% 34.48% 35.65% Employee, Candidate or Customer Referral 31.06% 29.67% 29.48% Job Boards 31.96% 29.29% 26.95% Third Party Job Notification/Agents (Indeed, CareerBuilder, Monster) 31.46% 25.84% 21.52% 78% 75% 77% Boomer GenX Millennial How did you hear about the opportunity? 4% 6% 6% 9% 8% 7% 9% 11% 9% My own active job search Just happened to hear about it Unsolicited Call or Email from Company Recruiter Employee Referral #TheCandEs
EMEA Global Difference NAM 1 Company Career Site 1 2 LinkedIn Career Page(s) 4 3 Online Groups (LinkedIn, Yahoo, Google+, Other) 7 4 Employee, Candidate or Customer Referral 2 5 Job Boards 5 6 Third Party Job Notification/Agents (Indeed, Monster) 6 7 Employer Reviews (Glassdoor, Vault, Great Rated!) 3 8 Professional Associations 9 9 Mobile Career Site or App 8 10 Career Fair/Job Fair (Multiple Companies) 10 #TheCandEs
From the list, select your TOP 5 of the types of MARKETING CONTENT you found most valuable BEFORE applying wished you had access to BEFORE applying N = 13,249 Boomer Gen X Millennial Values 50.33% 52.72% 54.03% Boomer Gen X Millennial Values 33.92% 32.69% 29.09% Product/ Services Information 52.18% 51.21% 49.49% Information on the Culture within the Company 42.04% 36.53% 32.44% Information on the Culture within the Company 44.12% 48.66% 45.25% Financial Information 29.53% 29.48% 33.55% Financial Information 28.10% 28.68% 27.29% Employee Testimonials 35.29% 34.18% 35.27% Employee/Recruiter Blogs 25.80% 28.20% 29.82% Employee Testimonials 34.69% 35.89% 34.85% Answers to 'Why' People Want to Work Here 30.83% 31.78% 36.43% Answers to 'Why' People Want to Work Here 36.88% 33.87% 32.44% Diversity- Culture Information 20.81% 27.77% 29.27% Answers to 'Why' People Stay Here 36.00% 35.59% 34.50%
Select your TOP 5 of the types of JOB/EMPLOYMENT CONTENT you found: N = 13,249 most important while learning about the career opportunity. Boomer Gen X Millennial you wished you had related to the career opportunity. Boomer Gen X Millennial Job Descriptions (duties, skills, requirements) 61.07% 60.19% 60.95% Salary Ranges/ Compensation Structure 38.44% 40.75% 39.15% Salary Ranges/ Compensation Structure Successful Candidate Profile for the Job 33.95% 30.91% 31.40% 28.20% 30.62% 32.28% Benefit Details 26.44% 27.94% 28.28% Benefit Details 28.20% 30.84% 30.48% Successful Candidate Profile for the Job 31.02% 29.30% 30.81% Career Path Examples 17.46% 28.11% 30.79% Job Description Presented in Language Most Valuable to You Overview of Recruiting Process For This Job 28.98% 25.09% 25.26% 21.76% 24.72% 26.45% Career Path Examples 13.66% 22.62% 32.72% Overview of Recruiting Process For This Job Recruiter Tips and Advice on Hiring Process Recruiter Contact Information 29.85% 26.90% 24.80% 20.29% 22.74% 25.63% 24.78% 21.10% 19.47%
Relationship Status before Apply I was a customer of the company using their products/services I followed the company as a result of thought leadership or company innovation I considered myself an advocate for the company or am a current employee of the company I have/had friends/family that work for the company I have/had no relationship with the company Boomer Gen X Millennial 7% 8% 8% 9% 9% 8% 13% 15% 17% 16% 20% 25% 47% 44% 56% #TheCandEs
50% of all candidates believe they have a relationship with the company before applying. #TheCandEs
Did researching play a factor in your decision to proceed as a candidate? 61.83% 50.76% 51.78% N = 12,697 45.42% 41.90% 30.83% NAM EMEA APAC Yes: I needed to learn more about the company and sought out more information before applying. No: I knew I wanted to proceed and had previously identified the company as the place I wanted to work. How much time did you invest in RESEARCHING the company the specific job opportunities prior to proceeding? 40.00% 20.00% NAM EMEA APAC 0.00% Less than an hour 1-2 hours 3-4 hours More than 5 hours #TheCandEs
50% of all candidates felt researching the company played a factor in their decision to proceed. Average 2 hours #TheCandEs
Key Considerations Design for multiple journey Give them what they want Validate your assumptions
Which statement best describes the job type you applied for? #TheCandEs
Application Process CandE Data Results Time to Apply NAM Winners EMEA Summary < 15 minutes 29.50% 29.65% Time to Apply alone does not < 30 minutes 32.05% 30.02% have bearing < 60 minutes 24.99% 24.06% on Candidate Experience > 61 minutes 13.46% 16.28% unless it is wasted time. Total 35,777 8,927 How satisfied were you with the ability to present your skills, knowledge and experience during the APPLICATION process? 15.15% 62.85% Extremely Dissatisfied Satisfied 5.53% Dissatisfied 16.46% Extremely Satisfied
1,000,000 Applicants per year 10,000 Hires per year 990,000 Rejections per year How you communicate: Your good enough to be a customer but not good enough to work here. Has a serious impact on the bottom line. #TheCandEs
#TheCandEs