September 23, 2015 Webinar for the Licensing Executive Society

Creating Corporate Partnerships for Research and Commercialization September 23, 2015 Webinar for the Licensing Executive Society

Creating Corporate Partnerships for Research and Commercialization Outline 1. The Importance of Corporate Partnerships and how to Fortify them Dan Hirleman, Chief Corporate and Global Partnerships Officer 2. New Options in Contracting make for Better Partnerships Laurie Kuhl, Contracting Director, Sponsored Program Services 3. A Strong Eco-System for Commercialization Dongsung Hong, Business Development Manager, Office of Technology Commercialization

E. Daniel Hirleman The Importance of Corporate Partnerships and how to Fortify them Chief Corporate & Global Partnerships Officer hirleman@ purdue.edu

Purdue s Strategic Plan HIGHER EDUCATION AT THE HIGHEST PROVEN VALUE and Partnerships are Key

Corp-University Partnering: Enhance educational experiences Provide rewarding career opportunities and development Attract talent to both parties Inform and fund research, which cycles into new products/processes Provide philanthropic support

Sponsored Awards Trend $450 $400 $350 Federal OtherFY2015 Industry/Foundations - $133M >1200 Projects 500 Companies 500 Faculty PI Awards in Millions $300 $250 $200 $150 $100 $50 $0 FY2011 FY2012 FY2013 FY2014 FY2015

Private Sector Partnership Sponsored Awards in Millions $140 $120 $100 $80 $60 $40 $20 Foundations &Other For Profit 2015 $133.6M (+36%) >1200 Proj. 500 Corp. 500 Fac. PI $55.6M (+18%) $0 FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 (YoY)

Faculty & Industry Share Many Concerns: (1) Use of Time & Resources University Ensure faculty time & resources are allocated wisely Academic calendar is a challenge when working with corporations Corporation Ensure company time & resources are allocated wisely Universities need to take a more business approach

Faculty & Industry Share Many Concerns: (2) Research Goals Desire long-term relationships Master Agreements negotiation time University Silos impede multi-disciplinarity Interest is cuttingedge research, not simply testing Concern with corp. funding impact on career advancement Corporation Value Multidisciplinarity Focus on high-value, high-return Seek access to expertise Focused on few key univ. partnerships

Faculty & Industry Share Many Concerns: (3) Recruitment & Communication University Opportunities for UG & Grad students Need better methods of communication between schools, colleges and departments Corporation Talent is driver, interest in recruiting One-stop shop access is very important not searching schools, departments for the best contact

Purdue Partners Mission: Increase impact, scale and sustainability of corporate partnerships

Purdue s Corporate Initiative #1: Focus on and Intensify Select Corporate Relationships #2: Broaden Faculty Engagement #3: Integrate Vital Partnership Informatics (PP Platform)

#1: Intensify Strategic Partnerships Strategic Partnership Partnership Preferred Supply Chain Niche Connections Open Season Comprehensive Institutional level engagement, long-term horizon, interconnected facets joint strategic planning Broader engagement, focus on mutual benefits HR-driven relationships primarily for recruiting, testing Engagement to meet narrow clustered needs Transactional, one-off Interactions and projects Increasingly Strategic Engagement Acknowledgement :P.J. Hommert, Sandia 14

#2: Broaden Faculty Engagement We will broaden faculty participation and relationship building opportunities with corporations. Help early-career and midcareer faculty collaborate more effectively with corporations. Strengthen linkages between corporations and Purdue s strongest multi-disciplinary research teams.

#3: Integrate Vital Informatics We will enhance Purdue s predictive analytics, agility, accessibility and other corporate capabilities through technology integration. A campus-wide integration of Purdue s corporate data to identify trends Purdue Partners Platform A web portal that: o Tailors Purdue s research and resources to selected company s business portfolio; o Provides faculty with access to relevant corporate information.

Partner View Resource Basis Speaking Opps to Students Data & Analytics (e.g. health data, hires, locations) Speakers Bureau Faculty Expertise POTENTIAL & EXISTING PARTNERS Research/Testing Facilities Innovations & IP Portfolio UG, Grad Students International Students Performing Arts Purdue Foundry PU Research Park Discovery Park 17

Purdue Partners - Outcomes Improved metrics that enhance responsiveness Purdue recognized as a one-stop shop for grand challenges Quick access points to the university for corporate partners More effective use of faculty and partners time Improved communication with more relevant and timely data Increase impact, scale and sustainability of corporate partnerships Talented graduates with relevant skills in cutting-edge fields Rapid growth of strategic partnerships and faculty research

New Options in Contracting make for Better Partnerships Laurie Kuhl Director, Contracting Sponsored Program Services lkuhl@purdue.edu 19

Purdue - a leader in new contract models 1 of 8 universities featured in 2014 edition of New Models for University-Industry Collaborations by University-Industry Demonstration Partnership... some schools are starting to develop new approaches aimed at making it easier to provide sponsor access to (or outright assignment of) foreground intellectual property rights concurrent with the negotiation of sponsored research agreements...

New contracting models will... Engage industry partners more effectively Address varying industrial interests Flexible ownership and use options Provide more opportunities for faculty and industry to work together Advance Purdue s mission for engagement that promotes the application of knowledge

Four contracting models Traditional 1. Basic Research 2. Testing Applied Research 3. Existing Technologies 4. Work for Hire

Traditional - Basic Research Basic Research To explore solutions in a broad technical area For early stage research

Basic Research Basic Research Intellectual Property : Purdue owns Project IP. Sponsor receives non-exclusive royalty-free (NERF) license to w/first option to a royalty bearing exclusive license. Publication: Sponsor has 30-day right to review.

Traditional - Testing Testing Needs expertise, labs and equipment to provide feedback with sponsoridentified protocol.

Testing Testing Intellectual Property: Sponsor owns project-generated data. Any other IP outside scope. Publication: None

New - applied research Applied Research Existing Technology Develop incremental improvements for an existing technology Proof of concept of a known technology To further develop company-owned IP or licensed PRF IP

Applied research Existing Technology Applied Research Existing Technology Intellectual Property : Purdue owns Project IP. Sponsor pays IP fee and receives automatic NERF and option for 5-year royalty-free exclusive license, subject to retained license to Purdue for research/education. Publication: Sponsor has 30-day right to review.

Applied research Existing Technology Sponsor Background IP (BIP) Purdue Background IP (BIP) Sponsor receives NERF to Project IP Sponsor receives NERF to Project IP Sponsor may elect an exclusive license to Project IP Within defined field of use Fee per field of use Limited duration of 5 yrs Project IP within a defined field of use will be added to existing PRF license with no additional fee IP outside of defined field of use will be market based IP outside of defined field of use will be market based

New - Applied research Work for Hire Applied Research Work for Hire Sponsor seeking to identify solutions on proprietary issues Explore viability and solve practical challenges No federal funding involved.

New contracting options - applied research Applied Research Work for Hire Intellectual Property: Sponsor owns Project IP. Sponsor pays IP fee. Publication: No right to publish unless Sponsor approves.

Summary Sponsor Intellectual Property Rights Basic research NERF and Option for Exclusive NERF and Option for Exclusive Applied Research Existing Technology None Ownership Testing Applied Research Work for Hire

Summary Faculty Publication Rights Basic research Applied Research Publish Publish Existing Technology Testing None Do not publish unless agreed Applied Research Work for Hire

Negotiation - bringing perspectives together Faculty: What do I have (Background IP) and how will it be used? Will we create Project IP? Will I want to own or use the Project IP after this project is over? Should the project be public? Sponsor: What do I have (Background IP) and how will it be used? Will we create Project IP? Will I want to own or use the Project IP after this project is over? Should the project be public?

Dongsung Hong Business Dev. Manager Office of Technology Commercialization A Strong Eco System for Commercialization

THE FOUNDATION OFFICE OF TECHNOLOGY COMMERCIALIZATION DISCOVERY Faculty & Student Research Innovation/ Invention Results, Data Disclosure Not viable? OTC Technology Assessment Legal protection of IP Market potential Investment in IP--$$$! Market Feedback Commercialization Diligence/valuation Negotiate deal? New Venture? DELIVERY License

THE FOUNDATION SUPPORTING PURDUE S MISSION Meeting Global Challenges Enhance global presence and impact Address grand challenges of humanity Launching Tomorrow s Leaders Enhancing student success Foster intellectual, professional and personal development for life-long learning Discovery with Delivery Catalyzing research-based economic development and entrepreneurship Conduct field-defining research with breakthrough outcomes

THE FOUNDATION INNOVATION STRATEGY

PURDUE RESEARCH PARK A NETWORK OF FOUR PARKS Merrillville West Lafayette Indianapolis New Albany

ECONOMIC IMPACT PURDUE RESEARCH PARK $1.3 billion annual impact for State of Indiana $2.5 million per year in sponsored research $48 million annually to state and local taxes. Average annual salary of $63,000 65% higher than the state average. Top 20 employer in the state. $256 million investment in the Park facilities and infrastructure from 1999 to 2010. $49 million in Federal research and development grants for small businesses brought to the state since 1987.

INNOVATIVE LEADING RAPID ADVANCEMENT 1 st Purdue graduate to become a pilot J. Clifford Turpin (Class of 1908) Taught by Orville Wright 1 st alumni altitude record 9,400 ft (1911) J. Clifford Turpin Iven Kincheloe (BSAE, 1949) X-2, 126,000 ft. Neil Armstrong (BSAE, 1955) moon Eugene Cernan (BSEE, 1956) moon 1 st aeronautical engineering courses (1921) 1 st university to offer flight training (1930) 1 st university owned airport (1934) 1 st Careers for Women program (1935) Led by Amelia Earhart Confidential Draft

EXPANDING AEROSPACE TO A CRADLE OF COMMERCE Confidential Draft

AEROSPACE DISTRICT TO A CRADLE OF COMMERCE Purdue Aeronautics and Astronautics Among top-ranked in the nation - U.S. News & World Report New Aerospace-Focused Park 980 Acres Includes Purdue s Airport Home of Zucrow Labs Thermal sciences & propulsion Rocket & turbine R&D Aerodynamics Aeroacoustics Computational fluid dynamics Particle flow heat transfer Atomization processes Confidential Draft

EXPANDING AEROSPACE WHERE IT CAN THRIVE Demonstrating expertise Building on our strong R&D and manufacturing base Sharing our success Confidential Draft

Ending on a Positive Note:

Thank You Questions?