Hanley Wood Media, Inc. One Thomas Circle NW Suite 600 Washington, DC 20005 Tel.: (202) 452-0800 Fax: (202) 785-1974 www.builderonline.com BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2017 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. The Official Publication of: National Association of Home Builders. BUILDER is a leading brand in the residential construction industry and delivers a strategic platform of data and media products to enhance your marketing objectives. With over 35 years of journalistic excellence, BUILDER is the trusted source for top builders, architects and other industry professionals in print, online, and in person. FIELD SERVED BUILDER serves professionals in the building construction, housing and light construction market, Architectural firms; Builders; Builder-Developers, General Contractors & Remodelers engaged in building activities; Mobile or Modular or Sectional Home Manufacturers; Realty, Building Materials, Dealer, Wholesaler or others who act as Builder and/or General Contractor; and Special Trade Contractors and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATION recipients are Owners, Partners, Corporate Executives, Directors or General Managers; Architects, Designers or Engineers; Construction Managers or Superintendents, Purchasing Agents or Buyers, or other Construction Managers; Sales and Marketing Managers, other Management personnel, Carpenters, Draftsman, Salesmen and other titled and non-titled personnel including company copies in field served. Comparable No. 206a/06-17 CHANNELS BUILDER MAGAZINE 6 Issues in the period 118,500 average circulation EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average BUILDER MAGAZINE (6 issues in the period) 78,062 40,438 118,500 a. Print 54,287 40,438 94,725 THE CRITERION SOCIAL MEDIA b. Digital 23,775-23,775 1. Requested 23,775-23,775 2. Non-Requested - - -
3b. QUALIFICATION SOURCE BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2017 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Non-Paid Paid Percent I. Direct Request: 73,326 5,334-54,791 23,869 78,215 445 78,660 66.3 II. Request from recipient s company: - - - - - - - - - III. Membership Benefit: 36,387 3,518-39,905 - - 39,905 39,905 33.7 IV. Communication from recipient or recipient s company (other than request): - - - - - - - - - V. TOTAL Sources other than above (listed alphabetically): - - - - - - - - - Association rosters and directories - - - - - - - - - Business directories - - - - - - - - - Manufacturer s, distributor s, and wholesaler s lists - - - - - - - - - Other sources - - - - - - - - - VI. Single Copy Sales: - - - - - - - - - TOTAL CIRCULATION 109,713 8,852-94,696 23,869 78,215 40,350 118,565 100.0 PERCENT 92.5 7.5-80.0 20.0 66.0 34.0 100.0 BUILDER / June 2017 4
GEOGRAPHICAL BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2017 State Print Digital Non-Paid Paid Percent Maine 408 179 535 52 587 New Hampshire 599 181 582 198 780 Vermont 320 81 302 99 401 Massachusetts 2,025 684 2,062 647 2,709 Rhode Island 582 103 358 327 685 Connecticut 1,294 448 1,381 361 1,742 NEW ENGLAND 5,228 1,676 5,220 1,684 6,904 5.8 New York 4,007 1,300 4,564 743 5,307 New Jersey 2,168 771 2,533 406 2,939 Pennsylvania 4,203 999 3,512 1,690 5,202 MIDDLE ATLANTIC 10,378 3,070 10,609 2,839 13,448 11.3 Ohio 3,124 893 3,001 1,016 4,017 Indiana 1,853 464 1,524 793 2,317 Illinois 3,015 1,074 3,595 494 4,089 Michigan 3,564 910 2,923 1,551 4,474 Wisconsin 2,199 530 1,798 931 2,729 EAST NO. CENTRAL 13,755 3,871 12,841 4,785 17,626 14.9 Minnesota 2,041 485 1,707 819 2,526 Iowa 1,204 264 989 479 1,468 Missouri 1,382 378 1,271 489 1,760 North Dakota 586 79 242 423 665 South Dakota 560 62 241 381 622 Nebraska 623 163 653 133 786 Kansas 1,202 243 803 642 1,445 WEST NO. CENTRAL 7,598 1,674 5,906 3,366 9,272 7.8 Delaware 263 71 261 73 334 Maryland 1,819 550 1,974 395 2,369 Washington, DC 126 67 186 7 193 Virginia 2,754 766 2,534 986 3,520 West Virginia 447 78 282 243 525 North Carolina 6,008 801 2,679 4,130 6,809 South Carolina 1,566 339 1,160 745 1,905 Georgia 3,119 706 2,413 1,412 3,825 Florida 5,389 1,521 4,905 2,005 6,910 SOUTH ATLANTIC 21,491 4,899 16,394 9,996 26,390 22.2 State Print Digital Non-Paid Paid Percent Kentucky 1,625 225 831 1,019 1,850 Tennessee 1,710 389 1,234 865 2,099 Alabama 2,159 253 846 1,566 2,412 Mississippi 728 85 328 485 813 EAST SO. CENTRAL 6,222 952 3,239 3,935 7,174 6.1 Arkansas 600 138 464 274 738 Louisiana 2,493 184 579 2,098 2,677 Oklahoma 1,210 177 559 828 1,387 Texas 6,246 1,370 4,574 3,042 7,616 WEST SO. CENTRAL 10,549 1,869 6,176 6,242 12,418 10.5 Montana 627 143 415 355 770 Idaho 640 134 477 297 774 Wyoming 170 43 159 54 213 Colorado 1,624 634 1,652 606 2,258 New Mexico 1,225 114 394 945 1,339 Arizona 1,340 493 1,611 222 1,833 Utah 1,078 230 748 560 1,308 Nevada 568 191 626 133 759 MOUNTAIN 7,272 1,982 6,082 3,172 9,254 7.8 Alaska 369 81 241 209 450 Washington 3,494 563 1,723 2,334 4,057 Oregon 1,553 322 1,074 801 1,875 California 6,268 2,651 8,143 776 8,919 Hawaii 406 134 378 162 540 PACIFIC 12,090 3,751 11,559 4,282 15,841 13.4 UNITED STATES 94,583 23,744 78,026 40,301 118,327 99.8 U.S. Territories 75 42 102 15 117 Canada 34 40 43 31 74 Mexico - - - - - Other International 4 39 40 3 43 APO/FPO - 4 4-4 TOTAL CIRCULATION 94,696 23,869 78,215 40,350 118,565 100.0 GEOGRAPHICAL BREAKOUT OF CIRCULATION New England 6,904 M iddle Atlantic 13,448 East No. Central 17,626 West No. Central 9,272 South Atlantic 26,390 East So. Central 7,174 West So. Central SOCIAL Mountain MEDIA CHANNEL 9,254 12,418 Pacific US Territories Canada Other International APO/FPO 117 74 43 4 15,84 1 0 4,000 8,000 12,000 16,000 20,000 24,000 28,000 BUILDER / June 2017 5
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served of a recipient s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients who request the digital versions are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. AVERAGE NON- CIRCULATION: ALLOCATED FOR TRADE SHOW AND CONVENTIONS: 2017 Issue Show Location # of Copies January Kitchen & Bath Industry show Orlando, Florida 1,000 January International Builders Show\nextBUILD Orlando, Florida 3,500 January NEXTadventure Home Clermont, Florida 75 March JLC Live Providence, Rhode Island 500 May Housing Leadership Summit Dana Point, California 400 June PCBC 2017 San Diego, California 300 June Gold Nugget Awards Alta Loma, California 100 PARAGRAPH 1: Paid Membership Benefit Averaging 39,896 copies were sold at $15.00 to qualified recipients. AVERAGE ANNUAL ORDER PRICE: $16.25 PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Paul Tourbaf, Group President, Residential Construction Diana Turco, Audience Marketing & Circulation Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed July 10, 2017 State DC County Washington Revised July 10, 2017 Type PJ ID Number B039B0J7 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2017 BPA Worldwide. All rights reserved. BUILDER / June 2017
MAGAZINE CHANNEL Official Publication of: National Association of Home Builders Established: 1947/Issues Per Year: 12 AVERAGE NON- CIRCULATION NON- Not Included Elsewhere Copies Other Paid Circulation 580 Advertiser and Agency 1,557 *Allocated for Trade Shows and Conventions 979 All Other 1,100 *See Additional Data TOTAL 4,216 1. AVERAGE CIRCULATION BREAKOUT FOR THE PERIOD Non-Paid Paid CIRCULATION Copies Percent Copies Percent Copies Percent Individual 78,604 66.3 78,062 65.9 542 0.4 Sponsored Individually - - - - - - Addressed *Membership Benefit 39,896 33.7 - - 39,896 33.7 Multi Copy Same Addressee - - - - - - Single Copy Sales - - - - - - TOTAL CIRCULATION *See Additional Data 118,500 100.0 78,062 65.9 40,438 34.1 2. CIRCULATION BY ISSUES FOR PERIOD 2017 Issue Print Digital Non-Paid Paid January 94,724 23,742 77,840 40,626 118,466 February 94,725 23,726 78,251 40,200 118,451 March 94,724 23,690 78,120 40,294 118,414 April 94,723 23,771 78,161 40,333 118,494 May 94,696 23,869 78,215 40,350 118,565 June 94,759 23,850 77,784 40,825 118,609 3a. BUSINESS/OCCUPATION BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2017 This issue is 0.1% or 78 copies above the average of the other 5 issues reported in Paragraph 2. This publication conforms to the uniform business/industry/occupational breakout which was developed by the BPA Worldwide advertiser, agency and publisher committee for section (a) of the Building Construction Market in October 1978, requiring participating publications to report their circulation on a comparable basis by December 1981. A copy of the comparability brochure can be obtained from BPA Worldwide. BUSINESS AND INDUSTRY (See Note 2) TOTAL PERCENT OF TOTAL Print Digital NON-PAID PAID ASSOCIATION DIRECT SUBSCRIPTIONS IN COMPANY NAME ONLY OWNERS, PARTNERS, CORPORATE EXECUTIVES, DIRECTORS GENERAL MANAGERS ARCHITECTS, DESIGNERS & ENGINEERS CONSTRUCTION MANAGER OR SUPERINTENDENT, PURCHASING AGENT OR BUYER, OR OTHER CONSTRUCTION MANAGERS CLASSIFICATION BY TITLE SALES & MARKETING MGMT. OTHER MANAGEMENT PERSONNEL CARPENTERS, DRAFTSMEN, SALESMEN & OTHER EMPLOYEES OTHER TITLES TITLE NOT AVAILABLE (See Note 1) 1. Architectural Firms, Architectural-Engineering Firms, Architects & Architect-Engineers, Designers of Homes 5,322 4.5 2,661 2,661 2,661 2,661 2,544 117-3,075 1,036 63 110 108 17-913 2. Builders, Builder-Developers, General Contractors & Remodelers engaged in Building activities; Mobile or Modular or Sectional Home Manufacturers; Realty, Building Material Dealers, Wholesalers & others who act as Builders and/or General Contractors 112,000 94.5 92,000 20,000 74,346 37,654 37,361 293-81,956 2,526 6,178 4,304 4,531 1,994-10,511 10. Special Trade Contractors engaged in parts of the work on buildings such as Carpentry, Plumbing & Electrical 1,243 1.0 35 1,208 1,208 35-35 - 938 31 67 66 63 74-4 TOTAL CIRCULATION 118,565 100.0 94,696 23,869 78,215 40,350 39,905 445-85,969 3,593 6,308 4,480 4,702 2,085-11,428 Note 1: Title not available includes NAHB members who have not completed title information on membership form. Note 2: Non-Comparable additional data reported at the Publisher s option. BUILDER / June 2017 2 BUILDER / June 2017 3