Basic presentation Premium content for top decision makers in business Date
Overlaps among digital user groups manager-magazin.de provides the best from the world of business on a daily basis With 15 editors, manager-magazin.de has one of the largest online editorial teams for business content in Germany. Up to 40 articles are published every day. The journalistic content is customized to meet the specific information needs of top decision makers in business and includes News flow The focus is on the key events of the day that every executive should know about. Best of Business The editorial team puts news events precisely into context, provides exclusive news, points out forerunners of important trends and introduces interesting people in business and society that are worth keeping an eye on. Analyses, commentaries, interviews Profound analyses and commentaries on key topics, enriched by interviews, while focussing on providing high user value. Sections manager-magazin.de reports about the key issues in companies, business politics, finance and lifestyle.
Overlaps among digital user groups 2,67 million unique users visit manager magazin online each month 1,96 million unique users 8,6% (= 65.000) of the mobile users also visit the desktop website each month 65.000 Desktop Mobile 0,75 million unique users AGOF digital facts 2017-02, single month (February 2017) based on: total unique users period: single month of February
Users The users choose to actively access the website and are very satisfied with it 75% of the manager-magazin.de users access the website directly. They either added the website to their favourites, actively entered the URL or set it as their start page. Thus, they feel connected to the medium and use it actively very satisfied/fan 17% 88% of the users are (very) satisfied with the website and 17% even say they are a fan of it. satisfied 71% 25 okay 11% 49 7 dissatisfied 1% 19 very dissatisfied 0% Bookmark / favourites Entered URL Start page Other Source: manager-magazin.de, on-site online survey and measurement of reading behaviour; Dec 2010 (753 cases)
Users The intensive use of the website ensures high level of viewability User dwell time per page impression User dwell time per page impression User dwell time per visit Benchmark: Sites of the top 20 marketers*: 63 seconds 101 seconds 7 minutes and 24 seconds mmo users spend 60% more time on the website. On average, the advertisement is shown 4.4 times per session. Source: mmo, on-site online survey and measurement of reading behaviour; Dec 2010 (753 cases) *Source: meetrics, measurement on the websites of the top 20 marketers included in the internet facts study
Users Multiple exposures have a positive effect on the advertising recall 77% of the mmo users use mmo daily or several times a week brandeins.net 3% capital.de 10% harvardbusinessmanager.de 10% wiwo.de 16% ftd.de 36% handelsblatt.com 40% manager-magazin.de 77% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Used daily / several times a week Source: mmo, on-site online survey and measurement of reading behaviour; Dec 2010 (753 cases)
Users More than 60% of the users would recommend the site Net Promoter Score (recommendation in the personal network) 1,3 1,5 1,5 19,4 18,1 25,2 16,2 5,9 7,1 2,7 1,1 highly likely absolutely unlikely 0 10 20 30 40 50 60 70 80 90 100 Source: mmo, on-site online survey and measurement of reading behaviour; Dec 2010 (753 cases)
Page Impressions in Tsd. Performance data desktop website manager-magazin.de ranges on a high level 40.000 35.000 34.645 35.109 33.554 30.000 25.000 20.000 15.000 26.416 26.058 25.530 27.259 26.481 30.515 24.174 23.853 27.443 26.604 24.449 24.772 24.034 23.611 28.856 22.885 22.269 31.391 31.485 30.511 30.152 30.092 21.256 24.928 27.698 24.837 21.868 22.265 17.847 17.851 20.807 20.817 21.497 20.608 18.411 17.322 17.691 17.174 16.881 21.488 23.551 16.346 18.562 23.678 18.241 10.000 5.000 0 Source: IVW incl. April 2017, since July 2013 without mobile page impressions.
Jul 11 Sep 11 Nov 11 Jan 12 Mar 12 May 12 Jul 12 Sep 12 Nov 12 Jan 13 Mar 13 May 13 Jul 13 Sep 13 Nov 13 Jan 14 Mar 14 May 14 Jul 14 Sep 14 Nov 14 Jan 15 Mar 15 May 15 Jul 15 Sep 15 Nov 15 Jan 16 Mrz 16 Mai 16 Jul 16 Sep 16 Nov 16 Jan 17 Mrz 17 Competitive comparison manager-magazin.de is the business website with the second strongest performance 20.000.000 18.000.000 16.000.000 14.000.000 12.000.000 11.451.221 10.000.000 8.000.000 6.000.000 4.000.000 2.000.000 0 4.926.420 2.427.661 1.599.616 245.871 manager magazin Handelsblatt.de Wirtschaftswoche Börse Online Capital Source: IVW incl. April 2017, since July 2013 without mobile page impressions.
Performance data manager magazin s desktop website reaches 1.86 million unique users per month Unique users (in thousands) / average month Unique users (in thousands) / average week manager-magazin.de 1.861 manager-magazin.de 599 Other web offerings in this segment: Other web offerings in this segment: handelsblatt.com 2.747 handelsblatt.com 956 wiwo.de 1.267 wiwo.de 356 boerse-online.de 480 boerse-online.de 168 impulse.de 262 impulse.de 71 capital.de 152 capital.de 43 Source: AGOF internet facts 2017-02, segment of desktop websites
Audience composition desktop website Unique users sociodemographics in detail Proportion Composition index, total = 100 Gender Male 68% Female 32% 63 139 Age 14-29 years 28% 30-49 years 49% 50+ years 24% 49 134 158 Education max. secondary school 38% at least (specialised) Abitur 62% (=German university entrance qualification) 56 195 Occupation Training 12% Working 76% Not working, retired 13% 38 108 135 Decision makers in business* 26% 197 Personal income up to less than 2,500 66% 2,500 or more 34% 81 183 Source: AGOF internet facts 2017-02; period: average month / index vs. total population aged 14+ (pot. 69,56 million) *Decision makers in business: self-employed with 6+ employees, freelancers, employees in managerial positions, qualified employees
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